James Kirkham
@spoonybear
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ICONIC. Former Chief Business Officer, Defected Records & COPA90. Ex-Global Head of Social at Leo Burnett. Founder of Holler.
London
Joined May 2008
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We believe this is now a cultural multiverse.
Overlapping entities. Supercharged algorithms. The return of the physical. Anti-establishment. It is how we see the world right now. ICONIC is your queue jump to the front of popular culture. Original music by R U init
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What a quote: “The virus doesn’t move, people move it. We stop moving, the virus stops moving, the virus dies, It’s that simple.”
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This is excellent. Thelikes of Heseltine remind you previous politics was different, filled with people who were at least intelligent - wherever you sat, the era of him, Major etc were at least human beings. Seeing the someone so elderly take apart these twerps is superb.
Talk TV doing a fantastic job spouting nonsense Brexit “facts” while Lord Heseltine runs rings around them!
Watch this with your morning coffee 👏🏽
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In 1999, a Scottish teenager sends a demo to Defected Records, and founder Simon Dunmore replies with a handwritten letter, and bundle of vinyl. 21 years later, Calvin Harris releasing his new single - with us, Defected.
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Sky News piece this morning on Defected, highlighting the impact of dance culture and maintaining the positivity 👊
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“Yea, so my agent says I might get interviewed by COPA90 next week.
Hopefully do a FIFA and Chill with Vuj. Even get to take on Timbsy.”
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Everyone deserves to watch this
I have never heard so much bull**** in a single conference speech
This is the round up you won’t see on
@BBCNews
. If you think the country should see it RT it widely
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Sport is doing what politics failed at; Adidas Parley shirts saving oceans, Spanish side Leganés wearing shirts against gender violence, Nike outing racists with a single black & white image.
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COPA90 were given full access in the England camp, and i think this is one of the best films we've ever made. If you've ever supported England, watch this.
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“Our ads are shit, people only watch them for a few seconds.” “I know, let’s make smaller videos so results still look good to client!”. 🤔 The art of missing the point - when all evidence points instead to a return to quality, value and time well spent.
Publicis Media launches '6 Second Video' to focus on short-form brand video content creation to counter decreasing consumer attention spans
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Can we all just agree; *that* episode of the Spurs Amazon Prime series will get about 3 billion viewers in the overnight ratings.
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Tubular Labs ranks COPA90 as no.1 *most influential* sport media YouTube channel in the UK. Ahead of Olympics. F1. The lot. 👊
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Yes, that Nike Londoner ad is sound. But a single tweet from The Sun journalist wondering why he wasn't invited to the England kit launch was even better.
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Being lucky is being able to take your boy to away games and watch goals like Rashford’s free kick 🙂🔴
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Hugely excited to join the
@DefectedRecords
family, truly a record label for this new decade. I’m beyond thrilled to be able to help build on the success of such a legendary label in music.
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Pep taking on Sunday league quality players is likely to be COPA90 gold:
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Players like
@JesseLingard
use social media so beautifully and naturally and this is creating a new closeness to fans. Some sections of media who wished to dictate how we should feel about players are now redundant - because the connection is so direct.
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@AdamCatterall
is the best mind on Talk Sport by a mile. Brilliant clear articulation on Fury, and it’s trickle down effect on the sport right now.
🥊 “I’ve asked these questions because of what Tyson has said & done.”
❌ “You can’t get mad at a guy for questioning whether you want to fight someone when you’ve said you don’t want to fight them.”
Adam Catterall responds to recent comments from Team Tyson Fury 🔥
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Huge thanks to
@skynewsniall
for featuring Defected’s ‘We Dance As One’ event earlier this morning on Sky News. Helping us shine a positive light on club culture and nightlife, a calling card to all the amazing talent displaced right now.
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COPA90’s very own superstar
@PoetsCornerUK
designing the boots which Marko Arnautovic scored with in London yesterday. The fabric of culture 🔥
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Leak plans first to the Mail and The Sun, so create bizarre overly positive celebratory / victory narrative, British public explode outdoors on hottest weekend of the year = get engulfed with 2nd wave of virus, publish “outrage” pics of people outside.. Repeat every 8 weeks.
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Love this. "How Defected defeated the pandemic" in today's FT. Thanks
@SeanKGriffiths
for a fabulous article.
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1.6m views. Slowly and without us noticing,
@MundialMag
are helping influence the tone for every real fan everywhere. Seems the future is here and it’s well funny.
Head to our Instagram Story to catch Amy from
@ThisFanGir1
and
@SamDiss
for exclusive footage from the
@EmiratesFACup
semi-final.
It’s gonna be great.
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"Defected’s online streams have been one of the best things about lockdown, and it’s going out with a bang with the last DJ marathon of the series..."
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Proud to launch COPA90s "The Modern Football Fan" report today. Some brilliant, fresh insights from weeks of researching young fans.
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Found this in Jax’s bag (10). Which is the reaction and sentiment I think we should all adopt...
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White Stripes royalties for Seven Nation Army must be pretty hefty.
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World Cup hype starts here.
