Harry Dry
@harrydry
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I teach copywriting and run https://t.co/t7xspnl9ey
Harry's Newsletter (monday):
Joined June 2011
Had a buzz cut. Went on my favourite podcast :). “Learn Great Copywriting in 76 minutes”.
Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing:. 1) A great sentence is a good sentence made shorter.
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Life hack for anyone who wants to learn marketing. 1. Go to Google.2. Type “Marketing Examples”.3. Click MarketingExamples . Com.4. Scroll. Thank me later.
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Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”. - Impact: “You've got to get noticed”.- Communication: “You've got to tell me what”.- Persuasion: “You've got to tell me why”. Most ads just do the “communication” part. - “We're a
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Three techniques to add rhythm to your copy. Repetition. Alliteration. Tricolon.
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Watch me rewrite an ad twenty times :). There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.
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TikTok about Marketing Examples. 1,500,000 views. Keep going long enough to get lucky.
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“Treat copy as a visual object. Copy that looks good has a knack of reading well.” — Adrian Holmes
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I wrote this ad, and I quite like it.
Eight. That's how many businesses tried @tryramp's corporate card in 2024, and decided it was not for them. Now, eight looks like an awfully small number when you compare it to twelve thousand fifty-nine. That's how many businesses tried our (beloved) corporate card in 2024 and
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“Things you can’t say literally can often be said laterally” — David Abbott
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wow. bragging warning ahead — but 31,520 clicks (and counting) is my newsletter RECORD 💜. it's all last minute, no sponsor yet this week, if you're interested lmk :)
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Some days it's simple. Some days it's sweat. The reader doesn't care. I like that about writing. Two minutes, two hours, the ink looks the same. If it's good, it's good. Your only constraint is how many times you're willing to cross it out. If I have any talent, that's it.
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@VeryGoodCopy “The hen lays just one egg each day. And the rest of the time, she goes around and she feeds on things that fuel the next egg.” — Henry David Thoreau.
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@david_perell “I had to learn to think, feel and see in a totally new fashion, in an uneducated way, in my own way, which is the hardest thing in the world. I had to throw myself into the current, knowing that I would probably sink. The great majority of artists are throwing themselves in with.
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@jackbutcher Love this. But don't blindly follow the “this is pointless” phase. Because for the majority it remains “pointless”. If you're going to “blow up” you'll get small signs that you're onto something. An email, a tweet, a gut feeling. Eg, Schulz, Lil Nas X, VV.
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inspired (as so often the case) by the treasure trove that is hey whipple
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@businessbarista 90% of the comments have overcomplicated this. *Your offer isn't worth signing up for*. Why on earth would I give my email address to “reserve my invite” to get an “exclusive discount” for a game that's “coming soon”. It's fluffy, vague, and pretend. Here's what I'd do. •.
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@5harath @KyleTibbitts @mkobach @jackbutcher here's a small slice of the people I copy from:. • @stephsmithio .• @Julian .• @timsoulo .• @DanBenoni .• @theandreboso .• @CarrieRosePR .• @ksmitchell86.• @davegerhardt .• @coreyhainesco .• @FHeijdenrijk .• @MrBeastYT .• @wordmancopy.• @LouisSlices .• @annhandley.
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@andrewchen hardcore stuff 👉 @iam_preethi.beautiful shower thoughts 👉 @sivers.marketing shenanigans 👉@annhandley.real world marketing examples 👉 @GoodMarketingHQ.science-based productivity 👉 @anthilemoon .UI/UX product tips 👉@GrowthDotDesign.improving / reflection👉 @jdnoc.
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@felix12777 A/ But rewrite “other makers” and “grow your business” with more specific language. An example.
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@noahkagan Congrats Noah. You took a loving, long-shot, irrational, bet sponsoring my site when I started. Site was tiny, it made no financial sense, but it gave me momentum and I'll always be grateful 🙏. Downloaded on Kindle. Looking forward to it 💕.
