The 22 Laws of Category Design is for a small percentage of business people.
It's a different kind of book—for marketing leaders and entrepreneurs with (very) different minds.
•It is (not) about competing in existing markets
•It is about creating your own market
• Flip
"Your
#startup
is a movement" says legendary entrepreneur turned investor
@DavidSacks
@craft_ventures
On this
#podcast
he unpacks his 13 components of "movement marketing"
Read David's full post on Movement Marketing here:
@narrative_hole
When hamas leader Ismail Haniyeh learned that three of his sons were killed and responds:
"I thank Allah for the honor that my children and grandchildren have been martyred."
And therein lies the evil.
A father should aspire for his children (and his people) to live in peace,
@PalestineChron
Small typo in your post.
Let me fix that for you.
Read the latest story by Abdallah Aljamal, a (now very dead) terroist who held Noa Argamani hostage "reporting" from war-torn Gaza.
Better.
@OliLondonTV
London is learning the hard way.
Members of jihadist death cults who:
1) hate democracy
2) stone women to death
3) throw Queer people off buildings
Tend not to be legendary immigrants.
@TheKevinDalton
Prop 57 (written by Kamala Harris) in California decriminalized crime committed by people under 18.
Ricky’s 17 year old attempted k!ller will be out of prison in 10 yrs.
In Santa Cruz, 9 year old Maddy Middleton was r
@ped
& k!lled by a 15 yr old.
He’s now 25.
And about to be
@HenMazzig
Fuck France.
They are learning the hard way.
Members of jihadist death cults who:
• throw Queer people off buildings,
• stone women to death
• and hate democracy
Tend not to be legendary immigrants.
@StopAntisemites
.
@SimonPropertyGp
@simonmalls
Over 100,000 people have now seen this video.
It would be a shame if 10s of thousands of people stoped buying from you because you employ Jew haters.
@stevesi
"Product-market-fit" is a very dangerous idea. Because if your product fits in a category design by someone else, your dead. Pepsi never catches Coke. Bing never catches Google. The real question is can you design a category that you can dominate.
@rvobrien
@TylerGlaiel
Apple does Category Design.
Facebook launches products.
Thats why (partly) oculus never took off.
No one wants (except a handful of geeks) a
"virtual reality headset"
Watch now as Apple teaches the world why they must have a spatial computer 👊🏴☠️
#categorydesign
#GrowthShow
@CollinRugg
@WesternLensman
It’s also a good time to remind people that Alex Jones monetized the Sandy Hook massacre and created hell for the victims parents.
Fuck Alex Jones.
@JVPumich
@UMichPrezOno
@JordanAckerMI
@RegentHubbard
Small typo in your post.
Let me fix that for you.
"On day 30, the UMich hamazi mob was taken out at 5:30am this morning.
Legendary Police got rid of the illegal mob and put the America hating hamazis in jail"
There.
Fixed.
@RyanRozbiani
Small typo in your post. Let me help you.
Google is sharing the truth about legendary IDF heros saving hostages from radical jihadist death cult hamas.
There.
Fixed.
@ZacksJerryRig
Andrew Tate is pulling an Alex Jones 101:
1: Invent a fake enemy
(The Deep State)
(The Matrix)
2: Claim "I'm the last thing between you and them"
3: "Send me 💰 & I will save you from the fake enemy"
@SFJCRC
The most remarkable thing about the Jew hating, pro-hamas protesters in California city meetings is their (delusional) self importance.
These DEI elites really think yelling at local city hall officials in California, helps the situation in Gaza.
As if anyone in the Middle
@Hind_Gaza
Maybe Gazan "journalists" shouldn't be hostage takers.
Meet Abdallah Aljamal, journalist for Al-Jazeera in Gaza.
He & his doctor father tortured and held Noa Argamani hostage.
Thankfully (after 245 days) Noa was rescued by Israeli heros.
The “journalist” and doctor.
They
@HenMazzig
When hamas leader Ismail Haniyeh learned that three of his sons were killed and responds:
"I thank Allah for the honor that my children and grandchildren have been martyred."
And therein lies the evil.
A father should aspire for his children (and his people) to live in peace,
It is now clearer what happened at OpenAI.
Helen Toner and the OAI board is a tail of how a BOD with:
• ivory tower superiority
• over-intellectualized socialist idealism
• twisted millennial-esq effective altruism
(preached by Sam Bank Fraud)
• & bizarrely metastasized
@BriannaWu
It turns out.
