Vishal Shah
@vishalshahis
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(1/3) Collaborating is a huge part of how people connect on Instagram. To make that easier, we’re testing a new way for people to co-author Feed Posts and Reels, called Collab.
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Today we’re rolling out pinned comments everywhere 📌
That means you can a pin a few comments to the top of your feed post. By highlighting positive comments, you can better manage the tone of the conversation. ❤️
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1/5 The CV-19 situation in India is devastating. My thoughts are with our Indian community, including our teams there. For those like me outside the country who have family or friends in India, it seems like everyone knows someone who is impacted now. It breaks my heart.
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We're still years away from the metaverse, but we're already working hard to help build the foundational technologies we need as well as laying down the groundwork to enable creators to build worlds and goods so they can make a living in these continuous digital spaces
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Celebrate Instagram’s birthday by going to your stories archive where there’s a map and calendar of your stories over the last three years. Share, download and save them to your highlights. 🎉
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PSA: there's a new calendar tool in Insights 📊
It lets you to choose a custom date range for your account metrics – and we're doubling the timeframe to 60 days for now (it'll be 90 later this summer).
We’ll keep making updates based on feedback and share more when we can.
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Excited to share that I’ll be leading the new Metaverse product group we’re building. We’ve laid the groundwork for this in the last few years and I’m eager to bring these initiatives together, especially as a platform for creators and developers to build an entirely new economy
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Now you can see Insights for Reels and Live, + more about Reach in Insights. 📊
We’re excited to continue to help Creators and Businesses understand trends in their performance with these features, and will continue to add to our Insights product over time.
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(2/3) From the tagging screen, you can now invite another account to be a collaborator on the post or reel. If they accept, both accounts will appear in the post or reel header, and it will be shared to both sets of followers.
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(3/3) The post or reel will live on both Profile Grids and have a shared view count, like count, and comment thread.
This is only testing to a small percentage of our global community now - no other plans to share right now.
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No more accidentally sharing private posts to your friends in DMs.
With this new feature out now, you can tell who can or can’t see a private post or story before you hit send.
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People tell us that they prefer original Stories content over reshared posts, so we're testing a new way to reshare w/ stickers. Our hope is that people will be more intentional when they share, which will create a better Stories experience for everyone.
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Creators are at the heart of Instagram and we want to help them turn their passion into a living.
Today we’re sharing new ways creators can make money in both Instagram Live and IGTV.
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PSA: new fonts are available in Instagram Stories! Try them out 🤩
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Introducing Instagram Shop in the US – a new destination in Explore where you can easily shop products you love. 🛍
Find trends and get personalized recommendations all in one place.
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After a few months of testing, we are launching this broadly!
*Sliding into your DMs*
Now you can get and send Instagram Direct messages on desktop, no matter where you are in the world 👍
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Like the internet, the metaverse will not be built by one company alone – it must be open and interoperable, which will enable people to move seamlessly between virtual experiences regardless of who built them, or what device they use to access them
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Automatic captions, rolling out on IGTV today. Just go to settings and turn on video captions.
We want to make it easier for everyone to use Instagram and this is something many of you have asked for.
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Introducing Reels ads – rolling out globally today 🌟
Ads will show up in between individual Reels and can be up to 30 seconds. I’m excited to see how businesses take advantage of this new entertaining format.
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Excited about this: now you can see text translations in Stories.
When you’re watching a story with text, you’ll get a ‘See Translation’ notice if your set language is different than the one in the story. Tap it and a translation will pop up.
Rolling out in 90+ languages.
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Reels 🤳 meets shopping 🛍
Now you can buy your favorite products in Reels. Excited to see how this helps you find and share new things you love.
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@mosseri
@MusaTariq
@instagram
@kevinweil
@ajlucio5
Proud of our team for moving so quickly on this! Great idea,
@MusaTariq
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Remix is here – a new way to create a reel next to an existing one. Try it out and capture your reaction, respond to friends or bring your own magic to trends.
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Today we’re sharing new ways to help creators make a living on Instagram.
We’re testing an affiliate tool that’ll let creators earn commission for purchases they drive. We're also making it easier to add an existing shop or open a new shop on your profile.
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3 updates about IG Live:
🎥You can now go Live for up to 4 hours
🎞You can save your Lives for 30 days before they delete
📺 You’ll start seeing a “Live Now” section in the IGTV app and on Explore so you can discover more Lives
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You asked for it and it’s happening. We’re expanding our Guides feature – meaning you can curate and share products, places and posts you love no matter where you are.
