Gonto 🤓
@mgonto
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GTM Advisor to B2B SaaS at @HypergrowthP . Ex SVP, Marketing @auth0 . Ex Interim CMO at @vercel . GSDer 📝. Infinite learner 🤓. Software Engineer at ❤️.
San Francisco, CA
Joined April 2010
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At Vercel, some of the leaders have a channel called `brain-{leaderName}` where they share daily:
* What they're thinking about and their reflections
* How they see the market and the current thing
* Who they talked to and what they learned (Customers, prospects, peers, etc.).
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I'm very excited to announce that I'll be the interim CMO at
@vercel
from January to April while Morgane takes her well-deserved maternity leave.
I've been working with the Vercel team for more than 3 years in an advising capacity, and I'm thrilled to return (at least for some
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3 years ago, I left
@auth0
once I knew it was going to be acquired by Okta.
I was doubting what to do between 3 things:
* Be a founder of a SaaS.
* Become a VC.
* Create a new way to advise SaaS to hypergrowth.
I first discarded being a founder because doing it all over again
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@MelinaIchu
es tan cierto. todos hablan de mostaza ahora. espero que haya cobrado bien el dibu.
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After 3 weeks being interim CMO at Vercel I can say
@rauchg
is one of the best CEOs in startups.
- He has a clear vision for the future that evolved throughout time
- He understands the details of most things that are being done
- He has a lot of opinions and pushes people on
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@nikitabier
or maybe because he's putting real problems in the public people are now going after his wife. or both.
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I couldn't agree more.
Tech is saving us and if we allow it, we'll discover new crazy shit in the next 10-20 years.
"We believe we are poised for an intelligence takeoff that will expand our capabilities to unimagined heights."
The Techno-Optimist Manifesto -- please read and Ask Me Anything! Post questions as replies to this xeet.
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3 years ago
@vercel
had ~60K signups a month but most of the opportunities came from people raising their hand to talk to sales. We had tried to use SDRs to convert some of the activated signups without luck.
So
@theHankTaylor
with the help of
@HypergrowthP
and I came up with a
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I'm very happy to announce that I'm starting a podcast with
@theHankTaylor
: Code To Market!
Every week, Hank and I boil down the most important product, growth, and marketing learnings from what’s happening in dev tools.
This episode is 2 weeks old but next episode dropping
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Being part of the Auth0 journey for 7 years was epic.
From my first job in DevRel to my first job leading all marketing and growth and even leading product for a year.
What a ride.
I'm thankful for
@woloski
@eugenio_pace
and
@jgelsey
for giving me a chance to grow and show
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I'm very happy that my 20Growth episode with
@HarryStebbings
is out!
I talk with him about:
* Hiring for Growth: Who should you hire? What seniority level? Why?
* Combining PLG and Enterprise: How to combine your PLG strategy with a more top-down old-school enterprise strategy
*
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I always say that I'm not religious because I don't believe in God nor follow any religious practices. I was born Jewish but believe religions were created to separate human kind and for the benefit of a few.
I say that because I'm not sure if what's happening with Israel is
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@pbarbieri
impossible aburrirte acá.
Es un thriller donde el bueno es siempre el malo
- Golpean a sus mujeres, abusan sexualmente de sobrinas y secretarias, cambian planes sociales por sexo, pero se dicen feministas.
- Reivindican a Maduro, Chávez, Evo y los dictadores cubanos, pero se dicen “demócratas”.
- Defienden a los delincuentes, a los guerrilleros y a los
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When I have new direct reports, I always try to tell them the way I manage so they understand how to manage up and work with me.
This is me:
* I’m very assertive, but I value push back: I tend to give thoughts on things that I think you should do in our 1:1s and in our chat.
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@alexandr_wang
"A weak America is a chaotic world".
Strength from US I think can help avoid WW3, but I'm with you on the 10% chances.
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I just recorded am episode of 20Growth
@twentyminutevc
with
@HarryStebbings
.
He really does the research and asks really good questions and follow ups.
I talked about PLG, top down sales for plg startups, when is and when isn't data important in growth and a lot more things!
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I'm always amazed at how
@vercel
gives all devs in the world the same tools they would have if they worked on Amazon, Meta, or Google, at a very low cost 🤯
Why does amazon.com feel so snappy?
Zoom out, behold: the power of streaming.
IMO, the best new feature of Next.js ()
Above the fold, instant. Below? Streamed over time.
