Viviana Faga
@vivfaga
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2,350
Following
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Media
329
Statuses
3,207
Category builder. GP @Felicis . Frmr CMO @yammer , OG @salesforce .2 IPOs | 3x CMO. Long @runwayml @motherduck @supabase @armada_ai @datologyai
Joined October 2010
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Founders, it’s ok to roll your eyes when a VC asks “what’s your technical moat?”
My take: technical moats no longer exist in software.
It used to be that you could launch a product with a technically capable team and enjoy a two to three-year advantage.
But now… there are
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I spend the majority of my time advising Founders on how to build out their marketing teams. So I wrote this a year ago, but still share it daily.
@emergencecap
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So excited to announce that Felicis is leading the Series C in
@RunwayML
!
@c_valenzuelab
,
@agermanidis
&
@matamalaortiz
are creating a paradigm shift for video creators everywhere.
Big news for Runway today!
We just raised $50M to continue building impossible things.
What’s coming next 🧵
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I’m thrilled that
@Felicis
is leading the Series A in
@DatologyAI
!
By focusing on data quality, not quantity, Datology transforms the economics and performance of AI with automated data curation.
Honored to be working w/
@AriMorcos
,
@hurrycane
,
@leavittron
& the whole team!
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Me...heading into the weekend...
Made with AI by
@runwayml
and the dream team led by
@c_valenzuelab
,
@agermanidis
,
@matamalaortiz
!
@asenkut
@felicis
#maketheimpossible
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I’m excited to announce our investment in
@motherduck
and become a Mother Ducker😀! I've been so impressed with
@jrdntgn
,
@thetinot
and the entire
@motherduck
team and am thrilled to help them build the future of distributed data. Read more on why we invested:
We’re excited to lead the Series B in
@MotherDuck
! This is a strong team building the world's best serverless data analytics platform.
Read more from partners
@vivfaga
and
@tecoker
about why we invested:
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.
@GirlsWhoCode
is on track to teach 10,000 women coding skills -- and it's not stopping now:
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Thanks
@nickabouzeid
for the best face mask a girl could ask for!! Loving my new
@WearAtoms
gear.
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Love the logo or hate it, the amount of debate around the design change shows just how much people love Slack. Enterprise software can be as loved as consumer.
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Wow. Every founder should read this. If you are building a product in a highly competitive market, there is a lot that you can take away from this.
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"If you can't define it, redefine it." Words every startup should live by. Excellent article by my friend and former boss
@davidsacks
. Goes into the high-level strategies we ran at yammer to re-define and ultimately win our category.
Most of the funding and market cap in a SaaS category goes to the category leader. The best way for founders to lead a category is to define it. Here are my thoughts on how to do that.
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1/ I'm excited to announce our investment in
@Walnutinc
's Series B, the leading customer experience demo platform that helps prospects try customized product demos, with clicks, not code.
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I often see founders wait way too long to start selling.
Founders, sell your product WHILE you build it, especially early. If you build by yourself for months on end, you might end up with a product very few want.
What selling while building forces you to do:
- Develop a quick
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Couldn’t be more excited about this release. The team has been working so hard on Gen-3….It’s a major leap forward for the entire industry. Huge congratulations to
@c_valenzuelab
@agermanidis
@matamalaortiz
and the entire
@runwayml
team!
@asenkut
@felicis
Introducing Gen-3 Alpha: Runway’s new base model for video generation.
Gen-3 Alpha can create highly detailed videos with complex scene changes, a wide range of cinematic choices, and detailed art directions.
(1/10)
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I feel lucky to get to live my passion and work with incredible founders everyday. Helping them create their category and crush the competition with the
@emergencecap
team is inspiring. Thank you
@lochhead
for the opportunity to share my story!
Christopher Lochhead 110 Startup Marketing: Viviana Faga Emergence Capital: We have another riveting and insightful episode today… Via
@lochhead
#FollowYourDifferent
#ChristopherLochhead
#Podcast
#Marketing
#CoAuthor
#Entrepreneur
#BestSellingAmazonAuthor
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Couldn’t be more excited to work with
@Quentin_dQ
and the entire team
@meilisearch
- building the search engine of the future!
@felicis
@tecoker
We just announced the
@meilisearch
$15M Serie A. If you have any questions, I would be happy to answer them 🙌
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Excited to be continuing the journey with
@armada_ai
to bring edge computing to critical industries. 💪
@danwrightSF
@jtrunyan
Welcome to the team
@M12vc
!
@felicis
Read more from Fortune:
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Congrats on all of the progress, team
@motherduck
!!!
MotherDuck is growing up... after a year in beta, learning how to operate DuckDB as a service at scale, we're now GA. Send us your SQL, we'll give you results.
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After 20+ years of helping companies define their category, I decided to write about this process.
Products often live and die based on their positioning.
I’ve seen it in SaaS, and I’m seeing it now in this AI boom.
Big thanks to
@camillericketts
for helping author!
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AI founders: the game has changed! My latest post breaks down the GTM shift in Brand, Positioning, PLG, Media, Pricing, & Community, with input from the revenue leader of
@runwayml
, Greg Garte. Also feat. Anthropic,
@armada_ai
, HuggingFace & more!
