Adam Taylor
@adamtaylorl
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Scaling DTC brands with ad creatives at | $50k-$100k in sales in 90 days guaranteed
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Joined July 2016
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Pinned Tweet
I shouldn't be doing this again
Welcome to Adam's Ad Lab -
@CRAFTD
I'm taking CRAFTD into the Ad Lab to break down my A-Z creative production for
@thedannybuck
's brand
Back by popular demand...
F*ck it
Welcome to Adam's Ad Lab -
@spacegoods_co
I take spacegoods into the Ad Lab and show my A-Z creative production for
@matthucius
's brand
I probably shouldn't be revealing all this...
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You need this swipe file for your DTC brand
150+ beauty & personal care winning creatives
Each one was running for over 3 months
It's FREE for the next 48 hours
Like + Comment ‘DTC’ and I'll DM it you
(must follow so I can dm)
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This swipe file could add over $100k+ to your DTC brand alone
150+ fashion & apparel winning creatives
Every single one was running for over 90 days
It's FREE for the next 48 hours
Like + Comment ‘ecom’ and I'll DM it you
(must follow so I can dm)
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Here’s my goals for my agency in 2024
I wanna hit this by summer
Small enough that this side of twitter laugh
Big enough that people in my home town laugh
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Is there a better VSL in the history of online money than this?
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Went shopping with my GF
Bought her a $1k bag
Christmas innit
(Told her we're just getting started)
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Your DTC eCom brand needs this creative checklist
I've made an editor checklist that can turn bad creatives into winners
This has been tested with over $100k in ad spend
I could charge for this but it's FREE for the next 48 hours
Like + Comment ‘creative’ and I'll DM it you
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Looking for a
#UGC
creator for a women’s facial cleanser device brand.
Like, RT, Comment and DM if you're interested or know someone who would be a good fit!
#UGCcreator
#ugccommunity
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@ReeceWabara
MDV balance sheet left & Represent balance sheet right
It's crazy how similar these are
Two fashion leaders in the UK right now
I don't think a collab would be possible w these but would be fire
Reece and George two people to look up to as a British entrepreneur
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ECOM FREE GAME
#1
Every week I share some GAME for you eCom lads from top entrepreneurs in the eCom space
And then I break it down
This week it's
@ReeceWabara
on First Things THIRST
"When your brands in demand, you actually have to not serve the demand"
This applies both for
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We helped an eCom brand scale from $20k/mo to $136k/mo in 48 days using Snapchat Ads & Creatives
And I figured out how to do it without killing conversion rates
Steal my process to do the same for your brand:
Snapchat is filled with high intent, ready to buy users if you know
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22 today.
Happy birthday to me.
Here’s to a year of success, happiness & growth 🤝🏼📈
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Happy birthday wife
Thanks for believing in me & my dreams even more than I do
🤍
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Me and my bro founded a Snapchat ads agency.
Our mission?
“To build the best Snapchat ads agency for DTC eCommerce brands in the world”
Will this be easy?
Of course not.
Do I think we can achieve it?
1000%.
Why?
Beside the facts we are Gs & our work rate is undeniable.
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@lukebelmar
If you focus on improving every single day & working towards your goal
Your success is inevitable
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F*ck it
Welcome to Adam's Ad Lab -
@spacegoods_co
I take spacegoods into the Ad Lab and show my A-Z creative production for
@matthucius
's brand
I probably shouldn't be revealing all this...
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12 months ago I was drinking & partying every weekend with no plan...
...now I'm in the gym, at muay thai or working on my agency
Dedicated & disciplined on achieving my mission
Here's how it happened:
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"Trading your time for cash is the quickest way to stay broke" - Luke Belmar
You NEED to start improving your skills NOW if you want to survive the next 12 months...
...These are the top 4 high income skills you can learn in 2023 🧵
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Left: Dec 22', never done business, around £30k to my name
Right: Apr 24', still an amateur but learning, crossed 6 figs
What a journey it's been
Life has done a full 180
From partying and no real goals
To driven, working hard and getting results for clients
It's been a
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Crazy hooks scale ad spend
This creative from Ayla and Co is a great example
This creative has been running over 60 days
Steal the framework to increase your ROAS:
→ Hook
→ Pain points
→ Intro product
→ Benefit 1
→ Benefit 2
→ Benefit 3
→ Desired outcome
→ CTA
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The last couple months have been revolutionary for me
Both personally and for my business
I was stressing over hitting milestones, achieving x/mo or doing certain things
I'm no longer chasing these desires
I'm more at peace bc of this
I've realised the universe has a plan
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Forget about crypto, real estate and watches
Your brain is your biggest asset
Your skills are your biggest asset
Your ability to make money is your biggest asset
All these compound and stick with you for life
7 Actionable Steps to Invest in Yourself:
//THREAD//
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I'm going to make 7 figs from this bull run
But pretend I made it in business
Then drop an agency course
Chess not checkers
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One day I will retire the parents
Make myself proud and life the life I want
But for now we working
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Monday I onboarded a client who raised $5M for his fintech start up
Yesterday I spoke with a friend pulling in millions every couple months
I am a kid from Wolverhampton, England
This doesn't happen where I'm from
A couple of years ago I would never have guessed I'd be doing
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Best investment you can make for your business is a fire laptop
Bought this around 4 months ago
Productivity x10000
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Got a load of questions about my ad account structure tweet.