Even better: Next supports non-linear streaming 🤯 (eg: async stock *and* reviews)
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If you read the same blog posts on how to write the best SEO content, or the same book on how to do great marketing, you'll be just like everyone else.
If you read a book on psychology, biology, etc and think about how to apply it to marketing, you'll be unique and you'll win.
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@Austen
He's anti abortion, anti inmigration, anti climate change which sucks.
But he's pro capitalism, pro meritocracy, anti state intervention that's not a gradualist. The first in Argentina in 40 years.
As an Argentinian, in my 34 years of life I've never been this bullish tbh. I
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After working with dozens of companies as an advisor or interim leader, I've observed two main things that make startups fail:
- There are sacred cows or people: For a startup to do well, the executive team and all other levels below have to be happy with bringing up things that
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With
@HypergrowthP
we joined Ramp 3 years ago to help them build a high performing Growth team.
We helped them create an Automated, intent based outbound motion that targets companies with the right timing and the real need of Ramp.
We also helped build a growth team that's
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I'll never hate somebody for liking the opposite politician to me.
Politics win more votes by creating polarization and we are falling in that trap.
I might disagree with what you think, but we can still be friends and we can still work together.
Let's not confuse a
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@marcos_galperin
ChatGPT sin plugins esta bueno para trabajar sobre información existente:
- Darle un input como un pitch deck y tus thoughts y que genere un memo
- que te resuma un artículo y repreguntar
- Convertir un transcript de una call en un Twitter thread
- etc
Aun no probé los
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The best thing about being Interim CMO at
@vercel
is that they have incredible emojis in Slack and I can steal them for my
@HypergrowthP
Slack.
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When I meet with companies that need help with growth on marketing and product they all ask me the same question:
- What frameworks and playbooks do you provide from
@HypergrowthP
that can help my company be successful?
My answer is always the same:
- If there were magical
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@santisiri
@JMilei
Santi la gente se está muriendo de hambre. Hay mil cosas para hacer antes que preocuparse por bitcoin me parece.
Bitcoin es una apuesta jugada qué ningún financial advisor te recomienda hacer por más de 2-5% de tu portfolio. es una apuesta muy arriesgada para el país.
La
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Every big company I know that survives and thrives ends up creating a small innovation team (<20) who are the ones that are building the new features while the rest of the product org does maintenance and support.
It's the unspoken truth of prpd eng teams.
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One of my favorites Argentinian phrases is "Tie things with wire".
It's the basis for experimentation. You do things very fast with something that in the backend barely works but has a good UX. If it works, you spend the time of doing it well.
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As an engineer I first focused on Data Driven marketing. Why? Since I didn't know how to do marketing, I thought I should apply engineering thinking: decompose a problem to small pieces, experiment, measure, iterate.
It worked really well at
@auth0
and in general it works
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DevRel has historically focused on the 3Cs: Conferences, Content, and Community. Doing that has helped numerous companies improve their awareness.
However, there was no direct link between DevRel and KPIs. Having DevRel not linked to the bottom line was a zero-interest rate
0
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When I moved from coding to marketing, it was because of two main things:
1) I'm an extrovert and had fun connecting with others and talking. I also enjoyed the storytelling involved in it. Coding required less of it than marketing
2) I always enjoyed defining the architecture
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Most of the literature I have read on marketing tells you that you first need to hire a VP of marketing and then build a common marketing structure with Demand Gen, Product Marketing, etc.
They're all wrong.
My take on this:
* You should never hire a VP of Marketing as your
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@juligurfinkiel
yo fui y volví.
Argentina es lo más para vivir. No es lo mejor para trabajar jajaj.
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This is hate towards Jewish people.
He was likely not even going to talk about the war or anything Jewish related.
We have to remember what happened in the holocaust so it never happens again.
#NeverAgainIsNow
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I've been helping
@luca_cloud
and
@SudBhatija
with how to think about their content strategy. The objective is to make it work well for conversions, be unique, and achieve top level positions on Google and Social Media.
Follow me on this thread to learn how to create yours
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You know you're back in SF when in the airport there are AI billboards 🤣
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I can't believe Argentina has for the first time in 40 years a pro capitalism pro meritocracy anti control anti state president.
I hope he makes us proud.
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Very excited to announce that I'll be the MC/Host of Startup Nightmare, a Halloween-themed event on Oct 26th that combines:
* Horror stories from startups: Founders will share stories where they were scared, or something went wrong and what they learned from it. We can learn
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Everybody talks about how important it's to be data driven and use data to create and execute experiments.
