The Whole Truth Foods
@wholetruthfood
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Rebuilding the 🌎’s trust in its food. Subscribe to Truth Be Told, our newsletter on food & fitness - https://t.co/oVPCfkKTPe
India
Joined September 2020
⚠️ Major workplace hazard! ⚠️. Half our team seems to have swooned to death seeing this. Thanks so so much, #SaraAliKhan! 💃🏻🕺🏻💃🏻🕺🏻
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How to choose the right cooking oil?. This piece is from our latest Truth Be Told article by Swetha Sivakumar @Upgrade_My_Food. Through her blog and weekly feature in Hindustan Times @htTweets, she aims to make food science & healthy recipes easy and accessible to everyone.
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Influencer marketing is broken. Come, let’s try and fix it. Together!. *drumroll* Launching ‘The Whole Truth-Sayers’. Calling all Honest Influencers. (1/3).
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Food brands lie. Sorry, scratch that. They speak legally defensible half-truths. Low fat is high sugar. No sugar is sugar substitutes. High protein is higher than what exactly? And the color green is like press freedom in our country. A joke. But what can we do, right?. Well,
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Hey @UltrahumanHQ ! We get a lot of love from cyborgs too! We should totally do something together! What say?.
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Fixed it for you. Indulge in a chocolate with real dates ;)
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Teflon, the material used to make non-stick cookware, was originally created to store corrosive acids to make the atomic bomb! . @Upgrade_My_Food shares science backed tips on how to choose the safest cooking utensils for healthy living. Read more: 1/10
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RazorpayX tapped into our acting talent @twitellectual for their latest brand campaign - 3 Clicks, Payroll Fixed. WATCH as Shashank finally finds a solution for his payroll woes. Thank you @RazorpayX. #payrollfixed.
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* drumroll * . Introducing, The Whole Truth’s range of Protein Powders. Super-clean. Easy to digest. Kind to your gut. From 15g per scoop to 30g! Protein for everyone- pros, gym-bros, & all those who need it but never found something for them.
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Ok so this just happened!Some good folks just gave us (a lot) of money to go put a dent in the packaged food world. To bring truth back to food. And we couldn’t be more excited.Or more nervous.Or more ecstatic.Or more anxious. You get the drift. PS:giveaway alert. Check thread.
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Some more pictures from our drive with @rha_india. Distributed our immunity balls in 7 areas of Mumbai. In turn, received tenfold, in the form of smiles, blessings, and more. Thanks, #RobinHoodArmy!
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How it started (Oct 2019) vs. How it’s going (Oct 2020)
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A few marketing geniuses did a deep dive into the @RazorpayX ad starring @twitellectual. As a small brand it's amazing to see such young stars take notice. Thank you guys @vaibhav_a_47 @JethwaniSnjy @Harshmanik1 @ishitasinha_15 @1997harkirat @HimalayaSaini.
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*drumroll* Introducing our range of Nut Butters!. Pre-order now! Use code NUTJOB and get 15% off till 15th August! Link in bio. -------------------------------.To tell you The Whole Truth, we never thought we’d launch nut butters!
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Minimise wastage, maximize love ❤️🥹.
Tell me you’re a @wholetruthfood fan without telling me you’re a .@wholetruthfood fan. P.S. Mom loves the new collection :p
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I tried to find the probability of you getting disappointed with TWT products, but it’s a null set 🙃. (yep, they really hired a nerd to run their twitter).
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We're very excited to announce our collab with @BeCureFit!. Our bars are now available at #Cult cafes and the #CureFit platform. We believe that the first step to eating fit is knowing exactly what you’re putting in your body. And #EatFit is all about making honest, clean food.
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This is what our founder had to say about the fundraise. So much for working with the world’s top VCs and acting professional 🤦♀️. On a more serious note though, why can’t fundraises be fun? Why is it all hush-hush and oh-so-proper all the time.
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We’re a young brand. Young and slightly stupid, one may say. The last 6 months we’ve been hard at work, bringing our new, awesome ( we hope ) website to you. 1/
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Did you know that the ingredient list of all packaged foods should be listed in descending order?. Flip a pack and check- do the brand’s claims reflect in the ingredient list?. To learn more about reading ingredients list check this:
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Breaking news - we're launching something *completely* new this Monday. It's not a product. It's not a publication. And it's definitely not six ways you can get 8-pack abs. What is it? Here's a clue. What do you do when you have a question regarding food and fitness? Where do
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We hope he hits his work targets as well as his protein targets❤️.
