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Camille Ricketts
@camillericketts
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Partner @xyz_vc. Formerly marketing & brand @notionhq. Wrote things for @firstround. Fan of all things original.
San Francisco
Joined November 2008
Love seeing @RangerNetHQ getting called in to help with o3-mini ❤️🤠
Excited that @RangerNetHQ continued our safety work with @OpenAI for o3-mini – check out "Biological Tooling" in the o3-mini system card!
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.@PlotWorkspace is officially in the wild! My heart grew 3x ❤️ seeing this piece from @Adweek about how Plot is completely changing the game for social media managers navigating our new mobile-first, video-first, meme-first world. It's the one tool to rule them all.
.@PlotWorkspace is officially making our ✨debut✨ We've been growing rapidly. ~50% MoM. In just 7 months since launching our AI Video Social Listening, we've been working with the most iconic brands you can think of. No ads, pure organic growth, 100% inbound - all through what we do best: social media marketing. Mix in community-led marketing, a product people actually love, and social proof—that's our entire GTM engine right there. What makes us unique is that our "why" stands so strong at Plot: I want to see more social media marketers win. When I was a social media marketer (and still consider myself one), I spent too much time proving value in my role instead of the work I love to do. Now I'm building what I needed. Tools that let teams get back to the creative work they love, with data that proves their real impact. Plot started by rethinking social listening from the ground up. We built infrastructure to extract rich data directly from video content—not just text or captions - across TikTok, IG, and YT Shorts. By analyzing what's actually happening inside videos, we uncover untagged UGC, consumer trends, marketing opportunities, and brand interactions that traditional tools miss completely. This is just the beginning, and we have wayyyy more coming very soon.
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So excited to be a mentor again this year! It's honestly one of my favorite things in to be a part of in our whole industry. Nothing else like it! 🌟
🎉Applications are open for Neo Accelerator 2025, with incredible mentors, competitive funding, an immersive bootcamp, and a dedicated workspace for the entire program. If you’re a technical founder or team with a bold vision for the future, apply now! (1/6)
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A little late to this but had to share with my comms family on here - another truly excellent framework from the great @carynm650 for organizing thinking/strategy around big announcements & company moments. Things are wild these days. But let's all keep S.W.I.M.ming ok? 🏊
Mark Zuckerberg has always been good at communicating big moments: Mobile, Messaging, Video, AI, and recently Free Expression. Whether you like or hate the actual news, the framework for these big announcements is worth looking at. I worked with Mark Z for 8+ years running comms at Facebook - and I got a ton of qs about it. So I put together a “big moment” communication framework called S.W.I.M.
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Submit any URL to @RangerNetHQ and they'll find your bugs for you. Sounds like a pretty good deal for a Wednesday afternoon.... 🐛👟
Want to see @RangerNetHQ in action? Here’s Ranger’s web browsing agent at work for our friends at the National Parks. Call our bluff — we’ll find your bugs for free. Leave a comment with your site and a test you want to run and we’ll reply back with a video of Ranger on the run.
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The great @joship_ was one of the first founders I got to know at @xyz_vc - and I've loved watching @RangerNetHQ's journey to market! Thrilled for their launch today, their new funding & the fact that I got to hang out with this team for months in the XYZ office 🤠🚀
Some news! Today, I am launching @RangerNetHQ – the first and only AI product that writes, runs, and maintains QA tests that find real bugs. Ranger’s mission is to power testing for the world’s most ambitious engineering, product, and design teams so they can get back to building. Our tech is already used by companies like OpenAI and we’re excited to share more about what we’ve been building.
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