A modest plan to preserve the purity of Warhammer 40k. I know many 40k fans are disheartened and angered by the gaslighting female Custodes debacle, and now there is more and more pressure to make 40k female Space Marines and Emperor knows what else. Games Workshop continues to entertain the destruction of their lore and their game to satisfy the mythical, non-existent “modern audience” while spurning and even disparaging their core tabletop audience, who buys thousands of dollars worth of minis, codexes and supplements, by calling them all sorts of nasty names. I also know that you love the hobby and many are loath to abandon it or are unable to resist the plastic crack to do anything like a full boycott (I’m there with you, but I have a technique). You don’t have to. For over a year, we’ve run a successful campaign in video games to push back against the mind virus ruining our hobbies. We did it by voting with our wallets and being very vocal. Now, giant companies like Ubisoft are on the edge of folding, and medium and small publishers are embracing gamer feedback and sentiment. You can do this too, and you don’t need to swear off 40k to do it. You just need the mantra “underperform expectations.” A short thread 🧵