Anna Jones
@Jonesthejourno
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Farmer's daughter, author of 'Divide', freelance journalist & broadcaster, Nuffield Scholar. Founder @JustFarmersUK My opinions are all mine.
Shrewsbury, England
Joined January 2012
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This is absolutely electric. What a time to be NFU president. I wish I had been at conference to see this live. I hope millions do get to see it. Share, share, share!
#NFU20
@afneil
@Peston
@bbclaurak
@Channel4News
@BBCNews
@itvnews
@BBCNewsnight
@guardian
@HuffPost
Minette Batters(NFU) - For Boris Johnson "to sign up to a trade deal which results in opening our ports, shelves & fridges to food which would be illegal to produce here would not only be morally bankrupt, it would be the work of the insane."
#NFU20
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I have been so excited about this moment - I've written a book! 'Divide - The Relationship Crisis Between Town and Country' will be published by Kyle Books on March 3rd. You can pre-order copies online. More info below ⬇️
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My Mum is sending me little videos from home. Here are the lambs playing while Dad feeds the ewes. I find it incredibly calming - so probably a good time to share.
#StayAtHomeSaveLives
#coronavirus
#becalm
#bestill
#MentalHealthAwareness
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This week a long-awaited light has been shone on farming's mental health crisis, thanks to
@GarethBarlow
@BBCNews
@BBCFarmingToday
Why do some farmers get so desperate? No one can put it better than Derbyshire farmer James Metcalfe. Full film released next week
@FFC_Commission
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Amid the barrage of meat-related programmes
@Channel4
& a week after
#ApocalypseCow
(thank you catch-up
@All4
)...my latest blog: The Moment Monbiot Went Too Far.
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I've spent the last few months making a new series for
@bbcradio4
called
#BattleGrounds
'Culture Wars in the Countryside'. It starts on Monday with the unlikely tale of a vegan fire-breather who became a dairy farmer - I guarantee this is a great story!
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It would take a hard heart to not have some sympathy for
#TheresaMay
today. That woman, bloody difficult or not, has been tasked with the impossible. Whatever your politics, whatever your view on
#Brexit
remember this is an individual, a person.
#BeKind
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I joined The
#Archers
recently as their Ag Story Advisor. I love it but it's testing my knowledge to the max & I got a bit overwhelmed. I turned to some farmer friends for help, and they helped. Feeling very lucky to know such kind people
@JustFarmersUK
Thank you guys x
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"Women in swimming costumes and sashes giving out leaflets about tractors"
Are machinery shows & my tweed coat part of the
#patriarchy
? 🤔
NEW BLOG on
#sexism
#GenderEquity
in
#British
#farming
for
#InternationalWomensDay
#IWD2022
#BreakTheBias
⬇️
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It's brave to speak out, especially when it risks upsetting your peers.
@loosecollie
shares his worries
@scribehound
about
@NoFarmsNoFoods
& explains why he & others left the original WhatsApp group because of "horrendous & vile" content
#NoFarmersNoFood
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New entrants to farming always have a refreshing take on things. I loved chatting in the rain about all things ag, acting,
#Emmerdale
#StrictlyComeDancing
with Liz &
@kelvin_fletcher
&
@CazGraham1
Tomorrow's
#OnYourFarm
@BBCRadio4
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Oh no, not again 🤦♀️If this image was used to illustrate
#beef
production without qualifying where the footage was taken, we have failed AGAIN
@BBCOne
This humiliates your staff who KNOW this stuff - use us! Use our ag brains!
@tomheapmedia
@charlottebsmith
@DimitriHoutart
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#JustFarmers
A new independent network of farmer communicators. Open to the media & up for answering ALL their questions. Interested? Let me know!
Thanks to the Frank Parkinson Agricultural Trust for helping me build on what my
@NuffieldFarming
Scholarship started. Coming soon
"I want more farmers to step up and speak to the media, even when the wider context is controversial. I want more journalists to discover the rich and rewarding genre that is rural affairs."
