Joseph 📍NYC
@JosephKChoi
Followers
2,206
Following
899
Media
148
Statuses
1,455
📱 Helping consumer tech startups go viral on TikTok 📧 3x newsletter business founder (sold 2) 💼 Product @Google 〽️ Go Blue
NYC
Joined August 2018
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Pinned Tweet
started a group chat for consumer app founders doing tiktok marketing
stuff being shared:
- viral tiktok scheming
- intros to creators
- paywall / retention tactics
everyone is vetted, only consumer founders/operators who will add value
reply to this tweet if you wanna join
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Hey
#YangGang
. Today feels like a good day to move the needle on abolishing poverty, eh?
1 retweet = I’ll donate $1
1 reply with your own donation receipt = I’ll donate $5
to
@AndrewYang
’s campaign for NYC mayor.
Will post receipt after 7 days.
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feels like a new consumer tech startup goes viral on TikTok every day now
they just steal the playbook from ecom:
> be ios or web app that directly solves a pain point (consumer or prosumer)
> search TikTok ad library and search bar for your niche's keywords
> find highest
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The issues that
@AndrewYang
brought to the conversation TRANSCEND this election and American politics. The solutions we're fighting for cannot "wait for next time." Let's keep this movement ALIVE. 🌊
This thread compiles some ways you can help. Please SHARE with all
#YangGang
!
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Guys there's so much latent
#YangGang
energy right now.
I wrote a long thread compiling all the ways
#YangGang
should keep moving
@AndrewYang
's ideas forward RIGHT NOW.
Please follow me + RT this before I post it so we can get maximum reach to mobilize all this ENERGYYY 🧢
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.
@AndrewYang
joining CAA might be bigger news than
@HumanityForward
.
Creative Artists Agency is one of Hollywood's most powerful talent agencies. Kanye West. Joe Biden. David Beckham.
It's responsible for the rise of countless high-profile people:
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A year ago I was so afraid to be called a conspiracy theorist for saying the
#YangMediaBlackout
was deliberate...
so seeing
#MSNBCWhistleblower
today makes me feel weirdly relieved and validated on top of the disgust.
Thank you
@arianapekary
for revealing the truth
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CAA will get him speaking events and media deals that he didn't have the connections for this cycle.
Also having his voice on
@CNN
as a political commentator, Andrew Yang will be a household name in 2024.
Say goodbye to the
#YangMediaBlackout
. Let's
#MoveHumanityForward
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To all
#YangGang
voting tomorrow, remember to vote for congressional candidates who
#EndorseUBI
!
@UBICaucus
has a list of UBI candidates including:
@victorfortexas
@Blevins2020
@davidkim2020
@PaulaKahn2020
@AgathaBacelar
@LiamOMaraIV
@kishineff
@rudy_atencio
@DeborahRossNC
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Today I’m launching my new newsletter!
Here it is 👉
I'm announcing today, but this has been a work in progress for the past 5 years
Right now it’s another newsletter. But I’m calling my shot that I’ll be working on this for the next 5+ yrs– Here’s why:
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I moved to NYC! Who should I meet?
I'll take you to the new Google office for lunch/coffee in exchange for where-to-live / things-to-do alpha 🤝
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@UBIcaucus
The "≥" symbolizes the floor that UBI builds under the feet of everyone. UBI says that income should be ≥ the value that people put into the economic machine because we all have inherent human value.
"Make our economy work for all."
#UBICaucus
#BasicIncome
#VoteUBI
#YangGang
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Today we're launching the second phase of the Herzog2020 ad campaign in New York.
We need your help to fund this. Every $18 donated will show this ad to 1128 more New Yorkers.
#YangGangForCongress
@andrewyang
@PagetKagy
@scottsantens
@FoxNewsSunday
It’s time for the first televised debates in NY10 history. It’s time for a Representative at the vanguard of this era’s civil rights fights.
It’s time to move New York Forward.