Thought I'd break it down on video.
Any more questions then shoot me DM me.
Here's the
#1
Snapchat ad account structure:
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5 new DTC brands signed in June 💰
Record month at the agency
Still not 100% happy with how things are going
Systems aren't up to scratch
Too much communication to get things done
And too many internal reviews for our service delivery
We've got so much room for growth
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Does your eCom brand make less than $100k a year?
This is how snapchat ads will make you hit 6 figures in 3 months 👇
//THREAD//
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Massive shoutout to The Presence Pillars!
Have been part of this community for less than 14 days:
- Have already closed deal through X
- Met like-minded individuals
- Learnt how to write content
- Custom content strat
Couldn't recommend more if you're trying to grow on X + get
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"You can't have that which you don't know that you need" - LUKE BELMAR
You need to set goals to be able to achieve the life you want
Why setting goals is the most important step to reaching your goals...
(FREE GAME)
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Most DTC eCom Brands:
1. Hook
2. Body
3. CPA
Winning DTC eCom Brands:
1. Hook
2. Problem
3. Failed Solution
4. Intro Your Product
5. Features and USP
6. Product Demo
7. Benefits Of Product
8. Desired End Result
9. CTA
Can you see why the second sells better?
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F*ck it...
Here's 50+ Snapchat hooks you can use to make your content go VIRAL
⚡️Like + Comment "HOOKS" and I'll DM it to you
(Must be following so I can DM)
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Building nicely
Started on twitter around 4 weeks ago
Time to take things seriously
The value of this course is a joke
It lays the steps out for you
For you to achieve your X dreams lol
+ Access
@wizofecom
&
@IAmAaronWill
for Qs
Buzzing to get through this
🤝🏼
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In 2022 I had no experience making money online
In 2023:
Started business
Paid to create 2x websites
Snapchat Ads manager certified
Built online patient acquisition systems for cosmetic surgeries
Still only 8 months into the year...
Here's a breakdown how you can (THREAD)
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First multi 5 figure day recently
Cool to say
But didn’t feel much
I’ve tried meditating, affirmations and everything like that
But this came after weeks of been completely rushed off my feet
Nonstop working
Goes to show if you just move the needle you will be rewarded
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A fresh trim will make you feel 100x better than a £500 shirt
Can vouch
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POV: You haven’t consumed caffeine for 22 years and then you discover these
😳😳
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Copywriters on the timeline
Talking about ‘we ain’t the same’
Bc they’ve gained 137 followers in 45 days & got a few leads on their email list
1 twitter copy-writing course complete
Now they’re qualified to be a guruhh on the TL…
Study the past
Learn the fundamentals
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Not gonna lie
I'm smart asf for buying btc over the last 3 years
I had a £600 recurring buy set up each month
And would also put fat chunks in from time to dime
I actually sold my car, bought a cheaper car and spent the difference on BTC
Back then it was "aw your lil btc"
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I was always doubted.
My parents
My relatives
My close friends
Life has done a full 360°
I was always partying.
I had no purpose but now?
Nothing to flex.
But I do have.
Myself
My family
My friends
+ 6 figures in the bank.
Focus on one thing.
Go all out.
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Everyone asks what the best Snapchat ad account structure is...
Took thousands of dollars and hours of time to work this out
But you get it for free.
Introducing the most effective Snapchat Ad account structure:
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Biggest mentality shift I've had in the last few years is
"You get put on this earth with no choice
And a timer starts
Why not see how far you can take it?"
Are you really not going to chase what you truly want?
Your really spend your time doing things you don't want to do?
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Don't make this HUGE creative mistake with your brand.
NOT following a modular structure.
Bookmark this!
Most DTC eCom Brands:
1. Hook
2. Body
3. CPA
Winning DTC eCom Brands:
1. Hook
2. Problem
3. Failed Solution
4. Intro Your Product
5. Features and USP
6. Product Demo
7.
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I feel like I'm in a constant battle with myself
Every single day
Not to slip into old habits or take my foot off the gas
And actually do what I said I would
It's so much easier to lay around all day and do nothing
And that's why majority of people do
I set such high
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🚨Hiring Video Editor
Full training provided
Part time & will lead to full time
Please share if you know someone who fits!
