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Aazar Shad Profile
Aazar Shad

@Aazarshad

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Paid Growth Marketing Consultant (D2C Tech). Grown several tech companies from 0 to 8 figures. Founder @themunichpost

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Joined July 2010
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@Aazarshad
Aazar Shad
2 months
Somehow the auto-dm software broke. You can find the link here:
@Aazarshad
Aazar Shad
3 months
I finally understood how to use psychology to make ads. If you're looking to level up your ads to hit profitability. This guide is for you. Like & reply "test" & I'll DM you the link to the file. No, I won't ask for your email :)
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@Aazarshad
Aazar Shad
2 years
Lock yourself in a room and read these 10 marketing books (you'll thank me later):
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@Aazarshad
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3 years
No budget for marketing? I’ve bootstrapped a startup from zero to 7-figures without a marketing budget. Here are 14 tactics that can get you immediate results:
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@Aazarshad
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2 years
10 documentaries every marketer must watch:
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@Aazarshad
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3 years
FB ads is powerful. I used it to 3x my company’s revenue in 3 months. Now we’re an 8-figure business. Here’s everything you need to know to crush FB ads (without expensive courses):
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@Aazarshad
Aazar Shad
2 years
ChatGPT is the tip of the iceberg. 7 AI websites that will change paid marketing forever:
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@Aazarshad
Aazar Shad
3 years
People consider sales as a second-class skill. They frown on sales because it *seems* pushy or scammy. I’ve been doing sales for the last 10 years. Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life:
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@Aazarshad
Aazar Shad
3 years
6 years ago I was fired from my first marketing job. Today, I'm the Head of Marketing at one of Shopify's fastest-growing apps. Here are 10 not-so-obvious career lessons on finding success in marketing.
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@Aazarshad
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2 years
I have a degree in marketing. But I have learned more about marketing from reading these books. 10 books to help you master marketing:
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@Aazarshad
Aazar Shad
2 years
13 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
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@Aazarshad
Aazar Shad
2 years
Cold emails can change your life. But most of them are horrible. 15 tactics to nail your cold emails:
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@Aazarshad
Aazar Shad
2 years
7 ted talks every marketer must watch:
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@Aazarshad
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2 years
Over the past 5 years, I helped 3 startups achieve their first $1Mn+ in revenue with just SEO. Want to know the secret? Focus 3% of your entire audience that is buying NOW. Here's how you can achieve that:
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@Aazarshad
Aazar Shad
3 years
I was fired 2 months ago due to a change in management. I found my dream job within 2 weeks by applying growth marketing principles. Here’s how you can stand out in your job application too:
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@Aazarshad
Aazar Shad
2 years
I helped a startup grow from $3M to $24M in 8 months. The secret? Be a little delusional. Here are 14 lessons I learned about growing a rocketship:
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@Aazarshad
Aazar Shad
2 years
Most marketing courses suck. Over the past 5 years, I have taken 50+ marketing courses. Here are 10 courses that will change your life:
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@Aazarshad
Aazar Shad
2 years
The 9 best New Year ads of all time: 1. Barilla
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@Aazarshad
Aazar Shad
2 years
Steal my 7 Facebook Ads ideas proven to work: 1. Us vs them 2. Founder story 3. Before and after 4. three reasons why 5. Press release screenshot 6. Static Image with the core benefit 7. Problem - Agitation - Solution UGC Example of each ad-types with the breakdown:
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@Aazarshad
Aazar Shad
2 years
There are 2.1 billion search results for marketing resources. But 99% aren't worth learning. Here are 10 marketing resources that are too good to be free:
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@Aazarshad
Aazar Shad
3 years
I wish I knew this earlier when I was in my 20s. Don't start a startup, start a side-hustle. Startups have bigger risks. Side hustles don't. It will teach you marketing. It will create your digital CV and portfolio. It will lead you to startups.
