Ali Qureshi
@alixqureshi
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Tweets about marketing. My ad agency:
Joined June 2018
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Last Seen Profiles
Editing on the TikTok app sucks.
We've gathered all of the TikTok fonts, styles, colours and comment reply assets so you can create authentic-looking TikToks from a professional video editor.
Like + Comment 'Edit' and I'll DM it to you.
(Must be following so I can send it).
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Love this - company logos redesigned with an 80s look.
Can we bring this back?
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Would you believe me if I said these product shots were made completely with AI?
No studio involved, no set design, just a combination of AI tools.
This is the workflow:
1 - Create the backdrop and props using MidJourney.
2 - Add a 3D rendering of the product with a 3rd party
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@JoshuaPHilll
Fast fashion in it's entirely needs to end tbh - bad for the environment, terrible wages, just messed up.
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I freelanced as a UGC creator and scaled it to an ARR of $30k within 3 months 📈
Now I'm giving away an extensive guide on how you can start and build this yourself - FOR FREE.
Like + Comment 'Guide' and I'll DM it to you.
(Must be following so I can send it).
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As a UGC creator, your recording can make or break an ad's performance.
We send out this guide to every creator on our roster so that they have the basics nailed down.
Now I'm giving it out for free.
Like + Comment 'guide' and I'll DM it to you.
(Must be following).
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We're replacing all our teams with ChatGPT!
Just kidding. But it's a GREAT resource for brands and creators to create UGC content.
I've written a guide on how you can use it to create 🔥 ads.
Like + Comment 'robot' and I'll DM it to you.
(Must be following to receive) .
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UGC Opportunity
Looking for male and female UGC creators interested in the health/wellness space, $125 per video, raw assets only.
If you're interested, drop a message below 🤓
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Fake AI generated ads are getting scary real.
This fake ad perfectly brings in real footage from a YouTube video, cuts it at the right moment and interlaces it with AI generated audio of Kendall Jenner.
This is only going to get worse. Thoughts?
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Looking for ad inspiration? I’ve collected 75+ active ads running across brands for more than 3 months.
Like + comment ‘ads’ and I’ll DM it to you.
(Must be following).
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Y’all have crashed my DMs and Twitter isn’t letting me send anymore messages out 😂
Here’s the direct link if you haven’t already received it:
Enjoy!
Editing on the TikTok app sucks.
We've gathered all of the TikTok fonts, styles, colours and comment reply assets so you can create authentic-looking TikToks from a professional video editor.
Like + Comment 'Edit' and I'll DM it to you.
(Must be following so I can send it).
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This wasn’t what I expected from Jason Statham but wow.. stunning
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"You made ads that convert right?"
Us: yes.
The ads behind the scenes:
(what are we filming for? 😂)
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If you’re a UGC creator + have a car then we want to speak with you!
Drop a message + your model below 👇🏽
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Took longer than I wanted but finally got it done.
Now to scale 📈
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Last year I started creating UGC content. My earnings were roughly:
Month 1: $150
Month 2: $450
Month 3: $2k
Month 4: $3.5k
Month 5: $5k+
The point: keep going. Since then I've started my own creative agency - you never know where life will take you.
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ChatGPT can save UGC creators so much time if they use it right.
Here’s 5 ways creators can use ChatGPT in 2023
(promise I won't talk about ChatGPT after this):
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Came across this ad disguised as a podcast clip. GENIUS.
Fast paced. Felt natural. Entertaining. Drove curiosity with the “I have a theory” comment..
We’re going to see more and more brands get smarter with their ads next year.
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Officially a girl dad now 🙏🏽
Back to regular marketing talk in a couple days. Enjoying some time with the family 🥹
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We're always on the lookout for couples UGC creators.
So if you've got a partner willing to star in some ads with you - drop us a message below 👇
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UGC Opportunity
Looking for male and female UGC creators interested in the finance space.
If you know someone, send a message below!
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I love the concept of email newsletters.
One of my favourites is
@TheHustle
by
@theSamParr
.
- Started in 2015
- 1.5m+ subscribers
- 8 figure revenue per year, high margins
- recently sold the business to hubspot.
What newsletter would you recommend?
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Kicking off with a skincare brand in the coming weeks.
If you’re a UGC creator, hit us up in the comments below with some examples 👇🏽
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Super excited to reveal this..
@alexgoughcooper
and I are launching - a performance creative agency with in-person shoots.
We tested the concept together in Miami and the results were 🤌 *chefs kiss*
Now it's time to scale this up 📈
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That’s a wrap on Creative House 2023 🫡
12 brands, 5 days, 20+ creators.
