Akshay
@Ajain112
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Built a 1 crore / month Ecom business. I run a vertically integrated garment factory in India.
India
Joined October 2013
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Pinned Tweet
Month 15. ( August 2024 )
Total Gross : 95.37 Lakhs.
Shopify : 63.15
Amazon : 23.36
Myntra : 8.86
Wanted to increase it but had to stop many campaigns for products. Increased ad budget of stock that we had and didnt give very high satisfactory ROAS.
Month 14.
Total Gross : 1.05 crores. 🫡
Shopify : 72 Lakhs
Amazon : 25.1 Lakhs
Myntra : 8 Lakhs
This was obviously a psychological figure breach, next figure to aim should be 3 crore per month, that I know many brands do, so it's attainable.
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A lot of people don’t realise that Ganesh Chaturthi was not a pan Indian festival just a decade ago but only Maharashtrian.
Mumbai being heart of television production got the festival into every home across the country. Iconic what has happened in a decade.
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Reporter to Neeraj Chopra : What’s the reason behind your consistent success to be on the podium.
Neeraj : Mehnat karte hai ji.
Pure Haryanvi boy.
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One day my country men and women will understand that this is just Burger King marketing. Look at how prominently the logo is there in the picture.
At BURGER KING, Bangalore Botanical Garden, a little girl asked for a burger for Rs.20.
It cost 80 rupees. But she only had 20 rupees.
The worker at the counter paid 60 rupees from his own pocket.
He gave the girl the burger.
He didn't tell her it cost more.
The girl left
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I am looking to buy a bagpack that I can use for ten years. Willing to make a 10k investment, but looking for something really unique and sturdy.
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Ten years ago I dated this beautiful woman in Bangalore and when we shifted together, there came a bed, then better sheets, then curtains and than a comforter. I didn’t even know that things like comforters exist. I didn’t even know I need it.
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One day, people from this town will learn shopify and meta, and destroy all fashion e commerce brands in India.
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One of my very rich cousin jiju ( 100 crore plus ) told me last night how he can’t wear Levi’s anymore cos everyone can buy Levi’s now. So he shifted to GAP, and doesn’t wanna wear a cheap brand anymore. I sat there smiling wearing my Levi’s jeans.
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If I may. I run an MSME in ludhiana and it’s the same here since many months, reason why we shifted to d2c.
1) People used to shop clothes on Diwali. That has now shifted to buying better phone on emi. People are buying fewer clothes, but better quality ones.
2) Brands are
Textile companies in India are bleeding! I visited Surat, Amritsar and Mumbai recently and found no business this Diwali. Wonder who is making money ??
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Know a business contact who probably is one of Ludhiana’s richest fabric manufacturer and his son decided to not join the business but take up a job in Australia as a manager in a retail store cos he didn’t want to deal with uneducated people around him and have a lifestyle.
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One day I got irritated and decided that I won’t allow workers to eat gutka indicate the factory premises.
I implemented thorough security checks and search. Workers could no longer get it inside the gate. But they were still consuming it. I later came to know that women
🚨 Telangana government banned the manufacture and sale of Gutka in the state. 👏
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Someone should study how brands pulled off marketing to convince all North Indians that they need to wear a suit in a wedding to be a respectable baraati. I think Raymonds started this.
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Same is happening in the garment industry through Bangladesh. They will wipe out all medium and small scale garment houses in the next five years.
Starting 2010 China began dumping massive amounts of steel for a throwaway price. It bankrupted an entire generation of Indian SMEs. India still hasn’t recovered from that.
This is a real testimony but I know many more.
Please see this video.
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It’s so hot here that people are using like three air conditioners in every flat. So in one of the apartment buildings three days back, the main power circuit caught fire. To discuss what to do, there was a meeting today morning and one uncle was very angry with everyone. He
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@venkatakarthikp
@rmnth
You are wrong. It is not about convenience. Prices should remain the same in the bill of products at the restaurant. Things like convenience fee, delivery fee may be added on that. That is transparency.
