Pulley
@pulley
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Following
49
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Everything you need to issue and track equity. Get 409A valuations, cap table management, and equity advice all in one system.
San Francisco, CA
Joined October 2020
Don't wanna be here?
Send us removal request.
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Equity is complex enough in normal times, let alone right now
Announcing our $40m Series B led by Founders Fund to help founders and employees get more out of their equity
Read how Pulley is helping companies navigate the downturn:
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Look what just dropped 👀
Kudos to our friends
@SlingshotCrypto
for releasing their Slingshot Wallet yesterday.
50k+ tokens. 0% swap fees. Multi-chain. Custom watchlists. Price alerts. 👇
Slingshot Wallet has officially launched!
Download the mobile app today and say goodbye to cefi forever.
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1K
2K
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And we're LIVE at
@startupschool
with
@ycombinator
! Tune in to hear Pulley co-founder & CEO
@yinyinwu
share the ups and downs of being a 4x founder 🏫
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Starting a company just got easier.
We’re excited to announce our partnership with
@clerkyinc
, so you can incorporate your startup, handle all legal paperwork, and get your cap table ready with a few simple clicks.
What can you expect?
🚀Launch your startup in seconds with
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Shoutout to our friends at Iron Fish on their release of mainnet today 🐠🚀
@ironfishcrypto
's goal is to make web3 safe by becoming the privacy platform for all crypto transactions 🔒
Mainnet is a huge step toward that future:
1/ Iron Fish mainnet is live today, April 20th (4/20)!
#IronFish
is a new PoW L1. Our goal is to make web3 safe—enabling financial privacy while deterring bad actors.
*Every* transaction on Iron Fish is fully encrypted with ZKPs for validation.
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Sign up in January, and Pulley will be free until your current cap table provider contract expires.
We will discount our prices so you don't need to double pay when you join.
Migrate with a few clicks and in less than a week.
Why make the switch? What makes Pulley different?
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Acquiring new users is 5x more expensive than retaining users. Better support can reduce churn 💬
Meet
@finichatAI
, an AI agent turning your knowledge base into 24/7 chat support. Set-up only takes 2 minutes! 🤖
Kudos to
@deepsinglak
&
@hakimkaye
for helping teams retain users.
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3
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Even things designed to be simple can feel complex.
Knowing which type of SAFE makes sense for your startup can save a lot of stress (and dilution) in your next funding round.
Pre-Money vs Post-Money... What's the difference and why does it matter? 🧵
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8
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“You get energy from people you're helping and working with, and that makes a pretty good day, and for me, it came back to founders.”
Check out the latest article in Forbes featuring our CEO and Co-Founder,
@yinyinwu
Learn about her startup journey from early tech days to
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Exciting news from Pulley: We're now offering 409A valuations in-house!
This addition is all about enhancing our support, speeding up the process, and delivering an improved customer experience.
Let's dive into the value that this will bring to our customers 🧵
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We're hiring at Pulley! We would love to hear from you if this resonates:
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How does your equity get taxed?
The 83(b) election is a common (yet often forgotten) tax election.
Here's how startup founders can save some serious money on taxes 👇
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The fundraising terms you agree to can make or break your financial outcome.
Our new Term Sheet Scanner evaluates your term sheet - so you can fundraise smarter.
Simply upload your term sheet and our GPT-4 tool will evaluate terms, company impact, and industry standards.
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Stoked that Pulley’s made it to the top
@ycombinator
companies of 2022 🚀
Congrats also to Pulley users
@jeeves_inc
,
@ClipboardHealth
,
@DoverHQ
,
@cointracker
,
@athelas
, etc. on the list. The best part is working with you to manage your equity and scale!
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We're making it easier for companies to switch to Pulley. Read Pulley CEO Yin Wu's tweet thread for more on why, and how, to switch.
1/ Pulley just had our best quarter ever.
More companies are switching to our platform than ever before.
We bringing back our "Switch to Pulley" offer to give more companies the opportunity to experience better cap table management.
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Great job to the entire
@stripe
team for a flawlessly organized conference! From the check-in process to the speakers, everything was top-notch.
Thank you for your support and for inviting us to be a sponsor.
#stripesessions2024
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We’re launching as one of the first apps in the new Stripe App Marketplace! Get ready for a faster, more transparent experience for you and your employees.
Introducing Stripe Apps. Embed custom UIs directly in the Stripe Dashboard and orchestrate the Stripe API to:
⏩ Simplify workflows
↕️ Add UI components to the Dashboard
🔄 Sync data with your systems
⤴️ Extend your product into Stripe
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Going to
@consensus2024
? We'll be there!