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@Aazarshad
Aazar Shad
2 years
The most powerful marketing skill: Human psychology. Use it well and you're guaranteed to sell more (with the same traffic). 7 psychological hacks to upgrade your marketing in 5 minutes:
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@Aazarshad
Aazar Shad
2 years
10 of the most useful productivity tools on the internet (that you’ve probably never heard of):
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@Aazarshad
Aazar Shad
2 years
You don’t need a $5000 course to learn Facebook Ads. I have 5x the growth of several companies with it. Here’s everything you need to know to crush FB Ads:
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@Aazarshad
Aazar Shad
2 years
I took the best Facebook ads threads from the past 2 years & created a MEGA Facebook Ads Resources Swipe File (FREE). 57 Threads 200+ Resources Level up your media buying skills FAST & grab a free copy. Like & reply "fb" & I'll DM you the link to the file. (must be following)
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@Aazarshad
Aazar Shad
2 years
I have a major in marketing degree. But I've learned 10x more by listening to podcasts. 8 marketing podcasts to help you become better at it:
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@Aazarshad
Aazar Shad
2 years
80% of your website visitors will never make it past your headline. Steal these 22 proven headline formulas to make sure they do:
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@Aazarshad
Aazar Shad
2 years
Hard skills get you in. But soft skills get you far. Here's a tactical approach to accelerating your career:
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@Aazarshad
Aazar Shad
2 years
7 years ago I was fired from my first marketing job. Today, I'm the Head of Growth at one of the best health tech companies. Here are 10 not-so-obvious career lessons on finding success in marketing:
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@Aazarshad
Aazar Shad
2 years
I have spent more than $1MN on Facebook Ads. Many ads sucked but some stood out. Here are 10 principles of creating thumb-stopping ads:
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@Aazarshad
Aazar Shad
3 years
I spent over 1000 hours learning digital marketing — because college completely failed to teach me. Here are 15-must follow marketers who taught me more than my marketing professors:
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@Aazarshad
Aazar Shad
2 years
The most important skill you didn't learn in school: Behavioral Psychology. 7 psychological hacks that are so effective customers will line up to pay you:
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@Aazarshad
Aazar Shad
2 years
TikTok ads are the cheapest right now. If you are not exploiting it, you are clearly missing out. Here’s everything you need to know to crush TikTok ads:
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Aazar Shad
2 years
Over the past 6 months, I've spent more than $600,000+ on Facebook Ads. I learned more from what I SHOULD not do. Here are 10 Mistakes I made that you shouldn't repeat:
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@Aazarshad
Aazar Shad
1 year
I took the best Facebook video and image ads & created a MEGA Facebook Ads Swipe File (FREE). 200+ ad examples for every stage of the funnel. Level up your media buying skills FAST & grab a free copy. Like & reply "ads" & I'll DM you the link to the file. (must be following)
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@Aazarshad
Aazar Shad
2 years
8 Facebook Ads ideas proven to work: - Us vs Them - Before and after - Press release screenshot - Problem - Agitation - Solution UGC - Founder stories - 3 reasons why - Tiktok made me buy it (Yes for fb it works too) - Single image ad that make problem "pop" What else?
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@Aazarshad
Aazar Shad
1 year
Most ads suck. Because they look like ads. Steal these 7 ad formats that don't look like ads:
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@Aazarshad
Aazar Shad
1 year
Steal my 9 Facebook Ads ideas proven to work(FREE SWIPE FILE): Meme ads Us vs them Founder story Step-wise ads Static that pops Before & After Features call out ads Press release screenshot PAS UGC Like & reply "ads" & I'll DM you the link to the file. (don't need to follow)
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@Aazarshad
Aazar Shad
3 years
Affiliate marketing is an easy & cheap channel to grow ANY business. Many startups try it but they struggle to scale. Here are 15 tactics that nobody told you about growing an affiliate program:
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@Aazarshad
Aazar Shad
1 year
Steal my 6 proven Facebook ad hacks: 1. Thumbnails 2. City-based offering 3. Specific Storytelling 4. Instagram placement 5. Calling out your persona 7. Home page vs dedicated landing All for free. Like & reply "ads" & I'll DM you the link to the file. (must be following)
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@Aazarshad
Aazar Shad
2 years
The 10 best Marketing threads of 2022:
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@Aazarshad
Aazar Shad
2 years
7 biographies that will teach you more than business books:
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@Aazarshad
Aazar Shad
2 years
People consider sales as a second-class skill. They frown on sales because it *seems* pushy or scammy. I’ve been doing sales for the last 10 years. Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life:
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@Aazarshad
Aazar Shad
2 years
Prediction for 2023: Facebook ads are going to make a momentous comeback. Here's how you can get ahead:
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@Aazarshad
Aazar Shad
2 years
I've spent over $2mn on Facebook Ads. These 10 learning will help you 3x ROAS:
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@Aazarshad
Aazar Shad
3 years
Nobody tells product team to build the product. Nobody tells an artist how to create. Nobody tells a movie director how to direct a movie. BUT every damn person on this earth has an opinion on marketing.
