Dulma 🦋
@iamdulma
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Business TikToker profiled in The Information & Morning Brew. Podcast host. Immigrant. Seeker of Truth. Here to serve my Creator.
San Francisco, CA
Joined November 2013
I started posting on TikTok less than a year ago and I'm now a full-time creator getting paid by startups and billion dollar companies alike to do what I love, and it all started because I was willing to throw things at the wall and be seen as "cringe" without overthinking it.
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@MattWalshBlog Ever notice how men never get angry at other men who refuse to settle down and have kids??? So interesting.
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I’m all for no booze or low booze CPG options but can anyone explain to me why my mocktail needs to cost the same as an alcoholic one? This is where I draw the line unless you’ve put ashwaghanda harvested under the full moon by Tibetan monks in there.
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We need more positive trolls. Just randos who go around saying inexplicably nice things to strangers on the internet for no reason, aggressively trying to lift people up. Who’s with me.
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Shoutout to whatever childhood trauma has propelled me to be so delusionally ambitious and unwilling to settle in life 😎.
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A dating app for people who are intentional, ambitious, and great communicators.
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I’m all for diversity but are we really gonna cancel people for not instating racial quotas into their social gatherings.
Seemingly “natural” homogeneous gatherings like this are a result of the systematic exclusion of marginalized people and further perpetuate the marginalization. Here are my favorite tweets pointing out this absurdity.
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My biggest career (and dating) mistakes were the result of choosing the option that looked good on paper.
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Someone please make a non-shitty version of MindBody for fitness and yoga studios. I just might personally try to help you pull together your seed round 😭.
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@madbutwright I find it entirely believable that Black people experience this more often and that that would get extremely irritating.
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@noahkagan I think the tragedy of this conflict is that “one side must suffer for the other to be safe/free” is a self-fulfilling prophecy that perpetuates the intractability of the situation. The only sane perspective I’ve seen is to recognize the two fates as ultimately intertwined.
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Being afraid of seeming "cringe" when you start posting content online is a sign you're focusing too much on yourself and not enough on being of service. The more you care about adding value, the less it will matter how you look in the process of doing it. Shift your focus.
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Kind of inspired by the whole no booze thing that’s taking hold in Silicon Valley.
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Our current simultaneous obsession with idealizing “generational wealth” while resenting “nepo babies” is fascinating / consequential / foreboding.
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The discourse around sobriety is so binary. You’d think everyone who touches alcohol is blackout every night and stumbling to work hungover every morning?? It’s possible to drink in moderation lol.
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Who should I interview for my podcast? Looking for guests who are in DTC, venture, or the creator world who are soulful, introspective, and creative.
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We don’t talk enough about how having at least one parent who unconditionally loves you and believes in your greatness is massively formative in how we see our own worth & potential and is therefore a critical ingredient in our ability to confidently pursue and attain success.
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Finally gonna try the no booze thing! No strong catalyst other than wanting to be healthier and also being inspired by my (increasing number of friends) who abstain. Any tips from my friends who don’t drink? ✨.
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I often tell people I became an "accidental creator" because I never would have expected to be an "influencer" (let alone on on TikTok!) given how terrified I was of putting myself out there. But eventually I overcame this fear and here's what helped. 👇🏼.
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Lost followers from expressing concern over the safety of Palestinians in Gaza. Lost followers from condemning the atrocities of Hamas. It seems like supporting the sanctity of human life no matter whose it is has become a controversial take. But that will never change my mind.
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Dinner series where I introduce all my tech bro friends to all my influencer girls (and maybe turn it into a reality show).
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The greatest gift you can give someone is to see their highest potential before they fully realize it and to hold that vision for them unwaveringly.
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LinkedIn is not a dating app guys. LinkedIn is, however, a place where you attempt to stalk your ex discreetly because he’s not active elsewhere on social media only to accidentally endorse him for a skill.
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First day back in Mongolia and I’ve already been on a small plane to the countryside, ate a freshly slaughtered lamb, had 3 shots, drank mare’s milk, gave a speech to a yurt full of Mongolians, watched a throat singing performance and now at a luxury resort sipping a cocktail 🍹
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SF is one of the few places where you could be actually quite successful and in your thirties still living in a house with 10 other people totally by choice.
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@creatine_cycle How calculated do you think this stunt was. Seems to boost his likability and combat the “Mark is a nerdy robot” image very efficiently.
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@TheRealKatPat I’m gonna assume she has real reasons to be furious with them but can’t legally / professionally address them publicly so this is her one outlet lol.