We're co-hosting an Open Cafe on 5/29-30 with
@ElectricCapital
,
@BitwiseInvest
,
@dYdX
,
@FordefiHQ
,
@integral_xyz_
,
@llama
,
@monad_xyz
, and
@term_labs
.
We'll have coffee, food, strong wifi, and great company.
Register to learn more.
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Looking to meet other founders at SF
#techweek
? 🤝
We are gathering founders & friends for a happy hour on 5/31, hosted with
@The_RoomPodcast
!
Join us to network, learn, and celebrate the founder community 🎉
Space is limited. Reserve a ticket via the link below! ⬇️
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Tactically, fundraising is a skill like any other. You get better the more you do it.
But practicing gets you nowhere if you don't have a strong foundation in understanding a fundraising round's core components.
Here are the 5 key components of raising a seed round 🧵
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Announcing our series A! Join our team and mission of helping more founders start companies.
1/ I'm excited to announce
@pulleyhq
's $10M series A led by
@stripe
!
Also investing:
@ycombinator
,
@caffeinatedcapital
,
@hustlefund
,
@eladgil
,
@jaltma
,
@soleio
,
@ljxie
,
@HHorsley
,
@stanine
,
@parker
& more.
Pulley helps startups manage their cap table.
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web3 founders: how can we appropriately benchmark and fairly compensate with tokens?
Here are some highlights of what first-time hires are receiving in token options:
🧵👇
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New feature announcement: Waterfall Modeling for Private Equity firms 👀
One-click automation eliminates spreadsheet errors and boosts efficiency.
From cap tables to waterfalls, here's how this is saving PE firms time (and possibly their reputation) 👇
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Our very own
@yinyinwu
sat down with
@The_RoomPodcast
to discuss her journey as a 3x founder.
Podcast includes advice on:
- Working smarter, not harder
- Fostering a culture of innovation
- Building a founding sales team
Tune in now!
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@nealkhosla
@nealkhosla
- if you need some cap table help, we're here. Here's our calendly
many ❤️❤️❤️ to
@avichal
,
@jzstern
&
@amritxyz
for a shoutout!
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A 409A valuation isn’t just about ticking boxes legally; it’s your secret weapon to craft motivated teams and steer the ship of growth.
We teamed up with
@puzzlefin
to give startup founders a complete guide to 409A valuations 🧵
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A big update just shipped for our web3 customers 🚢
Introducing Token Distributions 2.0 💸
Here's what this means for you 👇
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Stripe Sessions is back!
We are joining a panel to share advice on how to grow a successful business in an uncertain environment.
Come say hello to
@yinyinwu
and the team at the West Stage at 10:30 AM on Wednesday.
#StripeSessions
#startupadvice
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Understanding your stock options and their tax implications is crucial.
Let's talk about the difference between Incentive Stock Options (ISOs) and Non-Qualified Stock Options (NSOs) 🧵
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We’re headed to LA
#techweek
with
@brexHQ
! 🌴
Join our lunch & learn with guest speaker
@BlakeMichael14
.
Blake is an accomplished actor, creator, and GP at
@creatorled
.
Space is limited. Reserve your spot below ASAP! ⬇️
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Tech is helping solve national challenges, like the nurse shortage 🏥
@ClipboardHealth
matches nurses with open shifts, ensuring seamless care for facilities and quick cash for nurses! 💸
Kudos to
@gabaluschi
and team for growing this marketplace business and changing lives! 🩺
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What this means for web3 teams:
✂️ Reduce the operational burden of Day 1 launches and future distributions
🧮 Move away from complex calculations stored in unwieldy spreadsheets
⏰ Access a single source of truth for both tokens and equity
🧵 (3/4)
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@tryfondo
@tryFondo
makes bookkeeping easy for startups. Fondo helps manage your accounting and taxes so you can focus on scaling your company.
Startups who use Fondo get back an avg of $21k in rebates.
Check out their founder’s guide to corporate taxes:
After helping 1,000+ founders with their corporate taxes, we're excited to launch "The Founder's Guide to Corporate Taxes" on
@ProductHunt
Here's the TLDR on the tax deadlines you can't ignore 👇
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Curious about what we've been working on? 👀
The goal behind everything we build is to make it easier for founders to scale their startups and make it easier to hire & fundraise.
We're excited to announce 7 new features that we think you'll love 👇
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Bonus: here's a sneak peek into 3 features coming soon 👀
💳 Wallet connect support: stakeholders can connect a wallet of their choosing when signing and editing token grants.
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Excited to support web3 founders with our Token Tables Alpha!
Sign up here for early access:
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Join us in person or livestream this Thursday, April 4th.
@jess
of
@Adverbvc
is bringing together our CEO
@yinyinwu
, and
@digits
CEO
@jeffseibert
, to discuss AI's impact on finance and how to stand out in crowded markets, secure funding, and scale.
