Shalom Goodman
@ShalomGood
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Executive Director of Collective Kindness / Strategic SEO and Growth Advisor. Ex- @WSJ . I post neat stuff about SEO and life. You'll like it. Views my own
Joined August 2018
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People's eyes are hurting, and they're seeking answers
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Life update:
Last night, my wife and I were blessed with a beautiful baby boy, our first born.
Mommy and baby are healthy, thank God.
I’m humbled and not sure quite the right words.
And I’m in awe of my wife’s strength
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Walking in a subway car on the way home from work, I see two men look at me, the obviously Orthodox Jew, and say, “ima go beat his ass now”, and continue to stare at me.
Being a proud Jew in 2022 is fun.
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So this happened…
I got engaged to Lilach ben-Levy.
What can you say?
She’s a gem
#blessed
How’s your weekend been?
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“That fucken Jew. He’s got fucken aids. That fucken Jew”
This was just screamed at me on the streets on Crown Heights.
Just another day in New York. Just another day of rampant Anti semitism.
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I wore my black hat and my jacket to work today.
I’m a proud Jew, and my heart aches, literally, for the literal attack of my people.
Am Yisroel Chai
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Proud to be a Jew.
Proud to be an Orthodox Jew.
Proud to be a Chassidic Jew.
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So this happened…
5/19
Legendary evening, if I may say so myself
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I stutter.
I block on lots of words.
It’s awkward at times.
But that doesn’t stop me from:
-Having an amazing wife
-Having a family
-Having tons of friends.
-Being an extrovert.
-Working at
@WSJ
-Speaking up in meetings
-Helping others
Be proud of who you are
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(SEO)
How Investopedia does so well in Search.
A case study of a random article.
1: E-E-A-T
Notice how the Author has a nice bio, along with a "reviewed by" as well "Fact checked by"
🧵 1 of 5
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I’m excited to announce that I’ll be an SEO Editor at the
@WSJ
! It’s a dream job and I can’t be more pumped to be joining such a sweet and inclusive team.
Follow me for cool SEO nuggets, timely articles and essays, and random thoughts! Cont—>
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A quick thought about a recent humbling experience I had.
Retweet if you love it.
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I made myself a goal to get an article printed in the WSJ.
It was a bonus that the article was featured on the front page.
I’m feeling proud of myself
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I stutter.
I spent many years never calling people I don’t know.
It got easier over the years.
Speaking @ conferences, in work meeting, I use my voice
Today I got hung up on. So what did I do?
I called back. And got it out. They’ll wait for me. They’ll understand.
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I stutter.
Just wanted to put it out there.
Met some people today that “love how open I am about it”
I have no choice. Gotta own it.
This week’s been particularly rough. Not quite flowing as usual.
And that’s ok.
✌🏽
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Search for “Tehillim” the Hebrew term for Psalms, spiked significantly
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Would you pay a dollar to be allowed to leave a Whatsapp chat silently and not have the group see that you’ve left?
Like if yes.
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The world lost a giant today.
Rabbi Moshe Kotlarsky sadly passed away after a brutal illness.
He had a major part in building thousands of Jewish communities across the world as the unofficial leader of the Shluchim emissaries of the Lubavitcher Rebbe.
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Him (man I know for 15 years): Congrats on your engagement!
Me: (Thanks him with a stutter)
Him: Relax. Just be calm.
Me: Nah, I just stutter.
Advice for every. person. ever.
If someone begins to stutter, do not tell them to relax.
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(SEO)
We’ve said that Google is getting more local.
Here are two small examples of this I’m seeing just from today.
If you like, please retweet this thread 🧵
1 of 4 --->
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If you liked this, follow me for more. I post neat stuff about what I find across the web. You'll like it.
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I stand with Evan, a colleague I look forward to meeting soon.
This line stood out to me:
“The world should know that everyone who is friends with him, everyone in his orbit, he’s the center of their world.”
Please retweet
#istandwithevan
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If you were to read one article today, let it be this.
Take my word for it.
Please retweet if you loved it.
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Checking off some cool boxes lately.
Thankful. And blessed.
SEO at WSJ ☑️
Published author in WSJ ☑️
Twitter Verified ☑️
Next up? 2 words. Print edition....
📈📈
From an unconventional schooling background. And I have a nice stutter.
Fight for it.
#noexcusesbaby
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Jewish Twitter will love this:
“..we found that..women who married directly, without ever cohabiting prior to marriage..married between 22 and 30 without first living together, had some of the lowest rates of divorce.”
By
@BradWilcoxIFS
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(SEO)
Google's SGE (Their Beta AI) is now showing results with links to appropriate publishers.