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@Aazarshad
Aazar Shad
2 years
1/ The Adweek Copywriting Handbook Lessons: • The goal of an ad is to get you to read the first sentence. That’s the one and only goal. • The goal of the first sentence is to get a person to read the second sentence.
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Aazar Shad
2 years
I have a degree in marketing. But college completely failed in teaching me digital marketing. So I spent over 500+ hours studying it. Then, I distilled what I learned into 10 frameworks. But unlike college, these won’t cost you $100K. Here they are for free:
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@Aazarshad
Aazar Shad
3 years
I have listened to 1171+ podcasts this year. Here are my 13 favorite marketing podcasts of 2021:
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@Aazarshad
Aazar Shad
2 years
10 free tools that are so valuable they feel unethical to know:
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@Aazarshad
Aazar Shad
3 years
Ogilvy, Gary Halbert, & Claude Hopkins. 3 legendary people. 1 common trait: Godfathers of copywriting. 12 copywriting mental models from them to help you master marketing:
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@Aazarshad
Aazar Shad
3 years
Marketing is asking someone on a date. Branding is the reason they say Yes. Sales is when they finally say I do. Customer success is why they stay happily in the relationship.
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@Aazarshad
Aazar Shad
1 year
I spent 30 hours studying a DTC Brand that went from Zero to $30Mn within 3 years. I learned: • How they did it • How to run ads • How to write compelling copy • How to structure landing pages You get it for free. Like & reply "DTC" & I'll DM you the link to the file.
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@Aazarshad
Aazar Shad
2 years
You can't run ads without understanding your numbers. 10 metrics you need to run successful paid social ads:
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@Aazarshad
Aazar Shad
2 years
7 free marketing newsletters so good you'll think you're stealing:
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@Aazarshad
Aazar Shad
3 years
1/ Write high-intent bottom of the funnel blogs first. Keywords like: vs, alternatives, competitors, reviews, tools, and software. These blogs will place you in consideration of customers right NOW. If you write well, you'll rank immediately on the first page.
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@Aazarshad
Aazar Shad
3 years
3. Copywriting skill is more powerful than tools & coding. We are always looking for a tool that enables growth. Learn to write, then you learn to persuade, entertain, and educate. Writing evokes emotions. Emotions drive action.
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Aazar Shad
1 year
The secret to 5X ROAS is: A systematic creative testing strategy. I've talked to 50+ top performance marketers to learn how to find winning ads with creating testing. Like & reply "test" & I'll DM you the link to the file.
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Aazar Shad
1 year
I spent 30 hours studying two DTC Skincare Brands valued at $100Mn+. I learned: • How they run ads • What ad formats are working • How to use psychology in your ads • How to lead with authority & credibility ´ Like & reply "DTC" & I'll DM you the link to the file for free.
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@Aazarshad
Aazar Shad
6 months
Steal my 5 Facebook Ads ideas swipe file proven to work in 2024: 1. Us vs them 2. Testimonial 3. Before & After 4. Press release screenshot 5. Ads that don't look like ads Like & reply with "ads" in the comments. I'll share it with ya!
