Nischal
@nischalsharma_
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2K
Following
15K
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Founder @ThisisSvenklas 🇮🇳 A design-driven Travel X Fashion Lifestyle Brand. 🏕🏖🗺
New Delhi, India
Joined December 2010
Design language
yes this happens when you only play on the design language. people bought it cos they wanted to be different from everyone else, now all of them have the same. so people want the next thing. This is always a challenge in that category.
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@gregisenberg Indian CEOs at major US companies:.1. @Google.2. @Microsoft.3. @Adobe.4. @Mastercard.5. @nokia.6. @NetApp.7. @IBM .8. @PaloAltoNtwks .9. @WeWork .And now +1 to the list.10. @Twitter.#LongIndia 🇮🇳 🇮🇳 🇮🇳 🚀🚀.
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FIRST X GIVEAWAY (₹4K). Here is the giveaway for our bestselling and iconic Svenklas Hagen Yellow Backpack!. I’ll pick ONE winner if this post gets up to 15k views, TWO winners if it gets up to 50k views, and THREE winners if it gets up to 150k views, so please quote tweet and
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Owe you a big one @Ajain112! We did 50k+ in sales attributed to my comment on your post. 🚀. Great to see the validation for @ThisisSvenklas from the 🇮🇳 X community!.
1 M views on this? Dude. 🙄.
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What @sriramk and @aarthir has achieved past week on @joinClubhouse will bring about a silent revolution and inspire the current and next generation of entrepreneurs from India. 🌊.
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Hey @Kulfei 👋, now that you have the perfect @atomberg_tech mixer and gift from Mlada for your venture, let's complete the look with a cool @ThisisSvenklas backpack for your big meetings.🌟And yes get ready for compliments!. Hope you accept this gesture and I will share a coupon.
This is so wholesome. Very well done. Also, pls accept a small gift from our side as you start your business, a formal shirt and pant from Mlada for the big meetings you would soon attend. 😇👩💻.Best of luck.
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To all builders building in 🇮🇳 - remember you’re operating in a 3k gdp/capita market. We're too poor to be not listening to our customers, they'll drag you down!. Imagine yourself building in a 80k gdp/c market and what you could do there. So if you're building in 🇮🇳, keep your.
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@kunalb11 More than pareto, this tells you that more than half of overall domestic consumption in 🇮🇳 is driven by 10% households.
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China is 1 Tn dollar a year in trade surplus. We are 50 Bn in Trade Deficit. And the difference is MANUFACTURING!.
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Sold Out!💫 Hagen - Lemon Chrome will now see you in the holiday season. 🎁 . Giveaway winners will get it though!
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We’ve been fortunate enough @ThisisSvenklas to work with the trailblazing @CRED_club team for last 3 years and this move by @kunalb11 will be a game changer for the entire 🇮🇳 D2C community. 💪.
Trust and transparency define relationships at CRED - with members, brands and all our partners. This is our philosophy for CRED Store as well - moving beyond transactional. Happy to introduce the CRED Zero commission store.
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I hid in a bunker(metaphorically) for 6 months and just absorbed as much as I could how @Ajain112.and @ganeshunwired were using Twitter. Their intellect is off the charts which reflects in the growth of their brands. How I wish more folks in the 🇮🇳 D2C space come out of LI trap.
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We see giveaways on X but not the winners and why they won!. I'll put ss of the top 3 most banger/creative comments or quote tweets. You guys decide the winners.🏆. Let the truth prevail on X!.
FIRST X GIVEAWAY (₹4K). Here is the giveaway for our bestselling and iconic Svenklas Hagen Yellow Backpack!. I’ll pick ONE winner if this post gets up to 15k views, TWO winners if it gets up to 50k views, and THREE winners if it gets up to 150k views, so please quote tweet and
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~300k views. It's clear people in India don't want to see another Micromax in the making.
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Crew love!💛 Super stoked about our partnership with Crepdog Crew - 🇮🇳’s biggest multiverse for most wanted fashion, hype brands, streetwear, culture and community. Come drop by to shop @ThisisSvenklas products at Crepdog Crew Delhi and Mumbai retail stores. 🇮🇳🚀✨.#svenklas.
