ASA
@ASA_UK
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We're the Advertising Standards Authority, the UK's independent regulator for advertising across all media, including online and in social media.
London
Joined January 2012
@stellacreasy @CCUK_Direct @metpoliceuk @patel4witham To confirm, we have received complaints about this ad and are currently carefully assessing them to determine whether there are grounds for action under our rules.
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We're receiving a number of complaints about a HM Treasury ad which states duty-free shopping with the EU is coming back, if we leave without a deal. We are assessing them carefully against our rules. No need to lodge any further complaints about this ad.
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We’re seeing messages on our Twitter feed about a government ad encouraging people to socially distance. We’ve already received complaints about it and are currently assessing whether there are any grounds for further action, so there is no need to lodge further complaints.
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We're launching a dedicated webpage that highlights individual influencers who have repeatedly flouted the rules by not disclosing when their posts are ads. The first to be added to the page are Chloe Ferry, Chloe Khan, Jodie Marsh and Lucy Mecklenburgh.
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@Running_inHeels @ripx4nutmeg @Telibarb Hi, I can confirm that the ASA are not involved in the decision to remove this poster. Network Rail Scotland has issued a statement outlining that they took the decision to remove the poster themselves.
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@IcelandFoods @Jmcmltd672 Hi Iceland. Please can you stop using the term 'advertising regulators'? A lot of people are getting confused and believe it means we (the ASA) banned your ad. The decision not to clear your ad was made by Clearcast, a clearance body. They are not an ad regulator. Many thanks.
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Many people are interested in our rulings today that depicted harmful gender stereotypes. Here's the full text of our ruling on Mondelez UK's Philadelphia ad:
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This week we investigated whether a Facebook post from Easigrass made misleading claims about recyclability, and misleadingly implied that the artificial grass product was eco-friendly. Read our decision here:
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A new rule banning harmful gender stereotypes in ads has come into force today. Ads must not include gender stereotypes that are likely to cause harm, or serious or widespread offence
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We have referred the secondary ticketing provider, viagogo AG, to National Trading Standards for its failure to make changes to misleading pricing information on its website
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We're fast tracking a formal investigation into the Paddy Power 'Oscar Pistorius' ad. No need to lodge a complaint, we're looking into it.
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We’re taking action to tackle problem ads for a process known as 'CEASE therapy' which claims to cure autism. The claims have no scientific credibility and also run contrary to NHS guidelines
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This week we investigated six ads and whether they broke UK advertising rules. Five ads were upheld, including from Pink Self Storage over misleading claims, and from We Are TALA over social media posts not obviously identifiable as ads. Read our rulings:
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We have received complaints about a Ryanair ad which encourages people to book holidays abroad now that vaccines are being administered. We have launched an investigation into whether the ad has broken our rules and will publish our findings in due course.
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We've received a number of complaints about this ad and don't need any further for us to look into this. We're currently carefully assessing complaints to determine whether there are grounds for action under our rules.
Twitter-can you get me the CEO of @CCUK_Direct advertising? how much did you get for this crap? @metpoliceuk still think this is just 'free speech' and not harassment of women in walthamstow? Am sorry for the graphic images and @patel4witham am reaching out to you for help now.
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@JustSayNope @IcelandFoods Hi James. We didn't. We had no role in this matter. We don't pre-clear ads. Thanks.
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Our report, 'Depictions, Perceptions and Harm' signals tougher standards on harmful gender stereotypes in ads:
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ASA ruling on two ads for two apps that presented gameplay which wasn't representative of the games being advertised.
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A very welcome write-up of our recent meeting with @LydiaEmillen, other social media professionals, digital agencies and talent managers. We're here to help influencers stick to the ad rules and we're working on new and more accessible guidance. Let's keep the conversation going!.
So what did happen when I met the @ASA_UK a few weeks ago? Find out about my past experiences and my biggest revelation .