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@gus_tiffer Go on Dave Trott's blog. Every time you read an article, you have to write one That's the rule. Read one. Write one. Then repeat with “Hey Whipple Squeeze This”. Then repeat with “The Copy Book”. Read one. Write one. Do that for 300 days.
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@RussellOkung @naval hmm, i can see why you feel like that. But, honestly, this whole thing, isn't really about Kanye West. It was about me pretending that I can be a superhero for a few months + not being afraid to be bold and try stuff.
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@DanishaCarter4 @deathbunni show some respect. you're making this sound like some bullshit celebrity drama. put your ego to one side. this isn't about whose "right". it's also not about you.
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@kanyewest I spent 7k renting Billboards Worldwide. Trying to get @kanyewest on the phone. Got Ideas. Need to talk ASAP. Plz help share! #kanye .
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@thepatwalls Spent three weeks writing (and rewriting) this, so I'm delighted it's still being read three years later. Legend. Thanks Pat. 🙏.
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@thejustinwelsh Beer and an orange juice. Appreciate you saying yes whilst on semi vacation. Learnt a lot 🍻🍊.
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@writes_eve nice examples. Also fun seeing them as little videos and you highlight 'live', creative!.
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@growthesque Not quite. It just forces you to answer the question “what do we have, that customers want, and the competition isn't giving them?”. One extra dial on the speedometer has nothing to do with “being an amazing company”. It's a reflection of “having something to say” (in this case,
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@david_perell New favourite website! More please 🥰 . P.S. The animation when you click an example is ridiculously cool.
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@IndieHackers If your newsletter is quality then consistency in subject line is underrated. It avoids your open rate being tied to subject lines. For example every Farnham Street email is, "Brain Food # [No]" . I replicate this with @GoodMarketingHQ. And my open rate stays > 45%.
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@rrhoover @joshbuckley @ProductHunt thanks for everything Ryan. Product Hunt gave me just enough momentum. and i managed to turn that into something bigger. 1000's of others like me. honestly. such a helpful thing u made. and i think i took it for granted 🙏.
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@thepatwalls same content:. • 995 likes on LinkedIn .• 99 likes on Twitter . used to be the other way around
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@thepatwalls @sab8a @_baretto pick weekend, airbnb w/ tennis court, two tournaments, singles + doubles, sponsored by @stripe.
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@IndieHackers @rosiesherry I've got a big brother who helps me with all marketing my articles. I call him “the reducer”. Because he doesn't edit. He just “reduces”.
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@grantfwilkinson Thanks Grant. 100%. The whole story can be embodied by a simple @naval line: . "There are no adults. We're all making it up as we go along. So figure it out yourself and do it!".
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@GoodMarketingHQ Enjoyed writing this. Reminds me of. “Software is this weird space where you can spend basically nothing and create a billion dollars of value, or spend a billion dollars and create basically no value.” — @fchollet . ^ Same in marketing!.
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@jasonfried Excited for the new copy! . Two random ideas. I made this a year ago for practice. 1/ “BUSY ≠ PRODUCTIVE” — fun big subheader.2/ Labelling competitors as “Project (Mis)management apps” made me smile at the time
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@GoodMarketingHQ I remember reading this from PG. Took me a few months to understand what he meant. Essentially. Don't hide your strong verb as a noun. “They disagreed is better than they had different opinions.”.
Err on the side of verbs. If you have to choose between expressing something via the verb or in some other way, choose the verb.
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@jackbutcher whats the objective? . without context numbers are meaningless. even with context you don't want to get drawn into the day to day. I check stuff weekly / biweekly. Otherwise I get bogged down in the weeds.
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@stephsmithio Something you can’t buy. Perhaps you make them a radio show. Just for them. Different segments: Old friends. Interview Grandparents. Favourite songs. Memories.
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@OzolinsJanis i normally talk at 1.25x speed, but i think i was higher here (nerves, perhaps) so you might balance it!.
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