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Aazar Shad
1 year
Confession: I have an unhealthy habit of collecting proven Facebook ads. The 16 best ads I've collected: 1. The Nostalgic ad
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@Aazarshad
Aazar Shad
1 year
The KING of YouTube: Mr. Beast. Over the last 12 months, he's gained over 96,000,000 subscribers. So I binge-watched 100 hours of his videos to study how he's done it so quickly. And here's his 4-part framework for rapid growth (that you can use in your paid marketing):
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Aazar Shad
2 years
If you want to convert your SEO traffic to customers, read this:
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Aazar Shad
2 years
10 lessons I learned in marketing I wish I knew earlier (so you don't have to regret like me) :
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@Aazarshad
Aazar Shad
2 years
This brand grew from $5m to $100m within 18 months. The secret? Jaw-dropping entertaining ads. Here's how you can steal their formula to succeed:
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@Aazarshad
Aazar Shad
2 years
432 marketers work at Tesla. And some folks still think you don't need marketing if you have a great product.
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@Aazarshad
Aazar Shad
3 years
1. Focus on your achievements over your brand. Most people care about working for big companies over startups early on. If you helped a startup grow zero to 7 figures, you're invincible. Achievements are more powerful than big logos on your CV.
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@Aazarshad
Aazar Shad
2 years
3/ Influence: The Psychology of Persuasion Lessons: • Automatic Triggers: We are wired to respond predictably to certain cues. • Reciprocity: We feel obligated to pay back gifts and favours.
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Aazar Shad
3 years
Writing blogs that actually get read & viral is really difficult. But not rocket science. Here's how to do it right👇
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@Aazarshad
Aazar Shad
1 year
Over the past 6 months, I created 500+ UGC videos to cut my CAC in half. I finally learned: • How to write scripts? • How to find UGC creators? • How to create UGC guidelines? And more. Like & reply "UGC" & I'll DM you the link to the file for free.
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@Aazarshad
Aazar Shad
3 years
There are over 2,000,000 podcasts. But most of the podcasts don’t make it till the 14th episode. I recently crossed 10,000+ downloads & 50 episodes. Here are my top lessons I wish I knew earlier:
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@Aazarshad
Aazar Shad
3 years
I was a failed startup founder. But I was a successful first marketer. I went from $500/month salary to 30X of that in 1.5 years. Here's a tactical approach to accelerating your marketing career:
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@Aazarshad
Aazar Shad
2 years
I've spent 2Mn+ Facebook Ads with 3X ROAS this year. Here are 7 lesser-known resources I used to stay on top of my game (and you should too):
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@Aazarshad
Aazar Shad
3 months
I finally understood how to use psychology to make ads. If you're looking to level up your ads to hit profitability. This guide is for you. Like & reply "test" & I'll DM you the link to the file. No, I won't ask for your email :)
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@Aazarshad
Aazar Shad
2 years
2/ Scientific Advertising Lessons: • A good copywriter tries to place him/herself in the position of the buyer. • Remember the people you address are selfish, as we all are.
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Aazar Shad
3 years
I’m sorry to inform you, whether you like it or not, you need marketing. No matter how great your product is.
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@Aazarshad
Aazar Shad
3 years
4. Send cold emails to build relationships, not results. Many folks send cold emails to get backlinks or sell their products. I send cold emails to be friends. This has resulted in best friendships and most leveraged sales later on.
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Aazar Shad
3 years
2/ Write more in-depth actionable blogs of the topic you solve. Then, find the right Facebook, Reddit, and other communities to promote it. Turn them to threads on Twitter. Promote it with a taste. No link-dropping, please.
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Aazar Shad
3 years
1/ I think there is no skill more important than sales. You can’t teach sales in school. Sales is about learning by doing, being empathetic & observing.
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@Aazarshad
Aazar Shad
2 years
WOW, Netflix.
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2 years
2. Art & Copy: This documentary decodes how the influential and greatest advertising campaigns like "Think Different", and "Just do it", " leveraged the art of persuasion to inspire millions. Why watch: Stand out in the bustling ads crowd & crafting entertaining advertising.
