Glossy
@glossyco
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Glossy is a publication from @Digiday Media that covers how technology is modernizing the fashion and luxury industries.
New York, NY
Joined February 2016
On Wednesday, @aloyoga announced Jisoo as the spokesperson for its spring 2024 campaign. Speculation about whether the mononymous @BLACKPINK star was in cahoots with the L.A.-based activewear brand started months ago. #JISOOxALO #JISOO
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The Blackpink effect: K-pop’s global branding power extends to beauty
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On Wednesday, Alo announced #Jisoo as the spokesperson for its spring 2024 campaign. #blackpink #jisooxalo
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Despite the controversy surrounding Johnny Depp in the past year, @LVMH's CEO said the actor drove major sales for @Dior's fragrance division. Story by @Liz__Flora.
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The new MAC program is launching in tandem with MAC’s Maker lipstick line and takes an international approach to influencer marketing.
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Here is what Benefit, L’Oréal and Maybelline, among other beauty brands have shared via Instagram Stories so far
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At this week’s #GlossyBeauty Summit in Palm Springs, @lamikbeauty founder @KimRoxie spoke with Glossy editor-in-chief @jillmanoff about the power of the influencer — specifically, Meghan Markle.
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As a global sensation, K-pop girl band Blackpink has captured the attention of both the fashion and beauty worlds.
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With MAC’s Maker lipstick, MAC is taking an international approach to influencer marketing. Each of its beauty influencers will target specific markets: Nyma Tang will focus on the U.S., Patricia Bright on the U.K., and Maine Mendoza on the Philippines.
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Super Bowl Sunday always ends with one winner and one loser. But this year, the real winner was Rihanna, along with her fashion and beauty brands. Read more:
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Introducing our annual list of fashion and beauty’s biggest changemakers. This year’s list includes @selenagomez, @TamTamVu, @AuroraJames and Annie Jackson. Subscribe to Glossy+ to gain immediate access to the list.
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You likely know a lot about Hailey Bieber, including that she's the founder and creative director of @SkincareRhode, a model, a style icon, and an Instagram star, with 50 million followers. But what you may not know is that she's a marketer at heart.
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In September, as Harry Styles kicked off his tour, online styling service @stitchfix saw a 160% year-over-year spike in customer requests related to the tour or inspired by the singer’s eclectic look. From @sarajanenyc.
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For its first-ever TikTok campaign and challenge, @hauslabs did not tap an agency to write a jingle about makeup. Instead, it leaned on its famous founder, @ladygaga. Story by @sarajanenyc + @glossycoPOP.
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🎙️ On this week’s episode of the Glossy Beauty Podcast, @Liz__Flora speaks with The Outset’s Scarlett Johansson and Kate Foster Lengyel about their changing mindsets on skin care, product development, and 'skinimalism.' . Listen to the full episode:
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Rodan & Fields' direct sellers' makeup-free selfies have fueled a billion-dollar business.
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.@pleasing announced a three-city pop-up yesterday afternoon. By this morning, the lines were around the block. More on how @Harry_Styles proves the power of the celebrity brand here, by @sarajanenyc .
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Attracting a 25- to 35-year-old consumer is key for the company, as the customer shopping its skin care has aged, said Jill Scalamandre, president of Shiseido’s global makeup center of excellence.
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It was a surprise when Chanel announced that it would discontinue or limit the use of exotic skins and fur in the production of its clothes, a stance that even more progressive brands like Louis Vuitton have not taken.
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We spoke to The Fashion Law’s Julie Zerbo about her unique perch in the industry and how she got into fashion law.
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For legions of fashion fans and insiders, particularly during awards season, @checkthetag is a bible of sorts, for both its speed and its sourcing.
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“A girl with 3 million followers was getting paid $20,000 to do a post, and it was resulting in zero sales.”
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Scarlett Johansson, launched The Outset in March 2022. She still has yet to join social media. But CEO Kate Foster and CMO Joanne Sulit have orchestrated a strategy to keep it top of mind on social media, without Johansson needing her own profile.
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Introducing Glossy 50, our annual list of fashion and beauty's biggest changemakers. This year's list includes @CTilburyMakeup, @Venuseswilliams, @jjeremycai and Sonika Malhotra. Subscribe to Glossy+ to gain immediate access to the list.
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Tiffany chief sustainability officer: 'Sustainability and luxury go hand in hand'
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A new website allows you to buy original designs that were allegedly stolen by Zara
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"The industry puts this pressure on you to post a million photos of yourself on Instagram. I’m not here for that."
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"It’s powerful to change existing concepts.". We spoke to @aliciakeys about her @keyssoulcare brand, her long-term goal for changing the beauty industry, the personal rituals she practices, and the meaning of her latest album. Story by @EmmaSandler.
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“A girl with 3 million followers was getting paid $20,000 to do a post, and it was resulting in zero sales.”
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In its first retailer partnership, pop star @iambeckyg’s makeup brand @TresluceBeauty launched with @ultabeauty this week. Story by @Liz__Flora.
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Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin dominated beauty’s conversation last year, and they’re set to transform the industry further in 2018.
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Following her virtual New Year’s Eve and Neon Carnival parties in Roblox, Paris Hilton is now bringing a Halloween party to the metaverse.
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"The industry puts this pressure on you to post a million photos of yourself on Instagram. I’m not here for that."
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That time Glamour’s editor-in-chief Cindi Leive spent the day with Gwen Stefani, Jenna Lyons and Lena Dunham.
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Mainstream artists and influencers like MGK, Lil Yachty and TikTok star-turned-singer Lil Huddy are not only starting to wear nail polish regularly, but they’re also launching their own nail products.
