Isabella
@isabellacomelli
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i may be biased but i have the coolest app in the world 🌎🌍🌏
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exactly a year ago: 1,6k followers
today: 600,000 🎉
a lot can happen in a year, stay consistent.
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my latest viral video got me 25,000 downloads
if u have a consumer app, organic marketing is the only way 🙌🏼
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here's the most effective formula i've discovered for marketing my social consumer app on social media:
1. before the beat drops: talk about the problem you're solving, for us: "worried i wouldn't meet friends on my trip"
2. after beat drops: showcase the app / write "so i
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if you’re in the social consumer space, here's an example of an organic reel that got me 13 million views.
formula:
captivating clip + catchphrase + short vid + trending audio = viral
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This video got me 35,000 downloads
Here's why it worked:
1. hooks viewers with a question
2. selling a dream lifestyle
3. product demo
4. trending audio
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out of the last 9 videos i posted, 7 got over 100k views
if you're not posting reels/tiktoks to promote your startup... wyd?
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before we even launched, we already had 11k followers on TikTok.
a strong pre-launch campaign is essential for building momentum, and it helped us achieve 10k users within the first week! 🙆🏻♀️🎉
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right before
@tripbff
launched, i left for a 2 month trip to europe. this was the perfect opportunity to get our first users as it was peak summer and solo travelers were everywhere.
i printed hundreds of posters and took them with me. i left them in every hostel i could find. i
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fun fact my parents were one of the "first" digital nomads before it became a huge trend. they ran their online business and took us traveling around the world. when i was in 5th grade they convinced my school to let me finish the year early cause they wanted to take us on a 3
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200M young people prioritize travel
- 60% would travel more often if they had someone to go with
- 70% of solo travelers report feeling lonely and disconnected
- 1/3 don't know how to make new friends
and yet, until now, there hadn't been a dedicated social platform to connect
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i love my app so much. i'm moving to madrid this fall and already connected with such amazing people to hangout with while im there. locals, students abroad, travelers... it's really amazing to see that i made this possible for me and others 🥹
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little update on this video i posted 5 days ago
went absolutely VIRAL! 2.8 million views & still counting💃🙌🏼
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creating a platform that genuinely brings value to its users is like planting a seed in fertile soil. when people find true benefit in what you offer, they naturally want to share their positive experiences. this is the magic of organic growth—where satisfied users become your
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people often ask me if it's bad that I post the same style reels / ads over and over again. the answer is no.
yes, some people get tired of seeing the same thing, and we do get a lot of unfollows each month because of it. but the purpose of the account is to get people to
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@mrr___beast
it's definitely a shift in priorities, people more often are choosing experiences over things
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This is another great example of how your users can become your biggest promoters.
When you offer real value, word-of-mouth will drive your growth. focus on creating great experiences, and watch your community grow naturally.
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"that's a crazy idea, no one will travel with strangers"
well, here's some recent meet-ups from
@tripbff
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@bindra_dhruv
this is so true. when we go viral, I feel like i'm on top of the world. but then, as it starts slowing down, I worry that it might not happen again. however, a few weeks later, we blow up again. i've gotten better at handling this because I've learned that social media
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the fact we are growing faster than yubo when they launched and now they have 60M users blows my mind 🤯
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This week we reached 600,000 downloads! Just under a year from launching, all organically. 🎉
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absolutely love when our users tag us on their meet ups :)
on average, we estimate about 11,000 meet ups come from tripbff monthly!
that's 370 meet ups every day. new memories and friendships <3✨🌎
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when you have a great product that truly connects with your users, you get free marketing !!!
i was super excited to see spanish travel influencer carolina, who has 43k followers, share her amazing experience with TripBFF on TikTok. in her video, she talks about meeting a friend
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@reza__yazdanfar
i did that too! i would go to events of students that were going to study abroad and tell them about the app & how they could use it to make friends.
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our reels this last year !!! 150 million accounts reached 🚀🚀
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@alpennec
i stopped posting regularly on tiktok around october/november last year due to their algorithm change and prefering videos over a minute long. short videos just don't go viral on tiktok anymore like they used to. it's still a great platform to advertise though if you're making
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when your users become your biggest supporters and promoters 🥹🫂🌏✈️
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sooo close to 600k on insta !!!! goal is 1M by the end of the year 👌🏼
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knowing you are changing people's lives because of the app you created 🥹
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@naveenbalay
thanks! we verify users to keep the community safe. group creators can choose to make their groups public or private, but there's no cost to join any group.
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@MitchAlterman
i used to do giveaways on our instagram: leave a review on the appstore to participate! it brought alot of ratings in
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meta business verified is here and it's well... expensive 😵💫😀
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@giuliowithag
yeah i edit and post them myself! the content either comes from my trips, clips users have sent us / clips from my friends traveling :)
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@arianadavar
"how is tripbff different from any travel facebook group"
facebook groups: 👹📇👾💥🧨
tripbff: ☺️🫂🌎✈️💬
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@StrongerAstro
exactly! we also launched a very simple MVP in the beginning to get as much feedback as we could & sent out updates biweekly.
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@_LV060
i usually will start asking them how they found the app and if they're liking it, so i can get a honest response lol, then afterwards i'll tell them btw, i made it😅. they usually don't believe me but when i show them our socials they get super shook! this just happened recently
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@krauscrypto
i printed hundreds of posters on my trip to europe and left them in every hostel i could find. i talked to travelers in trains, hostels, museums. i would go to pub crawls and only leave when every person had my app downloaded on their phone, and kept my social media grind ofc 🙂
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@SP1NS1R
oh no way that's awesome, goes to show an app like this has been needed for so long!!! 🙌🏼
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@JoshbarkerTree
i used capcut to edit our videos and the clips i use are either mine, my friends or videos our users sent us! ✨
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@eMeRiKa
Thank you!
I understand that the functionalities can feel overwhelming. The design was originally made by me, which is why it might seem like a lot.
We are launching a redesign in the next week or so that will make the functionalities much easier to use and will also narrow
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