#YangGangForCongress
@RepJerryNadler
@errollouis
@FoxNewsSunday
@AndrewYang
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Just got offered $2k for my newsletter which has 2,300 subscribers
- 90% US, marketers and founders in e-commerce / tech / agencies
- 50% open rate, 25-40 clicks per send
Is this a lowball?
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(1)
@UBICaucus
Coalition of 36+ congressional candidates who endorse UBI. Go to to see the whole list with links to their websites/Twitter.
If you live near the districts they represent, contact them about campaigning! They also accept and need donations.
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Underrated place to hire creator talent for consumer apps:
TikTok Shop affiliates who've driven thousands of $$ in ecom sales, but never promoted consumer apps before
- Actually know how to do conversion-focused videos, won't make vids that flop because they've never done a
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I’m also trying to find more
#YangGang
entrepreneurs.
If you’re interested in how entrepreneurship/tech can move forward
#HumanityFirst
values, pls reply and let’s share ideas :))
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If I could add one
@beehiiv
feature it'd be A/B testing welcome emails
@denk_tweets
pls add 🙏
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I'm going to tweet daily for the next 30 days!
I'll be writing about
• Growing a newsletter to 10k+ w/ no paid ads
• How I sold my first biz on
@microacquire
• Opportunities for small creators to build legit businesses
Follow if interested! (And DMs open, let's be friends)
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@visakanv
“I’m the best” / self-mythologizing
—> confidence helps, but can lead to less action and stunted results
to
“I have the *potential* to be the best but there’s something to learn from everyone and I need to work hard to manifest it to reality”
—> leads to action and results
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Wow! Honored to be accepted into Newsletter XP by
@beehiiv
🥳
I'll be joining 49 other newsletter operators in a 5-day course led by the best newsletter operators in the world.
Excited to learn from the OG,
@businessbarista
of
@MorningBrew
, and
@denk_tweets
(ceo @ beehiiv)!
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just validated a business with 1 tweet
30% of consumer app founders are interested in lead gen / headhunting for scrappy undiscovered creators
launching soon...
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(8)
@FairVote
A central policy of
@AndrewYang
's platform is Ranked Choice Voting because it's essential for a functioning democracy.
Sign up at to phonebank, donate, and more. Currently Maine uses RCV and many states are starting to introduce legislation.
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@RepBonamici
.
@RepBonamici
I appreciate that you support giving directly to the people, but means testing leaves so many Americans behind in a time when workers' incomes are not how they appear on paper.
This plan will increase bureaucracy and delay relief.
#NoMeansTesting
#EmergencyUBI
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(11) YangGang content creators
@PagetKagy
- YouTube
@KWatlor
- GangRelated podcast, YouTube
@ZachandMattShow
- YouTube
@QuintusJett
- YouTube: (as seen on Paget's interview)
YOU! We all have unique voices and should contribute our ideas to this movement.
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Is there any Gen Z Tech Twitter left in San Francisco? 🤔
If y'all haven't moved to miami/nyc/austin yet...
Would love to hear any neighborhood recs (for a gen z techie moving to SF soon)
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I’m 24 years old. Sometimes I get jealous of y’all 21 year olds killing it in biz already
But hey
@thesamparr
started the Hustle at age 24, sold at age 31
@ankurnagpal
started Teachable at age 24, sold at age 31
I’m launching something tomorrow…
Stay tuned :)
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Launch week of new newsletter; stats lookin good🙏
s/o to
@beehiiv
for making beautiful creator analytics... I'm spending too much time looking at this dashboard
P.S. We're open to sponsors (jobs/careers niche)!
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(3) Scott Santens Discord server
Join the community on Discord to discuss future ideas, work on special projects, and just meet Yang Gang.
The last project they did was "Universal Basic Websites" - volunteers helped improve
@UBICaucus
candidate's campaign websites. dm 4 invite!
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(9)
@OpenPrimaryUSA
@AndrewYang
united diverse support from progressives, independents, Trump voters, and more. But states without open primaries don't allow these Americans to vote for
what they believe in without joining a party.