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Viagogo breaks UK advertising rules for failing to make clear upfront the additional fees consumers are required to pay when purchasing secondary tickets
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@thelandlord28 @IcelandFoods @Jmcmltd672 Interestingly, although our Ad rules contain a prohibition on political ads on TV, responsibility for applying the rule to establish whether an advertiser and/or content of an ad is caught by the prohibition has not been contracted out to BCAP or the ASA
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We're going to be shining a greater regulatory spotlight on social responsibility and misleadingness issues when it comes to environmental claims in ads:
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@thelandlord28 @IcelandFoods @Jmcmltd672 Hi. It's impossible to say. If the ad was broadcast and it prompted complaints we would (as we do in all instances) assess the concerns that had been raised to see if there was a problem under our rules. But complaints don't automatically mean ad bans.
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Harmful stereotypes can restrict the choices, aspirations & opportunities of children, young people & adults. Our new rule does not seek to ban gender stereotypes outright, but to identify specific harms that should be prevented
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.@CAP_UK, together with the @MHRAgovuk, has issued an Enforcement Notice to the beauty and cosmetic services industry on Advertising Botox and other botulinum toxin injections on social media platforms Botox cannot be advertised to the public.
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@JustSayNope @IcelandFoods Our understanding is that the clearance body, Clearcast who are responsible for pre-clearing TV ads judged that the ad didn't follow the rules and therefore it wasn't approved for broadcast.
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We’ve coupled up with @ITV’s #LoveIsland to create an #ABCcheatsheet for celebs and influencers, taking the graft out of learning the ad rules surrounding social media
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@CAP_UK and @CMAgovUK have joined forces to put together new guidance for #InfluencerMarketing - check it out:
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We have taken the decision to order that the Paddy Power 'Oscar Pistorius' ad be withdrawn with immediate effect http://t.co/d2F2PZjJ4Z.
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That’s a wrap! A big thank you to @JulieJamesAM , @guyparker2 , Natasha Davies of @chwaraeteg , and Ella Smillie of @CAP_UK for speaking at the @ASA_UK event on tackling gender stereotypes in advertising.
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We've issued an enforcement notice to advertisers of debt management services, to ensure they comply with our rules. We'll be proactively monitoring ads in this sector and taking action against ads that break our rules:
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This week we've banned two ads for vapes on TikTok, and two ads for cosmetic surgeries based abroad. Find out more here:
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In the first 6 months of using our Scam Ad Alert system we received 1,274 public reports of potential scam ads. If you see an ad online you think is a scam, let us know via our website:
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We've withdrawn our ruling against Cycling Scotland pending the outcome of an Independent Review http://t.co/THLbZSyX1N.
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We've escalated our sanctions against six influencers who have repeatedly failed to disclose ads on their Instagram accounts, despite warnings (1/4).
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Our new ad campaign has launched. "If an ad is wrong, the ASA is here to put it right".
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We've upheld complaints from @MoneyPensionsUK against National Debt Service, who misled customers into thinking they were affiliated with National Debtline and endorsed by the Government:
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@brooktop68 @jandetlefsen @The_PlugSeeker @ToyotaGB Hi Paul. Thanks for getting in touch. We can't pre-judge an ad via Twitter but if you have concerns about these ad claims please send us the details via our online form and we'll assess this for you.
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Today we've taken action against four of the main operators in the secondary ticketing sector by banning the misleading presentation of pricing information.
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One week to go for CAP's next event - a webinar on the ad rules around vaping and e-cigarettes. Find out more:
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This may be our first ruling on a TikTok post but brands, agencies, advertisers and influencers should be fully aware that the ad rules apply to them across online and in social media.
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Tips on ad labelling - not a definitive list, but some helpful guidelines. Brands should put themselves in their audience’s shoes - what info do they need? #influencingresponsibly
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Our new #ABCcheatsheet for #LoveIsland couples, other celebrities and influencers, is the quickest way to make sure you don’t break the ad rules with any #paidpartnerships
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British political advertising must be regulated. How to do it is a harder question | Guy Parker
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Two of our digital specialists, Sam Wilson and Sumandeep Sohi, are taking part in a Q&A today at VidCon London on the ad rules and how and when they apply to influencers. Hear from our experts on our updated "Influencers' Guide" and ask them your questions
INDUSTRY TRACK! Join the @ASA_UK in this open Q&A about influencer guidelines. 12 PM - 12:45 PM.Room 12. #VidConLDN.
