Philip Ruffini
@philip_ruffini
Followers
5,679
Following
883
Media
191
Statuses
4,747
Head of Media @rupa_health | 100M+ Views on Socials | @schwarzmanorg | Sold Ecom Company, @microsoft PM, & Juicero Intern | Exploring the Fossil Market For Fun
NYC
Joined November 2011
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Gained 3,000 new friends so wanted to write a thread introducing myself :)
Short Version:
My name is Philip, I live in NYC, like to throw dinner parties, and I run media for the Series A+ Startup
@Rupa_Health
I grew up with a single mom, went to Michigan, got my Master's at
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Worked with a guy at Microsoft who was a 10x engineer
He reported directly to the CTO of our org
His only job was to figure out insanely hard problems
I watched this in real time
CTO gave him a problem, he downloaded the text book on Android to his kindle, read it every day
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To clarify when he was working it was literally 18 hour days and he’d sleep at the office
It was insane to watch
I was the first PM on a brand new team building an OS and App Store for automotive manufacturers and he was building the infrastructure for it
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I've hosted 20+ dinner parties this year with 12+ people at each one
Here are 10 things I've learned
1. Assigning seats has ALWAYS lead to people having more fun
2.People from different backgrounds is more fun than say all tech people
3. Unstructured discussions are more
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@deepwhitman
A lot more people actually work like this
Find a place that gives you freedom to do that
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Spent the past 6 months exclusively reading spirituality and philosophy books
Over 2,000+ years the TWO things that every ancient philosopher, text, and culture seem to say is
1. Follow Your Gut
2. The Only Thing That Matters Is Relationships
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@DataSciNews
So that’s basically what I’m saying 😂
I was like you did what?!?!? Is this not on stack overflow?
Oh no one’s done this before… well I’ll talk to you tomorrow!
Daniel… did you sleep here last night? 😂
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If you’re in NYC - I started hosting 12 person dinner parties and want more new people so please DM me if you want to come to one
I usually make them really diverse to force people out of their normal social bubbles
Comedians, actors, tech, finance, government, etc.
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This tweet of mine is better 😂
Spent the past 6 months exclusively reading spirituality and philosophy books
Over 2,000+ years the TWO things that every ancient philosopher, text, and culture seem to say is
1. Follow Your Gut
2. The Only Thing That Matters Is Relationships
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169
1K
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1/ After helping students land jobs at Google, Microsoft, Uber, and more, I decided to make my online course HackingPM: How to Break into Product Management for College students completely free
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The biggest problem in Web3 is that you have to "buy" crypto to start learning
Here are 3 ways to earn crypto for free:
1.
@coinbase
Earn
2.
@rabbithole_gg
Quests
3.
@trylolli
Cash Back on Purchases
4.
@layer3xyz
Earn by Doing Sh*t
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It took me until this year to realize how important the design of your every day environment is
In college I had a $300 a month apartment with 0 natural sunlight
That sucked so hard
In Seattle no one has sun light
But now in NYC we have more natural sunlight than outside
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@kankhunt2
He was like a 50 year old dude who was really quite and introverted lol
Just genuinely loved what he did
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Being around startup founders allows you to be able to constantly see 6 months into the future
Didn't realize this until my HBS friends started sending me things I saw months ago
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@gregerativeai
1. Untethered Soul - Michael Singer
2. The Tao of Pooh
3. New Earth - Eckhart Tole
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@owenraisch
This dude probably made $500k-$1M a year and only a big tech company can offer them the deeply technical problems they like working on
Also they get taken care of like sugar babies
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I once ended a date in 10 minutes for a bunch of reasons
5 months later that girl now works at the front desk of my gym and scans my pass every day
She 100% remembers me
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@almmaasoglu
Was over 3 years ago now and I’ve lost all my knowledge of operating systems
But I think it was like getting android to run in a container on a Linux kernel or something along those lines
It was an overtly complex technical problem cause we had to justify it running on azure
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Rupa Health is hiring for Engineering and Product
I gave up a $50,000 a month agency to work here
This is why I joined and you should too
1.
@TaraViswanathan
Is one of the best founders in the world and one of the few people that I think is absolutely exceptional at what she
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A lot of people are speaking badly about
@bryan_johnson
for trying to reverse his age
But the guy is clearly just driven by the mission
I don't think I've ever seen someone to mission driven to accomplish something
He's clearly doing it for others, not himself
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For my ambitious friends under 30 that now make more money than your parents this is for you
It’s okay to move to a more expensive city and do things to treat yourself
If you’re smart and ambitious your income is going to rise year over year
Once you have a decent nest egg
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My stay at
@launch_house
in LA just paid for itself because a 19 year old resident took my phone and bought a random cryptocurrency
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@milky_selena
Co-hosting events like dinner parties and wine nights
You bring 50% of people and your co-host brings the other 50%
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@moemo_13
Daniel was 10x more productive impactful than every single engineer in that org which was a couple 1,000 people
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@AureliusXXXVII
@AllanDeutsch
No matter how much people shit on Microsoft they are clearly a $1T dollar company with more than 100,000 employees that are carried by probably less than 2,500 😂
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So I got a job for the first time in 2 years…
CC:
@TaraViswanathan
@kobyjconrad
(2/3) Today we got to sign one of my close friends who is best in the world at what he does.