We’ve nailed how to make truly great ads with some of the most talented minds in the DTC space.
Thank you to everyone for supporting, I’m so inspired by the knowledge and creativity everyone shared.
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2 workflows I’m going to introduce into our editing strategy:
1 - Nvidia Eye Contact
2 - AI Audio Filter by Adobe
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Imagine owning a dropship account and having Gordon Ramsey regularly duet it.
(14m views in under 24 hours)
Must be printing
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Mr Beast has MASTERED storytelling.
Here’s 3 things you can learn from him to improve your video performance.
(this also works great for UGC ads).
I started counseling a small YouTuber for fun and here is a monthly before and after of their channel lol
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Close to a million views, translated to:
1 - 1.7k+ new followers
2 - 1.7k+ people receiving the resource
3 - 6k+ likes
4 - A few potential agency partners
5 - Potential inbound clients 👀
How’s a 0.5% engagement rate on Twitter?
Editing on the TikTok app sucks.
We've gathered all of the TikTok fonts, styles, colours and comment reply assets so you can create authentic-looking TikToks from a professional video editor.
Like + Comment 'Edit' and I'll DM it to you.
(Must be following so I can send it).
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An average TV ad campaign takes MONTHS to produce.
Meanwhile, this ad was shot on a phone and an early draft was ready before we even wrapped up on set 🤯
Advertising has completely changed.
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@CarrieRosePR
Love this, and the key thing is they've kept the messaging super simple, without then focusing on other points like flavour, pricing etc. It's the perfect balance of visual + copy.
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Apple now creating UGC style ads.
- humour
- entertaining
- tying back Apple Pay without shouting about all its features
This is great
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Speed is a huge issue most brands face.
Mac Cosmetics just proved how to do it.
Heard of Tube Girl?
She's gone viral in the past week with videos of her dancing with full energy in the London Underground.
Here's how Mac generated 10s of millions of views with her.
🧵
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@ElliottDGreen
@Vinncent
Love hearing this. The narrative online has become that these protests are for the hateful reasons vs standing up for innocent civilians.
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Both are ads, one took 30 seconds to convey the message
The other took under 5 seconds and showed the results
Which did you prefer?
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Any UGC creators interested in a step by step guide on getting started?
I’ve built my UGC business from 0 to mid 5-figures annually.
Going to be some of the most value-packed content you’ll find, all free 📈
#ugc
#ugccreators
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UGC Opportunity
Looking for a female UGC creator with blonde hair from the states.
If you know someone, send a message!
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Had early access to
@arcads_ai
, here's a couple examples so you know it's real.
Yup, these are all AI-generated.
You’re not gonna believe this.
it’s all AI. and you can leverage this in your marketing too.
imagine what we will be able to do 1 year from now
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When a creator has a great portfolio, but they don’t reply to any messages and you’ve got the perfect brand for them
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This video is entirely AI generated. I wrote the script, and using a ‘base’ video, the voice and dialogue was re-generated in under 5 minutes.
The tonality needs to sound more natural. But this could easily be tested for ads with some refinement.
What do you think?
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@Nightscapeldn
Damn, followed your stuff since way back!
We film a tonne of ads in bulk for clients, doesn’t make sense to it with the built in editor since it goes through rounds of approvals/checks!
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As an agency owner, it's soooo useful filming ads myself.
Helps me understand how creators are filming and how we can improve our operations.
Here's an example I did recently 👇
How would you improve this?
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@AliAbunimah
@EmmanuelMacron
Oh wow France did something that doesn’t support Muslims and proves their islamophobia yet again
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Any UK-based UGC creators? Got a couple of projects coming up in the new year 👀
Drop your best creative below 👇
#ugc
#ugcreator
#ugcommunity
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Want to improve your hook view rates on TikTok ads? Use the comment reply feature.
I've created a guide + comment PSD file which helps DOUBLE your editing workflow speed.
Like + Comment 'psd' and I'll DM it to you.
(Must be following so I can send it).
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UGC Opportunity
Looking for male UGC creators for a shaving brand, $125 per video, raw assets only.
If you're interested, drop a message below 🤓
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Why does this ad not work? Drop your reasons why below.
Let’s all learn together 👇🏽
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As an agency owner, we go through hundreds of UGC creator websites every week.
A lot of them suck.
