Joe Putnam
@JosephPutnam
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Scaling Fast-Growing eCommerce Brands with Profitable & Predictable Growth Strategies | Paid Media & Retention Expert | DM to Discuss Your Growth Potential
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Joined October 2010
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Pinned Tweet
One of our clients recently bought a Porsche.
And not just a regular 911.
It's a GT3.
I'm not saying everyone we work with is going to get a GT3, but it's definitely possible...
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Are you testing enough ad creative to win in 2022?
We’ve found that testing more creative is one of the keys that’s unlocking better campaign performance.
Here’s our process for rapidly testing new ad creative. (Warning: This post may significantly increase your ROAS. ⚠️⚠️⚠️)
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10
82
Me: "Grows brand 1361% in 12 months."
Client: "You're Fired."
This was a conversation I had 5 minutes ago.
Last year, we grew the brand 1361%, but they recently brought on a new Head of Growth who's been out to get us.
We haven't been running ads exactly the way he thinks we
47
3
80
To grow a Shopify store, you don't need super complicated funnels. You just need to
✅Go hard on 1 social channel, probably IG or TT
✅Run paid ads on 1-3 channels (FB/IG, Google, TT)
✅Build out automated email + SMS flows
✅Send 1-2 new email + SMS campaigns per week
2
12
68
What is your eCommerce Growth Stack made up of?
Ours is:
✅
@shopify
✅
@klaviyo
✅
@postscriptIO
✅
@triplewhale
✅
@pageflyapp
✅
@tiktok_US
The result is:
8
6
57
In case you didn't know already, high-performing eCommerce stores convert between 2.5%-3.5% of site visitors into customers.
That means 97 out of 100 people won't buy anything. 😟
So how do you get more people to convert?
Here's the answer. 👇👇👇
7
5
40
Have you ever wanted to rank your
@shopify
store higher in search engines to get more FREE traffic from Google?
If so, here's exactly how to do it... 👇👇👇
6
5
38
We've been getting super strong Facebook ad results for apparel brands over the last 3+ years.
Here are some strategies that have worked really well and made our clients a lot of money. 👇👇👇
4
4
37
Schipol in Amsterdam is far and away the best airport I've been too.
Would anyone care to offer a challenger?
65
1
32
I'm not saying
@webflow
will grow your business for you...
But it will make managing your website 10X easier.
We switched from
@WordPress
in the middle of last year and haven't looked back since. 👀
10
2
31
My team has been helping build and grow 7-figure
@shopify
stores the last 3+ years.
Based on what we've seen behind the curtains, here are the exact strategies I'd use to launch a 7-figure eCommerce brand in 2023. 👇👇👇
7
3
31
POV when you're chilling in Rome while your
@sendlane
campaigns are all scheduled and ready to send.
6
3
28
What changes should you make to your eCommerce Facebook ads if they stop performing?
Here's the answer... 🧵
1
4
27
Never forget, it takes 10 years to look like an overnight success.
5
2
26
Cash flow management can make or break your DTC eCommerce store growth. 💰
Here's why... 👇👇👇
#marketing
#growth
#DTCeCom
2
6
25
If you're not using
@AustenAllred
's hacker's guide to
#PR
, then you're not doing it right:
http://t.co/9ZwDdHpXrI.
#startups
#entrepreneur
0
2
24
It's nice to have
@triplewhale
in your corner when the Facebook dashboard tells you ROAS is 1.11 but it's actually 2.51.
2
3
24
6 Buttons You Can Push to Generate Buzz for Your
#DTC
Brand
Most think you have to get lucky to go viral, but that's not entirely true.
There are 6 buttons you can push to increase your chances of going viral.
Here's a quick rundown on those buttons and how to use them. 👇👇👇
2
8
25
Does anyone have any bedding/sheet DTC brands that they like?
I'm doing some research and looking for some brands that are on top of their game.