@Jonesthejourno
on why she is setting up
#JustFarmers
(p4)
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I spoke at
@TheFarmersClub
Under 35s dinner last night & ended up dancing til 3am in Bunga Bunga. Great craic. Also good to know I can keep up with the younguns despite being very much Over 35 (I reckon we Millennials danced Gen Z under the table 😉)
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View from the muster in north west
#Queensland
. Bringing in 200 cattle from an 8,000 acre paddock for drafting & sorting. We mustered five paddocks in three days. I was driving an ATV...proper cowgirl. LOVED IT!! 🤠
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Spend so much of my life talking about farming, writing about farming, thinking about farming...but rarely actually DO any farming. Until now. Two week lambing holiday in the
#LakeDistrict
Loving the change of work, scenery, priorities & rhythm of life.
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Four scriptwriters walk into a Covid secure studio...
First face-to-face story meeting
@BBCTheArchers
in over two years! Wonderful to meet the team in person
@keridavies
@SybilRuscoe
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That's a wrap 👍 Nearly a whole month of filming on a farm with this chap! I've never worked on a project that's brought the media & a rural community so close together. For me, that was a huge privilege. Thanks to
@mattbakerfans
for making me part of it. Coming soon to
@More4
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It's here at last! My Nuffield Scholarship study:
'Help or Hinder? How the mainstream
#media
portrays
#farming
to the public'
New blog post with links to my report & presentation video
@NuffieldFarming
#Nuffield16
#nuffieldag
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Witnessed something infuriating this morning 😡 I don't even know what to write - just watch this.
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As we embark on a new chapter
@DefraGovUK
with
@theresecoffey
at the helm, I've finally picked my jaw off the floor and written a blog about my feelings on
#ELMS
and that 'rapid review'.
#BridgetheDivide
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The unlikely tale of a beautiful friendship between an elderly Derbyshire dairy farmer and a dreadlocked vegan fire-breather who lives in a van.
Finding friendship amid the culture wars.
#BattleGrounds
, BBC Radio 4, Monday, 1.45pm:
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Sometimes nodding my head, sometimes shaking my head - all the hallmarks of a good discussion. Strongly recommend listening to Start the Week with
@GeorgeMonbiot
@wigsandwords
@claireratinon
@BBCRadio4
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Did a very exciting bit of unboxing with
@EmilyPKnight
& friends last night - the first 10 copies of my book! Very exciting to hold it in my hands for the first time. I'm so chuffed with the cover 😍 Huge thanks to
@HachetteUK
@Octopus_Books
@jojocope
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You know that bit in the film Ratatouille, when the food critic tastes the dish & is transported back to his childhood & cries with nostalgia? My first taste of farm fresh milk from a local vending machine was a bit like that today
#teamdairy
@AbiReader
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On a freezing Scottish hillside, five men and two TV cameras hunt for hare poo. Visibly thrilled,
@tomheapmedia
holds up a triumphant handful. I love working on
#Countryfile
Thanks to
@SNH_Tweets
&
@scott_newey
for showing us their very practical research on mountain hares!
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12
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Wellies and overalls for my last
@BBCCountryfile
shoot before I leave the BBC after nearly 12 years. Soon to be a freelance journalist. Good job I have the fashion sense to blend in with trendy media types.
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I got to meet the now famous 86-year-old farm worker Peter Davies for
@BBCFarmingToday
What a legend & what a privilege to hear about his 60 year career on the same farm in
#Shropshire
😯
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Today's the day! The first EVER
@JustFarmersUK
workshop. 12 farmers from around the country on their way to Bristol right now for a brand new kind of media training. Wish me luck!
This is a brand new communications project for British agriculture. Our aim is to build confidence among farmers and growers about talking to the media; while helping journalists and programme makers find independent, authentic voices at the grassroots of farming.
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On my way to the
#Communicate2023
conference in
#Bristol
to talk about
@JustFarmersUK
& share ideas on how environmental communicators can better engage with farmers & landowners. Very excited to have the opportunity to speak to a non-farming audience about issues close to my ❤️
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We've been getting lots of interest in Martin's story on Scribehound but I'm aware it's behind a paywall so most people can't read it. Thanks
@scribehound
for letting me share some screen grabs of my interview with
@loosecollie
about the
#NoFarmersNoFood
WhatsApp group 👇
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This is very big and exciting! Just had a nerve-racking interview with the
@FarmingAwards
judges & now it's a waiting game until the virtual awards night on Oct 21st 🤞 Whether we win or not, it'll be the mother of all Zoom calls!