@hannahhoug
’s is an awesome example to check out + why it works so well 👇🏽
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2023:
✅ Scaled from just 2 of us to a full team
✅ Quit working corporate after 8 years
✅ Started building my personal brand
2024 is going to be another level of growth, god willing 🙌🏽
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I enjoy video editing.
I hate the time it takes.
This tool is insane, I resized my file and made all the cuts needed in under a minute. 10X my speed.
10/10 recommend. Looking forward to the full release later this year.
🚨BIG DAY at
@MadeWithCapsule
🚨
3+ years in the making.
World, meet Capsule—the AI-powered video editor for teams.
Use the link in my profile to sign up (it’s free!)
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🚨 Introducing Adcrate Creator House 2.
Several creators, several brands, and a team of digital marketing experts all in one house.
Learn More 👇
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Here are some things to consider when making 'ugly' ads:
- Remove heavy branding (logos, brand fonts)
- Remove perfect lighting
- Remove ridiculously high-quality edits that are clearly not shot from a phone
- Remove script-reading and replace it with natural speaking
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Came across this ad earlier today, perfect example of a surprising hook that made me stop scrolling.
Why does this work? It’s out of the norm!
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Here's how an unknown rapper has managed to reach the UK top album charts by just posting TikToks.
(He only has a following under 20k).
This is a breakdown of his content strategy and how you can apply this too:
🧵
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@Awaismawan
@AsYouNotWish
Bro I’m sorry but this the most incorrect statement ever. When elder generations say beta namaz paro koi baath nahi, that’s not always enough so please don’t undermine it
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Apple - a brand that barely ever runs social ads outside of their own shot campaigns, is now running UGC style ads on TikTok 🤯
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Bentley partnered up with a comedy creator and it led to this on their TikTok.
Comments are calling it one of the best car ads they’ve seen
Authentic content 🤝🏾 brand story
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s/o
@Salmaaboukarr
- check out her page for way more info around using midjourney for product images and tonnes of behind the scenes!
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@DiscussingFilm
@TheInSneider
So many changes, at this point I'm rumored to play Johnny Storm 💀
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Which marketing twitter accounts are your favorite? I'll go first:
@harrydry
- all things marketing.
@Aazarshad
- ad creative.
@DenneyDara
- fb ads.
@SarahLevinger
- consumer psychology.
@JMatthewMcGarry
- digital/email marketing.
@alexgarcia_atx
- marketing case studies.
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A recent trend has been throwing things down stairs to see if they smash or not. Super satisfying to watch for some reason.
Brands are now jumping on the bandwagon. Genius move.
Going to test this in ads 🤓
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Podcast recommendation - My First Million with
@ShaanVP
and
@theSamParr
. Cheesy name, great content between 2 guys just discussing new ideas and things they’ve discovered. Definitely my top podcast this year.
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AI UGC is getting so good..
Can you even tell what's real anymore?!
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How to not do influencer marketing.
What’s wrong with this ad?
🙂
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Ad creative tip -
Show some energy and enthusiasm. Otherwise you get this..
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Took a break off YouTube, built my ad agency to a 7-figure run rate, now coming back with videos documenting the process, speaking about ads, marketing and more.
Would mean the world if you joined me on this journey 🙏🏽
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What’s wrong with this ad?
- Pacing all over the place
- Claims she’s obsessed with this but then can’t say the name, followed by an “ermm..”
- not really engaged with the audience or showing the actual product in use
- clearly trying to think of what to say, not being natural
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@SuperSaf
I was on the page to get them and decided not to. 2 minutes later I couldn’t find my keys.
Went straight back on the website and ordered 1 😂
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We create 100s of ads every month.
Here's 7 common mistakes we've seen brands make in their edit 👨🏾💻
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Any good copywriters in my network for landing pages? Got a freelance gig I'm currently hiring for!
(Must be good at writing conversion focused copy on landing pages).
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Need an editor to add captions to your video?
Now you can do it in 1/10th of the time and cost - by yourself.
Use this app called Submagic.
Simply upload your video, choose the captions style and let the app do it's thing.
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We just hit our fastest turnaround time yet.
Idea + brief in the morning, filming midday, edit completed by the afternoon.
Approved and in the ad account by end of the day
Team is putting in WORK 🔥
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If you're a UGC creator and have 'what is UGC' immediately at the top of your website, it immediately makes me think you're new in this space.
Anyone else?
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Let’s talk about this creative format.
Adding a completely random/satisfying video next to the main video to capture attention.
Yay or nay?
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If you're a UGC creator and you just make sure your communication is top-notch, you're already ahead of 99% of the market.
It's literally that simple
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