79% of American voters are "aggressively dismissive of public opinion.”
Because 79% of American voters support Israel.
(according to Harvard)
@GavinNewsom
You are the most pro-criminal in US history.
You do not protect Californias from criminals.
Now you want to ban guns so Californias cannot defend themselves.
🧐
@AssalRad
Always fascinating to watch a man who's grandparents Prime Minster begged the US to save them against the nazis in WWII talking about what assholes Americans are.
@Ayaan
Some American hamasazi "protesters" are paid professionals.
"Consider Malak Afaneh, a law student at the University of California, Berkeley, and Craig Birckhead-Morton, a senior at Yale.
Ms. Afaneh went viral this month for disrupting a dinner at Dean Erwin Chemerinsky’s home.
@RauenChris
@HaleyVte4Harris
Kamala Harris is:
1) A walking, talking wack-a-do progressive word salad
2) She’s the most pro-criminal AG in American history
3) She made the boarder worse
4) She supports DEI
Other than.
Kamala is fantastic.
@Hebro_Steele
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.”
- Dr. Martin Luther King, Jr.
“It depends on the context”
- Claudine Gay, Harvard President
@DahliaKurtz
@WestJet
Hey
@WestJet
if we didn't know any better, we'd think you h
@te
Jews and support jihadist death cults who throw Queer people off buildings, stone women to death and hate democracy.
@disclosetv
Martin Luther King, Jr. Vs. Claudine Gay
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.”
- Dr. Martin Luther King, Jr.
“It depends on the context”
- Dr. Claudine Gay, Harvard President
@Jewess_2024
Maybe.
Disney thinks jihadist death cult members who:
1) hate democracy
2) stone women to death
3) throw Queer people off buildings
4) behead boys for listening to music
5)And steal billions in aid from their own people
Tend not to be legendary guests?
@StopAntisemites
The most remarkable thing about the Jew hating, pro-hamas protesters in California city meetings is their (delusional) self importance.
These DEI elites really think yelling at local city hall officials in California, helps the situation in Gaza.
As if anyone in the Middle East
🔥 David Sacks RIPS Gavin Newsom for Cleaning Up San Francisco for 'Fancy People', But Not For Ordinary Citizens
"What he basically communicated was that I can solve this problem anytime but I don't give a sh*t about you ordinary people. We only do this for the fancy people."
@ArarMaher
Fascinating that hamassholes never have anything to say about the killing of 500k people (mostly Muslim) in Sudan and the current 25 million (mostly Muslim) displaced.
Or the killing of 500k Muslims in Syria?
Or the killing, raping & beating that hamas commits on its own
@AvivaKlompas
We didn't need the NYT to tell us that radical jihadist death cult hamas kills innocent people.
They do it every day.
To their own people.
Never mind the evil spew at Israel.
Marketing Leaders:
•"Better" (almost always) loses
•"Different" (almost always) wins
•"Different" forces a choice
•"Better" forces a comparison
People who play comparison games
are in a race to commodity.
People who play different games design
and dominate new
@markpinc
Hey Mark, sure hope you're great.
The US is having a fuck around and find out moment.
One way or another Americans will learn.
Members of jihadist death cults who:
1) hate democracy
2) stone women to death
3) throw Queer people off buildings
4) behead boys for listening to
The big problem with marketing your brand instead of your category:
*Categories are about customers*
(their problems/opportunities)
*Brands are about us*
(our solutions/products)
*Customers care about themselves*
*Not us*
👊🏴☠️
"Everyone in B2B is:
- Doing events
- Creating content
- Sending emails
- Making videos
- Recording podcasts
- Posting on LinkedIn
- Running ads
- Pitching reporters
- Focusing on SEO
And that's why CREATIVITY is the most important skill for marketers today. -
@davegerhardt
@ZainaArekat
@SusanSarandon
Always fascinating to be lectured by American women, who have
-equal rights
-free speech
-radical agency
To pursue their happiness.
Supporting radical jihadists who:
-steal billions from their own people
-use their own people as human shields
-build military bases under
What Barbie Can Teach Tech CEOs About Marketing:
The makers of the Barbie movie invested more in the Marketing of Barbie than the making of Barbie.
•Barbie production budget $145 million
•Barbie marketing budget $150 million
Let's just say it again so that this sinks in.