Rushabh Shah
@shahrushabh101
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Making Softest Tees in Town. Building Interwove
Mumbai
Joined October 2009
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Pinned Tweet
Writing a thread on how did we start
#interwove
The intention is to share the experiences.
#d2c
#startupindia
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Why do we even consider ourselves as a developing country? Someone had bought 44 t-shirts.
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Finally after 3 months of grind we are gearing up for the launch of our new category, SHIRTS. To handle a blend of hemp and bamboo was really difficult, but now we have a shirt with softness of bamboo and looks like linen.
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We are venturing into a new category - perfumes. What should be the pricing for extrait de parfum, 100 ml?
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Pretty excited to launch new colours in polos! Let’s see how these perform!
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Came across an interesting angel investor who values d2c company not only based on numbers but
1) Brand Recognition
2) Facebook Pixel and equivalent google
3) Robust Supply Chain
4) Automation
I found this a very unique thought process.
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What would be an ideal pricing for a solid tshirt which is made from bamboo?
It is super soft, cozy and has a good fit.
999
68
1350
22
1500
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6
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@Shopify
@Razorpay
@Linktree_
@eshopbox
@ShiprocketIndia
@amazonIN
@myntra
@ajio
@TataCLiQ
@MyNykaa
Regarding Marketing:
Run ads on
@Meta
platforms like
@instagram
and
@Facebook
.
Run ads on
@GoogleAds
Retarget customers through emails, whatsapp and messages. Use:
@LimeChatAI
@FreshworksInc
@ContloHQ
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@Sam_0316
Overwhelming, our first order was from a person who went on to become our investor now. It has been a roller coaster journey.
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Just launched 2 of my favourite colours in our bestsellers. Hoping for raging reviews.😂
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A normal day in d2c life, get up, get anxious with numbers in the morning as the day goes try to solve new problems and face challenges in the end a good review makes up for everything.
#interwove
#d2c
#india
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@Shopify
@Razorpay
Apps used
1. Advanced Cash on Delivery
2. for reviews
3. Kaching Bundle Quantity (very helpful for pack offerings)
4. Facebook & Instgram Channels
5. Google & Youtube
6.
@Linktree_
7.
@eshopbox
(this was our best decision)
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Nothing can be more satisfying than this for a small businesses like us. I got overwhelmed.
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3
@Shopify
@Razorpay
@Linktree_
@eshopbox
@ShiprocketIndia
@amazonIN
@myntra
@ajio
@TataCLiQ
@MyNykaa
@Meta
@instagram
@facebook
@GoogleAds
@LimeChatAI
@FreshworksInc
@ContloHQ
This thread is for starters hope this information might help someone. If there is anything you want me to add, we can continue writing on this. Do comment.
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@Shopify
@Razorpay
@Linktree_
@eshopbox
@ShiprocketIndia
@eshopbox
they handled our end to end operations in terms of storage of inventory, packing of the orders, dispatch, delivery and returns too. They have an excellent backend and customer support too. They are a bit expensive but give a good service.
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@Ajain112
We can learn from everyone’s individual experiences and rectify on recommendations. Cheers!
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The biggest pain point we face at
#interwove
is reach. Our conversions are at 4% and retention rate is at 48%.
#d2c
#startupgrind
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@Sameer_vyapari
This is worth is crores, sameer bhai. Without this a business won’t even sustain.
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@kya_yaarAkshat
@bigansh
Running a fashion brand, we get phone calls everyday, if we can deliver today😂. This might an opportunity for a smaller brand like us who cannot afford retail outlets at this stage.
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We made a small batch of 600 pieces in 5 colours to understand the market fit. Being an online first brand, we knew we had to get the photoshoot right, but we couldn’t. We cheaped out because we never gave important to visual appeal. Never cheap out on this.
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Why is everyone so frustrated on roads in mumbai? Constant honking and manoeuvring just to save 2 to 5 mins.
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Finally flirting with the hemp fabric. Let’s see what comes out of this experiment!
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Is anyone experiencing a dip in sales in January or is it just me?
#interwove
#d2c
#india
#startupindia
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One of the early learnings was “jo acha dikhega woh sabse pehle bikega”.
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@Shopify
@Razorpay
@Linktree_
@eshopbox
@ShiprocketIndia
Now let’s talk of sales and marketing
We did a mistake of being a pure d2c brand. Please avoid this mistake.
Make sure you’re registered and selling through all channels.
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@_kaushalshah
Hi Kaushal, you should look out for 3rd party fulfilment companies. It helps in focusing on other parameters.
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It is Monday and I am super excited to get back to work! We have just sorted our fabric for shirts. Waiting for the first sample. Thrilled! Oh btw, merino wool is coming back for summers😉
#d2c
#StartupLife
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Ads off lately have not been performing for us, our customers have always come through for us. They have literally made possible for us to float and sail through. Gratitude
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@BiplabDuck
@satishn85
@RenukaJain6
@RahulGandhi
@republic
@ZeeTV
We live in a world of conveying half truths, nevermind you can have your own opinion.
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It took us more than 1.5 months to get the right fit for our round or crew neck t-shirt. Always keep in mind the measurements of shoulder, chest and length of the t-shirt. Next is sleeves. Somehow we got it right.
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@iamgunti
We usually use bamboo as our base fibre in most of our products. It is extremely soft and comfortable fibre to wear.
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@Shopify
@Razorpay
@Linktree_
@eshopbox
@ShiprocketIndia
Own website:
Online E-commerce Marketplaces:
@amazonIN
@myntra
@Ajio
@TataCLiQ
@MyNykaa
Then there are other small sustainable fashion portals such as amala earth, , etc
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@PanManIsHere
Blends happen at the yarn making stage or during the weaving process. Depends on the type of fabric. Threads = yarns.
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@Shopify
@Razorpay
@Linktree_
@eshopbox
You would be questioning related to shipping?
There are several players like
@ShiprocketIndia
but we went ahead with the business model of 3rd Party Fulfilment and Logistics with
@eshopbox
.
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@Sameer_vyapari
We are stocking our best seller so we can go full in discount mode and reach out to new users.
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Average time to deliver the products has come down considerably. Can someone help us connecting companies which ship internationally?
#interwove
#d2c
#startuplife
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@bhairavigoswami
There is a brand names 310 degrees which makes t-shirts out of bamboo as well
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Idea of
#interwove
was to build a business which caters to a market who appreciates minimal and luxurious clothing. We began searching out for various fibers and started experimenting.
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I saw your show on Colors, i feel inspired.. I will surely come one day for an
#interview
@AnupamPkher
Thanks for inspiring.
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@narayananh
Yes true that, while doing the market research we came across this issue but we also found a wide gap where we can cater and provide perfumes with long lasting smell.
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@PanManIsHere
Being a bootstrapped business, we have very limited resources. It was a new category for us and we didn’t have much knowledge so there were lot of technical issues with the fabric, stitching and fits. On top of it we have done small quantity so finding a good vendor is a problem.
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@kya_yaarAkshat
@bigansh
Instead of going to the store for an offline purchase, you can order clothes online and get instant delivery and there are frequent travellers or any emergency need of the clothes.
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@Ajain112
Check dates of their first order, they would be delighted customers buying again. We usually get repeat customer purchases when they receive their first order and we have an average repeat purchase timeline of 28 days from the first order delivered.
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We tried cotton (most convenient), we tried merino wool (most difficult) and then we tried bamboo (manageable). We started working towards what products do we want to sell and what would be the fabric.
#interwove
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