Mike Fishbein
@mfishbein
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Founder, marketer—1 exit, many failures. Creator—AI Marketing Brief newsletter, Content Engineering Lab YouTube.
Bryn Mawr, PA
Joined March 2011
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DRAMA
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Hispanidad
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プロセカ
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#キングオブコント
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woozi
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#最後の青汁劇場
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GLAY
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DAOU IN CHINA
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ニッポン
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Viva España
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Pinned Tweet
I’m thrilled to announce the launch of Buddy, your AI Ghostwriter! 🎉
Personality-led LinkedIn content is a scorching hot B2B marketing channel. But it’s hard to find the time to write, and robotic ChatGPT content will destroy your brand.
Buddy writes insanely good content
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@KelseyTuoc
@primalpoly
This might have been a misleading story. According to Trump apologists (I’m not one), the word “find” didn’t mean “fake”, he thought there were real votes that weren’t counted. I think he was wrong about that, but the story takes on a different meaning based on the words used,
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@bindureddy
We thought AI was coming for our jobs, but it’s really coming for our subscription fees 😂
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“I don’t have a preconception of a perfect day because if I did then it would ruin the day that I was living” and other gems from
@naval
👇
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@michelletandler
25% undecided seems high. Wonder how many are voting trump but don’t want to say it out loud haha
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"Whenever we're envious we're wrong, because the things that other people have don't make them happy. They make themselves happy."
@dailyzen
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@Austen
Not just “experts”, people who have done stuff, in this case: made the world’s largest piece of cake
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Erik Torenberg's interview on Greg Isenberg's podcast last weekend absolutely blew my mind.
@eriktorenberg
is making a big bet on B2B creators. He's building niche podcasts for different job titles (e.g. CFOs).
The podcasts' audiences might seem small, but they're extremely
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I just published “The 5 Best Bitcoin Podcasts for Beginners”
Featuring
@laurashin
@patrick_oshag
@carterthomas
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@Austen
X removed title text from link previews and these people thought it was end times.
Then X added back title text to link previews and life goes on.
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@austin_rief
Is not raising any more and turning into a slower growth but profitable biz an option?
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@trentjhughes
I’m probably just jaded, but unlimited sounds like a scam to me now. I believe 37signals does a mandatory amount which seems good because it sets clear expectations
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My friends who stayed in on Saturday nights are now running companies, operating on patients, etc.
My friends who partied too much are still partying too much.
Being a nerd gets a lot cooler as you get older.
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The best way to avoid distraction is to find something better to focus on.
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@Austen
Google search volume will drop unless they improve the experience. If they improve the experience (e.g. more generative AI), I don’t see how marketers will benefit as much as they used to. Either way, I don’t see SEO being as effective of a marketing strategy going forward.
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@gregisenberg
Old problem: Engineering is hard
Old solution: VC
New problem: Attention is hard
New solution: ???
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@Jason
It’s clear from the video that the company has a problem, but it’s not people working from home.
Might even be that people are working from because of whatever has infected their culture.
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@Carnage4Life
It was obvious to me that the video was a parody, but I guess some people might not be able to tell?
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What are the best AI startup ideas? Where will the value accrue?
@yoheinakajima
shared some fascinating insights on the latest episode of
@CogRev_Podcast
with
@labenz
👇
1. Incumbents vs Startups
C-level executives at large corporations recognize the importance of AI, but not
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Advanced life hacks:
- Saying “I don’t know” instead of over-promising
- Pausing to observe before reacting
- Seeking to understand rather than judge
- Spending more time on the small things that matter than the big things that don’t
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"To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment." - Jeff Bezos
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Things I don’t regret doing in my 20s:
•Working hard
•Building relationships
•Trying new things
•Making mistakes
•Learning a ton on the way
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@micsolana
It’s weird because accusing a political opponent of being a threat to democracy is itself a threat to democracy which warrants accusation of being a threat to democracy 🤯😂
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Quitting TV may have been one of the best decisions I’ve made because of the ripple effect it’s had on my health and productivity.