27
0
24
It really makes a difference when you connect with the PEOPLE who work at a SaaS company and not just a faceless organization.
@Sendlane
and
@triplewhale
are the best in the game at this.
4
2
24
What’s the fastest way to add 6-7 figures to your eCommerce store without spending more on ads?
Keep reading to find out 👇
#eCommerce
#DTC
#Shopify
3
5
22
So, I have a new DTC brand crush. 😍
It's
@HeartandSoil_
.
Here's why I can't get enough of their brand. 👇
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1
22
Pro Tip: You don't hire a plumber and then tell them how to do your plumbing.
When you hire an expert marketing team, instead of telling them what to do, ask lots of questions to find out what they recommend.
Then, give them a chance to do it their way and make you money.
0
0
21
Duluth Trading Co. has a unique and inspiring origin story. 📖
It's filled with unexpected twists and turns and great lessons for
@Shopify
store owners.
Read this thread if you're interested in learning how
@DuluthTradingCo
's went from $1M/yr to $639M/yr.
4
3
21
7 Profit Metrics Every eCommerce Store Should be Measuring
Knowing these metrics will help you grow profitably. 💰
Without them, you can end up losing a lot of money and wondering where it all went. 💸
Keep reading to learn more. 👇
2
2
20
eCommerce stores treat agencies much differently than employees.
With employees, you expect them to take about 3 months or so to get up to speed and start making a difference.
With agencies, eCommerce brands expect immediate results on day 1.
5
5
20
Can you kill your sales by giving customers too many choices?
The answer may surprise you. 😯
Keep reading to learn more. 👇👇👇
4
4
18
I'm convinced if you save the top threads you read from Twitter in an organized way, you'll learn more than you would getting an MBA.
Agree or disagree?
6
1
20
If you're in
#eCommerce
and not following
@ecomm_cowboy
,
@Cody_Wittick
,
@yojimmykim
,
@TheSzef
,
@SeanEcom
,
@mbertulli
, and
@mikebeckhamsm
yet, then you're late to the party.
7
2
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0
2
19
In case you're wondering,
@AALIYAH2CHAVEZ
is the real deal.
25.7 ppg as a freshman, including a monster 50-point game.
It started with 4:00 am and 4:30 pm workouts.
More on her story here:
0
4
18
It took me years to learn an incredibly valuable business lesson, i.e. the difference between visionary entrepreneurs and integrators.
Knowing the difference can be the difference between your business stalling out and your business taking off. 🚀
Here's why. 👇
3
4
17
eCommerce Stores: Learn How to 10X Your Social Media Content
Creating social content isn't easy.
You need photos for Instagram; you need videos for Reels and TikTok; etc.
But there is one simple hack you can use to 10X your social media content. 👇👇👇
3
6
17
I don't know who needs to hear this, but you CANNOT trust the Facebook dashboard right now.
One of our clients sent us a screenshot of a FB report showing $4872 in spend and 0 purchases when that campaign actually had a 3.93 ROAS.
@triplewhale
knows what I'm talking about.
2
1
16
FYI, hoping and praying is not an eCommerce marketing strategy.
You need a proven/tested plan and at least 3-4 marketing channels in place in order to grow.
So, what's your marketing plan for 2022, and how much are you investing in paid ads, email, and SMS in order to grow?
0
1
16
Btw, if you're not following
@SarahLevinger
, then you're late to the party.
I'm super impressed with the DTC creative work she's doing.
6
0
16
Not sure who needs to hear this, but if you pay too much attention to daily sales numbers, it's going to stress you out.
The solution?
Look at 30-day and 90-day windows to give you a better perspective on how things are going and which direction you're trending.
6
2
15
Who's the best person to talk to about getting AOV and CVR up for a DTC store?
21
0
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I'm not going to lie,
@trytriplewhale
blows other eCommerce reporting tools out of the water.
Pun intended.
4
2
15
Does anyone have a good Wordpress developer on speed dial?
I need one.
