Natasha Malpani Oswal 👁
@natashamalpani
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venture @kaecapital . investing in startups + stories for a new india. producer, author + immunologist. @stanford alum 🇬🇧 🇺🇸 🇮🇳
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I’m dropping a thought piece every week on genAI
beginning with a framework on how to think about building in consumer AI from a psychology lens
+ then exploring rethinking interface design, travel, dating, gaming and search and discovery through a genAI lens
reach out to me
We've recently kickstarted a GenAI-focused series called 'AI-ming for the Stars' where we write about its impact on consumer experiences & enterprise functions.
The first 3 pieces are out, have a look:
@KaeCapital
@chaturvedig
@natashamalpani
@veenucy
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i lost my verification status on
@verified
because i was critical of UK's refusal to recognize Covishield-vaccinated travelers- it's own homegrown vaccine- even after WHO and 18 EU countries have accepted it.
am i wrong to call this racist
@adarpoonawalla
@BorisJohnson
?
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if you can combine:
-the work ethic/ intellectual ability of an IIT/IIM professional
+
-the practicality/ risk-taking of a 'dhanda-wala' marwari
+
-the networks/ wealth of south bombay/ delhi
you're a golden goose
the tragedy is that these people are so often operating in
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huge appreciation for the work
@BlumeVentures
and
@ElevCap
is doing to understand how the indian consumer is (rapidly!) evolving in real-time in terms of behavior, preferences and willingness to pay
we need multiple lenses- economic, sectoral, demographic + psychographic- to
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shuttling between bangalore + bombay frequently has gotten me thinking:
bangalore's startup/vc community is doing a great job of creating hype + then turning it into a self-fulfilling prophecy of growth.
the city is an upcoming centre of power as paper wealth converts to real
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my parents want us to have kids.
my husband wants us to get a dog.
i’m trying to raise a plant 🤷♀️
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Want to help raise the bar for storytelling in India? Reach out to us:
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ignore all the noise on building a startup:
until you prove someone wants to pay for your product, nothing else matters.
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my father is always a few years ahead of his time.
he wears multiple hats as a public market investor, angel investor, philanthropist, IVF specialist, author + now microschool evangelist.
i’ve seen this story play out multiple times over the past couple of decades across
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I found a note I wrote to myself on building a stellar career at 20. I have a sinking feeling that I’m less wise now 😭
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I’m constantly asked what it’s like to move back to India after living and working abroad for ten years. This is my answer 🇮🇳
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i'm long on the loneliness economy:
the more you try to solve it- through astrology, elderly care, AI friends or dating apps- the lonelier you feel
The loneliness economy is taking shape:
'listening' service at Rs 8/min, an app for swiping right to find future friends, and AI-powered companion bots.
But do these solutions truly address the issue of social loneliness? I tested these apps, and the experience was unusual.
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@sbikh
Great question- we underestimate the importance of understanding the choices others make early on. I bet most of us have made assumptions about why he chose his degree, but very few of us have explicitly asked him.
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Deeply proud of my father-in-law
@MrMotilalOswal
for being voted one of the best CEOs in the world 🔥🌎✨
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literally every indian family whatsapp group rn
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the most evolved adults are the most playful.
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@waitbutwhy
unless you’re Indian, in which case your family/ community will be heavily involved every step of the way, whether you want them to be not 😂
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Top 3 lessons from 2020:
1. Think big. Your life expands or contracts in proportion to your mindset and beliefs
2. Don’t confuse activity with progress.
3. Keep all conversations open.
Your turn 👇👇
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it's heartbreaking how broken the publishing market for children's books is in india
publishers are far more focused on the cost of printing than the story, characters, illustrations + message
our kids deserve new stories, beyond ruskin bond + peppa pig
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I’m torn. Is it appropriate to continue IPL during a national crisis, or do we really need some distraction from the everyday horror?
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@appadappajappa
it doesn’t matter how much you love someone or they love you:
you have to constantly let them go and allow them to choose you again.
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my father
@malpani
is evangelizing the home/freeschooling market in 🇮🇳 - reach out to him if you’re building in this space
A quick market analysis
We got a fast-growing and seemingly large market here with very little investment funding and deal activity
Odd
I'll dig in and suggest some reasons why that's the case
First, what market?
The alternative education market
This is education models
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the land of the gods:
we fall apart, we fall apart + then just as we lose hope, it all miraculously comes together
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we need to groom a non-traditional crop of early stage investors in India who have been trained to think multidisciplinary (across economics, art, literature, history) + can act on first principles versus follow the herd
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I’m always willing to give people a chance. You have my trust until you break it.
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Proud of
@pratikoswal88
for giving Indians the chance to invest in the world’s largest economy through the oldest index 👏 👏
@MotilalOswalAMC
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This is one of my personal favourites from Boundless. What’s your favourite poem of all time?