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Barbie has grossed a staggering $350M+ in box offices worldwide in its first few days because it turns out women also want the Marvel moviegoing experience of deep nostalgia and unabashed spectacle centered on iconic American IP but we're usually just stuck with the Avengers.
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I spent most of my 20s repeatedly choosing the path of fulfillment over prestige, and now that it has started to pay off with opportunities & recognition I couldn’t have predicted, it has been more than worth it. Don’t chase prestige. Honor your truth and the prestige will come.
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You can condemn atrocities against Israelis without devolving into genocidal rhetoric against Palestinians. You can support a military response against Hamas without cheering on the killing of civilians in Gaza. Do not abandon your humanity in the stupor of your indignation.
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Thinking of doing a free workshop on TikTok for startups. Lots of content out there on how to start for individuals, DTC/ecommerce, etc. but not for B2B, tech cos, etc. I'll share everything I've learned going from 0 to 100K+ and going full-time. Would anyone be interested?.
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Normalize being the safe space for people to unleash their nerdiest selves.
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@YouSoFancy Because people are willing to pay a premium for alcohol but paying the same for juice feels not worth it (as evidenced by the likes on this post). I get the economic imperative for businesses, I do — but there’s clearly a discrepancy here for consumers w/r/t perceived value.
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Don’t be jealous of what you weren’t willing to work for. Do the work, hold the vision, be relentless. When you keep your head down and make steady progress there’s nothing to be jealous of because you know that everything you dream of is inevitable. It’s just a matter of time.
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Shoutout to all the immigrant kids with massive chips on their shoulders and delusional levels of ambition.
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can someone please create a nerdy little book club with me except we don't discuss books we discuss the latest episodes of our favorite podcasts like Lex Fridman or All-In or Tim Ferriss. pls 🥹.
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I’m traveling with a group of 20 mostly travel creators with a combined following of 300M+ and many are saying Mongolia has been one of the most memorable countries they’ve ever visited. For some it’s even their favorite. If Mongolia is on your bucket list you need to go. 🇲🇳❤️
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Happy Mother’s Day to the woman who left behind the life she knew to come to the States when she was 22 & I was 4—no English, no money, no idea how to create a new life for us but a hell of a lot of determination. Everything I do is to make those sacrifices worth it & then some.
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App that aggregates your inboxes and DMs across email, IG, TikTok, Twitter and text so you can stay responsive with zero friction.
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I love being 30. I’ve never felt better, stronger, more confident, more clear on what I want in life. I am so ready for this decade.
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Discipline is a byproduct of truly wanting something, believing you can have it, and feeling worthy of it. If any of these are missing you will get in your own way.
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@businessbarista Just attended SXSW and granted am no longer an operator but I noticed I got 80%+ of my value from the dinners, 1:1 meetings, events and not the official programming. Highly curated spaces to meet people IRL. SXSW can be worth the opportunity cost if utilized appropriately.
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I finally hit 100K on TikTok after stagnating around 98K-99K for weeks when I posted the kind of content I’ve been feeling called to do more of but have been scared to. Do the thing that keeps nudging at you. Create the thing you really want to create. And surrender the outcome.
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@skatblueeyes @madbutwright Because racism exists, Sally, that’s why. And it’s not always about white hoods and bad cops. It can be subtle.
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Hostility towards the tech elite is apparently so widespread and festering that no amount of trying to explain to people the difference between depositors and shareholders will quell the outrage about a “tech/VC bailout”. Silicon Valley is in desperate need of a rebrand.
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Joe Rogan, Call Her Daddy, and Lex Fridman are some of the biggest podcasts in the game and all are now primarily video-based and long-form. Podcasts are the new talk shows.
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A significant but underrated secret to success is to start before you feel ready.
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I've done three 100 day challenges over the last 3 years and just started my fourth podcasting. I've never missed a single day and my most recent TikTok challenge gained me nearly 100K followers & six figures in brand deals in a year. Excited to see what this new one brings. 🔥.
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We need to stop equating entrepreneurship with fulfillment. I know plenty of people with 9-5 jobs who are fulfilled & many entrepreneurs who are miserable because they’ve created something they don’t enjoy but can’t walk away from. The right path looks different for everyone.
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NY friends: where does one find out about tech / startup / DTC meetups that are worth it? . also open to events for beauty industry & creator economy (since i sit at the intersection of all of these!).