I’m so stoked. 🤩
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Referral programs are the
#1
passive marketing channel.
Robinhood, Uber, and Evernote all BLEW up from referral programs.
I spent 6 months learning about word-of-mouth marketing and referral programs.
Here are my top learnings for building out a stellar referral program.
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I’ve throw 20+ events in my apartment with up to 40 people at once at this point
EVERY SINGLE TIME I experience crippling social anxiety that no one will show up
The way that I got rid of this feeling is by setting pegs for the event
Ex) As long as these 4 people show up I’ll
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4/ A collar is like a load balancer because it offers a hedging strategy on your money
You pay a tiny fee, like insurance, to avoid the worst-case, losing everything
Collars will be easier to construct and offer in Web3
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I've hosted 20+ Dinners in NYC and 10+ parties
This is 10 things I've learned doing them
1. One person can kill the entire vibe of a 15 person or less gathering
2. The
#1
thing you can do as a host to make sure everyone has a great time is keeping introducing people that don't
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A friend of mine makes $25k per month on Fiverr...
He sells his gig for $150/gig then has a guy in SE Asia do it for $10 an hour...
How are you now making money online?
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2/ HackingPM covers everything from what classes to take in college to how to negotiate your PM offer - just go to to find the course on YouTube - If you're interested in learning more about product, tech, and startups please drop a follow :)
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I'm 27, have had 3+ different careers, and worked with 10+ different companies
This is what I wish I did when I started
I went from being a Product Manager at Microsoft -> Startup Founder -> Growth Consultant -> Marketing Agency Owner -> Head of Media
Working at Rupa Health is
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Did 5M+ views in less than 45 days on a brand-new company account
Let me know if you want to upgrade your short-form content
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I think
@NEARProtocol
is underrated.
Compared to Ethereum:
1. Lower Fees
2. Faster Transactions
3. 10x better UI
4. Your wallet name is custom
Want a Near Wallet with $Near in it?
-Like & Retweet this Tweet
-Tweet Me Your Name
-Follow Me
@philip_ruffini
I'll send you one.
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If you want to make $50k a month this is exactly how I’d do it
Target Customers: B2B Tech Companies that are at least Series A
Offer: Turn Blog Posts into Weekly YouTube Videos
Price: $5,000 per month for 1 video per week
Process:
1. Turn their blog posts into scripts using
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Never start work before a contract is signed
Learned that the hard way today
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@raechellambert
Transactional people
Look for people who are kind, curious, and authentic
I do not care what your accolades are
Never just try to bring impressive people together - that was the worst dinner I ever hosted 😂
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Companies charging $2,000+ per month for an overseas virtual assistant are ripping you off
This is the only twitter post you will ever need for outsourcing overseas
Any US company doing it for you is probably marking you up 2x
Step 1: Decide what you are looking for
I think
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If you're hiring for growth just ask someone
What is the most creative thing you've done to sell something
If they don't have a good story don't hire them
Everything else can be taught by reading 3 books
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Argued with someone recently about the difference between niceness and kindness
Kindness is heartfelt and actually caring for others while niceness is just good manners
Don’t be nice, be kind
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I grew a content marketing agency to $50k MRR in 4 months
Here are 10 things I learned:
1. Most people I met running agencies didn't particularly enjoy it but saw it as the best way to make $$$$
2. $50k seems to be the ceiling of growing with only contractors - I had 16 at the
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When I started at
@Rupa_Health
they had 0 contractors based in the Philippines
Now we have 7
I WILL become Head of Rupa Health Philippines
@kobyjconrad
@TaraViswanathan
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I made $15,000/month selling 1 product on Amazon during college
It paid my tuition...
It was a plastic keyboard stand...
The internet is WILD
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I scaled my agency to $40,000 MRR in less than 3 months
Want to know the secret?
It's a 100% reply rate on cold outreach
Here's how I do it
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@macklemehak
lol makes sense - I saw one today for $3,500 and the pictures were 2/10 - my only thought was the audacity for knowing you're still going to lease this place
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In college I got rejected by an accelerator and I called
@TaraViswanathan
angry and cursing
Tara told me, “Philip it isn’t worth it you should go back to them and see if they’ll make an exception”
Tara is the definition of class act and trying to figure out how to work with
A few days ago, a longtime partner tried to screw us over pretty badly.
(Literally came back from my wedding, opened my email, and found out 😂)
I wanted to show up at their office and scream at them.
But I responded with a nice note saying we’re here if they change their
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4/ I'm giving out 10 1-hour long coaching sessions to 10 random people who like and retweet the first tweet then follow me on Twitter!
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@TaraViswanathan
My favorite day was getting stuck with the viswanathan parents for an hour in traffic
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@thekarlstedman
Probably - he had been there for 20 years and really liked his job
I left in 2021
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If you’re easy to work with, kind, and show up on time
Life is extremely easy
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For the past 12 months around 4-6pm I start to lose focus and can't work that much anymore
I've tried supplements, working out, and the sauna to be able to keep working
But it turns out...