#BoundlessPoetry
#Education
#Right
#Motivation
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Very excited to join the phenomenal team at
@DiceMediaIndia
+ help create engaging + relatable web series! Let me know if you have any ideas 💫
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a dirty secret no one will tell you:
the most successful people are the most insecure.
the more you have, the more scared you are of losing it.
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this is one of the reasons the US maintains its edge when it comes to investing in game-changing innovation:
they take their youth seriously.
we apply too many meaningless screens of experience / age in india when it comes to building something meaningful
The more time I spend at Google working on LLMs, the more I’m struck by how young everybody is
The most knowledgeable people I know in the field are like, 5 years out of undergrad. A couple people didn’t even start working in ML until like 2022, and now they’re world class
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The last two years at
@StanfordGSB
have been a gift. I’ve learned more than I thought I was possible during my MBA- and I couldn’t have done it without my family. Thank you 🤗
@MrMotilalOswal
@pratikoswal88
@malpani
@Sanjna_Malpani
#gsbgrads
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i've backed husband/wife + sibling founders in my last 3 angel deals
excited to back intergenerational duos to combine the learnings/ track record/networks of our parents with our adaptability/ energy/ experimentation mindset for a changing 🇮🇳
DigitalPaani, a father-daughter duo startup raises seed money.
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american culture is so overly sexualized, you’re led to believe everyone is having sex all the time- but most people are desperately lonely.
Indian culture is so sanitized, you’re led to believe no one is having sex at all- but most people are desperately looking for privacy.
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The most successful people I know have one thing in common: they are masters at eliminating the unnecessary from their lives
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real talk:
if you want to make money, choose to be an intermediary over a builder.
it’s a lot harder to create something that sells versus take a cut of someone else’s creation.
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arranged marriages are getting more complicated because in our generation
a marriage is between two people, not two families.
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If you have such a supportive family, anything is possible.
#Boundless
#BoundlessPoetry
#Family
#Love
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Super excited to have my book covered in
@mid_day
- thank you so much for listening to my story ❤️ 💕
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we’re so hungry for recognition but so scared of being watched 👀
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Have you ever wanted to change careers, or find your calling? I strongly believe we have the power to design our lives 🙏
You can watch the full video here:
#BoundlessPoetry
#TedxTalk
#MyStory
#Poetry
#Quotes
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a uniquely 🇮🇳 shift:
heavy-hitting angels like
@deepigoyal
+
@nikhilkamathcio
are *leading* VC rounds in innovative homegrown brands like
@UltrahumanHQ
+ Subko
Decoding Ultrahuman’s $35 Mn Series B: Deepinder Goyal pumped in $10 Mn
◾Alpha Wave, Blume Ventures, Nexus Ventures, Steadview Capital, and Panthera Capital had also participated in the round.
✍️
@Kunal_POV
and
@upadhyay_harsh1
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history has a rhythm: it repeats itself. patterns skip generations.
millennials rebelled, but GenZ is making astrology + spirituality sexy again ✌️
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@tarunmallappa
airports are an important of the journey:
if we’re going to spend a large part of the start and end of our trips at one, we should either optimize the experience or reduce the time spent at one.
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launching the trailer for uunchai was such an emotional experience today
it's a privilege to be able to work with these industry veterans who are so hungry to reinvent themselves + constantly scale new heights
#uunchaitrailer
#uunchai
@rajshri
@boundlessmedia_
@MahaveerJFilms
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amidst all the AI girlfriend hype, have you noticed that no one seems to want an AI boyfriend 😂
Epic dinner for nyc AI founders last night (hosted by
@mlfoundry
&
@brexHQ
). We mostly debated AI-related hot takes. Some of the highlights…
1. AI girlfriends aren’t that bad for people.
2. We’ll never actually get deep fake detection to work.
3. Prompting will die.
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Chase your dream. Fight for it. One day you’ll get what you want.
Boundless is a collection of poems that describe my ten year journey of self-discovery and dreams.
Order your copy now:
#Boundless
#BoundlessPoetry
#Goals
#Dreams
#Fight
#Motivation
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i dont know who needs to hear this but
productivity/ analytics tools don’t help unless you have clients to service in the first place
focus on sales + then fix the rest
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clearly this photo is triggering- whether you see the beauty or the misery of the city in this picture, we’re all very emotional about the city itself!
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Doing an MBA is like drinking from a firehouse: how can you make the most of the two years? My key takeaways 👣
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i appreciate this more deeply with every passing year
having a partner that challenges + supports you unconditionally is the greatest gift you can receive
Marrying (or just choosing to be with, even without marrying) a highly educated working man or woman could be one of the best decisions you will ever make.
Finding a great partner is almost winning across half of your life's problems, if not more.