#BFA20
So excited to announce that
@Jonesthejourno
and
#JustFarmers
has been shortlisted in the Digital Innovator of the Year category
@FarmingAwards
🥳🤩😊 Thank you
@thisfarmlife
for the nomination - which was a HUGE & humbling surprise & congrats to all the other finalists
#BFA20
👏
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Me: "OMG! My book is on the Smart Thinking shelf in
@waterstonesshr
Quick! Take a photo!"
Lucy: "I hate this."
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I'm packing a pop-up banner, laptop, conference clothes, clipboard, notes, books, speakers... First stop London with
@emilyempower
to pitch for funding for
@JustFarmersUK
#StephenLloydAwards
🤞Then Cardiff for
@NuffieldFarming
Conf, then Merthyr Tydfil to run a workshop
@TheICF
💪
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My sister sent this beautiful pic from home this evening. The place where we grew up & generations of our family have farmed. I have a terrible sense of foreboding after the great sadness in Parliament today - what next for thousands of farming families?
#AgricultureBill
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You know that squiggly feeling of anxiety in the pit of your stomach? The churny sensation? Literally haven't felt it once all Christmas. First Twitter check in 2020 - more farmers vs vegans stuff - and there it is. Had no idea it stressed me out so much 😔
#MentalHealthAwareness
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"I want farmers to grab the environmental agenda by the horns and make it ours." Fantastic presentation from
@wykeykate
about getting farmers & environmetalists working together (in a real way - not just nice words & no action!) We hear you Kate 👏
#NuffCon19
@NuffieldFarming
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You don't expect to get papped by an award-winning photographer when you're mucking out sheep pens! I've loved watching how Amy Bateman
@Croftfoot
captures moments on the farm while fetching silage or feeding lambs (I found her camera case in the cake cart one day!)
#FarmLife
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Exciting news
@JustFarmersUK
The time has come for me as Founder to hand over the reins to a dedicated Managing Editor who can drive our project forward and grow what we do. There is no one I trust more with that job than
@emilyempower
...1/3
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Happy New Year all! I took some time away from social media recently & went travelling. I watched the sun rise over the dunes of Namibia & felt an enormous sense of peace. I'll be less active on Twitter in 2023 because it's good for me. I'm still here, just a bit quieter 😊
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On September 14th
#Divide
comes out in paperback. Check out the new cover - what do you think? Publisher
@Kyle_Books
says they're going more for 'social commentary' this time. They've used quotes from
@tomheapmedia
@Jamie_Blackett
& mentioned
@wainwrightprize
Chuffed!
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I'm busy filming a new farming TV series for More4 with
@mattbakerfans
A big thank you to
@larderloutUK
for steering the good ship
@JustFarmersUK
in my absence. Back online in April! (There will be modern tractors too before you farmers comment on the vintage Massey! 😉)
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Oh. My. God.
I write about EXACTLY THIS in
#Divide
👇
Why can't
@Jacob_Rees_Mogg
see the hypocrisy in what he says?! This is a question for your morals, not your bloody taste buds.
👏
@Minette_Batters
has labelled
@Jacob_Rees_Mogg
'totally and utterly morally bankrupt' this afternoon after this...
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Congratulations to this brilliant journalist
@hjsimons51
who has just won a
@GAJinfo
award for her
@BBCFarmingToday
programme about
@willpenrievans
&
@RandRFarmingPod
👏🏆🎧🚜 (that's not Will in the photo btw)
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Just deleted a tweet - got my words wrong about my feelings about this ⬇️ How to properly sum up what I mean? 🤔 Pouncing on
#FoodSecurity
with knee-jerk requests to downgrade env. protection & plant more crops feels self-interested. Opportunistic. It's the wrong tone somehow...
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Happy
#Farm24
from a farmer's daughter in the city. I'm back on
#Countryfile
for a little while & looking forward to telling your
#harvest2020
stories with the
@BBCCountryfile
team!
@charlottebsmith
@mattbakerfans
@AdamHenson
@EllieHarrison__
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My first ever cattle muster while reporting for The Compass
@bbcworldservice
Unforgettable scenes from North West Queensland, Australia mustering cattle & bringing them home. Thank you to the Harrington family for making me part of the team!
#GroundShift
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Ah, waking up to another groundhog day of
@BBCr4today
asking 'When will all this be over?' Aaaaand...no one knows. Just like yesterday, just like tomorrow, and the next day... 😴
Can we just take a tiny break from the constant dead horse flogging?!