I'm particularly proud of this work as it came out of our new IG Labs team.
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Big day in the Shah household! First day of school for my kids and first official day for me in my new role on the Metaverse. Hoping I will stop getting DMs about getting verified on Instagram now (but unlikely)
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Young people should be able to enjoy Instagram while staying safe.
That’s why we’re sharing updates, including defaulting young people into private accounts and making it harder for adults to find teens who don’t want to hear from them.
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Visual expression is so important in how we communicate, and GIPHY understands that like no other. Excited to bring their creativity and talent together with ours. Welcome to the family
@GIPHY
!
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We’re starting to test different versions of the home screen. Open Instagram and you’ll soon see a Reels and Shop tab in one of these layouts.
These updates represent how people are using the app, pushing culture forward and giving love to creators, videos and shopping.
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Now you can add pronouns to your profile with a new field.
It’s another way to express yourself on Instagram and we’ve seen a lot of people adding pronouns already, so hopefully this makes it even easier. Available in a few countries today with plans for more.
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So glad to see this happen
They said it would never happen… Twitter Card previews start rolling out TODAY. 👀
Now, when you share an Instagram link on Twitter a preview of that post will appear. 🙌
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This week we're rolling out a new version of Instagram Lite for Android to more than 170 countries. We want more people around the world to enjoy a high quality Instagram experience, no matter what device or network they're on.
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On top of all the exciting news shared today at Meta Connect, this was the first that we also hosted in VR in Meta Horizon Worlds.
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More new product news! Now you can search beyond usernames and hashtags for interests on Instagram. This will be available in English in a handful of countries and we’ll share more updates as we go as this is part of a longer-term investment in Instagram Search.
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I’m excited to share that Meta is joining the Metaverse Standards Forum that brings together leading standards organizations and companies to work together on interoperability standards needed to build the open metaverse:
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This was a long time in the making and, as with most things, more complicated than people appreciate, but very glad this is out now.
Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.
We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼
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It’s Instagram’s birthday today 🎉 Check out this note from
@mosseri
about our incredible community and what's next for Instagram.
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Now you can shop right on IGTV. 🛍 🎥 And later this year we’ll start testing shopping on Reels.
We want to keep making it easier to find products you love while supporting your favorite creators.
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New Reels features 👀
🔉Save Audio → save sounds to create with whenever you want
🙋♀ Share Audio Pages → share all the Reels that use a specific piece of audio over DM
🎶 Audio Browser → search through new sections like For You and Trending
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Account hacking is a real and very frustrating thing. Today we're launching Security Checkup to help make sure your account is safe.
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I've gotten consistently strong feedback that this is something people are excited about, very happy to announce that the Collabs feature is launching today!
(1/3) Collaborating is a huge part of how people connect on Instagram. To make that easier, we’re testing a new way for people to co-author Feed Posts and Reels, called Collab.
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We think it’s important to set norms early in social experiences in VR. Glad to see us making changes like this to our default experience in Horizon Worlds and Venues
We're rolling out Personal Boundary for
@HorizonWorlds
and Venues. Personal Boundary prevents avatars from coming within a set distance of each other, creating more personal space for people and making it easier to avoid unwanted interactions. More here:
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Today we’re making it easier for you to shop right on Instagram. 🛍
All eligible US businesses and creators can now use our checkout feature, which lets you buy and sell products directly in app.
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Create and donate to personal fundraisers on Instagram. That includes raising money for medical costs, small businesses affected by COVID-19, education and more. We’re starting by testing in the US, UK and Ireland.
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Creators and business owners – check out Professional Dashboard, a new central place to help you track performance, discover new features, get tips and more.
We’ll add to it over time so we can keep helping you turn your passion into a living on IG.
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Here we go!
Our amazing creators have taken the tools in
@HorizonWorlds
to create the most original and imaginative spaces that are just 🤯. Starting today, you'll be able to check it out yourself (and build your own world too!)
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I’ve seen up close the amazing work creators have been doing on
@instagram
and I can’t wait for our work to unlock more opportunities for them.
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Some big changes coming to Instagram! Proud that our team can continue to make updates like these to ensure that the app stays relevant.
Today we're bringing some changes to Instagram – a Reels tab and a Shop tab.
The Reels tab makes it easier to discover short, fun videos from creators around the world. The Shop tab gives you a better way to connect with brands and products you love.
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Introducing Reels – a new way to create and discover short, entertaining videos on Instagram.