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*CONTEST ALERT*. Here's Barry and he is going to help you bag some cool site-wide discount. But he needs some team-work and here's how you can play with him:. 1. You'll see discount vouchers flying over Barry's box. 1/2
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Sooo… we made an Ad. Not an AD Ad. Rather an educational mini series of ads. With the awesome Rohan Joshi. That’s what we’ve been on about these last few days. It’s a 3 part series, and here’s the final part! ✨
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Introducing BADAAAAM Chocolate. 25% Badaam. 75% Chocolate. That’s it. Because hey, #namesshouldmeansomething. ---.Dear Believer of Names. English is a funny language. Coconut isn’t a nut. Pineapple isn’t an apple. And don’t even get us started on hot-dogs! Sigh. Seems like we’ve
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Not everyone admits that their transformation was motivated by the desire to look downright fabulous. But @TheGuysexual says it out loud!. Check out his raw and honest journey from body image struggles to and fitness here:
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Pick up your fav 🥗 sauce, the one that you bought because it was “80% fat-free”, so must be a ‘healthy’ choice. Did you know that 80% fat-free means the sauce has 20% fat (hence the remaining 80% is "free of fat")?. Remember: The truth, isn’t necessarily, #TheWholeTruth.
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Can you lift weights at 63? . @ankushd14 ‘s dad, a type 2 diabetic and a heart patient, started lifting weights at the age of 63! . But how did he get there? Read more: .
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We just turned 4. And to celebrate, we just launched Protein Powders!. It's been by far, the most demanded product by our consumers (you :)). Every time we say we’re about to launch something, you say- launch protein powders. And everytime we find ourselves asking- why!
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What are 'Net Carbs' and how do food brands use it to get you to consume more than you should?. A thread 🧵.
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FAM! We've been on a mission to unearth #TheWholeTruth of your food, 360° and unbiased. And you've had questions. It's time to make this easier: Got 🔥 questions about sugar? Ask us. We'll share what we know, ask experts, or do whatever it takes. 👇🏼 Go ahead, #AskTWT! 👇🏼.#AMA
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What if your body’s immune system mistakenly attacks its own healthy cells?. @_pulkitg faced this challenge with a lot of courage and honestly. Read his battle with health, acceptance and all the lessons he learnt here:
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You said it 🤷🏼♂️🤷🏼♂️.
The best Protein bar out there in the Indian market . No competition
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Dear Cyborgs & TruthSeekers. We see your dedication to continuously optimising your mind & body. And that deserves recognition. So if your metabolic score across 7 days is 82 or above, DM us a screenshot to get The Whole Truth x @UltrahumanHQ Protein Bars + 20% lifetime code!
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It’s my first day in office & I bought samosas for everybody. Working in a healthy-food brand, in retrospect, that might not have been a wise decision. #TIFU.
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Can you imagine Indian food without oil!? . Our dals, sambars, curries and whatnot, all require oil, and that begs the age-old question: which oil should one choose to cook, Specially if you’re trying to be healthy. Watch now:
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But that's our line! #payrollfixed.
👀👀👀.Really excited to soon reveal .The Whole Truth of one our biggest projects at @RazorpayX Payroll!.
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Unsweetened Peanut Butter:Creamy & Crunchy. Peanut butter made with just peanuts. Who’d have thought. Most ‘plain’ peanut butters aren’t as plain as they seem.Usually they have ‘palm oil’ (to avoid oil separation),& sugar (to get you hooked) & preservatives and you get the drift
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📣Our Brand New Brand Ad is Here! 📣. Our food—there’s no polite way of saying this—is screwed. And the only way to un-screw it, is to speak #TheWholeTruth. NOT marketing gimmicks. NOT visual trickery. NOT false claims. Take a look. And oh, a thread. 🧵.
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**drumroll** introducing India’s First Date Sweetened Dark Chocolate. shop here:
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Oops. Also Yaay!.
The (whole) truth: this portion controlled chunks of chocolate idea isn't working out 😐. Cuz we ate the entire 🍫 bar in one sitting 😅. 📸 the 47% dark chocolate bar with dates, almonds, and raisins. @wholetruthfood
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True – this chocolate is sugar-free. Also True – it still has 475cal/100gm. That’s only 82 calories lesser than a regular 55% dark chocolate bar. Now, one might ask, if all the sugar is removed, how is it that the calories went down by only 15%?. (1/7)
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Just a few hours until our entire team is #vaccinated. Thank you, @MatrixPartners @matrixindiavc for setting it up with @ApolloHosMumbai @HospitalsApollo!
