Andrew Prince
@AndrewPrince16
Followers
1,309
Following
522
Media
349
Statuses
6,555
Senior SEO Manager at @RocketMortgage 🚀 // fmr Wayfair SEO 🛋️ // Michigan State alum 🟢⚪️ // Biggest fan of Survivor 🏝️ // Spontaneous travel enthusiast ✈️
Detroit, MI
Joined June 2009
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Send us removal request.
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Pinned Tweet
I enjoy communicating with SEOs whether it's through a video call, phone call, or DMs.
If you're an
#SEO
and haven't said hello, please comment below or shoot me a DM😀 I'd love to meet even more of the great people out there.
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One of the best slides I’ve seen at
#BrightonSEO
.
Dale Bertrand emphasizing business value instead of SEO metrics 👏🏼
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Everyone seeing Rip Hamilton trending thinking it’s about the musical 😂
🗣DEEETROOOIIT BASKETBALLL
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As cool as BrightonSEO was this week, hitting 100 days of sobriety today is even cooler
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Writing meta descriptions may be my least favorite SEO activity.
Why?
1. Google will rewrite ~70% of the time
2. Most pages don’t rank well enough for it to have an impact on CTR anyway
I’m definitely in the “last resort” camp when it comes to prioritization.
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Xavier Tillman is the only Spartan to have a game where he led the team in scoring, a game where he led in rebounding, and a game where he led in assists
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#SEOs
, take 15 seconds right now and do a site: search of your site with "lorem" as the keyword.
Example - site:[insertdomain] "lorem"
It's a simple way to find CMS template pages that made their way into the index on accident.
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Wayfair has been mentioned at least three times during Day 1 of
#SearchLove
. It's awesome to work on a website that continues to carry a reputation as a leader in the SEO world.
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I have yet to find a good reason as to why a website should use UTMs on internal links.
Just don't do it.
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My heart goes out to the
@Wayfair
SEO team after the layoff announcements today. I'm here for support and my network is open
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@areej_abuali
@techseowomen
Fixed it.
On a serious note, I’m sorry you had to waste even a fraction of a second on this waste of a message.
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Why are we still posting content like this in the year 2023? This is so misguided.
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@dohertyjf
@daniellgoldstei
In fact, Wayfair started off as dozens of exact match domains as dropshipping sites utilizing SEO. They were then consolidated into one (Wayfair) site a little over a decade ago. The whole company wouldn’t exist without SEO.
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People can hate on SEO Twitter, but I put out an SOS and you all came through with the kindest responses and DMs. It means a lot.
In times like these, you find out who your village is and the family, friends, and internet strangers that surround me is so uplifting. Thank you.
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After taking a very refreshing month away, I’m excited to announce today is my first day as a Senior SEO Manager at
@RocketMortgage
!
I’ll have the opportunity to work on that site along with
@RocketHomes
,
@RocketMoneyApp
,
@RocketAuto
,
@RocketSolar
, and more!
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Companies have their chat features right in Google now? I don't have to leave the SERPs to chat with AA support
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I recently showed one of my freelance clients the
@semrush
SEO Writing Assistant tool.
He asked a fantastic question:
Can I use this to input a competitor's content and see where their gaps are for the terms we want to rank for?
ABSOLUTELY! What a great use case!
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I’m happy to share that I’ll be joining
@moarinternets
’s team at Wayfair as a Sr. SEO Analyst. I couldn’t be more excited to work on a team with such talented SEOs and take the next step in my journey!
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@MSUCrushes
@MSUconfess
To the girl who turned in my wallet and left all $150 in it, you're a true Spartan and I wish I knew who you were
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Today is my last day at
@Wayfair
. It's been an adventurous ride, but I'm ready to take a month off before starting on my next exciting role!
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Today has been a pretty traumatic and devastating day that will haunt me for a while. Any positive thoughts are appreciated.
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There's often a missed opp in SEO to go after branded terms:
- [company] reviews
- [company] phone number/address/email
- [company] history
- [company] coupons/discounts
- [company] careers/jobs
SEOs tend to focus on non-brand, but owning branded queries first should be a must.
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Never Have I Ever: SEO Edition
Never have I ever bought a link.
Let’s hear what ya got!
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Update: I haven’t gotten a spam message in 3 days. I might’ve cracked the code. It’s a miracle.
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My aunt called me a f****t behind my back for these glasses.
The Lansing City Income Tax worker freaked out and told me only a certain type of person can pull these off the way I do.
I choose to listen to the second woman.
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I never regret waking up for sunrises. Plus I got 3.5 miles in and a coffee.
I don’t fly home until Monday so a couple days to relax and decompress in San Diego before I hit the ground running on Tuesday with my newly gained conference knowledge!
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Peyton Hillis in one season had 50% of his career TDs, 43% of yards, and 40% of touches. He was truly a one year wonder.
What is the biggest one-hit wonder season from an athlete in sports history that you can remember?