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One of the reasons why Indian armed forces never thought of a coup was cos we just a very big nation. Even if u end up taking delhi, no way southern states gonna listen to you. There are too many power centres. Never thought this could be a good thing.
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Wow I just understood that this is a marketing campaign by Blinkit to show thy have onboarded jockey / apparel on its platform.
Hello
@letsblinkit
wtf is this i have ordered jockey male underwears and you have send me this
Now how to return this i have reported this to your help center still no return or refund had not done yet
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Dude seriously getting a buffalo and an alto car for the medal. I hope he’s poached by some European country and lives a life of dignity. Also hope he takes the right call in the right frame of mind if he does get that call.
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A female stitching worker and one guy in the ironing department have fallen in love and they eloped yesterday. Just a very normal day at the factory. ❤️
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Foodpharmer dude can easily build a multi million dollar healthy food brand today. He probably thinks about it everyday and gets goosebumps.
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This genz dude wants to get his office timing changed in our office so he can go early and tend to his dog. Best part is that he could have said that he wants to prepare for some exam etc but he stuck to his reason.
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Manufacturing units will always move to places with lower labour costs. Bihar is a manufacturing state waiting to explode. Just connect it to a port nearby.
🚨 Bihar's second fastest growing city, Hajipur, gains recognition overseas by manufacturing footwear for the Russian army and European markets.
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We have shipped around 2500 pcs of trousers to women till date and no of pcs that have come back to us due to manufacturing defect is 1. 1 out of 2500. Our head of quality control who checks every piece before sending is only 12th pass. Have such amazing people in your team.
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Millions of such dudes can only earn a decent income in a factory job. You might hate me for this, but that’s the truth. Jobs like packing t shirts, counting accessories, etc etc.
Whenever you see such a person and think how u can help him, buy a product made in India.
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I remember being in closed office with this leading brand owner with folded hands to release my payment of 60 lakhs.
Like really begging, saying things like “sir ji pls release payment so we can atleast pay the workers who made your goods, else will have to sell family
A friend once told me that garment manufacturing business in India has become a way for generating unsecured loans to customers.
Changed my entire perspective towards business since then.
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My friend from delhi found a girl on bumble in dubai six months back and getting married to her. She’s from Krygyzstan. I was like bkl, pata bhi hai map pe kahan hai desh vo. 🤖😅
But happy for him, dude getting married at 37.
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How much should you tip in India if you eat a dosa at an upscale restaurant for 250 Rs including tax?
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These three people are rockstars of my company.
Work they can do and switch easily.
1) Customer support.
2) Photo editing.
3) Video editing.
4) Marketplace listing.
5) Basic seo.
6) Handing entire shopify / Razorpay / shipping software.
7) Any excel work.
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A woman just made a 55664 Rs paid order on Mlada where she shopped 36 items in one go.
2 rib tops.
6 short Kurti
28 pants
She should have got 9000 discount automatically but she didn’t cos we never coded for so many pcs in a single order. Insane.
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8 years ago an IITian left his job and started a garment factory in ludhiana. He made very cheap clothes that India B / C people could buy and sold them on marketplaces. Today he has four factories and does a revenue of more than 100 crore only selling clothes on flipkart.
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Yes this is true. We are into manufacturing. And I will tell you what the issue is with small and big Indian manufacturers. A small thread. // We do 2M$ of manufacturing every year.
IMHO The India manufacturing story is still far away. We work with more than 10 suppliers and every single one of them has dropped the ball repeatedly. Sad to say. This is among the motivations why we are now moving sourcing to China :/
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We now have separate bays.
One table for Myntra.
One for Amazon.
One for d2c. ( adding extra table here)
One for Flipkart / AJIO.
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Razorpay has offered me 1.85 percent platform fee on UPI transactions while Payu is offering 0.05 percent.
Why so much gap?
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An year of building Mlada.
Pure d2c data (non marketplace)
8735 customers.