With Reels, you can record and edit 15-second multi-clip videos with music, effects and new creative tools.
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We know a lot of people want to vote by mail this election. So over the next few days everybody in the US will see a prompt on their Feed with state specific information to help them request a mail in ballot.
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Today we’re starting to bring some of the best
@messenger
features to Instagram.
That means sending messages across Instagram and Messenger and features like selfie stickers, watch together and vanish mode.
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We've said before that the metaverse is not just VR—there will be multiple ways to access it, including the devices we have right now. Excited that
@CraytaGame
is now available
@FacebookGaming
for people to create and collaborate on games together ->
We’re launching Crayta on Facebook Gaming — a platform that lets you build and play games with your friends in real-time. Mark Zuckerberg jumped into Crayta with creators to discuss the future of gaming while building Meta's Hacker Square at our HQ.
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Reels updates!
🤳 Create a reel up to 30 seconds
⏱ Extend the timer to 10 seconds when recording
🎬 Trim and delete any clip
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@thisisneer
@torylanez
@jamesblake
@mosseri
@fakeshoredrive
@N_C_B
@SaschaStone
@RuncieDan
@TessaLyonsLaing
@vikramanreddy
I appreciate the level of thought put into this thread. We are investing a lot into Instagram Live and have been thinking about many of the areas you’ve highlighted. Stay tuned for more details in the weeks to come!
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5/5 We’ll continue to work with local organizations as the situation develops. My thoughts are with all of you in India. Stay home, and stay safe, and we hope to see a brighter day soon.
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I’m a huge fan of Supernatural personally, and the community they’ve built around fitness in VR is truly inspiring. I’m looking forward to having them join us and bring more joyful experiences to the metaverse.
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Last year, we shared our vision for the metaverse and the awesome things people will be able to do in it. This year, we’re pulling back the curtain on our progress on the metaverse to date and where we’re headed next. Mark those calendars!
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Check out the story behind last week's app icon easter egg. Fun fact: people changed their Instagram app icon over 100 million times 🎉
soooo which one did you pick? 👀
if you’re curious, here is a little behind the scenes story time about how this all went down!
(thread)👇
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Show even more love to your favorite creators. Now you can buy badges during Lives to support them directly in 11 countries including the US.
It’s part of our larger work to help creators on Instagram (like the hilarious
@Young_Ezee_
) turn their passion into a living.
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4/5
@facebook
is focused on reducing misinformation on
@instagram
and all our apps. We’re working with
@unicef
to help people understand symptoms, and when they should go to the hospital, and our company has also committed $10M to emergency response efforts.
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Made up for not getting the word right yesterday.
Wordle 206 2/6
⬜🟩⬜🟨🟨
🟩🟩🟩🟩🟩
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I promise we listen to your feedback. We are testing something we consistently hear from power users of Instagram Direct: access via desktop web!
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We know many Horizon users have been unable to login since around 4am ET. We are working on the issue and it should be resolved soon.
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Since launching the Voting Information Centers in August, we estimate we’ve helped 2.5 million people register so far this year across Facebook, Instagram, and Messenger, based on conversion rates we calculated from a few states we've partnered with.
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Ever wanted to go Live with more than one other person? It’s happening 🌟
Today we’re rolling out Live Rooms, a way for up to four people to go Live. Hopefully this gives creators a chance to have even more meaningful convos and break out on Instagram.
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Creators are central to a thriving metaverse. We're excited to pilot this program and work with our
@HorizonWorlds
creators so we can continue to improve the tools we build for them to earn money as they build.
We're rolling out a test with a handful of
@HorizonWorlds
creators that will enable them to sell virtual items in their worlds as well as pay out bonuses in the US. We're starting with a few creators to get their feedback and improve these tools:
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In June, we’ll start testing a way for fans to buy badges to show support during Lives.
We’re also testing ads in IGTV and sharing profits with creators.
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Calling all creators 📣
We just launched the Branded Content tag in Reels and made other updates to help you monetize on IG.
Learn more 👇
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Now you can mute your audio or video when you’re Live. The idea is to give you more options when having convos and lessen any pressure about how you look or sound.
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It's been awesome to see the growth in usage of Instagram Live these last few months, now all of this great content can be found in IGTV so it can stick around longer than 24 hours in Stories
Ever miss a good Instagram Live and wish it was available later? Now anyone can save their Live videos to IGTV so they stick around longer than 24 hours in stories.