Sign their FEC petition for open primaries.
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I’m going to tweet in this thread every morning for the rest of the semester, for public accountability.
In the past, waking up consistently has been really good for me, even if it's not super early. Gives me time to work out, journal, read, pray, and prepare my mind for the day
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Best feeling for an aspiring entrepreneur:
When you're talking about your side project to family and your 80 year old Korean grandma says
"Joseph you don't even need a job, just do this!"
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(2)
@HumanityFWD
The Humanity Forward Fund supports Human-Centered Capitalism, UBI & any politicians or organisations that share these goals.
Fill this out to hear about future volunteering efforts and news about UBI policy action, and donate if you can!
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been sleeping at 5am past few days because of The Tweet
i’m assembling the avengers of consumer apps on tiktok
i love caffeine
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(4)
@Abundance4USA
Abundance for America gives resources to help grow the Yang Gang, including detailed strategic county maps and print resources. Started by Dr. Quintus Jett (
@QuintusJett
).
Visit their website and subscribe to their YouTube.
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SF housing experiment 🌁 (inspired by
@thomasschulzz
)
This week I’m running a house tour in Lower Pacific Heights, SF.
- Move-in: March 1.
- Residents will be co-ed creators/founders
Respond to this tweet if you're looking for a place
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Congrats on this endorsement, Heidi!!
Running a grassroots digital marketing campaign during a pandemic was a unique challenge that forced us to be creative with what we had. I learned a lot.
I'm so thankful for everyone on the team + glad to have worked with such a cool human.
.
@HeidiBriones
is standing for the best of what’s possible in this country, from healthcare to the economy. OR-1 I hope you elect your first openly gay Oregonian Congressperson. Hers is a voice that needs to be heard.
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@drtigerjoseph
Haha I had this thought too
Not enough people talk about how much Peterson has done to expose IDW-facts-and-logic types to spirituality
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I got featured in an
@acquiredotcom
article!
It’s the most in depth I’ve gone about selling my newsletter business— check it out if you’re interested :)
What's the most crucial factor that makes your business special? To
@JosephKChoi
, it's brand loyalty.
This is the story of the 23-year-old founder and his journey to getting his newsletter business, Tech Pod, 'd. 👇
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This aged well.
I get the sense that the
#YangGang
will outlive this campaign. But let’s win just the same.
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UPDATE - I put the link in my profile
twitter stopped letting me paste links in DMs
pls like this new tweet though so we continue to grow the network 🫡 rising tide lifts all boats
started a group chat for consumer app founders doing tiktok marketing
stuff being shared:
- viral tiktok scheming
- intros to creators
- paywall / retention tactics
everyone is vetted, only consumer founders/operators who will add value
reply to this tweet if you wanna join
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wow they finally did it
but it's $10/month tho and there's no free version
just gonna stick with Calendly I guess
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How to build a 6-figure income with a newsletter– as a part-time creator
(P.S. You don't need to quit your full-time job or have millions of followers to do this)
Some quick napkin math 👇
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Facebook spent $5.03 million in lobbying in Q3.
That's like an entire Series A round if you're a startup or SME (small-medium sized enterprise).
If you had to guess, who do you think has more of a voice in the political system?
🧵(1/5)
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(10) LOCAL politics!
This campaign made us all more comfortable doing things like phonebanking and talking about policy, effectively training a task force of politician-callers.
makes it easy to call your reps. Talk to them about UBI and
#YangGang
values!
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Also, I’d like to point out that it’s a whole LIST. Not just Yang.
#YangGang
, let’s use this moment to elevate voices like
@marwilliamson
,
@TulsiGabbard
, and others who got similar treatment.
This isn’t just about Yang. Lets talk about the deeper problems in the media industry.
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Serial entrepreneur
@ValKatayev
bootstrapped $100M+ in profits (in large part by building arbitrage-type companies in adtech and music)
On the
@heydannymiranda
podcast he was asked:
What's the next huge arbitrage opportunity rn?