Blending up 16 ounces of watermelon into Juice is by far the best solution I've found
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We've built a team of ~10 doctors and trained them to make world class YouTube videos for us
In 6 months we will be so far ahead of every health company when it comes to content it'll be impossible to catch up
We've been posting videos on YouTube consistently for 2 years with basically no results.
OUT OF NOWHERE the algorithm finally decided it was time to reward us.
Just keep swimming boy's and girls.
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This will make a ton of money and is going to be one of the worst things to ever happen to humans
Excited to announce v(1.0) of Digi, the future of AI Romantic Companionship, for IOS and Android 🤖
Site:
Twitter:
@digiaiapp
A quick thread on features, and where we go from here (1/13)
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Started Content Assistant 1/1
$25.5k MRR
9 Video Editors + 1 VA
🚀🚀🚀🚀
Waitlist until March 😅
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The
#1
thing I’ve thought about this year is relationships
One thing I’ve learned to delineate between is real friends and business friends
The problem with making work and career your life is that you surround yourself with relationships that are inherently transactional
I’ve
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Tech is the best industry
Want to take a year off to just learn and have fun?
Cool we’ll promote you when you come back for being a doer and risk taker
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And that is all the validation I needed this week
Hosting dinner parties is a SEXY HOBBY
More men should do this
It’s very much needed in the digital world we live in
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I've had a facial twitch for over a month
It got so bad one day I didn't want to leave the house
When my smile became uneven I spent $500 to go to a neurologist that specializes in facial paralysis...
She had no solution said it was probably stress and to come back if it
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Can someone send this to
@jbrowder1
and tell him we should do short-form for
@donotpay
together :)
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@bangvibe
@almmaasoglu
I only have a minor in CS 😂 I worked with the app partners, automotive companies, and Microsoft leadership team to put together and present demos lol
Zero chance I know that answer
But I’m going to assume that is why Daniel read than android operating system text book cover
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Love how all these startups are “partnered” with Amazon and Google when they’re actually just paying their cloud contracts on time
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Can someone send this to
@eglyman
and
@karimatiyeh
so we can do shorts for
@tryramp
together? :)
@nickabouzeid
threw an Easter Egg in there for you
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Cannot wait to flex on my family with my 70,000% interest rate tonight
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A thread on everything I learned from my first Crypto Happy Hour in Shanghai after finishing up my 14-day hard quarantine
I'm here for the Schwarzman Scholars program at Tsinghua University
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This is the most notorious guy on Twitter
@sweatystartup
Love your content - so I made this for you
Hope you like it :)
Let me know if you want to make videos together
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How group dynamics change based on the number of people in a social setting is WILD
People will behave differently in groups of 2, 3, 6, 12, and so on
From hosting 20+ dinners what I have found is that...
- Don't host dinners with 6-10 people
Basically these group sizes are
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Hey
@gaganbiyani
I was going to put this on a billboard in Times Square & send you the video but they said it was for commercial purposes :(
Would love to do short-form with
@MavenHQ
We can just tell awesome stories about all your instructors on IG, TikTok, YT, and FB!
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My 2024 side quest is to become a fossil dealer
First fossil acquired via IG for 70% below market rate
This is gonna be so fun
Fossils are the most imperfect market I’ve seen in my entire life
For context: always loved fossils because dinosaurs are so cool
Got this dinosaur
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Most absurd piece of business advice I've read that has constantly proven true
@DaveRamsey
says, "Don't do business with people that cheat on their significant other. If their life partner can't trust them then why should I?"
I read this my summer after high school and told the
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Starting today you get points to trade in for rewards when you engage with my tweets
Like = 1 point
Comment = 5 points
Retweet = 10 points
10,000 points gets you an invite to my wedding - if I divorce can be reused for the 2nd wedding to
Dashboard will be up tomorrow
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I gained ~500 Instagram followers in an hour for fun last week to see if it'd work.
Here is how I did it. 🧵
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Very Easy Travel Hack
Whenever I travel I message every Airbnb in the area
“I just messaged X amount of other hosts, would you be willing to give us a 20% discount and we will book yours”
(Insert how I’ll take excellent care of their property and clean before I leave)
Works
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Proud to be an investor in Alchemy!
1) 🎉We’re incredibly excited to announce our $250M Series C, led by
@a16z
, valuing us at $3.5B! 🎉
A 🧵 on where we’ve come from and where we’re going👇
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This weekend I went to a fossil convention in Tucson, AZ and met the guy who has to be the KING of Fossil Dealing
His name is Tom and looks exactly what you'd think a guy whose sold over $100M in fossils looks like
He's sold two full size t-rex skeletons
In the 1980s he
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Nothosaurus - ~250 million years old
My 2024 side quest is to become a fossil dealer
First fossil acquired via IG for 70% below market rate
This is gonna be so fun
Fossils are the most imperfect market I’ve seen in my entire life
For context: always loved fossils because dinosaurs are so cool
Got this dinosaur
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3/ The course is over 6.5 hours of content with examples!
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