@COPA90
launch a limited edition World Cup IPA beer, an exclusive Snapchat show every single day and open up a physical clubhouse right in Moscow, Russia. Get excited
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Adidas zip up top, fishermans hat, and playing that wicked Rhyze 'found love in you' record which I forgot ever existed.. on a mountain. Bloody hell yes.
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One of the nicest and funniest blokes to ever do work with. The main man
@liamgallagher
Coming soon on COPA90 👊
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Nobody take your foot off. Everyone needs to be relentless until they’re all removed and decency can return.
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Unilad going bankrupt shouldn’t be cause for celebration, but should be a wake up call for lazy media spending on fish’n’chip paper platforms. Hopefully work will be memorable again, not just chasing the quick hit of eyeballs. Beginning of the end for online emperors new clothes.
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Danny Dyer calling David Cameron a twat is probably the greatest comedy clip since Del Boy fell through that bar.
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COPA90's award win for our coverage of the World Cup was summed up by one judge: “It has revolutionised the way the world’s biggest sporting event is covered”. Lovely stuff 👊
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When all the data sources in the FT are from COPA90, you must be doing something right. Brilliant article about the modern football fan, with COPA90 weaved throughout -
@tomthirlwall
leading the charge
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Humanity is mental. Most people talking about Instagram being down, but meanwhile:
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Music and football transcend culture. They put smiles on faces and shivers down our spines. Right now, Idris Elba playing *this* set high in Amsterdam, is what life needs; moments and memories. Couldn't be more proud of the
@DefectedRecords
team, thanks
@BenBlanc0
for the faith
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2 weeks done in the music industry, and I bloody love it. Top 10s. Ibiza festival plans. Honey Dijon. Haris Nukem. Live hangouts. Horsemeat Disco. Ralphy the pug. Summer syncs. Croatia festival promo banger. New platforms. Disco documentaries. Watch us work.
@DefectedRecords
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Get a weird buzz seeing strangers watching COPA90 on their morning commute. This chap knows where it’s at.
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@jarviboy1974uk
@PeterStefanovi2
@DawnButlerBrent
Agreed. Astonishing for you to be asked to correct the truths, not the person repeatedly doing the lies. Essential work you’re doing for all.
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Just imagine if we *actually* win the world cup this summer. The face of football is already changing, but in England women's football would completely explode.
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He’s 22. At 6pm he was asking millions of followers to lobby their local MPs for a crucial vote on ending child poverty. By 9.30pm he’d won another champions league match in Paris.
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@ProfBrianCox
Does it always quite simple come down to time? The sheer length of distance, making it almost impossible to ever collide and coincide those moments mutual civilisations rise at the same point and travel with technology at the same level to seek with the same curiosity, to meet?
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Living with a 12 year old football obsessive is having the Comoros v Gabon game on and being mocked for not knowing most the Gabon side. “oh come on! you must know Aaron Boupendza dad, he used to be on loan at Bordeaux!" etc
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When I left this morning to Germany I was such a smug speedy traveller. Nothing on me but a media twat moleskin notebook. Cancelled flight and now stranded overnight in Hamburg, this strategy isn’t looking quite so clever.
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Jax (9yrs) now watching the Boca Juniors documentary every morning on Netflix. Spanish with subtitles. Each episode nearly an hour. This myth of ‘young people have no attention span’ destroyed by good (football) stories.
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Murray Walker was one of THE voices of sport, ever. But this wasn’t even his first pursuit. He was an Ad exec who came up with “A Mars a Day Helps You Work, Rest and Play" and Opel Fruits “Made to make your mouth water”. Taking talent to other passions. Great to teach kids this.
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I hate how you now can’t have a debate, a genuine discussion now without it being branded conspiracy. It is all too politicised and social toxicity enables easy ‘like farming’ for cheap shots. Step back to being clear-eyed is key. Only ‘cases’ are reported as news, not deaths..
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They gave us a most fabulous month; maybe a top three tournament of my life. A manager who makes up for the odd tactical handbrake with an incredible vision of what society should truly be like. Young players who are as impactful off the pitch as they are fast and creative on it.
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It’s happening. Combining two of my favourite things. This Sunday, we’re hosting The Kick Off in partnership with Heineken, offical partner of UCL and UEL. If you loved our virtual festival, wait until you see our line-up - revealed this week. Football x music to max🔥⚽️
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Dier’s pen. 6-0 in the pub on a Sunday. Mexico beating Germany on the radio. Rashford’s pen. Portugal Spain. Japan going 2-0 up in the clubhouse. Mbappe’s moonwalk backheel. Kane injury time in Cannes. “Drinking all your vodka”. Lingard. Jax’s mad wallcharts. Subway to Spartak.
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It was fantastic to be asked to present Defected’s recent virtual story, and also interview the ever brilliant Carl Cox this morning - as part of Facebooks’ annual Upfronts event.
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Government going ahead with 120 *million* pounds spend for their bizarre festival of Brexit. Yet countless UK cities being stripped of their culture, nightlife, hospitality being abandoned or ignored. I sense a 'music for the jilted generation' style moment coming on.