@bbcnickrobinson
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Maybe I'm feeling a bit hormonal (you know it ladies)...but this story made me cry this morning. That last line: "Slipping out of existence" - it got me 😥
@4CommonLand
@FarmersGuardian
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When you're too tired from farming to think of words to Tweet - just pick up a lamb and smile 😁
@Croftfoot
@croftfootfarm
#Happy
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The final episode of
#BattleGrounds
@bbcradio4
looks at the urban/rural divide - which anyone who's read
#Divide
will know is an issue close to my heart. I chat to my own parents, Tony and Avril Jones, about their thoughts on the relationship between town and country people. 1/3
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Felt very proud seeing four members of the
@JustFarmersUK
family having their say on
#Heatwave2022
@BBCCountryfile
tonight. We champion the voices of individual farmers & help the media make contacts in our countryside - such a great feeling to see it working!
#Countryfile
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I chatted to
@GeorgeMonbiot
and heard him speak
@KiteFSTVL
As a beef & sheep farmer's daughter, people might expect me to be against him (I know many who are) but I'm not. I agree with lots of what he says, except two words he used today: "Altogether" and "entirety" 🧵 1/4
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I ditched
@AldiUK
in lockdown & switched to farm shops & buying direct. Still do that as much as poss but cost of living crisis is biting for everyone. First Aldi shop in 2 years & I'm REALLY impressed with the British produce on offer. Loadsa stuff!
#BackBritishFarming
🇬🇧👏
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The sun is shining in
#Exmoor
but those drifts are like concrete - and bigger than a cameraman! The
#BeastFromTheEast
has left her mark. How are farmers like Kevin recovering from the storm?
@BBCCountryfile
#Countryfile
@ExmoorHFN
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Just Farmers is 5 today! Thank you to everyone who made a little idea pack a big punch! We wouldn't be here without the people who make it happen:
@emilyempower
@mrpricetv
@larderloutUK
@benjy_eagle
@philkerswell
@petetaylormedia
@tomheapmedia
& ALL OUR FARMERS & SPONSORS 🚜 🎂
What’s the future for
@JustFarmersUK
? We mark its 5 year anniversary this week with
@Jonesthejourno
,
@tomheapmedia
, Ceri Squire and
@thisfarmlife
.
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The secret to speaking with confidence is to not put pressure on yourself to feel confident
#NervesAreNormal
Not that these guys need my help -
#OFCInspire
@oxfordfarming
2022 SUPERSTARS with super-pro support from
@willpenrievans
@TIAHnews
Great day 👍
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My last day
@croftfootfarm
When I return to normal life (and a hairbrush) I'll look at this photo & remember another way of living & working, and how I need it from time to time. Can't wait for Amy Bateman's new book
#FortyFarms
about
#FarmLife
in the
#LakeDistrict
@Croftfoot
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The final slide of my presentation to ranchers in South Dakota. In two years of examining the coverage of
#farming
in the media, it boils down to these key points. Thank you for listening & engaging
@SDCattlemen
Now go and tell your stories! 🤠🚜🐂🌽+📽🎙🗞📱= 💡
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So excited for the start of
#OurDreamFarm
with
@mattbakerfans
tomorrow night
@Channel4
8pm!
We followed the journey of 7 applicants hoping to become the next farm tenants
@WallingtonNt
in Northumberland. I loved every minute & I hope you do too. Please tune in 🙏
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I love my Grumpy Farm Dad.
Was having a whimsical moment about the beautiful grasses on our Hill...meadow fescue, timothy, crested dogstail...until Dad walks over pulling up handfuls of it: 'Dunna like this stuff! Tough as old rope!' Who else has a
#GrumpyFarmDad
? 😅
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Intensive pig production & that loaded term 'factory farming' - we may say we don't like it but cheaper, standard pork is by FAR our most popular choice in the shops. We've been investigating why. Fascinating issue
@BBCCountryfile
@tomheapmedia
@ciwf
@KateMorgan24
@TheAHDB
10
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Been having some thoughts about Jeremy Clarkson and Meghan Markle for
@FarmersWeekly
Thanks to
@FWphilclarke
for inviting me to write a piece:
With Clarkson’s Farm 2 due to hit the screens next week,
@Jonesthejourno
pulls no punches in challenging his role as an ambassador for farming
@FarmersWeekly
@JeremyClarkson
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I've written an article for the September issue of
@CountryfileMag
about the origins of the urban/rural
#divide
which involved walking around
#Shrewsbury
on the hottest day of the year in wellies 🥵 👇
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#Divide
in paperback has landed! Here's why you should buy the updated version even if you've read the hardback - and an extra thought on
#BackBritishFarmingDay
Thanks
@Kyle_Books
for allowing me to reflect the massive recent changes in our food & farming world.
