![Michael Galvin Profile](https://pbs.twimg.com/profile_images/1770101302267187200/KudUy-jC_x96.jpg)
Michael Galvin
@EcomMikeGalvin
Followers
8K
Following
5K
Statuses
6K
Tweets on CPG Email Marketing $50M+ of revenue through email for eCom brands. @ https://t.co/ofLzrV3e3g Unilever, KAO, Depology, Obagi Skincare, MV Skin Therapy
Sydney, New South Wales
Joined April 2021
No Limit Email has been working with Carnivore Snax for 1 year now! Here's some of my favorite emails with insanely good copy from the man himself @chrisorzy Thank you @ritzfit for being an amazing dude to work with.
14
3
87
80-90% of people who will buy, will convert within the first 24h. So we decided to send 2 emails on day 0. And we saw a net 7% increase in number of new customers. Same amount of traffic. Same total duration. Same offer. People who opt-in to your pop-up are there because of the offer. But the context of the offer matters as well. That's why email 2 exists. Another reminder with a slightly different angle, but still focused on the offer. Day 0 is when you get maximum attention from a new visitor. Don't waste it.
2
0
12
RT @EcomMikeGalvin: My job is to send ecom emails that print. I’ve worked with over a hundred brands by now. These are the only 6 types o…
0
6
0
ITIN. Next step is proof of address, but be careful as You don’t want to create nexus for tax purposes if you have an LLC there, but personal tax somewhere else. Additionally the bank guy you get will determine how stringent the prerequisites are in terms of documents for a non resident. So sometimes your need to just do bank hopping.
0
0
0
A lot of risk here. With 15 clients and a smaller team, I'll assume you don't have many team members in a managerial or leadership position. This means, you steer the ship and you're likely highly involved in client work. So what happens when you need to take a week or a month off? - There's an emergency - You want paternal leave - After 6 years you just need a break There are many situations where you could be taken out of the equation. Voluntary or not. Whats best for you and your clients, is if you get to a level where the business can run without you for a good month or two. Otherwise, you're just a glorified freelancer. We've chatted before, and I promise you, you aren't getting good hires, because you can't pay for good talent, because you are not charging enough.
2
0
12
It doesn’t matter if you’ve got 50,000 sign-ups in your email list. It doesn’t matter if you’re converting 10% of people to the list with a popup. All that matters is the answer to this one question: How many of your email sign-ups convert to paying customers? Lots of people boast about traffic. It’s easy to do it. You can get huge numbers without much issue. But if none of that traffic is buying your stuff, you’ve not got a business. So that’s got to be your priority. Don’t let any email marketer tell you any different. LTV is important Retention is important Repurchase rates are important I get it. But hear me out on this: if you can’t acquire enough customers, those numbers become meaningless pretty quickly. Here’s what I’d be focusing on if I was in your account right now: 1. Data - collect live data about existing traffic 2. Segment your traffic by purchase intent 3. Analyse what customers want 4. Analyse why customers buy 5. Analyse what customers use your products for 6. Match this with your conversion data 7. Push it all back in to ads and retargeting 8. Attract more customers who retain themselves 9. Generate tons of profit My biggest lesson? Keep your growth simple by focusing on metrics that *actually* lead to more profit.
2
0
8
@dtcjacob Brain just melted. I’ve been trying to find a way for AI to let me know of all unanswered questions in slack for the last 24 hrs. I think this will do it. Gonna try tomorrow
1
0
2