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Come and learn about equity with
@pulley
and
@AbstractOpsCo
🙌
Join
@aspec00
Co-founder and COO of
@AbstractOpsCo
and Neil Tewari of
@pulley
on August 11 2021 at 10am PST for the third monthly installment of “Mastering Startup Operations.” hosted by
@founding
. This month’s session is focused on how to manage equity.
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We're honored to be on this list with so many other great companies 🚀
Congratulations to the 2023 YC Top Companies!
There are now 16 public YC companies, 290 private YC companies and 33 exits that are valued at over $150M, and over 80 that are worth more than $1B.
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Pulley was selected as one of Forbes' Fintech's top 50 startups!
2022 and 2023 have been tough years for founders and employees. We're excited to represent captable and equity management on this list, and support many of the founders scaling their teams.
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Artists can now take control of their creativity and license their music on the blockchain with
@hedsDAO
Their hedsPLAYER was just released for public minting - listeners can toggle stems from 15 different heds artists 🎵
Try it out here:
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Are you going to
@stripe
sessions? Are you a Founder that happens to be in the SF Bay Area this week? Join
@pulley
,
@puzzlefin
,
@join_arc
and
@Soma_Capital
for a fun happy hour this Wednesday!
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Excited to welcome
@becker513
as head of design to
@pulley
🙌
You know you’ve hired someone great when people email you out of the blue asking “how did you close them”.
We’re excited for Dan to join because...
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Join us tomorrow at the Emerging Managers & Founders of LA for a
#techweek
Happy Hour hosted by
@fractionalapp
,
@BrexHQ
, &
@Pulley
🌴
Emerging VC's and founders are invited to come network!
Invite only event -- request an invite here: ⬇️
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@yinyinwu
@The_RoomPodcast
Thank you to the
@deel
team and
@CBRE
for partnering on this event, and congrats to
@ycombinator
W23 on a successful Demo Day!
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3/
@DoverHq
- building the recruiting platform of the future with a $20m Series A. Use them to grow your team
@anvishapai
@maxkolysh
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1/
@jeeves_inc
on your $131m round for global expense management. From $0 -> $130m+ in just two years
@thazhmon
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Customers who switch to Pulley are ecstatic.
Learn more about migrating your cap table to Pulley:
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We're excited to show you Custom Reporting!
We've built flexible, custom reports that help you generate the reports with the data you need straight from our platform.
Join our live webinar next week to see it in action:
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It's crucial for founders to understand how RSUs are taxed.
This will help navigate communications with employees around potential equity windfalls and calculate the actual value of equity grants.
Here is how Restricted Stock Units (RSUs) are taxed 🧵
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Excited to work with builders in web3!
Thanks
@choose_tactic
for the mention.
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Exciting news for
@techstars
founders!
Pulley now supports Techstars’ convertible note 🎉 which means cap tables just got a whole lot easier!
If you’re a Techstars company getting ready to fundraise, use Pulley to model out your next round quickly and accurately.
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There are countless ups and downs you’ll go through while building your company.
In a recent sit-down with
@The_RoomPodcast
,
@yinyinwu
shared these 4 pieces of advice for today’s founders 🧵
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Wall Street's bots have met their match!
@InvestWithPluto
created an AI-powered investing copilot that researches, tests, and activates new trading strategies for you.
It's as simple as chatting with GPT:
🚀 Meet your AI investing co-pilot at ! ✨
✅ Quick-test Automations
✅ Chat with GPT-4-powered AI for insights 👷
✅ Sandbox trials to perfect your Automations
✅ Autogenerate data viz with real-time data📈📊
& more!
#AICopilot
#Investing
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1/ How do you get the most from your teams as work norms are shifting? Where do People Ops Leaders apply AI? How do you engage, motivate, and retain Gen Z workers? How do you assess whether remote, RTO, or hybrid is best for your company?
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@puzzlefin
What's a 409A valuation? 📊
This process determines the accurate value of common stock, impacting stock option prices.
Required for equity-based compensation, it's named after Section 409A of the IRS code.
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Learn more about how web3 companies are leveraging tokens with innovative approaches to allocations, vesting, and unlocks.
Click the link to see our full report.
👇
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The app will be available for install in just a few weeks! Sign up here to receive notifications:
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Unlock the power of contracts! 🔓
@PramataCorp
simplifies contract management, giving teams insights for stronger customer connections. 📂
Their GC, Foster Sayers, will be speaking on a few upcoming panels regarding the ethics of ChatGPT. Stay tuned for details! 🧠
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Some companies really knock it out of this world 🌎
Varda is building the first space factory. They bring high-value materials that can only be made in microgravity, back to earth.