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In 2016, in the middle of my
@NuffieldFarming
Scholarship, I had the first seed of an idea for an agri-comms project called
@JustFarmersUK
I was out walking near Mum and Dad's farm & didn't have a pen to write it down - so I recorded my thoughts. This is where it all started...
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6
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Thank you Farmers Weekly Awards 😏
#superspreader
Anyone else pick up a little souvenir
@FW_Awards
??
19
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Celebrating
#Diversity
in agriculture. Meet the amazing women behind
@riseandrootfarm
in
#NewYork
this Sunday
@BBCRadio4
One of the most enjoyable, moving & thought-provoking farm visits I've ever done
@weareagrespect
@karwasher
#BlackLivesMatter
#BLMUK
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Let's spare a thought for pupils with
#dyslexia
if predicted grades are awarded. My boyf Alex was predicted to FAIL his GCSEs (he's dyslexic) but went on to achieve 7 A-C grades. He's a BBC TV director now 😊 Students need a chance to prove themselves!
#coronavirus
@BDAdyslexia
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1
38
Oh blimey, this sh!t just got real. I'm doing a little event in my hometown
@BookaBookshop
to promote
#Divide
on March 16th at 7pm. Any Shropshire people fancy it?
@willpenrievans
? It'll be really awkward if no one turns up!
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8
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In Cumbria tonight speaking at a farmers' dinner & I've been hearing a lot about terrible pressure being put on tenants to leave land so it can go into nature recovery. No no no 🤦♀️ It was never supposed to be a choice between farming and nature...it was meant to be both
#ELMS
My experience as a land agent confirms
@timfarron
’s comments here.
ELM sadly gives perverse incentives encouraging landowners to terminate or not renew tenancies.
@lakesauctioneer
@Jonesthejourno
@JoeWStanley
@SpeedMaddie
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Thanks to
@FarmersGuardian
for spreading the word about
#JustFarmers
It's really gathering pace now & I've been visiting farms all week. Exciting times!
(PS: Still a journalist, and working for the BBC, but freelance these days!)
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14
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A whirlwind. A dream. A joy. And only just going to bed. Loving my first visit to
@hayfestival
& meeting mind-bogglingly interesting people (seriously, the STORIES!) Thank you
@Kyle_Books
@Octopus_Books
for making this happen for me &
#Divide
#HayFestival2022
2
1
36
Spent the last four days in a tiny, dark room recording the audiobook version of my first book! I'll be able to tell you all about it in the New Year...but right now need to fix the 100 typos we spotted 😬
@ChatterboxHello
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Ok.
1: I'm a proud flexitarian
2: I don't think challenging our food system is 'farmer bashing'.
But I do find myself wondering why Agriculture can get cast as Environment's evil twin? Farming is not a dirty word or a political word. It's just a fact of life...
3
4
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Meeting the brightest minds in Welsh agriculture today
@FarmingConnect
#AgriAcademy
Interesting discussion on whether
#Febudairy
is the best response to
#Veganuary
Great to hear farmers talking openly about a challenging debate without getting angry or defensive 👂👏
1
9
33
Be inspired, challenged & moved: Watch
#ExtremeWives
with
@katehumble
Episode 1 from
#Kenya
I want to make telly like this!
5
9
32
Walking & talking my way around
#NewZealand
spreading the word about
@JustFarmersUK
&
@NuffieldFarming
Meeting so many lovely people - thank you
@NZAgJournos
@FAR_Arable
#WomeninArable
@meatexportnz
3
8
34
LOST PROPERTY SHOUT OUT! Has anyone
@oxfordfarming
or
@ORFC
lost their
@NuffieldFarming
tie? Found this on the High Street! I'll keep it safe. Holler if yours!