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We came, we saw, we slayed . Excited for the next one 🇺🇸🎉
THE SAN FRANCISCO FREEDOM CLUB IS BACK. Go to sffc DOT party in your favorite browser and follow the instructions. The MO of the club is epic parties, and the first party was extremely special. The anticipation for the second is high. On Friday, December 13th we will hold a sexy
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I find it interesting when women are referred to as "badass" by both other men and women because it's a qualifier you'd never use to describe men. Is it because it's already implied when referring to ambitious or accomplished men? . Not a grievance, just an observation.
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I grew to almost 100K on TikTok, became verified, and went full-time in less than a year. What questions do you have about growing on TikTok? I’ll address it all in a solo episode on my podcast this week.
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if you've stopped drinking and your life has changed i'm happy for you but leave me and my gin martinis alone, thx.
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Very interesting how people are getting defensive about the pricing of non-alcoholic spirits. But here’s the thing: you can’t hit your customers over the head with the tough economics of your business to convince them to buy. Your low margins are not their business.
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In 5 days I’m being flown out to Mongolia, my home country, to speak at a creator summit organized by @nasdaily in partnership with the Mongolian government on my birthday and I didn’t even know about this event until <2 weeks ago. Best influencer event I’ve been invited to yet.
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Please invite me to more SF parties but don’t invite me to anything that involves a cuddle puddle.
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Most unrealistic part about Beef is that after all that work to pull off a supposedly momentous acquisition we find out it’s literally a $10M deal????.
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Just finished 100 days of podcasting. - Interviewed some of my heroes.- Sharpened my interviewing skills .- Made amazing new connections.- Built a body of work I’m proud of.- Started the thing I want to do forever. As they say on Twitter/LinkedIn. “just getting started.” 😉.
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Gen Z’s obsession with old money & “stealth wealth” while simultaneously being aggressively anti-capitalist is not a quirk or coincidence but symptomatic of their (valid) perception that rising inequality and institutions are eroding their generation’s future prospects.
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Here are the most common myths about TikTok from someone who has built a following of almost 80K within a year, has been profiled in publications like WWD, Glossy and Morning Brew for her content, and has gone full-time as a creator within 8 months of starting. 🧵.
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The right time to build your “personal brand” is after you’ve done things worth talking about, not before.
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I know someone who made the list who is a literal scam artist. He campaigned for several years to make 30u30 and complained bitterly about his friends who made it before him. Then he finally made the list and now it’s his whole identity. Don’t take these things too seriously.
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Why don’t more brands use SMS to deepen relationships with “true fans” through conversation, education, and entertainment? . I’d rather receive that with my top 3 favorite brands than be bombarded with hard sells and discounts every week. Any examples of brands that do this well?.
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The joyful caffeinated face of a girl who just worked out 100 days in a row nonstop successfully. 💪
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“Community” is one of the most overused terms in DTC and brand marketing but what does it actually mean? I have some percolating thoughts and may make a video but I’d love to hear your definition. 👇🏼.
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The best way to lose me as a potential friend is to indulge in excessive gossip about others in a way that feels judgmental or prying. I don't like that energy and don't want it around me.
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What’s the most underrated DTC /ecommerce software or tool you love?.
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I’ve officially been featured in most of the top sources I use for my TikTok research including @BoF, @glossyco, @wwd, @theinformation, @nytimes and @beautyindie_ (all organic/inbound). Trust yourself, do the work, and stay the course—and everything else will fall into place.
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The ultimate “privilege” is being raised by someone who believes fiercely in your potential. I know many people who broke out of their socioeconomic circumstances but very few who broke out of a family culture of low expectations.
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Just had the best podcast interview with @jurhyu where I asked her to break down her journey of starting and selling @herocosmetics for $630M this year. Might just make this a series because IMO we don’t have enough behind-the-scenes perspectives on these big M&A headlines. 🚀.
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Just got invited to moderate my third (!) panel at SXSW because a moderator for this DTC one with the founders of Tower28 and Madhappy couldn’t make it and “you came highly recommended” 🤩 . Round 3, LFG 😤.
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Shoutout to friends who boost your content in the algo by liking and commenting when they see that it’s a brand sponsored post. May cost them nothing to do it but it’s always noticed and appreciated 🫶🏼.
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Man of the hour. Great fireside chat with @sama and @collision to close out Stripe Sessions 2023.
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I’m that friend who is down for almost anything. I’ll go with you to an art museum, a conference, a sound bath, or a grungy local dive bar to take tequila shots and make poor decisions. It’s called balance.
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I’ve published 34 podcast episodes in 34 days because I can only do things at 100mph or nothing at all AMA.
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Sometimes the best way to build your personal brand isn’t TikTok or tweet threads. It’s being heads down focused on doing great work consistently over time—and letting the results speak for themselves.
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