We're super pumped to announce our partnership with Crepdog Crew - India’s biggest one stop shop for all things fashion, streetwear, culture and community with the largest sneaker wall in Asia.💥🤝🎊. Come shop Svenklas IRL at Crepdog Crew Delhi and Mumbai stores! 🌟⚡.#svenklas
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The talent inside Zomato's marketing team is something else!
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Meta ads require a serious ego check. Your least favorite creative might perform best. Your least favorite headline might perform best. What the market says > your subjective opinions.
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Praising the British Empire is like praising goons who looted your house but left the ladder behind!. Idiocracy among some western folks knows no bounds.
The British Empire was, in some ways, a force for good. In many places it occupied it:. -raised the standard of living.-developed infrastructure.-promoted education. It also single-handedly ended slavery for much of the world…🧵(thread)
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Thank you, boss! It means a lot coming from you.🌟.
Nice bag from svenklas. I am not paid to do this and paid for the bag. 💼 . It’s nice.
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Peter Thiel has an interesting theory why nuclear energy didn't take off. It's 🇮🇳 making the nuclear bomb in 1974!
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🇮🇳 D2C founders, stop talking to the Analysts in VC funds. They're only there to take notes and offer nothing in return!.
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40k views crossed!🚀 Let's aim for 50k and the second winner will be a surety.🌕.
FIRST X GIVEAWAY (₹4K). Here is the giveaway for our bestselling and iconic Svenklas Hagen Yellow Backpack!. I’ll pick ONE winner if this post gets up to 15k views, TWO winners if it gets up to 50k views, and THREE winners if it gets up to 150k views, so please quote tweet and
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Neil is really worthy of the traction on his tweet so far.✨ . Btw @ThisisSvenklas, our Hagen backpacks are all made of organic cotton canvas and hand-dyed with natural organic color. 🌿. Glad natural fabrics like cotton and linen are getting the attention they deserve! 🌱
If you have 20 lacs of capital, I want you to start fashion d2c without using plastic junk fibers by sourcing natural fabrics from artisan clusters across India. I and my tiny team will help you with branding, packaging, product strategy, and most importantly, crafting fine Meta.
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We're To the Nation, For the Nation, and Made in this Nation 🇮🇳🇮🇳
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Reviews like these melt your heart 🫠🫠. "i bought the hagen red backpack last week through Zepto for a week long trip. i’m at my boarding gate right now, and safe to say the bag hasn’t disappointed one bit. really like the quality and have received quite a few compliments
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Spoke with a VC. He tells me that top of mind brand awareness for @ThisisSvenklas in his opinion is even greater than the 'M' brand is something that just blew my mind! 🤯.
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Giveaway winner announcement!🎊 . Frankly, was not expecting so much outpour of love and participation. Thank you everyone who participated in the giveaway. You guys rock and this was so much fun!💛 . We've decided to select not two but four winners! The first two winners will.
FIRST X GIVEAWAY (₹4K). Here is the giveaway for our bestselling and iconic Svenklas Hagen Yellow Backpack!. I’ll pick ONE winner if this post gets up to 15k views, TWO winners if it gets up to 50k views, and THREE winners if it gets up to 150k views, so please quote tweet and
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We have him already :)
@nischalsharma94 You get Vicky Kaushal as Brand ambassador n launch Bhaiyo ;-) 😂.
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I can even write a book with all the knowledge @ganeshunwired shared during our meetup 😎.
Every time I speak to Ganesh I need to keep adding an additional zero to my goals 😊.
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Truth is middle class is now reading labels!.
Such a poor statement. Middle class is not shrinking. People are more aware, reading labels, and making healthier choices in 2024. FMCG thrived because of convenience. Now the grocery aisles also have a more nutritious alternative sitting right next to these old school brands.
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Should we launch CAPS @ThisisSvenklas for travel/hiking? 🧢 . Haven't found many brands selling high quality caps which look good too!.
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@gregisenberg And.- Focus shift towards impact driven work.- Recognition of skills than office politics.- Most meetings replaced by email.- Going to work becomes a status symbol.- End of business travel.- Office buildings becoming conference centres.- Automation .- Fashion-ready face masks.