16
0
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7 Steps to Profitably Growing Your eCommerce Brand This Year
The good news is that it's not 🚀Science.
But it does take the right strategies and consistent execution.
Click this tweet to learn the top strategies you need to grow your brand THIS YEAR. 👇👇👇
3
4
14
In case you're wondering how much you can make from SMS marketing with
@PostscriptIO
...this is the answer.
0
1
14
Would you rather get a 3.5 ROAS or a 2.45 ROAS?
The answer may surprise you. 👇
1
1
14
WARNING: This podcast with
@SeanEcom
@JasonPanzer
@mbertulli
&
@mikebeckhamsm
may 10X your brand.
Shout out to
@yojimmykim
for making the 🔥🔥🔥 rec so I had something killer to listen to while driving across TX.
1
1
14
DTC Twitter Fam,
What are the best plugins for upsells and cross sells?
20
0
14
I've heard a couple ask if
@triplewhale
is worth it.
Here are the top 3 reasons we use it. 👇👇👇
3
5
14
5 Dirty Marketing Agency Secrets Most People Don't Talk About
Here's what you need to know. 👇👇👇
4
2
13
We've been working on our new client jerseys.
Let me know what size you need. 👇
cc:
@triplewhale
@PostscriptIO
@HireFireTeam
10
0
14
True story...
We had a client who wasn't 100% sure he was getting the best ad results, so he switched to one of those big name agencies with fancy ads and a slick sales team.
ROAS immediately dropped 61%.
After that, he decided to switch to a freelancer but sales stayed
3
0
14
In case you were wondering, Yellowstone and Montana DID NOT disappoint.
10/10 recommend.
0
0
14
FYI you ever want to know what tech stack an eCommerce store is using...
The Wappalyzer Chrome plugin is the way to go.
9
0
14
5
#marketing
people you should have been following yesterday:
Influencer Marketing:
@TaylorLagace
Agency Growth:
@joshykobyashi
All Things Ecommerce:
@andrewjfaris
Weight Lifting & Beard Growing:
@bandholz
Social Media:
@tclarkmedia
1
1
12
My favorite thing about
@trytriplewhale
is how it helps you make better budget decisions faster.
Instead of searching for the return on your ad spend across multiple channels, you can see your overall return in one place anytime you want to see it.
It's been awesome.
1
1
13
The Last Minute Shopify Store Owner's Guide to Winning Black Friday
This will be our 4th year running Black Friday sales for multiple
@shopify
brands, so I thought I'd share some of the top lessons we've learned over the past few years. 👇👇👇
2
0
13
7 Metrics Every eCommerce Owner Should Measure to Profitably Grow Their Store
Here are 7 important metrics every
#eCommerce
store owner should pay attention to in order to profitably grow. 🧵👇
#Shopify
#EcommerceTips
3
4
13
Day 2 of Commerce Roundtable is kicking off with a bang. 🔥
@milkbarstore
shared how they sold out their monthly First Bite Club in one day.
Takeaways
1. Build a membership and story that is authentic to your brand.
2. Make it feel personal.
3. Don't discount.
4. Pay
1
2
12
@bandholz
As far as FB ads go, we're seeing the best results with:
(1) Combining campaigns to consolidate learning (2 ad sets where you would have had 6 before, etc).
(2) Broadening remarketing audiences since those have gotten smaller.
(3) Lowering ROAS target.
(4) Optimizing for MER.
3
0
11
Anyone have any tips on how to get people talking about brands, aka increasing word of mouth?
24
1
11
@AlexaKilroy
@rabahrahil
&
@KevinNewsum
threw a great party in Austin this week. Now it's time to work through the notes and start implementing.
3
1
11
Here's a friendly reminder that if your
@shopify
store can do $40k/mo, you can do $80k/mo.
And if you can do $80k/mo, you can do $160k/mo.
Just make sure you get the right people in your corner and don't give yourself a mental ceiling.