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Steps to win: .1) Find and reply with the name of the bar .2) Tag 4 friends along with it .3) Make sure you and these 4 folks follow us too .4) And we’ll give one of YOU and YOUR 4 folks a box of our bars each! 🙌🏻🥳. Let the hunt begin!. 2/2.
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The Whole Truth is that we are the first brand ever to get its very own brand-page on a Grocery/Quick-Comm portal. Thank you @SwiggyInstamart for taking this bet on us!. Discover The Whole Truth on Swiggy Instamart at
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Between you and me, I'm also a little befuddled. Thankfully though, every single ingredient in every single product is mentioned right on the pack, and on the website of course. And the secret ingredient is. honesty.
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Fam! It is our 1st birthday today. 🎂🥂. And we can’t thank you enough for being our support system ever since we began. You are the oxygen that keeps our flame burning!. And to celebrate our birthday with you, we have something special lined up. (1/7)
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I want to get as consistent with my workouts as set max is consistent with sooryavansham😌.
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Disclaimer: This film does not make reference to any particular product, brand, or company. Any images or visuals used are for illustrative purposes only and any similarities to actual products or brands are purely coincidental. The content of this film is intended for general.
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*𝙙𝙧𝙪𝙢𝙧𝙤𝙡𝙡*. Introducing Energy Bars (Vegan)!! 100% Clean Energy - for your body!. 👇🏼
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*𝙙𝙧𝙪𝙢𝙧𝙤𝙡𝙡*. Introducing our Range of Mueslis!!! . Nutritionally Balanced. Exceptionally yum!. The Truth is who doesn’t love breakfast!. #TheWholeTruth is, most probably, your body doesn't. 1/
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We just launched Protein Powders. Super-clean. Easy to digest. 15g– 30g protein per scoop. But there’s a problem. Our protein has chemicals. Three, to be precise. Derived from nature. But derived using a chemical process. This is a first for us. And we’re quite proud of it.
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You know we're launching something right. Here’s a fun thought. Why does it have to be food at all?. What we’re launching day after, goes with all skin types. Especially with Indian skin tones. & still has no added sugar! & yet can make you look absolutely yum!
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So. we’re in a mood for contests. Here’s another:. One of our bars is lost!!! 😯 .Unfortunately the only picture we have of it is a naked one. 😅. Think you know our bars well enough? Help us find this one on the website and as promised you'll will be awarded with a bounty!. 1/2
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8. And of course, oil choice depends on cuisine. One can't make a decision based on science alone. The choice of oil depends on the cuisine and your preference. Some cuisines rely on certain oil flavours: like tadkas in ghee and sesame oil for South Indian dishes, etc.
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When I don’t lose weight even after consuming 1400cal:
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The Truth, isn’t necessarily, The Whole Truth. We’re here to shed some light on what is. Also, Hello World!. #TheWholeTruth.
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@storyrulesindia Ngl, when we started reading this tweet we weren't sure where this was going😬.Delighted to see that it had a happy ending :).
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If you know an honest influencer, someone you respect for their expertise and for their honest opinions, please tag them and ask them to become a Whole Truth Sayer. We would honestly love the opportunity to work with them, honestly. (2/3).
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Behind every successful man is a woman, they say. Not sure how true that is. But we can confirm that behind the success of our brand, are 30+ very strong and able women. We call them Tai, and there can’t be a better title for the force that fuels us. 1/4. #InternationalWomensDay
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My diet chart @ me when I have 3 layer chocolate pastry post dinner
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It's quite simple, really. Thanks for the love, @Nithin0dha!.
Tips: Homemade food, walking whenever possible, a high protein diet & replaced sweets with & @wholetruthfood. Dinner by 7.30pm, workouts at 5.30 am before the world gets noisy. A good diet has also significantly helped me be more productive at work. 2/2.
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#TheWholeTruth of #Paneer vs #Soya. Soya (chunks or granules) is a great, vegetarian source of protein. And usually, it is seen as a calorie light replacement for paneer. But, did you know, 100gms of Soya has more calories than 100gm Paneer! Whaaaat! How did that happen?. 1/
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Remember we told you a few days back, we’re launching an initiative. Here we go. To help other aspiring founders and their teams learn from the stalwarts who’ve come before us, we present our new podcast 'The Whole Truth of Starting Up'.
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Because it's cake?.
Subway sandwiches contain 'too much sugar' to legally be considered bread , Supreme Court rules.