@felicis
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Thrilled to be both an advisor and investor to
@coda_hq
! I met
@shishirmehrotra
a few months ago, and could not be more excited to be on this ride. 🚀 🔥
Welcome to the
#futureofwork
!
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Thanks
@Stammy
! We put a lot of thought into the site. We wanted the site to truly reflect our unique culture as a firm while bringing to life the stories of our founders and the companies we’ve built.
@emergencecap
@jasonegreen
@gordonritter
@brian_emcap
@ssubo
@kevinspain
This VC firm’s website design is just so different than every other VC site.. kinda refreshing to see
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Founders, some advice: Be brief. Be bold. Be gone.
Brevity, conciseness, clarity of message and vision are all incredibly valuable skills that will serve you well as you build.
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Been working with
@swapnil
and the amazing team on this upcoming launch, and couldn't be more excited!
@observeAI
is now the world’s first Intelligent Workforce Platform. What’s that mean? Learn more here:
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Feel like I'm dreaming every time that I see what the team at
@runwayml
is creating. Congrats
@c_valenzuelab
@agermanidis
&
@matamalaortiz
on this piece by the NYTimes that features Gen-2.
#maketheimpossible
#AI
In the race to create new kinds of AI tech, several companies are building systems that will generate videos based on simple prompts. The new systems could speed the work of moviemakers, while becoming a quick way to create hard-to-detect misinformation.
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Why do some start-up sales pitches work well, while others fail? There's a lot to learn from
@douglandis
as he shares how to tell stories that sell.
@emergencecap
@intercom
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This shouldn't be controversial: When will we prioritize our children over guns?
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It has been incredible watching this team advance creativity for all. This is just the beginning of what
@runwayml
will do for the world.
Excited for
@google
@nvidia
and my friends at
@salesforce
@Benioff
to join us on this journey.
@asenkut
@felicis
Advancing creativity with artificial intelligence.
Thrilled to announce that we’ve raised $141M to scale our in-house research efforts and continue to invent new types of creative tools.
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So i'm often asked by founders/CEOs, what makes a CMO great? My response - when she can finish your sentence.
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Sharing the Secrets of Hyper-Growth: Making the transition from CMO to Venture Capital
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Still trying to figure out how an 18 yr old can buy an AR15 but not a beer?
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Happy birthday, See’s! Growing up, my father was a landscaper. For Xmas, he would receive boxes and boxes of See’s from his customers who appreciated his attention to detail and love of gardening. Always brings a smile to my face when I see a See’s box!
This year marks 100 years of American-made deliciousness. We'll be celebrating all year long with lots of sweet surprises. See what we've got planned for our centennial celebration at 🖤
#100YearsOfSees
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Sucks that I have to explain to my 6 and 8 year old daughters why I’m in a bad mood today. “They are taking away women’s rights,” I say. My 8 year old responds, “again? Where is RBG?” She is rolling over in her grave. Good news - these kids aren’t OK with this.
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When you work in venture, you realize that your people define your brand. So VCs....hire wisely.
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Congrats to team
@runwayml
! Everything Everywhere all at once won the Oscar for best editing!
@c_valenzuelab
@matamalaortiz
@agermanidis
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What employee advocacy can bring to your
#digital
#marketing
strategy
http://t.co/TKLaUZLXcA
via
@Mazi
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Excited to see two of my favorite companies,
@runwayml
and
@salesforce
produce this killer vision for the future of AI using salesforce. Way to go
@c_valenzuelab
@agermanidis
@matamalaortiz
@swbjoyce
!!!!
#SalesforceAIDay
Game-changing announcements, live demos, and insightful conversations happening NOW at
#SalesforceAI
Day.
Tune in,
#AwesomeAdmins
. ⬇️
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Looking forward to working with
@MrChrisNguyen
and the
@TryLogDNA
team!
We couldn't be prouder to partner with
@MrChrisNguyen
, Lee Liu, and the rest of the LogDNA team. 👏
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Think about what you can do now to support your local small biz. My cleaners came today, and let them know today would be the last for a mnth.
He said everyone has cancelled on him this week.
I'm paying them for the next month, and will continue until we are through this.
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Great to see that
@SlackHQ
is leading the charge on diversity with help from our friends
@textio
@KieranSnyder
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If data is the new oil, then
@armada_ai
will be how it gets refined at the edge into actionable decisions. So excited to work with
@danwrightSF
&
@jtrunyan
again to help transform the critical industries that power our world! Welcome to the
@Felicis
family!
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Feel lucky to work with team
@felicis
!
@asenkut
@speechu
@nikipez
@victoriatr
@I__S__0
@jakestorm_
@tecoker
@DetweilerJames
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If you haven't met Coda, you should. Amazing intro video created by my friends
@coda_hq
.
Promise that work won't be the same.
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So excited to work with this team! And I get to work with
@jhubert
again!!!!
@emergencecap
We’re excited today to announce our investment in Retail Zipline — software that radically transforms the way retail stores execute on their brand vision.