Approx 2.5 crore gross sale.
Average order value of 2000.
What worked for us and some tips A 🧵.
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Why are standing desks so expensive on Amazon and why is no one disrupting this sector?
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Someone in Aditya Birla group must be scratching their head as rare rabbit eats up their customers.
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Life at 35 is so boring.
You need to really have a hobby that you love doing, that necessarily does not make you money. For most people it is watching their favourite series again. It’s an easy thing to do, with no surprises and no emotions that you are not ready for.
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That’s mark of a great salesman.
Know what to speak to whom and make a sale.
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I had to let go of a very good team member due to her hard drug addiction. M not sure why it’s so easy for people to get drugs in Punjab. She even started stealing money from her co workers bags at lunch time. If u r a young person reading this, pls don’t do hard drugs.
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Today in the mall, I saw the most crowd in zudio. Like families lining in to go inside. It was like a mela.
Saw some trendy clothes there but from my background I understand it’s just the strength of their sourcing team. To source products at a very low rate by giving high qty
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My cousin Jiju who has a net worth of 100 crores is visiting today as he has a meeting here and mom is adding special tea masala for him in his tea. She never does this for me.
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I was on a call with an entrepreneur who said he only sells on Amazon North America sitting in India. From that moment, background music of Swades is playing in my head. Imagining thousands of MSME’s across India doing this. 🔥🤯🇮🇳
Below image taken from newly released
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Baba Ramdev did 8000 crore in revenue still people say that he failed miserably. That’s what LinkedIn and insta business influencers are leading you to believe. 🤷♂️
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Meta CFO Susan li is in Jamnagar too.
People need to realise how this is not just a pre wedding function. There’s a lot of business being done. And being done in a setting that builds confidence amongst various partners, where they feel like family. Excellent. 👌
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Bro understands the algorithm. genius.
Sunny day in NYC!
Friends cooked dal chawal.
Had homely food after soo long!🥹
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Whenever I have lunch, I start feeling super sleepy.
I used to solve this earlier by not having lunch altogether.
How to solve this? It does not improve even if I have a light lunch.
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My cousin jiju who has a net worth of 100 crores buys it because he doesn’t like his staff wearing same brand that he wears. So he would like to wear a brand that people can’t copy.
Also, his friend circle is also rich dudes and politicians etc so he needs to wear high end to
genuine question to all the people who own a high end brand apparel -
why did you buy it? is it because of the story behind the brand? the quality or just for the sake of owning a high end brand clothing?
i genuinely want to know why people spend 9-10k on a t shirt when they
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They are alive, band is still together.
No one has died due to alcoholism or drug issues.
what has coldplay done right that other musicians haven’t?
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Me ten years ago in Chennai, selling organic cotton t shirts in the Green bazaar event. We sold 300 plus that day.
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I think we will cross 1 crore gross this month. We are on 97.5 lakhs with 2.5 days to go.
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We are adding matching thread to women formal trousers so the customer has no issues in alteration of the product as per height. But are we overdoing it? I assume all tailors will be able to get matching threads and get it done. 🤔
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The girl has left. Tmrw is her last working day. She could pick up anything and get it done. Fast learner. Going abroad. I have told her she can walk into the company anytime after any number of years and start working again.
These three people are rockstars of my company.
Work they can do and switch easily.
1) Customer support.
2) Photo editing.
3) Video editing.
4) Marketplace listing.
5) Basic seo.
6) Handing entire shopify / Razorpay / shipping software.
7) Any excel work.
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One day we made a law ( again ) that no one will be allowed inside the gate if we find guthka in your pockets.
This labour contractor tried walking in without checking cos all these labour contractors think they are above any rule in the factory.
Guards stop him and tell him
This is very true! We SME manufacturing entrepreneurs face it on a daily basis! My labour contractor calls me every other week “sir do you want more labour? I have some boys” and I tell him “how many helpers can I possibly have? Give me people with brains please! There is only so
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I told our model if she’s free on rakshbandhan day for shoot, and she said yes cos her brother is abroad now. She also said she will get Rakhi to tie me. 😭😭😭
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People are paying 6000 per year / yes per year for 2 hours computer coaching in Bihar per day. And this is the course. Received this from a candidate today.