I've not seen this This could be a massive change for publishers and their relationship with Google
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**Miracle story**
(this needs to be an article)
One of my closest friends, Michoel, was in a horrific accident around 9 months ago.
More than 50% of his body was burned.
He was on two life support machines.
The Doctors called in his family twice to say last goodbyes
A 🧵
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How it started vs how it’s going
@antoniogm
Happy Chanukah. We live in such a connected world. Beautiful.
Pretty cool
@Chabad
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After a month of constant prayers, more a thousand Jews came together this evening in an impromptu gathering, praying for their Jewish brethren in Israel
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Been a bit preoccupied lately.....
Back to the grind…
Feeling infinitely blessed.
Highly recommend.
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Avraham Fried. Debatably the best Jewish singer of our generation.
Check it out.
I was pushed to go sing with him, and voila.
His songs have gotten me through some dark spots.
The 10-year-old kid with the stutter inside me is screaming with excitement and pride.
Plz watch
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My list of top 25 News SEOs to follow on Twitter2022 (in no particular order)
1/
@thomcraver
- CBS
2/
@maxxeight
Conde Nast
3/
@mdsimmonds
- Define Media
4/
@brianprovost
- CBS
5/
@kindred_grace
- NewsUK
6/
@bybryanflaherty
-WaPo
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(SEO)
@NBCNews
has been impressive lately with its Search visibility and rankings as of late.
Here are some of the things they're doing to gain visibility and rankings.
A Thread 🧵
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Evan is a reporter that is being wrongfully detained.
He should be free, able to do his job, one in which he does so well.
Please retweet if you agree
#istandwithevan
#freeevan
Please learn more about this here
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Life hack:
Get yourself friends who randomly send texts like this. And be this friend for them as well.
Your life will be better as a result.
That's the tweet
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Celebrating my first Father’s Day, and feeling hella blessed.
Never thought I could love someone so much.
And I’m thinking of those that are struggling to have kids of their own, and bless them to have strength and real blessings.
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A hilarious anecdote on Joe Lieberman and John McCain about Judaism, Shabbat, Conversion, and Bris...
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Me and my older brothers in a Sukkah during my brother’s (middle) Sukkot event.
They’ve never had Twitter.
They don’t have Instagram.
That’s all. That’s the tweet. Thankful for family
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Their parents died in a car crash and they’re happier than anyone you know.
5 thoughts on why that is. And what to learn from them.
A 🧵
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I’ve never posted a picture of my parents.
These are my parents.
They love me, their youngest child/baby.
Debatably too much.
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Why Did John Glenn, the famous astronaut, call his wife the real hero?
How could it be that James Earl Jones, voice of Darth Vader and Mufasa in The Lion King, struggled to utter a basic word?
Today is "International Stuttering Awareness Day 2020”.
—> Thread
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Stuttering
Was called on to speak today during a large meeting unexpectedly and had a hard time getting the words out.
And then pushed myself to call a new dental office to make an appointment. Was tough at first but got it done.
Pushed myself. Accomplished.
That’s all
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Lox and cream cheese pizza.
I don’t know if this is the best or the worse thing I’ve ever seen
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Every SEO ever:
Look what I accomplished (adding zero context)
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I choose to not hide and cop out.
It’s gotten a lot better.
But there are days when it’s tough.
Yet I go on.
I make that flight change. I book that reservation.
We all have stuff that hold us back. We get pushed down.
Call again. And again. Until you win.
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My dear friend Ephraim Moscowitz, a special man who literally outlived all his peers and created a dynasty in Chicago and beyond, has passed.
We shared a unique love and friendship.
It’s tough having close friends who are elderly, but it’s worth it.
More thoughts later.
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(SEO)
Google News aiming more at E-E-A-T
This is the first time I've seen authors within Google News. It could be Google's way of trying to gain authority for authors
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**I’m close to 1k followers**
Plz retweet if you think I’m a good follow.
I post about:
-SEO: I’m obsessed with SEO
-Interesting Articles: I go thru hundreds of articles a day
-My own journey as a person who stutters
I’d be appreciative. Thanks ya’ll:)
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I'm back at work and I've been told I look fresh.
Here's how I stayed away from work during my honeymoon:
-Had my phone on do not disturb the entire time. No alerts, beeps.
-Work email was turned off on phone
-Slacks off.
Working in news is nonstop.
This was very, very needed
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Feeling lucky to be able to spend some time with my loving Grandma (she’s 93)
The highlight was having her really connect with my wife.
That’s it. That’s the tweet.
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Some, if not most, of the best in-house SEOs I know tend to lay low and let the results and hard work speak for themselves.
It’s a good reminder that even if you’re not a public-facing, insight-sharing SEO, it doesn’t mean that you can’t grow and become a kick-butt SEO
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He’s so proud of me and where I’ve come.