His answer: Overseas talent.
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This might be the worst dark pattern in SaaS I've ever seen
@Adobe
... does any other company charge you $109 to cancel a plan?
> I sign up for 7 day free trial
> Auto-bills me to the $19/mo plan after the 7 days (ok fine I'll accept it- I'm willing to pay for 1 month)
> Try to
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(7)
@YACU
Young Americans Coalition for Unity is an organization for young people to get involved in political discussion and activism.
Join their Discord to talk about politics:
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these got me through 2020
thank you
@HowIBuiltThis
@whatisjoedoing
@businessbarista
@tofuadmiral
&
@DamienJoseph__
@ThatJohnChaffee
always looking for more podcasts to listen to 👀 anyone have recs?
#SpotifyWrapped
#Spotify
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Simple but effective newsletter tech stack
1. Email sender:
@beehiiv
or
@SubstackInc
2. Referral program:
@SparkLoopHQ
3. Get sponsors:
@SwapstackHQ
4. Audience research: Google Forms
5. AI writing help
@lexdotpage
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(6)
@FundForHumanity
The Gerald Huff Fund for Humanity advocates for Universal Basic Income, funds UBI projects and raises awareness about the threat of technological unemployment.
Join their email list for UBI news:
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Update: Adobe support on Twitter helped me cancel without the fee
W social media support team
Almost makes me want to take down original tweet, but good support doesn’t change that it’s a dark pattern >:(
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Today I’m 25.
Brain has reached final form (developed prefrontal cortex).
Any advice for me in this new era?
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@hellseathinks
@UBIcaucus
@income_movement
Different organizations with the same goal!
@income_movement
focuses on directly giving people basic income to highlight its positive effects, and organizes the Basic Income March.
@UBIcaucus
focuses more on supporting pro-UBI congressional candidates. Both important!
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did you know: you get at least 32% bigger portions from chipotle when you order in-person so you can passive-aggressively watch them scoop the ingredients
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(5)
@income_movement
The Income Movement is raising awareness for UBI, and is giving $1000/month to people in all 50 states.
Volunteer by organizing local events, raising money, or using your digital skills to make this vision a reality.
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I just found a TikToker w/ 50k follows who makes content for developers & SWEs
Only charges $300 per post
Huge value if you have a SaaS offer. Tech companies are sleeping on influencer marketing
Huge market of untapped talent, I’m going to start aggregating
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using Eastern spirituality just to fuel productivity kinda misses the whole point
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I’m putting together some highly curated (and vetted) Biz/Tech/Marketing engagement groups.
Rapid audience growth on here is super achievable rn since Twitter just revealed their virality formula…
If you’re also committed to growing your audience til end of 2023:
👉 REPLY
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@scotty_sss
Sleep cycles are 1.5 hours long! When you wake up in the middle of a cycle, you’re pulling yourself out of deep sleep.
I always aim for 6 or 7.5 hours of sleep so I wake up at the end of a cycle.
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So proud of everything these two and their teams have accomplished already.
And I know that they’re not just here to get the position, but I’ve seen that their hearts are set on doing whatever it takes to move humanity forward.
Let’s go to Congress
@HeidiBriones
@davidkim2020
!
We are excited to announce our endorsements of two phenomenal candidates for congress –
@HeidiBriones
and
@davidkim2020
! Heidi and David are both running on Universal Basic Income, health care as a human right, and an economy that revolves around us and our families.
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I grew a newsletter from 0 to 10k+ in <6 months, with no ads
Which was later monetized to $2k MRR
just feeling this out, is there interest for some sort of guide for newsletter marketing? I don’t wanna become a guru but if there’s interest I’m down to put something together
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job opp: UI/UX Designer at a web3 gaming/gambling startup
* pre-seed, first 10 employees
* NYC or remote
* part time or contract
DM me if you know anyone who this would fit!!
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Note to easily distracted self:
If you constantly chase the next exciting thing
You're gonna burn out.