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Many brands in India focus on marketing and distribution while completely ignoring product innovation!. So they end up white-labeling products from China. Because it takes 15-20 days to launch vs 2 years to build.
@nischalsharma_ Boat model. Pick a niche, source cheap products from China, operate as a lean marketing company. Many brand were made using this same format.
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@madnish30 Would want to know your suggestion but I don't think there is any IP infringement here. The same product design can be imported from China, Vietnam and sold in India by anyone. The design is not copyrighted and can't be since products are white-labelled.
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Hot take but whosoever can achieve these results should be starting their own agency imo.
Digital and e-com has been a center of excellence at Atomberg, and we have been ahead of the curve on how to drive omni-channel customer acquisition at scale leveraging the power of digital media. We have one opening in the team. Looking for a full stack growth marketer who can.
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While everyone is discussing chicken or the egg, the love for @ThisisSvenklas keeps pouring in! 🌊🌊
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15k views crossed! ONE winner is a surety. Let's shoot for the stars now. 🚀🌟.
FIRST X GIVEAWAY (₹4K). Here is the giveaway for our bestselling and iconic Svenklas Hagen Yellow Backpack!. I’ll pick ONE winner if this post gets up to 15k views, TWO winners if it gets up to 50k views, and THREE winners if it gets up to 150k views, so please quote tweet and
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@Tea_preneur Can we do a webinar/spaces for 🇮🇳 D2C twitter community to learn? I'm sure founders who think their products have the potential to scale internationally will even pay to join!🙏. cc @geometricmagic @vinodchendhil.
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@satvikkhare31 @Ajain112 With no intention to malign them, it's not a design led company and most of their products are made in China! . What they basically do is pick generic product designs from sellers in China and put their brand name on it. That's why you can see hundreds of similar products (in.
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When someone like Vaibhav sir makes a point, you need to take a closer look and respect it. But let me give you a CONTRARION view. India is still an unbranded, unorganised market for most physical items across categories. So we need to put commodity products in a good form.
Another reason why we never believed or invested in D2C (as broadly referred to as — not the truly unique innovations) as a category and continue to believe it’s not a venture scale business for many more reasons — there’s no differentiation, no moat, no brand, no loyalty — it’s.
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Need video editors who could do this. pls DM if you know someone in your network
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~1Mn views . The insights from this tweet are incredibly profound for anyone building in consumer!.
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Someone on LinkedIn: Can you please share your coordinates?. Me: 19.0843° N, 72.8360° E.
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Impact of @ThisisSvenklas getting so many eyeballs is discussion among family WhatsApp groups!🤩.Via @faisalziaanwer
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@spadjay When everyone sees what we're building @ThisisSvenklas, there would be no looking back to any other brand!.
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Zepto search volumes for our category. Still low but growing 🚀
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@Ajain112 When you read the comments on its Insta post, you can understand. Customers don't want to pay inflated prices for boring unimaginative puff prints even if it's a cult hype brand. Streetwear has evolved in India and so have the customers! They've options.
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Working on our new site design! Aiming to make it live before Sept end.✨
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@_AkashSahu Amazing Read!👏. Our visual culture is flatlining and the only cure is creativity. For years the world has been moving in the same stylistic direction. And it’s time we reintroduced some originality.
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“If everything seems under control, you’re not going fast enough.”.- Mario Andretti
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It's an entirely marketing gimmick started in the West 7-8 yrs ago by Everlane and they named it 'Radical Transparency'! . US customers finally read through the bs and Everlane stopped doing this messaging like they used to. Why would Indian companies copy these failed.
Love this. Makes me trust the brand more. They’ve mentioned the actual cost + selling price on all product pages.
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Surround yourself with builders, not talkers because talk is cheap and building is hard.
Best thing I did was actively surround myself with builders. I used to waste my time with people that talk but don't build. Talkers cling on to builders to suck their resources like leeches. They will put you in giant email threads, Zoom calls, endless DMs, to talk ideas and.
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Google Ads testing going in the right direction. (mostly non-incremental, branded search for now but still decent enough to capture the intent/bof eyeballs)
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🧡🧡.
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I do not understand why non-alcoholic beer is a growing category. 1. No buzz.2. No social lubricant .3. Still makes you fat. Why not drink Coke Zero instead? 🥤.
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