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BBC News - Katie Price, Lauren Goodger and Georgia Harrison Instagram posts banned
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When it comes to the regulation of online advertising by legitimate businesses - paid ads on platforms and the internet, claims on company websites and social media channels or influencer ads - we’ve got it covered. Watch our video to find out more:
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Our Annual Report is out now! Looking back at six decades of independent UK ad regulation, right up to our cutting-edge use of technology to regulate online.
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Having carefully assessed the 5000 complaints we received about the Tesco Christmas ad campaign, we have concluded it doesn’t break our rules and there are no grounds for further action (1/4).
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We have published a new report that shows, in recent years, children’s exposure to TV ads for alcohol, gambling and food and soft drink products high in fat, salt or sugar (HFSS products) is declining.
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We're looking forward to meeting with @LydiaEmillen @mrmarkdandy @beautyjunkieldn @TravMonkey @ZdP and others this morning to have an open chat about the ad rules and guidance around influencer posts and how to label ads as well as listening to their views and answering questions.
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We've banned Instagram stories by influencers promoting beauty products because they applied filters which misleadingly exaggerated the effect the products were capable of achieving:
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Our new ad campaign in Scotland stars famous brands including Audi, Churchill, Marmite and Mastercard .
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We’ve launched a new quick and easy reporting form for consumers to help us take more effective action against problem coronavirus related ads
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Recognising online ads as ads. We have launched the first stage of a project to find out more about what types of labels help people to understand when the online content they see, hear and interact with is advertising
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Our Annual Report highlights the innovative and world-leading ways in which we have harnessed technology to tackle misleading and irresponsible ads online.
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ASC Twelve Ltd t/a Simple As Fat has been referred to our legal backstop Trading Standards for breaking UK Ad Rules with misleading weight loss claims on the website simpleasfat_com
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We're launching a new advertising campaign in Scotland which adapts famous brands' campaigns to promote our role in keeping all ads legal, decent, honest and truthful:
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Through celebrating famous UK ads, our new campaign in Scotland will help raise awareness of our vital role in regulating advertising:
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@SarahH_68 @ChSuptTodd @LushLtd @Peter_Kirkham @KatieMagnet @grahamwettone Hi Sarah, we've received complaints around this so we'll be investigating - no view until after we've had a chance to investigate properly though.
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Our new reporting form for consumers helps us take quick & effective action against problem Covid-19 related ads. We want you to tell us about any potentially misleading or irresponsible ads you see or hear that exploit anxieties around this health crisis
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We've published our latest batch of rulings Bans for two irresponsible gambling ads; an influencer not disclosing their post was an ad; problematic supermarket price comparisons; and, our latest judgement under the new rule on harmful gender stereotypes
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In support of National Consumer Week, which launches today, and to mark 'Cyber Monday', we are reminding online retailers to make sure their delivery claims don’t mislead consumers because of where they live #FairDeliveryDay #NCW #CyberMonday
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We've published our weekly rulings Find out more about the ads that prompted complaints and our decisions.
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“Social influencer and native advertising might be relatively new but the advertising rules haven’t changed – people shouldn’t have to play the detective to work out if they’re being advertised to." Find out more about our online labelling project
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We're launching new guidance for gambling ads which emphasises how children and young people must never be targeted. Read about the new standards on our website:
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@AyeMcClane @pnot888 Our advice, keep your ad legal, decent, honest and truthful. For help and advice http://t.co/O3t90crXcW Many thanks.
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Interesting figures released by @LondonFire reveal sexist firefighter stereotypes on television and in the media that portray male firefighters as sex objects are preventing women from thinking about a career in the fire service
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The rules on disclosing paid content in blogs apply not just to bloggers but to companies & PR agencies seeking the commerical relationship.
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BBC News - Coronavirus: Apprentice star's ads banned over Covid-19 claims
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The days of gambling ads featuring sports stars, video game imagery and other content of strong appeal to under-18s are numbered. Find out more here:
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And finally here's the full text of our ruling on another ad that was investigated for potentially harmful stereotypes. In this case, we said the ad was fine:
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