I started going to sleep earlier, which helped me wake up earlier, which became my best time for exercise and work. And I started reading more.
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I don't know who needs to hear this, but Mr. Beast is not talking about hiring people who are experts at making slide decks, he's talking about hiring people who have years of experience DOING what you're trying to do.
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@ShaanVP
@antebabic_
This was a few minutes before the clip. Thiel wonders about a “conspiracy theory” that Bill donated more money to good causes in order to disincentivize Melinda from filing for divorce and taking half. Thiel did not say that Bill started the virus to lockdown Melinda.
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a16z Podcast: Cryptocurrencies, App Coins, and Investing in Protocols
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Underrated life goals:
- Wake up without an alarm clock
- No crappy people
- Always learning and improving
- Always creating or growing something
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Quartz syndicated my Medium article about quitting.
Features quotes from
@jaltucher
@naval
and
@bakadesuyo
.
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@levie
AI will also create new categories of products because it can do new things that weren't possible previously. Hard to picture what exactly those categories are right now, but real-time personalization at scale is one idea.
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I started my blog as a side project to build my brand and grow my network.
It turned into a career in marketing and a profitable business that runs on auto pilot.
It's nice when a game has more than one way to win.
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@DanKulkov
So many indie hackers just marketing to other indie hackers. There are many other potential customer profiles out there
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.
@naval
on happiness: "It's what's there when you remove the sense that something is missing from your life." Via
@farnamstreet
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“You’re the example that can create light. Don’t try to talk people into the light. Be the light.” -
@jaltucher
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If you don't know me, here's the TLDR of my story:
• First marketer at an enterprise SaaS company that got acquired in 2022. Did some forward-thinking marketing like launching a b2b podcast in 2015 that generated millions in ARR.
• Tried to repeat the success as Co-founder
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@discord
I was definitely not doing any of these things. Unless my account was hacked. But don't think it was. Can you restore my account?
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@bryce
Speed seems like a better differentiator for a VC firm than “value add” and other nebulous things
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@Carnage4Life
Part of it is that the parties have changed. Democrats have done a near 180 on policies, and Republicans don’t do as much crazy stuff anymore (they still do plenty though) and started doing some things that just make sense.
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I created an AI writer clone of
@nikitabier
:
- 2X exited founder
- Former product leader at Meta
- Over 300K followers here on X
He's also one of the best copywriters on the planet. His Tweets are constantly going viral.
In my latest video, I use a custom GPT to analyze his
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"...Become the kind of person that makes money." -
@naval
- Love technology
- Learn quickly
- Save money
- Evaluate risk and reward
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I've read 10+ books on storytelling.
The Science of Storytelling by
@wstorr
is the most actionable for content creators.
Here are the top 11 lessons I learned from it:
1. Character development is more important than plot mechanics. Create multi-dimensional, flawed, and
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@kerpen
@ezralevant
What’s the criteria for a “death with covid” here? What’s needed for one to be counted as such?
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I keep seeing marketers, who don’t work in AI, say not to use “AI” in copy. That advice simply doesn’t match what I’m seeing from actual customers.
What I’m seeing:
- “AI” adds clarity on feature and benefits, in just two letters
- Many people are actively seeking AI products
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When you choose to spend time on Y, you simultaneously choose NOT to spend time on X.
Consider this before chasing short-term benefits.
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I created AI agents that write newsletters—and the content is actually good!
Here’s how I did it:
(say goodbye to robotic and generic AI content with these four techniques)
1. Substance
I don’t rely on ChatGPT’s training data for the content of my newsletter, I provide unique
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Idea Wrappers: Jeff Bezos’ Most Powerful Persuasion Technique
In Bezos’ first annual Letter to Amazon Shareholders in 1997, he says it’s “Day 1” for Amazon.
He’s talking about his strategy for growing Amazon as if its still an early stage startup, which includes:
• Long-term
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Knowing if it is a problem
Knowing how important the problem is
Knowing when to solve the problem
Knowing the costs and effects of solving the problem
^ These are as important as knowing how to solve the problem
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@michaelianblack
@realkingrobbo
@ScottAdamsSays
@onesparkfire
Do you consider it slanderous to compare trump to hitler?