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Today is a tough day. I'm one of the lucky ones who was not impacted by the Wayfair RIF, but many close colleagues were. If you have friends at the company, make sure to check on them. There are some really great candidates reentering the market.
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News! I moved to Tennessee recently.
I deleted lots of socials to be more present in my new place. It is beautiful.
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I haven't seen this before:
In GSC if you scroll your mouse over one of the metric boxes, it shows an exact number now
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Tomorrow is the big day speaking at a marketing conference. So excited and trying to limit the nerves!
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@DelvonRoe10
has a year of eligibility left. Can we please get him back to MSU for B1G season?
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@LidiaInfanteM
Zoom out. “Not strategic enough” usually means “too tactical.”
So what are industry goals? Then the company goals? Then marketing/site goals? Then SEO goals?
Usually there’s enough thinking & learning at that point to be in a mindset to think strategy first and tactical second.
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I went to the bar the other day and read 100 pages. I was clear with the bartender I’d have headphones in and would let her know when I needed something.
Her response?
“Oh yes, you’re my favorite type of customer.”
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How good is
@Delta
's new wifi option? I ran a
@screamingfrog
crawl at 36,000 feet with no issues.
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I learned a helpful trick today without needing any plug-ins --> screenshotting a whole page!
1. Using Chrome, go to dev tools
2. Click the three dots on the top right and click 'Run command'
3. In the command line search for 'screenshot'
4. Pick 'Capture full size screenshot'
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Being a section leader in
@ThisistheIZZONE
was one of the greatest experiences of my life. Are you next?
Want to get involved with the best student section in the world? 👇
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Everyone is talking about the new Coverage report in GSC, but what nobody has brought up is that you can filter for 'Unsubmitted pages only.'
Before, I believe it was either (1) all pages or (2) all pages submitted in a sitemap.
Now seeing the pages not in a sitemap is great!
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Is there anything more exciting as an SEO than finding the smoking gun that’s been causing site issues?
Such a gratifying rabbit hole day
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I appreciate you all. I had to deal with multiple deaths and hospitalizations today in my life and it’s a lot to process all in one day.
Today has been a pretty traumatic and devastating day that will haunt me for a while. Any positive thoughts are appreciated.
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Remember - if Google says something, it’s ok to just go test it to validate rather than argue with people online
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When people ask me how I feel about MSU losing in the Final Four, I’m going to direct them to this. Basketball is a game; it’s a platform. College athletes have more to them than just basketball.
@treymoses24
has lived through more than most. Grab a tissue.
Three months after Trey Moses tried to commit suicide, he found the body of his best friend, who had taken his own life. On his battle for mental wellness, his decision to speak publicly about his depression and his message:
It's OK to not be OK.
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The average contributor to Wikipedia is 27 year old, single, educated, male, and without kids. This is the type of thing informing AI which isn’t representative of the whole. -
@BritneyMuller
#BrightonSEO
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If you’re at
#BrightonSEO
and see me in yellow, blue, or mint glasses, make sure to say hello!!
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If this platform dies, I’m very thankful for the SEO (and Michigan State) community that I’ve played a part of here.
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It annoys me how name dropping is what gets views.
I struggle to get a few hundred views per post on some actually valuable info.
The moment I mention Wayfair though? That’s when I get dozens of new followers and a ton of views.
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What's it like being an SEO? How about four updates in six weeks? 😱
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With ‘Prince Andrew’ trending, just a reminder that Prince Andrew and Andrew Prince are NOT the same person 😬
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I’m waking up at
#BrightonSEO
with a full heart after yesterday….and we get a whole second day?! Bring it on 🙌🏼
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Please drop who you deem the best agency for SaaS SEO work 👇
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I am continually impressed by
@Neeva
's search engine.
Here are some things that stand out:
- No ads
- Able to update search location
- Spaces (save links into named collections)
- Personal tab to search Gmail and Drive
- Personalized news providers
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Shame on me. I was one of many last season that piled on the negativity to Nick Ward for his poor body language and lack of motor. We forget athletes are people too.
Nick Ward played the 2017-18 season with one eye on the court and one eye on his mother, who was fighting for her life. The untold story, from
@BFQuinn
: …t-michigan-state/
@MSU_Basketball
#Spartans
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I stumbled upon this tool which provides an easy way to see a live webpage, the Google cache, and the Wayback Machine.
It's certainly bookmarkable rather than having to open new tabs every time.
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SEO is not dead, but Page 1 of Google is.
Infinite scroll now exists on desktop and mobile.
There isn't an option to click on page 2 now because it's all just one big scrollable page.