Instead, dig deeper to the root of what makes that shiny object so exciting
And center yourself on that.
Repeat this process to become more fulfilled in the stuff you do.
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1k!
A lot of you have influenced me quite a bit over the past few years. thanks, friends 💙
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For the past 6 months, I’ve been screen recording other companies’ $1M/yr funnels (in ecom, info, and consumer apps)
3 biggest takeaways so far:
1. A LOT more consumer apps need to be using TikTok organic. No I don’t mean influencer marketing.
TikTok is pushing e-commerce
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I know a guy who’s unbelievably good with people
Has a way of making everyone in the room feel 100% relaxed and eager to engage
One time I asked “how are you so good with people?”
His answer: “I LOVE people.”
That’s stuck with me ever since— humans are stories. Be curious!
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Hey SF friends ♠️
I've been running casual poker nights w/ fellow SF builders/creators
Anyone else interested in joining the next one?
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app founders will ask which is better for tiktok...
1. micro influencers posting to their audience
2. in house creator trying different content until it works
the answer:
#1
is good once you find viral formats. otherwise you’re completely shotgunning hoping they go viral but
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"Find people who ask just as many questions as you."
This will be one of my themes for 2021.
Meet and get closer w/ people who are in love with life, are intensely curious, and will call me out when I'm not reflecting.
Full convo with
@p_millerd
:
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I was wrong about influencer marketplaces
… upon further research they fall into 3 categories:
1. the big platforms with mass scraped data - $300-1000/mo SaaS but with annual contracts. severely limit volume of searches so you can’t just steal the data, made for enterprise
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Pretty smart growth hack
This guy took up 15 spots in my LinkedIn notifs by liking all my recent comments
The promotes “business automation” in his profile
(plus, this doesn’t hurt his own feed bc no one sees which comments you liked except the “target”)
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Considering how much my friends make fun of me for having a few connections on LinkedIn...
Imagine how much crap
@AndrewYang
got from his friends in 2018 when he was like “hey guys I think I wanna run for PRESIDENT”
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I've talked to 30+ consumer founders on tiktok in the past week...
this thing is PRINTING but it's annoying to sort through the space initially because your options are:
- SAAS PLATFORMS: charge $200-500/mo WITH annual contracts and severely limit email exports. most startups
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@shriyanevatia
Many go to a top college to “make an impact on the world”
College is a place where a lot of people first get introduced to social causes -> First easy step is to become an activist
May not be the most fitting or most effective long-term, but it sorta makes sense why it happens
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HUGE
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Are there any SF-based conventions or communities for the creator/influencer scene?
I know several creators but they don’t seem to be connected to each other…
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Getting much better offers now
the power of twitter, thanks guys
Just got offered $2k for my newsletter which has 2,300 subscribers
- 90% US, marketers and founders in e-commerce / tech / agencies
- 50% open rate, 25-40 clicks per send
Is this a lowball?
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sometimes i wonder whether it’s unhealthy to pursue desires that were born out of trauma
or if there’s a healthy way to integrate that chip on your shoulder to fuel your goals
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💡 moment for our monetization strategy at Newsletter XP session today w/
@beehiiv
@Codie_Sanchez
recc'd against ads for a small niche NL. Instead, sell a first-party product.
Approach now:
1. Sell low-ticket product
2. Segment this audience
3. Deeper monetization to segments
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there is a giant difference between
1. influencers
2. hustlers who happen to do short-form video as their core skill
if you're a startup looking to hire creators, you need
#2
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@ColinandSamir
- YT creators talking about the creator economy
Check out the new video on
@MrBeast
. Really epic
@AdamRy_n
- ceo
@workweekinc
Media Moves has some of the best commentary on the media space
@theandreboso
Great marketing case studies NL
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I wish people talked more about the *vibes* of industries when thinking about where to work.
Bay area chill tech vibes
Wall street chad vibes
Ecom hustle grind vibes
Academia intellectual vibes
I would hate to spend 1/3 of my day with people who I don’t vibe with
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