Join
@WillBruey
,
@zebulgar
and the
@VardaSpace
team to build in space 🚀
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Take control of your financial future with
@Compound
! 📈💸
Their platform supports startup founders & employees - providing tools & advice to optimize stock options, taxes, and more.
Tax season is here! Read their thread on startup stock options & taxes:
This thread contains everything you need to know about startup stock options and taxes:
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Investors have seen hundreds of term sheets - but you may be seeing your first.
Pulley levels the playing field by making it easier to understand your terms.
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@puzzlefin
Why is it essential? 🔑
The 409A valuation isn't just an IRS rule – it fuels a motivated team!
By setting the right exercise price for stock options, startups attract and retain top talent.
It's a balancing act: not too high to deter, not too low for tax penalties.
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More exciting product updates are shipping this month 🚢
Here's a sneak peek of 3 releases 👇
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web3 companies can now streamline token launches & distributions from Day 1.
How it works: Projects custody their tokens on Coinbase Prime, while Pulley automates distribution, vesting, and tax withholdings.
🧵 (2/4)
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2/ SAFE vs Equity Rounds
Post-money SAFEs are the most common way to raise. Use YC's standard SAFE docs to save time and money.
Think of a SAFE as an IOU for future equity.
We will detail SAFEs in the coming weeks. Here's a quick glimpse:
Even things designed to be simple can feel complex.
Knowing which type of SAFE makes sense for your startup can save a lot of stress (and dilution) in your next funding round.
Pre-Money vs Post-Money... What's the difference and why does it matter? 🧵
1
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Last week our CEO
@yinyinwu
sat down with
@The_RoomPodcast
to talk about her journey as a 3x founder. She shared her advice on finding PMF, pivoting, and fundraising in this environment.
Episode drops soon. Be one of the first to listen by subscribing:
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Congrats to
@thivz
and
@HeraFertility
on the new website launch today!
1 in 6 families struggle with infertility. Hera Fertility is creating a better experience for fertility care! 👶
Check out their new site:
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@puzzlefin
For a deeper dive into 409A valuations, be sure to check out the guide we wrote here:
Follow us
@Pulley
and
@Puzzlefin
for more!
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We’re thrilled to sponsor this year’s
@Stripe
Sessions in San Francisco! 🎉
Will you be there? Stop by Booth 302, say hey to our equity experts, and snag some exclusive Pulley merch while you’re there. See you next week!
#stripesessions
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Missed our
#StripeSessions
panel discussion? Don’t worry - we’ve got you covered!
Here are our top 5 takeaways for startups trying to scale in this macro 🧵
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Keep fishy business away from your crypto, NFT, and card transactions.
@sardine
makes payments faster and safer, while reducing fraud risk, in one API 🎣
Stay up to date on the newest fraud warnings with
@soupsranjan
@adityagoeleth
@zahidshaikh
👇
1/ New fraud just dropped:
“The Godfather”
Yesterday, Germany’s Federal Financial Security Authority released a warning about the new malware.
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@puzzlefin
When do you need it? ⌛
A 409A valuation is a must before issuing stock options or after significant financing rounds.
Staying compliant means conducting it every 12 months, even without major changes.
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"Hiring is easy" - said no startup ever.
@DoverHQ
helps startups attract & impress top talent. They provide a candidate experience that has 2x the close rate.
We're lucky to have worked with Dover.
Layoffs are hard on everyone, but Dover is here to help
Layoffs are tough for everyone. That's why we've put together a master list of 20,000+ recently laid-off candidates looking for their soft landing (aka passive talent that's anxiously awaiting your recruiting emails) - check it out @ .
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Curious about the future of crypto in 2023?
The team at
@BitwiseInvest
compiled 10 interesting predictions for 2023 👀
What are your thoughts on their bonus prediction? 👇
ICYMI - Check out their January investor newsletter:
7/ If you’re curious about what else the Bitwise team is watching, read our 10 Things To Watch in 2023:
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Join us for the
@stripe
session on raising your seed round!
1500 people signed up for this
@stripe
fireside chat on raising your seed round.
What questions do you have for
@FiroziParinaz
and me?
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@puzzlefin
Costs and timing ⏳
Depending on the firm, cost can vary based on your startup's complexity and size. The average firm takes 2-4 weeks.
However, with
@Pulley
: 409A 's are included in the Growth plan and you will receive your valuation in less than 5 days.
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@puzzlefin
Bonus tip: to prepare for your 409A, make your life easier by using an accounting tool that can give you real-time financial reports.
Our friends
@puzzlefin
can help give you real-time financial clarity, generating 409a-ready reports in minutes.
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Our team shipped more exciting updates for you this month 🚢
Here's a recap of 2 new releases 👇
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