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In my PT, I've already closed 2 SaaS/FOW investments (to be announced soon).
Excited for what's next!
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You can read more about our investment here!
Excited to work with
@asenkut
in building Runway!
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Couldn't be more excited to back the amazing
@Preql_
team, founded by
@gabisteele
& Leah Weiss.
#nocode
data transformation built for business users is finally here.
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This was fun! Inspiring and insightful conversation with
@CoryBooker
last night. Humbled by his life story, and that of his parents. Looking forward to seeing you on the campaign trail!
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A big challenge for orgs is proactively re-designing the
#digital
workplace
http://t.co/lh4FonyFFB
via
@dhinchcliffe
http://t.co/8pRRx49hZV
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"
#BigData
almost negates social media
#marketing
as distinct from the rest of your marketing efforts."
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Remember, it's easy to be called a good/strong leader when times are good.
But what are they saying about you now?
This is the true test of leadership.
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2nd best part of the day — telling my young daughters that they, too, can become VP or even, President. The future looks bright, America! 🇺🇸 Si se puede!
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I've been working PT the past few months so that I could spend time with family. After 20 years of working, taking spending time with my 8 and 5 year old has been wonderful and humbling.
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We can, and we should. So so lucky to have you here,
@c_valenzuelab
One of the hardest things about building Runway has just been being able to stay in the US. We are three immigrant founders. The amount of work we must do beyond building a company is insane.
This is half of the documents for my last visa application.
We can do better.
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Couldn't be more excited to work with you and
@danwrightSF
in building
@armada_ai
!
Welcome to the new edge! As
@armada_ai
the world’s first full stack edge computing platform launches this week, working with some of the brightest minds in the business has been a pleasure – and we’ve only just begun!
Visit to explore our vision as we
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So excited to work with you and the team as we bring data curation to teams everywhere! Models are what they eat!
Could not be more excited to partner with
@vivfaga
,
@AstasiaMyers
, and
@tecoker
@felicis
and to welcome new investors
@eladgil
,
@M12vc
, and
@amazon
Alexa Fund! Also very grateful to be deepening our partnership with
@radicalvcfund
and
@AmplifyPartners
.
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Can’t believe
@Runway
is only 5 years old.
Important to reflect on all that’s happened - the creation of an entire industry - in such a short time period, from humble beginnings.
Un abrazo fuerte para todo el equipo de
@runwayml
@c_valenzuelab
@agermanidis
@matamalaortiz
Runway turned five years old a few weeks ago. It's hard to stop and look around once in a while.
Seven years ago, I moved to NYC with no money and no contacts. My English was poor, but I managed to get a scholarship to study AI, creativity, and art.
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Welcome to Joe, Jake, Kara, and Carlotta - the next generation of Emergence.
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Congrats to team
@runwayml
on their TIME100 recognition!
@c_valenzuelab
@agermanidis
@matamalaortiz
remind me daily that you can make the impossible.
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Yay
@zck
and Lotti!!
Congrats to two of our Rising Stars
@Carlottasini
&
@zck
for making the
@businessinsider
list of Rising Stars of Enterprise VC 🌟 🌟
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The
@soradotco
team is super thoughtful about how they want to build and scale their culture, and they're hiring a ton! Join the team making an impact on employee experiences all over the world!
Really proud of our team and excited to announce our $14M Series A! We're ready to bring Sora to more People teams, and we're hiring a ton :)
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Congrats
@shishirmehrotra
and the entire team
@coda_hq
! What a year of incredible momentum — over 100+ launches in 2020 alone. Looking forward to the all-in-one revolution, and I’m feeling incredibly lucky to be on this journey with you as both an investor and advisor. Let’s go!
All-in-one doc startup Coda reached a $1.4 billion valuation in a $100 million raise from a major pension fund
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Why
#startups
should utilize both
#print
and
#digital
channels
http://t.co/rz9KSdkuoq
via
@kat_halek
http://t.co/teprTe7myL
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3 ways
#marketers
can adjust their strategies as the
#IoT
transforms the field
http://t.co/6t2crcoh1h
via
@minicooper
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I’m excited to be a judge at
@madronavl
and
@madronaventures
Launchable: Foundation Models event! Aspiring AI founders, apply by 1/9 to be part of the event with access to exceptional speakers, mentors, judges and a chance to win $250K!
@felicis
🚨 We have an exciting announcement to share:
@OpenAI
will be speaking at Launchable: Foundation Models! Participants will hear from Head of GTM
@iamthezack
, and get special access to OpenAI credits and AI experts.
Apply now:
@madronaventures
#ChatGPT3
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We just announced the
@Felicis
Fellows in AI, a program to encourage entrepreneurship among the country's top AI/ML students.
Learn more below-
Announcing the Felicis Fellows in AI program!
A program to encourage entrepreneurship among the country's top CS students from
@MIT
,
@UCBerkeley
,
@Princeton
, &
@CarnegieMellon
. Students will learn from AI founders and compete for 200K in prizes.
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One of the best ways to get attention for your startup is telling a great story
http://t.co/VcYMB8mxIB
via
@MurrayNewLands
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