4
1
11
We recently took a brand from $50k per month to $50k per week.
Send a DM if you're interested in learning more.
2
0
11
@DickieV
@TexasTechMBB
Their D is tenacious. Fun to watch their bigs switch and guard anyone.
0
0
11
Our last SMS campaign cost $180 in
@PostscriptIO
credits to make $1700 in revenue.
I'd say that's a pretty good return.
0
0
11
Twitter Marketing Experts:
How long should it take for a marketing agency to get results?
30 days, 90 days, 180 days?
What's a good rule of thumb when deciding how much time to give a marketing agency to start getting results?
19
0
10
What type of limiting beliefs are holding you back?
Someone doing $250k wonders if $1M is even possible while someone doing $10M considers $1M to be an easy first step.
Pro Tip: Spend more time around people doing more than you so you get a better idea of what's possible.
1
1
11
We recently had a client leave to go to a bigger agency that runs a lot of slick ads for their agency on IG.
ROAS is currently down 61%.
Takeaway: Bigger agencies with slick ads aren't always the answer.
3
0
11
Listen people, ghosting sales professionals is not the answer.
Sales professionals can take a "No" much better than not hearing from you and not knowing why.
If a salesperson invests time in getting on the phone, putting together a proposal, etc., the least you can do is let
3
1
11
GM to all the winners who start their day with actionable and easy-to-read
@triplewhale
reports.
1
4
10
What's the scoop on long verse short copy with Facebook ads?
Most people seem to default to short, but how often and in which cases is long better?
Curious to know advertiser' data-backed take on this...
cc:
@TaylorHoliday
@JoshJDurham
@BryantGarvin
7
0
10
FYI you 100% cannot trust Facebook ad data at the moment.
If you're making decisions based on Facebook ad data, then:
❌ You're pausing ads that shouldn't be paused
❌ Your ads won't be profitable
❌ You won't be able to scale
❌ You'll be miserable
Solution =
@triplewhale
1
3
10
I just got off a call with someone claiming that the majority of their FB ad traffic spends <1s on their site.
The explanation was that it must be bot traffic and not real traffic.
Has anyone else seen this with any other ad accounts?
@andrewjfaris
@TaylorHoliday
15
0
10
New client this week...
"Wow, I had no idea how many people were going to sign up for SMS. Would have done it sooner if I knew."
Lesson = don't sleep on SMS 💤
0
0
10
If you only follow 3 new people in eCommerce this week, make sure it's:
@TaylorLagace
- influencer marketing
@joelpadronn
- eCommerce growth
@tclarkmedia
- social media
3
1
10
We all know Michael Phelps is the most decorated Olympic athlete of all time with 23 gold medals and 28 total medals. 🥇
What most people don't know is what it took for him to achieve that level of success.
There's one story in his book "NO LIMITS" that really stands out. 📖
7
0
10
Pop Quiz for DTC Twitter...
What are the top ways to boost LTV for apparel brands?
18
0
10
When our clients receive emails like these, it ticks me off.
If you're in sales, don't stoop down and tell outright lies.
It's going to catch up to you at some point.
1
0
10
Sales calls should be more like a doctor's visit.
The
#1
goal is to find out what the problem is so you can decide if you have the right solution, not to sell people something they don't need.
Do you agree or disagree?
I'd love to hear your thoughts. 👇
6
0
10
@eliweisss
Marketing is hard because you have to understand the American market (aka Americans) in order to sell to them.
That makes it nearly impossible for someone who doesn't live here to create campaigns, etc., for an entirely different market.
1
0
9
Someone on my team thought I either had super powers or woke up at 5:00 am to crunch client numbers.
Turns out I just use
@triplewhale
.
0
1
9
🏆 How to win the
@PostscriptIO
SMS marketing game
✅ Get 5%-10% of visitors to subscribe
✅ Send great campaigns to keep unsub rate low
✅ Print money
✅ Rinse & repeat
2
0
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