But there's a secret that nobody tells you about. Your experiments' success depends from your gut feeling and creatity.
Follow me on the thread to learn why 👇
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I attribute most of my success so far to (in order):
- Being obsessed with winning
- First principle thinking (Always going to the specific things and ask until I get it)
- High agency + pushing for things (GontoPush)
- Creativity
- Infinite learner
- Being genuine and direct
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We need to fight back against the anti meritocracy, anti capitalism, pro state, pro control people.
It's our duty to fight back to help humanity advance and move forward.
We need to alert the world. We need to be techno optimists like
@pmarca
says. We need to fight against
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my Twitter time line is now all about AI.
What will be the next current thing?
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Wokes always told me that my firing fast policy was bad.
Wokes always told me that being blunt and direct with people would hurt the company and make great people leave.
Wokes told me that doing 3-4 skip levels a week to know what's happening in my org was lack of trust in my
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When
@elonmusk
bought Twitter everyone thought he was insane. Nobody understood it.
Now, 3 years later, his thought process is obvious.
Spending 15% of his net worth to change the world is nothing. It was never about making money. We got to peak woke - year ago and the world
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Finally back in the map. 🇦🇷🇦🇷
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What makes the most proud about this program is how we thought about it in the beginning.
People wanted to become GDEs or MVPs because of Microsoft and Google's brand. That wasn't our case.
So we focused on devs who spoke at meetups who wanted to talk at big conferences. We
Back in the olden days
@diegopoza
,
@mgonto
and I started the
@Auth0Ambassador
program.
It warms my heart to see so many of our ambassadors become amazing content creators, speakers, dev advocates, and more! My proudest achievement at
@auth0
for sure.
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I always thought that grit comes from suffering.
My family didn't have a lot of money when I was growing up. My dad got depressed when I was 5 and he never worked again. My mom had to change from working part time to full time to support our entire family. I had to start
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Sponsoring YouTube influencers to do videos about your product is a great strategy to acquire users.
However, most marketers only think about the influencers' subscribers who will see the video and signup to the product. Nobody thinks about the video's title, but you should!
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Sadly
@RoamResearch
hasn't shipped any new big feature in ages.
However I've tried
@reflectnotes
@tana_inc
and others and none was 10x better for me to take the cost of switching.
Once one of them integrates with ChatGPT and allow me to ask questions about my notes and their
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A great way to test your positioning and pitch is to replace your company name with a company that's similar, and you want to differentiate from.
If the positioning or pitch with the other company name still works, that means it's not differentiated enough.
Being
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With
@guillaumecabane
we're looking for a Chief Of Staff (We call it GP Shadow) to help us become more effective at HyperGrowth Partners (JD in the next tweet)
The GP shadow will work directly with G and me helping us advise on growth, marketing, and product for some of the
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Congrats to my friends
@maccaw
and
@mattsornson
for the Hubspot acquisition!
Clearbit was the first product that helped make outbound and automated outbound a more creative endeavor with their amazing data!
Excited about what's next!
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I've been thinking more and more lately that having a CTMO that has product and marketing reporting into them in a PLG startup makes more sense than a CRO with marketing, CS, and sales.
In PLG, marketing and product must be a stronger alignment.
However I've never seen this.
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I don't get the big deal of this, like people saying "never charge what was free"
It's more secure, better and faster to use Google Authentication or any TOTP app
SMS for 2FA is one of the most unsafe ways of doing 2FA.
Just use another!
Effective March 20, 2023, only Twitter Blue subscribers will be able to use text messages as their two-factor authentication method. Other accounts can use an authentication app or security key for 2FA. Learn more here:
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Super contento de participar en el próximo ETPA 🙌 con
@GabrielGruber
y
@patriciomolina
¡Se viene un
#EligeTuPropiaAventura
con
@mgonto
! (Co-founder de
@HypergrowthP
)
Próximo domingo 2 de octubre a las 7 PM 👇
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Never expected this. Crazy.
The problem with segment is that it ended up being too expensive.
I've seen a lot of companies create something home grown due to their price.
They also didn't get creative on how to avoid ad and track blockers.
So Twilio is looking to spin out Segment now, it’s official
Segment grew nicely under Twilio for a while, and it’s at ~$300m ARR now!
But — growth has now slowed to 4%, NRR is under 100% now, and it’s not profitable
What will it be worth? 4x ARR?
We’ll see
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