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"Your mind isn't unfocused, it's just focused on something that another part of your mind wants it to be focused on...Your mind is doing exactly what you want it to do at all times."
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Underrated skills:
• Tolerating criticism
• Stepping up when someone needs you
• Giving constructive feedback
• Getting the right people together for dinners
• Consistency
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Yeah, his ads were a little spammy, but this absolute gem of a blog post (one of his best ever IMO), reminded me that I'll read
@jaltucher
over the trolls who tried to publicly shame him to get page views any day.
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I haven't published anything on my website in 6 months, yet it's still growing. I love content.
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@bentossell
I do for GTM teams at B2B startups/SMBs. I don’t call it consulting though because we do execution. We create workflows and applications using LLMs and integrate them into clients’ tech stack. Love what you’re doing with Ben’s Bites and would be happy to chat.
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@SullyOmarr
For sure. LLMs are basically just developer tools (for now anyways). Nontechnical people are largely blocked from taking advantage of them. Forced to buy egregious subscription fees to LLM-powered SaaS apps instead.
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@michaelianblack
I don’t like Trump either, but many of the reasons why people think he’s “the most disposable person on the planet” are based on mis and disinformation campaigns like “fine people” and “drinking bleach”
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Are there any products that will allow me to give my VA access to my accounts without risking them taking over?
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@nateliason
Unchained podcast by
@laurashin
is very good. Good mix of beginner, advanced, business, technology.
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Writing down 10 experiences from 2016 that I'm grateful for was very enjoyable. Happy holidays all!
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@gregisenberg
Send founders a link to something cool you've built, they'll hire you regardless of if you learned at Penn or YouTube.
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It's harder to build an audience than it is to build most products now.
Build one audience, market multiple products to it.
Every software category is just insanely competitive now.
Software is cheaper than ever to make and GTM is more expensive than ever to execute -> more and more winning companies will be multi-product.
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There are a bunch of creators who will have a hard time monetizing because they're just trying to go viral, and that content only attracts NPCs who don't spend much $$.
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Novogratz on life after leaving Goldman: If they do well, it’s good for me. If I do well, it’s good for them. Good way to think about any relationship.
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CONTENT 1.0:
• One-way: Talk at customers
• Tell: Educate & entertain
• 1:Many: Same static content for everyone
CONTENT 2.0:
• Two-way: Customers have conversations with AI-you
• Do: Offer AI Agents that execute
• 1:1: Personalized & multimodal, in real-time & at scale
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@saranormous
Is enterprise just hiring the big consulting firms? I’m helping SMBs because big cos are too slow for me ha
LLMs are commodities. The real AI money is in professional services
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@buccocapital
It costs so much time and money just to set up and use Salesforce, not even including the subscription fees. Meanwhile cost of creating tools using LLMs is decreasing. Math could work.
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What worked yesterday might not work tomorrow.
More surprisingly: What didn't work yesterday might work tomorrow.
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Corporate life: Take two-week training, make plan deck, follow the instruction manual, go through QA
Startup life: Let's just ship it and figure out what we don't know along the way🤷♂️
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The thing is:
When I only worked remotely on occasion
I couldn't focus.
It was only after I committed to it that I realized the immense benefits.
Remote work is not best for everyone.
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@gregisenberg
I’d love to see a b2b version of that study, with a panel of founders and execs. Probably opposite findings.
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Declining invitations to meetings that aren't the best use of your time signals laziness but is actually strategic.
Work with people who value work ethic over work ethic signaling.
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One of the things that helped me during the most challenging AND successful year of my life:
Lifting weights. Heavy ones. Frequently.
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Things you think you need but don't actually need:
•Work on weekends
•More than 3 hrs/week of exercise
•A plan past 2 yrs
•All the answers
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Tips for being productive while owning a phone:
• No push notifications
• Airplane mode 2 hours before sleep until 2 hours after waking up
• Do not disturb while working
• Greyscale
• Listen to good podcasts
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I know enough about some things to know that I don't know enough about most things
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