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Aazar Shad
3 years
70% of marketers have no empathy for customers. We have a delusion that we’re good at it. Here’s how you can master empathy in your marketing campaigns:
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@Aazarshad
Aazar Shad
3 years
7/ Identify dream 100 customers. Find out if your service can directly help them. Then, do audits, teardowns, and give them ideas. Don’t sell the product, sell the problem. They’ll come to you one day when they are ready (happened to me 10 times).
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@Aazarshad
Aazar Shad
2 years
The most important skill you’ve never been taught: Storytelling. 8 dead-simple tips to make you a better storyteller:
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@Aazarshad
Aazar Shad
1 year
AI tools are overhyped for marketing. But I was WRONG. After spending 100+ hours of tinkering, I've finally cracked it. I wrote a guide about how to - create ads - find value props - do user research - create UGC scripts and briefs Like & reply "AI" to get it for free:
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@Aazarshad
Aazar Shad
3 years
2. Experiments, not hacks. Everyone is looking for the next big growth hack. Focus on smaller experiments, it will enable the growth faster. Hacks stop working at some point, experiment mindset does not.
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@Aazarshad
Aazar Shad
2 years
1. Pencil What: Pencil is the AI Ad Generator that helps brands & agencies create new ad variations 10x faster. Use case: • Automatically generate static & video ad creatives • Run creatives predicted to win based on $1B in ad spend. Link:
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Aazar Shad
1 year
I spent 30 hours studying a DTC Brand that went from Zero to 8 figures within 2 years. I learned: How they grew with organic vs paid media by creating a new playbook with 98% retention Like & reply "DTC" & I'll DM you the link to the file. (Must be following or I cannot DM)
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Aazar Shad
3 years
Starting a media company, cognitive biases, and lessons from Steve Jobs. Here are the 7 best marketing tweets you might have missed last week:
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Aazar Shad
2 years
1. Jiro dreams of Sushi: Story of an 85 years old man who is dedicated to delighting his customers with the best Sushi in the world. There is no appetiser or menu in his little restaurant, only Sushi. Why watch: You will master enhancing customer experience.
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Aazar Shad
3 years
7. Focus on retention first, not acquisition. Retention drives acquisition. Retention gives you a competitive edge > Retention drives referral > referral drives word of mouth > word of mouth is a powerful acquisition channel. Retention gives you MOAT to acquire more customers.
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Aazar Shad
1 year
The best course on Facebook ads will cost you $1500. You'll spend over 50 hours watching unfinished videos. It took me 5 years to learn, I’ll teach it to you in 5 minutes for free:
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@Aazarshad
Aazar Shad
2 years
Master copywriting and you can (just about) print money at will. Most people don't know how or where to start. These 10 books will teach you more about copywriting than a four-year degree:
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Aazar Shad
1 year
I’ve probably created more than 300+ UGC videos. I've spent more than $250K on UGC videos so far. And I finally found what makes UGC ads work so well. I wrote a mini-guide on things I wish I knew about UGC ads. Like & reply "UGC" & I'll DM you the link to the file for free.
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Aazar Shad
3 years
5/ It is all about building trust (not pushing to buy). You build trust by researching everything before the call and after. How do you build trust? By being honest and building a rapport. And, by being the product expert (inside out). Not many can do that.
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Aazar Shad
2 years
Over the past 5 years, I brought more than $10mn in revenue with just SEO. But I learned more from what NOT to do. Let my 10 SEO mistakes be your learnings:
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@Aazarshad
Aazar Shad
2 years
Advertising is applied psychology. Using it right helped me 6x my company's growth. Here are 10 proven psychological concepts you need to try:
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@Aazarshad
Aazar Shad
3 years
@ShaanVP This is the best cold email I've ever received.
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3 years
4/ In modern sales: You are not selling, rather facilitating. People can find most of the information online. Your job is to help them choose the right product (which could be yours).
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Aazar Shad
2 years
When growth marketers are handling: Paid ads, SEO, CRO, thought leadership, emails marketing, analytics, reporting and documentation.
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Aazar Shad
3 years
6. Be part of a community first, don’t just start building a community. We know the hype around community building. But if you be part of a community, then it is easy to build trust. Participation in communities helps you understand the pain points before building it.
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