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@TiptonEdits
@On3sports
@TransferPortal_
@JimComparoni
@Pkonyndyk
@BarstoolMSU
@On3Noah
@cyclonefanatic
@clones_sports
@BarstoolISU
Played with Tyson Walker at Northeastern
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Is Andrew/Andy the best name in SEO? I’m not saying it, but I’m not, not saying it 🤷🏻♂️
@ndyjsimpson
@digitalquokka
@AndyBeard
@Optimisey
@localseoguide
@bertiecharlton
@crestodina
@AyyyCoco
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So you’re saying that
@Shopify
is going to have both
@Kammie_Jenkins
AND
@Kevin_Indig
on the SEO team? WHAT?
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I call myself an SEO not because I want to sound close to a CEO, but because I don’t want to be called a guru, ninja, master, wizard, or any other stupid name.
I’m surprised the article went the direction of “CEO” and not those other nonsensical names people use.
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Great tool AND people. Go say hi!
We're more coffee than human at the moment, so come and chat about crawling, feature requests, questions, agency services or just grab some of our highly coveted merch 😱🐸🕷️
#brightonseo
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If you’re a fan of cats and SEO, here you go:
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@WorldofIsaac
It seems our fanbase is reallll tired of “keep chopping” at this point.
I’d rather we execute.
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We say Google is the dominant search engine and focus most of our time there as SEOs.
@VandernickR
is flipping everything on its head and proving that social media search patterns and features may show what is to come from the likes of Google.
#SearchLove
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This is a great course for in-house SEOs to take thinking about the channel to another level. Thanks
@Kevin_Indig
for your work on this!
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@garrettsussman
Yes. It may look different with social platforms, apps, voice, etc. but there will always be a platform where people are searching and there will be a need to fill with applicable results.
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2021-22 was the year I learned to love the person this is. It’s been a hell of a journey with ups and downs, but I’ve learned to be happy with just who I am.
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Broken URLs Trick:
Google Analytics --> Behavior --> Site Content --> All Pages
Click on the "Page Title" tab.
In the search box, enter in the title tag of your 404 page (generally Page not found).
Click on the 404 page.
This will show you a list of broken URLs w/pageviews.
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8 year old Andrew is living out his dream today.
I’ve been a LeBron fan for 21 years since he was a junior in high school and I’m finally seeing him today, in the playoffs no less.
Oh, and 3 former Michigan State players are on these rosters.
I’ve already won today.
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Man, I definitely shed a few tears watching Tum go out for the final time. I’ve spent four years defending that guy and his place on the team. He will be missed by the true Spartan fans.
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Now that I am an adult…
Butter pecan is a top 3 ice cream flavor
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I woke up with updated GSC data and a record amount of traffic for a single day! Not a bad start to the morning.
We're currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites. We'll update here once this issue is resolved. Thanks for your patience!
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@DrHoodieMaddog
@itsAntWright
You’re seriously saying you’d rather play USC and Marquette than Fairleigh Dickinson and Florida Atlantic? Get out of here
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70 degrees? It’s an open slider door type of work day. Love my decision to put my standing desk in my living room.
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Three years in a row the Big Ten will score zero points in the CFP
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Lick the salt, drink the mezcal, eat the cricket, bite the orange.
Good times hosting my sis!
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Shoutout to my team at Wayfair for giving me the day after my school was shot up.
I went for an 8 mile hike with waterfalls and stunning overlooks. I met up with a good friend. I needed solitude and some support and I could seek that out today.
Tomorrow will be a better day.
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I’ve walked 40+ miles the past four days in Boston.
I leave tonight to go to
#SearchLove
in Philly.
Stoked to deepen my SEO knowledge and meet some of my “Twitter friends” in person!!
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“Social is not a ranking factor for SEO. Google already tried that, it was called Google+.” -
@janetdmiller
providing the jokes at
#ISUM18
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Working 100% remote has empowered me to be more active in my social life after work.
I also traveled the country last year, mostly spontaneously, in a way I never imagined I’d be able. This led to new friends and learning more about how others work/interact.
100% remote work combined with a no meeting culture is going to create a large group of lonely, isolated workers
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@krystal_taing
@ndyjsimpson
@digitalquokka
@AndyBeard
@Optimisey
@localseoguide
@bertiecharlton
@crestodina
@CrystalontheWeb
@imcrystalhorton
@Crystal3Ortiz
@SeoKristal
After meeting some of y'all yesterday at
#BrightonSEO
, I'll give credit where it's due - the Krystal/Crystal/Kristals of the world are good people
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We’re the same type of weird if you open a pack of candy, then you:
- separate all the flavors
- see which one has the lowest count
- eat the “extras” of the other flavors
- when even, round robin all flavors
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@lilyraynyc
One of the most difficult SEO challenges to face is a slow bleed of traffic on a well-established site
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Why did the person next to me on the flight just take their shoes off?! It smells awful
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I'm speaking at a conference in a couple weeks about Accessibility and SEO and it's forcing me to brush up on my WCAG knowledge. It's something everyone should become familiar with.
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The circle of life continues. My niece, Cassidy Hope, was born happy and healthy this morning 😍
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I’m scared of heights, but I walked across the Golden Gate Bridge today 💪🏼
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