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I know there are a bunch of questions about WhatsApp’s policy changes. Here are some clarifying points:
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@Instagram
and
@Facebook
are taking action to help however we can. On Instagram, we’re making sure our community can access and share timely resources and information by promoting Guides in Explore from credible sources like
@unicefindia
.
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3/5 We also want our local community to feel connected while they isolate, so we’ll soon aggregate people’s Stories using our “Stay Home” sticker.
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With the rise in COVID-19 cases in the US, we’re putting an alert at the top of
@instagram
to remind everyone to wear face coverings and find more prevention tips from the CDC.
#WearAMask
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Really enjoyed this conversation with
@MattNavarra
and
@MartinSFP
, thanks to both of them for having me on their podcast!
🚨 NEW EPISODE: Geekout Alert!
✨ Special Guest:
@VishalShahis
. Head of Product,
@instagram
💬 Hot topics
- IGTV
- Removal of Like counter update
- Instagram's BIG plans for 2020
- Whose IG Stories are best:
@mosseri
OR
@vishalshahis
? 🤣
▶️ Listen NOW:
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Today we're sharing updates on our work to keep teens safe on Instagram. This includes restricting DMs between teens and adults they don’t follow, prompting teens to be careful in DMs and encouraging them to make their accounts private.
See details:
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Huge fan of
@nprAudie
and really appreciated the chance to sit down and talk about the future
we had some questions for
@MetaNewsroom
/
@vishalshahis
about
#Facebook
's name change. Plus
@benedictevans
on why we hearing the word
#metaverse
everywhere
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Check out new story stickers designed by
@alonglastname
and show support for the COVID-19 vaccine. When people tap on the sticker, they’ll get info about vaccine safety.
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Grateful that Facebook is part of this partnership providing equipment such as ventilators to help with the COVID crisis in India.
We've partnered with
@BizRoundtable
to launch the Global Task Force on Pandemic Response, a newly formed public-private partnership of businesses that is delivering resources to assist with global
#COVID19
surges. Read more:
#GlobalPandemicResponse
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@Thrilluwu
@MetaQuestVR
We are super proud of this title and it really shows what’s now possible in Horizon, so glad you’re enjoying it. Much more to come soon.
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👀
Check in at 8am California time tomorrow for an Instagram announcement...
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Drove me nuts when people said “Naan bread” instead of just Naan and then I realized I say “Pita bread” and “Lavash bread”
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Nice to see this launch from our IG Japan team and excited about the possibilities of connecting parts of the offline world to experiences on Instagram
Excited to launch QR Codes for Instagram today. First global release feature designed & built by the IG Japan team.
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As we continue to shift towards a metaverse-first future, Meta accounts will be an important step for people to have flexibility and choice in how they want to show up in VR and other surfaces
I'm excited to share: with new Meta accounts rolling out next month, you won't be required to log in to Quest with Facebook anymore. We designed the new Meta account structure to give people more flexibility and control over their VR experience.
Here's what's changing 👇🏽
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Roblox coming to Quest! So pumped to see more worlds, creators, and communities expanding.
Roblox is coming to
@MetaQuestVR
. Open Beta for developers coming soon on App Lab. More info in the link below
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And we’re offering more ways to make extra money for hitting certain milestones with Instagram badges and Facebook Stars. We want to support creators no matter where they are on their career path and we'll have more to share on this soon.
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Really enjoyed this convo with
@simishah_
and
@KailashSundaram
about a wide range of topics; thank you for having me on your podcast!
Latest pod w
@KailashSundaram
ft
@instagram
Head of Product
@vishalshahis
Fave Snip: “There’s a combo of being lucky, right place/right time, & rising to the occasion. I count my blessings that I get to work on such an impnt product”
🎙 @
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Very excited to see the evolution of Instagram Shopping and now you can directly buy the products you discover in the app! Introducing Instagram Checkout:
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Perspective matters
Look back at it 👀
A peep at the other side of the classic Instagram logo for some fun on our birthday 🎉
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I���m really proud of this work as it was a passion project from some of our most tenured Instagram employees. I love that at our scale, bottoms-up innovation and ideas like this can be still be shipped to the world.
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Love the looks in these IG Shop collections 🔥
For
#BlackHistoryMonth
and beyond, we’re spotlighting some of our favorite Black-owned brands to support.
Check them out by going to the Shop tab and tapping “See Editors’ Picks.”
#BuyBlack
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Diwali is almost here ✨
Celebrate on Instagram with a new AR effect inspired by mandalas, diyas and festive colors. And use the hashtag
#ShareYourLight
to share some positivity with the world. ❤
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