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Timed with his appointment as YSL Beauty's new ambassador, Glossy spoke with pop star and actor Troye Sivan about his own beauty journey.
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"Makeup is not all about looks, but it’s about creating and creativity. And I really hope that people are doing it to make themselves happy and are enjoying it.”. @sarajanenyc caught up with @Laura88Lee and, of course, got a peek inside her DMs.
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Teen Vogue's digital editor explains the mindset behind the publication's new approach to politics.
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Less-obvious guests include Bella Hadid. “If it was just sneakerheads, I think it would be a little stale.”.
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On Tuesday, Scarlett Johansson joined the ranks of many A-list stars by adding "beauty brand founder" to her resume. But unlike many of her peers, Johansson has spent considerable time talking to media about the launch. Story by @sarajanenyc.
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No longer do luxury brands only have to worry about other luxury brands as competition for the same set of consumers. Now, Nike is a direct competitor with Gucci, and Burberry is going after the same customer as Adidas.
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Fashion brand founder-influencer Amanda Steele on ‘OG YouTube’ and the importance of organic content
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"Luxury brands aren't hiring any influencer with a follower count. You don’t see LVMH making mistakes like that."
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Cadillac is furthering its commitment to fashion by providing grants to seven NYFW: Men’s designers.
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After Ryan Lochte's Rio stunt, Ralph Lauren and Macy's are severing ties with the swimmer.
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To enable its new “Smallest Gym in the World” fitness experience, Puma is teaming with Meta and its Quest 3 mixed reality headset.
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Phillip Picardi, digital editorial director of Teen Vogue, has been tapped to run Teen Vogue following the departure of editor-in-chief Elaine Welteroth last week.
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In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging and, of course, driving sales.
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Drew Elliott: ‘I’ve always thought of MAC as being at the center of pop culture’
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“Kanye’s really the innovator here. He wants more than an endorsement deal; he wants control.”
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Trail Mix Ventures, founded by Soraya Darabi, Will Nathan and Marina Hadjipateras, seeks to find businesses that intersect health and wellness, with a focus on how people work, how they spend their free time or how they use their talents.
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Etsy is becoming a platform for fashion designers to host a second act.
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Glossy 50 honors digital frontrunners like @ForerunnerVC's @kirstenagreen and Eurie Kim, Scott Sternberg of Entireworld and @ThirdLove's @heidizaks.
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Why is Everlane so good at social media? It's not concerned about justifying platforms with sales.
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Former television anchor Whitney Casey cofounded a virtual closet startup with model and actress Brooklyn Decker.
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Much is made of the frequency at which celebrity brands launch. But brands by influencers have outpaced them. The Glossy Pop guide to influencer-founded brands is the result of months of talking with influencers about these brands. Explore it now 👉
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On Tuesday, @ParisHilton-owned 11:11 Media launched an avatar fashion collection described as a "love letter to Y2K style" on avatar platform @genies. The move taps the proven power of celebrity to drive value for digital wearables. Story by @_Stylion_.
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We’ve always been focused on our models’ well-being, not just now because it’s press-worthy.
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In rallying colleagues and innovating around shakeups, these fashion and beauty executives defined style, set new industry standards and proved the power of collaboration in 2022. Meet the new Glossy 50.
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CoverGirl opened its first brick-and-mortar retail store in Times Square on Black Friday, the latest move in a revival plan that kicked off last year.
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#ICYMI: With a digital fashion collection, Ukrainian company @dressxcom is calling on international industry for local support.
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Under @heymichellelee's leadership, Allure was the first mainstream U.S. magazine to feature a woman in a hijab.
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“A girl with 3 million followers was getting paid $20,000 to do a post, and it was resulting in zero sales.”
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"Brands may be underestimating how sophisticated the Instagram algorithm is.” .
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Under @willwelch's tutelage, @GQStyle is solidifying its place on the newsstand and in the digital world.
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“Working with influencers is not yet typical for luxury brands. It’s quite brave for Dior.”.
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Five-year-old @Biossance has registered October 14 as International Squalane Day, in honor of its hero ingredient. @sarajanenyc + @glossycoPOP have the story.
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“Digital marketing is just one part of a much bigger puzzle, and anyone who thinks they’re going to scale to a massive size by relying on digital advertising would be wrong.”.
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“An algorithm would never have predicted people would start wearing hoodies with Céline trousers. That’s my job, and that’s why I’m there.”.
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As the direct-to-consumer brand space matures, there’s a growing opportunity for the DTC department store.
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Complex Networks’ “Sneaker Shopping” YouTube series averages 1.9 million views per episode.
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“If you have an experience, you remember it, then you’re more likely to buy.”.
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For its second season, NFT fashion and beauty event Crypto Fashion Week secured major brand partners. Since the first Crypto Fashion Week was held in February 2021, multiple mainstream fashion and beauty brands have joined the NFT wave.
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Christine Quinn on her makeup collection with Ciaté London and the return of ‘Selling Sunset’
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Nike is raffling off 89 pairs of the Nike Mag shoe from "Back to the Future Part II" to support Parkinson's research
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Athleta received a B Corp Certification today, becoming one of the largest retailers with the distinction.
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“A girl with 3 million followers was getting paid $20,000 to do a post, and it was resulting in zero sales.”
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At Allure, its 3-year-old Beauty Box is at the center of a new revenue stream -- and a new outlook on audience relationships for the beauty publisher.
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Participants are incentivized by receiving a portion of the profit, similar to the way stylists receive a commission on sales at brick-and-mortar Macy's stores.
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GQ Style's Mobolaji Dawodu's day includes a Nike appointment, a stop at Ralph Lauren and the Raf Simons runway show.
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