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I've cracked the code to Snapchat
We onboarded a client 2 weeks ago
We've already scaled up to $870/day profitably
This is going to be a crazy case study
Going to share exactly how I did it
This ones going to be crazy
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16 months ago I had never made money online
Now every single day I'm glued to my laptop
In love with the journey
Making better progress than I could imagine
Every time I look back I'm disgusted by how much of a noob I was
In 6 months, I'll probably look back now and think
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Average eCom brand:
- No email
- Landing page
- One paid traffic source
Chad eCom brand:
- Email marketing
- Optimised landing pages
- Multiple paid ads (snap ads)
Notice ‘multiple paid ads sources’, the key to marketing now is achieving
‘Omni-presence’
Put yourself in
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Do any other business owners find it hard to switch off?
There’s probably a handful of people in your life who allow you to truly relax.
Forget about business for a few hours.
Savour these people.
They’re special.
But it’s rare.
Business for me is:
First thing I think
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DTC ECOM OWNERS
Me & my team have 4 spots remaining to work with us for FREE...
...I'm not joking...FREE
This is the opportunity of a life time for your business.
We will scale your store profitably in return for case studies + testimonials.
Let me explain why:
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Ignore all the noise
Majority of what you see online isn't true
Inflated numbers, huge claims and lies everywhere
Rarely is something as as good as it looks from the outside
It's you vs you
Focus on improving yourself and your biz
Results will come
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You need to test every aspect of your eCom store:
- Landing page
- Ad strategy
- Creatives
- Offer
(The tested advertiser always wins)
Here's a lil story on why:
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Dealing with UGC creators is the worst part of my job
Sorry guys
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Agency bros be in your DMs like
"Nice to meet you man, so how much did you make last month?"
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Us vs them static ads can be used to highlight your USPs
They show why your brand is better than competitors
Perfect for customers thinking about buying
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I should probably gate keep this one
But F it
In the last 7 days
@wizofecom
&
@IAmAaronWill
have shared with me
1. Personalised content strategy
2. Full profile review
I feel like i'm ROBBING WIZ AND AARON every day
It's a joke
If you're serious about growth on here
This
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I saw an ad when I was scrolling on my mac for Birkenstocks.
Clicked on the ad and looked through their store.
(They kinda fire)
3 days later.
I was on my phone.
Saw an ad on Snapchat for the same shoe that I was looking at.
That's when it hit me.
They've achieved
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[How To Remove Limiting Beliefs]
Surround yourself with wealth more often
Go to London, try on a Rolex & look at the Rolls Royce’s
Make new friends who are where you want to be
Present yourself well & wear nice clothes
Have coffee in the most expensive hotel
(Won't be
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🚨 UGC FAMILY! I need your help!
Looking for an older male who owns a classic/vintage/sport/muscle car
For a short UGC video, will receive a free car cover worth $350+ & payment
Please like, share and reply!
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It's the golden age for Snapchat ads
Snap paired with UGC/influencer boom is a gold mine
(eCom Brands take advantage)
Here's why:
1) Increased LTV
The demographic of Snapchat is unlike most paid ad platforms.
You are reaching a highly engaged, more impulsive & younger gen
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This ad creative from Outdoors Tribe hit 11M views on fb and over 43,000 likes
They scaled with this simple framework:
(Steal this for your DTC brand)
→ Hook
→ Pain point
→ Desired outcome
→ Benefit 1
→ Benefit 2
→ USP
→ CTA
Short & effective.
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I might start a thread of the funniest ads I find
Some are too good not to share
This one's next:
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The biggest lesson I've found in entrepreneurship is staying consistent and keeping momentum.
Found it out the hard way.
6 weeks into my first agency I signed my first client for £950/mo.
For FB ads lead gen.
I remember.
I cold called this Swedish business because they
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No one can beat my work ethic
And I won't ever stop
Enjoying the journey
How can I lose?
Foot on neck
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eCom Owners - check out this super effective awareness campaign by Birkenstock!
You haven't used Snapchat Ads to scale your store?
Your missing out. They're on FIRE right now!
Here are the four bidding strategies that will scale your store:
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DTC eCommerce owners interested in Snapchat ads pay attention!
(Read this for a no risk offer)
Snapchat ads are a blue ocean right now
BIG players are taking advantage of this
Such as Birkenstock and Under Armour.
Snaps main age range is 16-36,
Which means these people
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ATTENTION ECOM OWNERS🚨
Snapchat Ads are a blue ocean right now.
I'm Snapchat Ads manager certified & I've created a complete 9 page guide on how you can use them to scale your eCom store.
Like & comment "blue ocean" and I'll DM it to you.
(must follow)
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Who’s read either of these?
Thoughts?
I’ve wanted to read 48 laws of power for a while
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I can't believe I'm doing this...
Follow this EXACT research strategy to scale your ads to $10,000 days
1. Previous Ads
Take a look at what’s worked for you in the past.
Use this to create variations of this exact angle, pain point or style.
PRO TIP: Also look at what DIDN’T
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