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If you are looking for some motivation today -
If Mlada would not have scaled, we would have gone bankrupt. It’s true.
That includes losing everything that we as a family had. House, 5 floor factory, all assets.
I am indebted to the d2c ecosystem in the country.
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Genuine question.
What is an easy way to make money right now.
No stock markets.
No tech knowledge.
Consider 1000 usd as money to seed / equipment etc.
Goal : 100000 usd in profit.
Don’t tell me it can’t be done.
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Factory owners in Gujarat are very lucky. My blood literally boils looking at the diesel bills here for the dg.
Plus we can’t work Sundays cos the department thinks why to give electricity to factory area in Sunday.
When we need to work half days for emergency, dg runs for 6hr
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Month 14.
Total Gross : 1.05 crores. 🫡
Shopify : 72 Lakhs
Amazon : 25.1 Lakhs
Myntra : 8 Lakhs
This was obviously a psychological figure breach, next figure to aim should be 3 crore per month, that I know many brands do, so it's attainable.
Month 13.
Total Gross : 83.28 Lakhs.
Shopify : 54.4 ( up 24% )
Amazon : 21.18
Myntra : 7.5
Flipkart : 0.2
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Boldcare dude gained 6000 followers in less than 24 hours. He will probably end the day with 10000.
I hate him.
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Aastey : 10 crore funding.
200000 Instagram followers.
Last three month sale : 15 lakh rupees.
Mlada : bootstrapped.
7200 Instagram followers.
Last three month sale : 60 lakh.
Positive unit econ.
Don’t judge a company on mousepads, desktop screen widths and chairs. 🙏
These three people are rockstars of my company.
Work they can do and switch easily.
1) Customer support.
2) Photo editing.
3) Video editing.
4) Marketplace listing.
5) Basic seo.
6) Handing entire shopify / Razorpay / shipping software.
7) Any excel work.
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It’s true that we have bad roads, but other than that people complaining that India is a third world country are wrong. If u leave municipal issues aside, India is safe to live, study, prosper and have a family. You don’t know what a third world country looks like.
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I really don’t get it. If a very young person joins a startup as a programmer, he / she is called a prodigy and hailed by everyone. If they do customer support, they are called child labour.
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Raw snake skin has been found in the factory, production manager and team have asked me to visit the shiv temple.
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First million rupees sale in a month. 🚀 Celebrate your small wins.
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I asked my cousin jiju who has a net worth of 100 crores which variety of mango he’s gonna eat this summer and he told me the one growing in his backyard.
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Meet Shivani.
Shivani joined us five years back and only knew keyboard typing. No work ex.
Today she is my right hand man. She started as someone who would make bill entries, to someone who can handle anything in the company. She is my super rockstar.
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Big: Big daddy contacting its old vendors like us to make goods for She!n . They are making goods in India for it. Wow.
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When people from middle class families open brands and sell products, they often price the products much cheaper as they cannot imagine the amount of money rich people can spend on products.
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Big respect for rare rabbit founder to say that workers work with bare hands on clothes and that sweat comes on the clothes. He could have said that all his staff uses gloves and that’s how they are better. Truth is it’s just too hot to wear gloves and work in India.
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Uniqlo airism tee is overrated. U can literally walk into a knitting factory in ludhiana and they will make u a sample in two days.
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Blue tick dudes not ordering food on zomato for 6 Rs increase are not the ideal customer for premium services in general.
Zomato decreasing the distance for free delivery to 7km and now increasing the platform fee to ₹6 per order has done wonders for both my health and wallet.
I used to order food rather frequently, but absolutely nothing from the past 2 weeks. Thanks, Zomato!
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If I get really rich, like really really rich, I will get all potholes filled on the way to office from home.
