"MARKETING IS OUT OF TOUCH WITH REALITY. CAN WE FIX IT?" by @wiemersnijders

@POSMarketer Pas mal

@bruceclarkprof @vbalusseau Robert responded to my post on LI.

@Robertc1970 Have fun!

@BinetLes Do they provide a reason?

Still gold. Bo Burnham - Welcome to the internet.

@faris @profgalloway In the US, the 55+ yr olds hold about 3/4 of wealth - right?

@michaelmiraflor I think the naivety (his) is endearing

@Dr_Draper It requires a serious set of balls

@bruceclarkprof @tomfgoodwin Has someone already tried to do Rothko prompts? 😉

@michaelmiraflor Don’t worry, most normal people will not even notice the whole show 😎

@tomfgoodwin You forgot #jaguar 😉

@vbalusseau Yes they are. To me though ‘brand image statements’ are different from what are often called funnel metrics (awareness, consideration, preference and/or trial) Whether you f.e. consider a brand says nothing about how you perceive it/what attributes you link to it.

@vbalusseau Isn’t consideration something else than brand image? Arguably is says something about (intended) purchasing behaviour whereas brand image is more related to associations not directly related to the purchase - ie ‘outdoor’

@johnnieego @vbalusseau They are highly correlated. And both mostly follow penetration. I rarely/can’t remember ever seeing a brand with high MA and relatively (!) low consideration in the data I’ve seen

@John_G_Dawes I was lucky when I visited to see those in real life! beautiful

The weather gods in Sweden were kind. 57,5km. Tough but spectacular.

@leegrunnell Good lord. What is this?

@emmacore 😔

@BernardJansen @bruceclarkprof @ehdecker @ddmlxr @tom_nonbeliever I’m afraid I don’t understand the question