Finally after 3 months of grind we are gearing up for the launch of our new category, SHIRTS. To handle a blend of hemp and bamboo was really difficult, but now we have a shirt with softness of bamboo and looks like linen.
Came across an interesting angel investor who values d2c company not only based on numbers but
1) Brand Recognition
2) Facebook Pixel and equivalent google
3) Robust Supply Chain
4) Automation
I found this a very unique thought process.
A normal day in d2c life, get up, get anxious with numbers in the morning as the day goes try to solve new problems and face challenges in the end a good review makes up for everything.
#interwove
#d2c
#india
Created website -
Domain: Godaddy
Platform:
@Shopify
(very easy and cheap for the starters)
Theme: Please purchase a theme which has some basic in-built functionality and uses lesser plugins
Payment getaway:
@Razorpay
@Shopify
@Razorpay
@Linktree_
@eshopbox
@ShiprocketIndia
@eshopbox
they handled our end to end operations in terms of storage of inventory, packing of the orders, dispatch, delivery and returns too. They have an excellent backend and customer support too. They are a bit expensive but give a good service.
@kya_yaarAkshat
@bigansh
Running a fashion brand, we get phone calls everyday, if we can deliver today😂. This might an opportunity for a smaller brand like us who cannot afford retail outlets at this stage.
We made a small batch of 600 pieces in 5 colours to understand the market fit. Being an online first brand, we knew we had to get the photoshoot right, but we couldn’t. We cheaped out because we never gave important to visual appeal. Never cheap out on this.
It is Monday and I am super excited to get back to work! We have just sorted our fabric for shirts. Waiting for the first sample. Thrilled! Oh btw, merino wool is coming back for summers😉
#d2c
#StartupLife
Ads off lately have not been performing for us, our customers have always come through for us. They have literally made possible for us to float and sail through. Gratitude
It took us more than 1.5 months to get the right fit for our round or crew neck t-shirt. Always keep in mind the measurements of shoulder, chest and length of the t-shirt. Next is sleeves. Somehow we got it right.
Average time to deliver the products has come down considerably. Can someone help us connecting companies which ship internationally?
#interwove
#d2c
#startuplife
Idea of
#interwove
was to build a business which caters to a market who appreciates minimal and luxurious clothing. We began searching out for various fibers and started experimenting.
@narayananh
Yes true that, while doing the market research we came across this issue but we also found a wide gap where we can cater and provide perfumes with long lasting smell.
@PanManIsHere
Being a bootstrapped business, we have very limited resources. It was a new category for us and we didn’t have much knowledge so there were lot of technical issues with the fabric, stitching and fits. On top of it we have done small quantity so finding a good vendor is a problem.
@kya_yaarAkshat
@bigansh
Instead of going to the store for an offline purchase, you can order clothes online and get instant delivery and there are frequent travellers or any emergency need of the clothes.
@Ajain112
Check dates of their first order, they would be delighted customers buying again. We usually get repeat customer purchases when they receive their first order and we have an average repeat purchase timeline of 28 days from the first order delivered.
We tried cotton (most convenient), we tried merino wool (most difficult) and then we tried bamboo (manageable). We started working towards what products do we want to sell and what would be the fabric.
#interwove