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When I was very young, my mom pulled my ear and said that “If I catch you trying to forcibly put color on society girls this holi by touching them, I will beat you to bits”. We need more such based moms.
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Talked to two college friends today and both said how they don’t want to drink alcohol anymore. Something happens when your body hits 35. These are the people who drank like a fish.
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We have a manufacturing setup of 5000 t shirts a day. It gives us pricing edge.
@Ajain112
@Azukoactive
Just checked the storefront and range and wow those are mindblowingly competitive prices. 🤯
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Was talking to a brand owner who says that he makes models wear real expensive jewellery like a set of 5 lakh etc in the shoot, he doesn’t fake it by artificial.
I asked him why?
He said when I tell the model that she’s wearing an original set, her eyes spark up. I sell
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This pic is viral. I would love to see the Indian equivalent to this tbh.
Wears sabyasachi.
Eats dose at Rameshwaram.
Secretly votes for Nitish Kumar.
French upper class gf: wears tailored Chanel suits, dines at Michelin-starred restaurants, secretly votes for Marine Le Pen
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My situationship got her mehendi done at her sisters wedding and is texting me that it ain’t dark cos I don’t love her. How’s your Sunday going?
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If Modi bans gutka today he will lose UP and Bihar.
@gemsofbabus_
Why is Gutka sale not banned yet?
What good is it doing to the person consuming or the environment around?
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Fashion industry is beautiful.
You can add 20 rs fake pearls to a top and increase price by 500 to 1000 Rs.
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There’s a genuine gap in men’s clothing between the price point of H&M and M&S. We will try to position ourselves and make products accordingly.
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I now have credible proof that selling products under 999 are much easier in India. Makes cogs around 225 and sell for 899 / 999. Much easier to do as compared to making a product at 350 -400 and then trying to sell that at 1699.
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That’s our factory. 🫡
First year was just ground floor when we started 8 years back.
Next year half first floor.
Then kept on adding one floor every year.
At our current scale we are using only 10 percent of our capacity and rest is idle.
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Women told us they want a shirt that covers their bum in office all the time. We launch that product soon. A long shirt that will always cover the bum.
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It’s a very quiet town. If u get off the railway station and look “north Indian” people will come and ask you like they be selling weed “Sir, kya chahiye, t shirt chahiye kya?” 😂🤣
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Customer support team goes from one to two people. Both of them are new, less than one month old. Both are very dedicated to their work as well.
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And I think that line became too common for him to hear, cos he reacted in a very casual way, like we can’t really help it cos retail sales are low.
Earn less money, but really do not do this business unless that’s not the primary source of your income.
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A well wisher messaged me, how a rival brand is using one of my ad ideas that I shared on twitter. Nearly the same text. I was like
Dude, I copied a complete category of theirs. Them using an ad idea is nothing.
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Sharan hegde earning that amount is an eye opener for many people including me. I mean wow. Need to build distribution.
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A lot of these young couples are buying matching clothes for Instagram pics. Couple clothing is going to be a very big category going forward. I already got a brand name registered and domain registered for future. Will work on it after a few years.
35 lakh weddings in India in next 25 days.
Shaadi mein jaroor aana 😉
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15 years ago, I dated the cutest girl in college. People were shocked. Lovingly, I used to call her cuetu. One day I got too drunk and at 2 AM realised that this could be a good domain name and booked it. 5 word domains are rare to get. Now she’s married to someone else, and ppl
People in the legal trademark space,
one of my brand names is not getting registered as I have applied for the name cuetu and the other party has the name cutu, and they are opposing it. Is a legal fight worth pursuing?
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I know atleast five people who closed their tea / burger stall and went back to their job in a factory. People think life is so easy. It’s not.
@priteshlakhani
30K seriously? Bhai wo road kinare chai ka thela lagayga na tb bhi 50k bnayga.
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And just to make clear this dude has a leading Bollywood face as its brand ambassador. This is that level of a brand.
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