#OFC24
#ORFC24
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Sending BIG love to the brilliant
@charlottebsmith
who is only marginally less sprightly than usual because she is hospital recovering from a collapsed lung. Hope to see you back on telly (and glamorously sitting in tractor tyres) soon Charlotte
@BBCCountryfile
@BBCFarmingToday
6
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Very entertaining morning doing a photo shoot for
@CountryfileMag
to go with a feature I've written about the town/country
#divide
. Sweaty farm clothes on the High Street 🥵 'Urban' wear (and obligatory coffee cup) in a field of cows 🤣 It'll be in the September issue 👍
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Starting in the Central Ring
@Countryfilelive
in 45 mins:
@itsanitarani
in the
#DogandDuckShow
Here she is with the team!
1
1
32
A few months ago I heard about the
#StephenLloydAwards
which support start-ups & small projects like
@JustFarmersUK
to grow. I entered & we made it to the final! Please wish me &
@emilyempower
luck as we head to London next week to pitch for a funding lifeline LIVE! 😬🤞🤯
Meet the
#Stephenlloydawards
finalists:
@JustFarmersUK
is making headlines by bridging gaps between farmers, the media and urban people who consume their food. Watch them here .
For more on all finalists, visit .
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Never thought my name would ever be on a sandwich board! Is it ok to be chuffed about that?! Loved my day with
@nationaltrust
@Countryfilelive
If you care about the countryside get into that NT tent tomorrow!! Gets you thinking (and out of the sun)
#CountryfileLive
@mpr_journo
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4
31
This is my Dad. He's had a few nasty accidents on the farm over the years & taken a few hard knocks from sheep & cattle. He thinks he's invincible - and most Dads are - but even superheroes need to be careful. Listen to the advice. Stay safe
#farmsafetyweek
@yellowwelliesuk
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Who doesn't want a
#GreenBrexit
? Of course we do. We also need a
#food
&
#farming
policy that addresses the inequality of
#CAP
Just directed a doc for
@FFC_Commission
& I was shocked at the hidden crisis in our countryside. We're talking poverty here. Fix it!
#AgricultureBill
6
16
31
This is a brilliant 🧵 from an ordinary UK farmer about the value of meat and dairy in a farmed system. A lot of thought & research has gone into this. Please read all of it ⬇️
If we stop livestock farming we can save the planet and turn 60% of our farmland back to nature.
A thread 🧵
77
196
634
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Does it get much better than being invited to speak to fellow journalists on the other side of the world about your research & passion? Thank you
@NZAgJournos
for allowing me to share my
@NuffieldFarming
findings on your 60th birthday! Great to be in
#NZ
#Guild60
#agjourno
Nuffield Farming Scholar
@Jonesthejourno
speaking on research on agriculture and the media at
#guild60
.
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Ready for the off!
@BBCCountryfile
@tomheapmedia
head to
#Netherlands
&
#Denmark
to bring you some very exciting stories!
#TomonTour
3
6
29
So excited to be speaking to
@SDCattlemen
about my
@NuffieldFarming
research at their annual convention in
#Pierre
#SouthDakota
#media
#agriculture
#farming
#ranching
#disconnect
3
4
31
Any member of the
@BBCFarmingToday
team will know the 'Oxford Dash' - running between
@oxfordfarming
and
@ORFC
trying to catch as much as possible 🥵 This year I'm speaking at both conferences so I'll work off those mince pies! Info below on where I'll be - come and say hi 👋
It wouldn't be January without a trip to Oxford and double dose of farming conferences.. I'm speaking
@ORFC
on storytelling in food & farming, alongside the brill
@farmerama__
@Jonesthejourno
@JustFarmersUK
, in the Blue Room at Aldgate Tavern, Thursday 4.30. Come and join!
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What
@BBCFarmingToday
are doing with
#PigWeek
is vital for farming & journalism. Real farmers, full openness & transparency, genuine balance. Huge respect & well done team for braving the cold! 👏🐖❄
@ginger_journo
@DimitriHoutart
@HillFT
@KateMorgan24
5
13
29
It's almost here!
#Divide
in paperback lands on September 14th. Fully updated to reflect the massive changes in our world since the hardback came out in March 2022
#UkraineWar
#CostOfLivingCrisis
& why
#BuyingBritish
matters more to me now than ever.
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Last bit 😊 You can call someone out and still like their work. Clarkson's Farm is great. I have huge respect for the team of people that make it. But I'm not going to tiptoe around a celebrity who said vile stuff just because he makes a brilliant farming programme. 3/3
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