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@arvindhsundar @paraschopra Thank you for the kind words. We are reaching out to you on DM to understand your feedback on our chocolates so we can raise the bar for you. Thank you again😄.
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@ZeptoNow We thought 10 minute main “ladka siraf nikalta hai, pahunchta nai”… until we tried Zepto. #100%CleanLabel #ZeptoIn10 #Grocery.
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#TheWholeTruth of Hydrolyzed Vegetable Protein (HVP) in a very smol thread (1/2):. A thickening + flavouring agent, HVP is made by boiling soy/wheat/corn in hydrochloric acid and then neutralising with sodium hydroxide. Hardly a vegetable. Or protein. Or real food.
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Breaking news - we're launching something *completely* new this Monday. It's not a product or a publication. And unlike most WhatsApp forwards, it's not not true. Can you guess what it is? Here's a hint. What do you do when you get a 'forwarded many times' message on your family
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Be like betty. Head over to our page at 5pm and discover what Betty discovered and went ‘Waaaaa’!!. We betty you won’t get a better butter than this. PS: But wait. What butter is it? Nut butter? Body Butter!!?😋🤤. #newlaunch #cantwait #somethingbig #thewholetruth
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"Is this healthy"? 🧐. Answers to such tough, yet all-important questions, including why we exist. Tune in for #TheWholeTruth: @twitellectual in conversation with @SanjotMalhi.
What does "healthy food" mean?. In pursuit of this answer, Shashank built @wholetruthfood - but selling just clean-label food wasn't enough. Tune in to hear how they aim to fix the glaring gap in the health food industry: @SanjotMalhi @twitellectual.
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🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️.For the last time guys, only 25% off on your vaccination dose. ONLY ONE TIME for one person. Just DM us your vaccine certificate and get your discount!
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We turned to influencers because we saw right through celebrity marketing. & then we made influencers into celebrities. So ya, there are no fingers to be pointed here. We’re all just stuck in a rut & someone needs to shout-out that the emperor really doesn’t have any clothes on.
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It’s #ValentinesDay tomorrow! 🎉🎁💖. Remember to send us pictures and videos of your Dilbar unboxing their Dil-bars.
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More at: 📖. “Is sugar-free really sugar-free?” . “Is fat-free = healthy?”. “Is ‘nature-identical’ the same as natural?”. Answers to tough questions like these is what uncovers #TheWholeTruth. And we’re committed to doing just that. Watch this space!.
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The truth is: Waking up to 35k+ views on our new video across YouTube and IGTV is an unbelievable feeling. #TheWholeTruth is: IT IS AN UNBELIEVABLE FEELING. Sometimes things are simple. ⬇️ Watch now if you haven't already. Watch again if you have. ⬇️.
📣Our Brand New Brand Ad is Here! 📣. Our food—there’s no polite way of saying this—is screwed. And the only way to un-screw it, is to speak #TheWholeTruth. NOT marketing gimmicks. NOT visual trickery. NOT false claims. Take a look. And oh, a thread. 🧵.
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Sooo… we made an Ad. Not an AD Ad. Rather an educational mini series of ads. With the awesome Rohan Joshi! . That’s what we’ve been on about these last few days. It’s a 3 part series, and here’s Ep02 of ‘Healthy’ Food Vs The Whole Truth.S1E2: No Added Sugar
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2am thoughts- It would’ve been so nice if schools/colleges had given more time to health and nutrition, humara kitna ‘The Whole Truth Academy’ marketing budget bach jaata. 🥲.
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Our first ever front page feature! Surreal :) Thank you @RazorpayX #payrollfixed.
The Whole Truth is this is our first ever front page feature, and we didn’t even have to pay for it :). No seriously. Big ups to the awesome folks at @RazorpayX payroll for coming up with this🙏. PS: If you’re wondering, all they had to do was say ‘maltodextrin’. @wholetruthfood
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#LongRead on #TheWholeTruth of #Paneer vs #Tofu because last time we compared Paneer with #Chicken, and you asked us to compare it with Tofu too. So. Let’s go!. 1/
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Meet Almond Choco Crunch Muesli - with added protein.One serving, plus 200ml milk, and 30% of your day’s protein quota is done! And oh, so yumm!. We told you about Almond Choco Crunch in an earlier post. Well, please meet its ‘extra protein’ cousin. 1/
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Took a litmus test and turns out knowing that green tea won’t help you lose weight is literally basic . #LitmusTest #GreenTea #thewholetruth.
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