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Les Binet

@BinetLes

Followers
20K
Following
12K
Statuses
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Pint-sized spreadsheet jockey who occasionally writes about marketing.

London, England
Joined March 2019
Don't wanna be here? Send us removal request.
@BinetLes
Les Binet
3 years
Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context. But why split brand & activation at all? Why not do both at once? 1/16
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@BinetLes
Les Binet
5 days
@andymturner Yes indeed!
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@BinetLes
Les Binet
8 days
Cheerful chart: Air travel has become much safer.
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@BinetLes
Les Binet
10 days
Cheerful chart: Britain's roads have become much safer.
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@BinetLes
Les Binet
12 days
Cheerful charts: Air pollution is declining
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@BinetLes
Les Binet
15 days
Cheerful Charts: Fewer kids are dying of cancer.
@OurWorldInData
Our World in Data
1 month
Childhood cancer deaths in the United States have declined six-fold over the last seventy years— Childhood cancer deaths in the United States have fallen dramatically over time, as shown in the chart. It presents annual cancer death rates in children under five years old. There has been a six-fold decline since the 1950s. This progress reflects decades of collaboration between scientists, clinicians, and public health workers. One major success story has been in treating acute lymphoblastic leukemia, a common form of leukemia in children: researchers identified genetic mutations that caused the disease, making it possible to develop targeted chemotherapy drugs that have greatly improved survival. Surgeries, bone marrow transplants, and other treatments have also played a role. We’ve also seen big improvements for other blood cancers, such as lymphomas and multiple myeloma, though progress has been slower for cancers of the brain and nervous system. (This Daily Data Insight was written by @salonium.)
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@BinetLes
Les Binet
16 days
@tomroach Brilliant! Thanks Tom!
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@BinetLes
Les Binet
17 days
@tomroach Ooh, can you help me find those? Did the VW one start with "Think Small"?
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@BinetLes
Les Binet
17 days
@fmcbill That's the one. Made me laugh.
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@BinetLes
Les Binet
17 days
@colinalewis Someone will know. I have seen it online, but can't find it now.
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@BinetLes
Les Binet
18 days
@wiemersnijders advancements in medical science, surgeries, emergency care, public health, dietary changes, improving cardiovascular health , reduction in smoking, better screening & monitoring for conditions like high blood pressure, treatments such as stents, statins, and clot-busting drugs...
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@BinetLes
Les Binet
18 days
Another cheerful chart
@OurWorldInData
Our World in Data
19 days
In 1820, 8 in 10 people worldwide lived on less than $1.90* a day, an extremely low poverty line. 200 years later, it had dropped to 1 in 10 people. How do we know how many people were in poverty 200 years ago? Where do these numbers come from? Learn the answers in our article "How do we know the history of extreme poverty?": *This is measured in international-$ at 2011 prices, which means it's adjusted for inflation and differences in the cost of living between countries. It's the equivalent of what $1.90 could buy in the US in 2011.
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@BinetLes
Les Binet
19 days
@marketingmog @davetrott Or travelled nearly 3 hours to the office and back only to sit there doing emails.
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@BinetLes
Les Binet
1 month
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@BinetLes
Les Binet
2 months
RT @titanjar: @PrestonRuther10 Wow this is good
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@BinetLes
Les Binet
2 months
@alicesalisburyj The latter
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