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We're thrilled with 1.6 million views across all platforms from Friday's 'We Dance As One' event, beaming brilliant dance music to 92 countries worldwide. On YouTube, the average person watched for 25 minutes, (or roughly same as an episode of a TV drama without the ads..)
#asone
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Those talking down on socials around Billy Joe Saunders quitting are the same as those who criticised Daniel Dubois. Not understanding the reality of it.
🥊🇬🇧 BILLY JOE TAKEN TO HOSPITAL
Saunders has been taken to hospital with a suspected fractured orbital bone.
The injury happened so suddenly in that eighth round it’s clear it’s a serious one.
#CaneloSaunders
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Whilst we’re all distacted by new rules we live in, don’t forget : *TWENTY TWO BILLION POUNDS* was spent. Spent. Gone. On a non-existent “test and trace” system. The current scenario isn’t because an eccentric little virus took a last minute dog-leg turn on his chosen path.
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As the dust settles on an incredible live experience, we're lucky to be able to positively connect people all over the world through music and football. It is always this feel good sentiment which stays with you longest. Heineken x Defected x Champions League an absolute worldie.
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Iconic venues brought briefly back to life. Events crew re-employed to stage every set - advertising those very people without work to the world. Dancing for our mental health. A reminder of what we miss. 👊
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Incredibly naive twitter slanging on Sterling. He made us tick in that half. Speed terrifying Sweden. Have confidence, he will win us bigger matches than this one.
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VAR is definitely the worst thing to ever happen to football. Miserable, shambolic, atmosphere sponge.
@COPA90
@MundialMag
i reckon we start the campaign now to get rid.
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@SibsMUFC
@mufc_dan87
It is the perils of social, sadly. Facts are 6th to 2nd is massive improvement. This team will be a really good side. Everyone needs to calm down on social and use their energy to make more noise in the actual stadium. Up the reds.
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This was the CNN spot from Tuesday night at 12.51am. Outside Spartak stadium. Sweating. No voice left. Over excited.
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Let’s be proper clear: He was still shaking hands with people in hospitals not locking down in March. Zero working track & trace but billions to companies with no history but their friendship. Insisted students return to uni, locked them inside. Eat Out To Help Out. Pls remember.
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Genuinely.
It will destroy the game because we will stop watching. VAR, the use of, the implementing of, is utter utter crap.
Absolutely destroying our game.
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Incredible positivity for our Defected Virtual Festival. From The Telegraph to Forbes, Radio1 to BBC News. Unbelievably reached over 250m people. The Financial Times said today: "companies are looking to follow in the footsteps of Defected Records.."
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The Bale thing is basically a lesson in communication; Learn the language. Be nice. Appear open minded. Ingratiate yourself. All his amazing footballing achievements at Madrid have now been overshadowed versus a 'perception', and it could have been shaped so differently.
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bloody hell
@MichaelTimbs
mate
💛🖤 When you score a worldy in front of your coach, Marco Reus
@woodyinho
😍
#NewLevels
@pumafootball
👉👈
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Here’s COPA90 x Mo Salah for Pepsi - live on UK breakfast telly this morning
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@pgaskell13
Which is annoying. We need him to be good so we can actually sell him and for some decent money. A guy who can’t get off the bench will do nothing for our FFP needs this summer
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She’s making an imprint on history in front of our eyes. Wait until thirty years from now, and read about what Rapinoe did then. It feels that ‘big’
Megan Rapinoe: “Just shoutout to the teammates… We’re chillin’. We’ve got tea sippin’. We’ve got celebrations. We have pink hair and purple hair. We have tattoos and dreadlocks. We’ve got white girls and black girls, and everything in between. Straight girls and gay girls. Hey!”
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Well proud of my old friends at
@Copa90
for sneaking in the best sports campaign of the year at the last minute... A bottle of bud, sometimes LOTS of them - to every keeper Messi ever stuck one past.
@Cannes_Lions
metal guaranteed, I reckon. 🤞
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One of the proudest moments yet; COPA90 is named the 8th most innovative sport business, in the world.
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Mbappe, Messi, Ramos, Sterling and Harry McGuire are all here on Ibiza. It’s like a COPA90 holiday special 👀
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Just when you thought
@MundialMag
couldn’t get any better, it does. 👇
We’re very excited to announce our first podcast, GIANT – a
@Spotify
Original series. Six episodes of football stories that matter, told by the people who were there. Episode One drops 20th June.
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The Playstation London Underground stuff. Nobody is using any public transport at all. So everyone loves it without anyone even seeing it. Does outdoor / OOH marketing now have a metric not about eyeballs or public footfall but instead just solely off earned media & organic PR ?
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Forget Netflix tonight, here is Derby Days. An incredible Spanish story
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From COPA90's The Modern Football Fan report today: “Modern Football Fans are also driving a shift away from old voices of authority towards younger, culturally more diverse and multi-faceted commentators.”
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The Modern Football Fan Report : New voices of authority. "Traditional gatekeepers of analysis are being usurped by younger, culturally diverse and multi-faceted commentators that more closely resemble the modern football fan."
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Jax hammering his Liverpool pals with video messages at the final whistle is a proper vibe 😂
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