Oh, he’s the one who introduced to SEO, at a time that I was jobless and lost for what to do.
Please retweet to spread the word.
Michoel, you’re a beast and I love you.
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Meet Rabbi Yehoshua.
He’s been a friend since my time in school in LA
Yehoshua is deaf and hasn’t let it stop him in life.
He’s a Chabad Rabbi for the deaf.
He has programs, meals, outreach and just an advocate for the deaf.
He’s an inspiration
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Sorry. I can’t not share.
Grandma Joanie. 92. Rocking a Jewish holiday event like a boss.
Her husband of 71 years passed a bit over a year ago and there she is, continuing to smile on and just enjoy life.
Oh and she won’t leave home unless she’s all glammed up
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The Great Synagogue of Rome.
Opened (1904) in the Jewish Ghetto (1555)
Between 1900-1912, there was a Jewish PM of Italy and Jewish mayor of Rome.
By 1943, Nazis deported 1259 Jews.
Only 16 survived.
Here we pray, the same prayers as our ancestors.
We will live on!
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Today is the 20th anniversary of the death of Ilan Ramon, an Israeli astronaut...
Learn more about him and some interesting tidbits in this thread.
May his memory be a blessing.
Retweet if you appreciated.
1 of 7 🧵
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My oldest niece flew from LA to go to camp in NY.
My wife and I hosted her.
She was feeling pretty homesick yesterday so I dropped work for liek hour and a half to be fully present.
Thankful for a job that allows for that.
I won’t ever regret that time.
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At an orthodox Jewish business Expo in the Crown Heights section of Brooklyn.
I’m not gonna show you the services but what I found neat was the giveaways that these booths were giving out.
A thread.
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“Haven’t the Jewish people suffered enough?”
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So nice for the lounge to welcome me so warmly, placing my name at the entrance
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Mobile SERP results for “best humidifier” showing a new template.
Something about this feels very new.
Seeing it for all review-like serps
cc
@glenngabe
@brodieseo
@lilyraynyc
and obviously
@rustybrick
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My buddy
@moneyteam1222
went from a local tryout to the
#1
scorer in the
@nbagleague
That’s not normal. That’s not average
I’ve been pushing this for months...
Nice piece by the
@nypost
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@CarrieRosePR
Hey Carrie,
Can you please credit the original source?
That would be the right thing to do.
Thanks
(SEO)
Google News aiming more at E-E-A-T
This is the first time I've seen authors within Google News. It could be Google's way of trying to gain authority for authors
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The tombstone over my grandparents has an engraving of their names in which it correlates to both the great Rashi and Rambam, two very holy and special men.
Anyone know anyone named Raskas?
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Live Blogs for Publishers:
Here's XX cool features that publishers like CNN and NYT are using in their live blogs.
See 🧵
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The sabbath after Passover, it’s a custom to bake a challah in the shape of a key as a segula (good luck) for a nice livelihood in the coming year.
Check out this 2022 version.
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My brother Ari and his wife, Mindy, had a baby boy today!
Mazel tov!
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"Living with Tourettes"
I loved this segment.
We need more and more of this.
Education is key,
@DavidBegnaud
and
@CBSMornings
Thanks for this piece.
I'd love to do a similar one on Stuttering....
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**Some personal news**
This past Friday was my last day at
@thisisinsider
, (
@BusinessInsider
)
It’s bittersweet.
The people I’ve met, the laughs we’ve shared. The growth of all us during this odd memorable period.
I’m gonna miss my team.
It’s been beyond fun and rewarding.
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This is bigger news than people think. He was iconic, legendary and more. A true loss
“The Rebbe spoke for 11,000 to 12,000 hours. Almost all of it has been retained because of Rabbi Kahn. His dedication to the Rebbe was extraordinary.” Rabbi Yoel Kahn has died at 91.
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Today in my office elevator, the TV was reporting on a rise in antisemitism in the US.
Incidentally, or maybe not, a kind stranger tapped me on the shoulder and said, 'We're with you. Shalom.'
Give your Jewish friend a hug today. They need it.
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Random inspo tweet:
My buddy
@HilzFuld
is an inspiration.
He rubs shoulders with the whos-who in tech. Like legit.
But it’s so clear that his relationship with
-His wife
-His kids
-God
take precedence, 7 days a week.
I reckon we need a bit more of that in the world. ✌️
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3 Quick Google Trends tips for you, **the non-SEO**.
It’s an important tool, and I almost guarantee you that you’re not using it correctly.
See 🧵 below 👇
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Using only food, where did you grow up?
Using only food, where did you grow up?
(Couldn't find a picture of the original pizza shop.)
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