And having people around you,
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so thrilled to be able to work with legends like Sooraj Barjatya,
@SrBachchan
@AnupamPKher
and
@bomanirani
in
@boundlessmedia_
's bollywood debut!
EXCLUSIVE: Rajshri announces its association with Mahaveer Jain Films & Boundless Media as fellow producers for its next film,
#Uunchai
, starring
@SrBachchan
#SoorajBarjatya
#MahaveerJain
@natashamalpani
#MahaveerJainFilms
@boundlessmedia_
#Rajshriat75
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I can’t wait for my first book of poetry to be published! Message me if you want a copy- I’d love to hear what you think 💫
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@isabelunraveled
despite what society will tell you, life gets significantly better post 30 once you’re more comfortable in your own skin + voice!
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this guy gets it
🚨 OTT platform Ullu's founder Vibhu Agarwal to soon launch another streaming platform called Hari Om, which will focus on mythological/religious content.
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lol, why do rich Indians love to pretend they’re white?
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There is no right path or answer when it comes to building a company: all you can do is put yourself in the middle of the action, ask for feedback on a product that’s not entirely ready, and then continuously refine it and make it better.
#Boundless
#Action
#Ready
#Better
#Smart
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rich people are arrogant
because you keep treating them like they’re special
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Absolutely loved speaking at the Womenpreneur’s National Business Conclave Summit. I am so impressed by the energy of the 300+ women that traveled from across the country + the thoughtfulness of their questions + desire to learn. Thank you for having me 🙏
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want to grow?
move to a new city and start again.
there’s nothing more freeing than a blank slate.
my biggest leaps have always come from moving countries.
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Giving my first TEDx talk was such a high! Thank you
@TEDxDYPatil
for this amazing experience. I enjoyed sharing my journey with you. Good luck on charting your own path: the
#time
is now ✨
Order your copy of
#Boundless
now:
#BoundlessPoetry
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So excited to have sold out of my book- Boundless- on
@amazonIN
! Thank you for the support 🙌🙏
#boundless
#boundlesspoetry
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this isn't just jargon:
both
@zomato
+
@delhivery
are powerful real-time case studies of new-age tech companies building strong moats using the power of scale + network effects to unlock operating leverage
Zomato, Delhivery and PolicyBazaar will give public investors the taste of hyper-scale businesses
Indian markets will see for the first time how "loss-making" businesses scale rapidly, eventually generating big profits due to dominance
Mindset shift will be a big boost for tech
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So much more than allocating capital: impact investing involves building social movements, new partnerships + story telling
@BigSocietyCap
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@0xgaut
this generation of graduates is lucky because they’re:
-adapting to a generation of change in a few years so their skill sets are evolving more quickly
-they’re learning the biggest secret there is much earlier than they would have otherwise: no one knows anything.
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a huge shout out to Falguni Nayar + the
@MyNykaa
team for breaking founder stereotypes about age + gender, creating a new category for beauty in the country, running a profitable company + keeping her family close while doing it ✨✨✨
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forget ASMR and sound therapy.
indian classical music has been designed to activate your chakras with mathematical precision.
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Be impatient with yourself, but give others the benefit of doubt.
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a uniquely indian paradox:
even as the indian consumer makes a move towards premiumization + is increasingly willing to pay for quality across existing categories (health + wellness, home interiors) and new ones (gaming, pet care, astrology):
as a consumer-facing company, you
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i’m in london for a few weeks
dm me if you’re building for / investing in 🇮🇳 or want to join a dinner to exchange notes on what’s happening in consumer tech/ ai/ gaming/ vc
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i never once saw my dada without a smile on this face 🙏
My father, Dr Narayan Malpani, passed away on Aug 5 peacefully, after a full and happy life.
He donated his body to JJ Hospital, his alma mater, for helping the next generation of doctors to learn.
We hope to continue his legacy of love and philanthropy
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this is the decade of the indian consumer.
we’re already unlocking new markets + behaviors:
i’ve recently invested in an omnichannel skin + hair clinic (evenly), a hardware company that’s patenting an all-in-one bladeless fan/ lamp/ air purifier (karban) + a sexual wellness
“The golden age of consumer tech startups is behind us”
“India will forever be just a DAU/MAU farm of the world”
“The Indian customer doesn’t want to pay for anything”
These are just a few of the pessimistic takes that founders striving to build in India's consumer tech today
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It turns out that “small” exits can lead to big things
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we are not ready for this.
integrating conversational AI into the world's largest chat platform is going to reshape search, discovery + monetisation faster than we believed possible.
every consumer-facing business in india better be paying attention.
Just got access to Meta AI on WhatsApp.
It can search the web, create images and give answers.
Given AI trajectory that Meta is on + massive user base + Zuck’s consumer acumen, I feel they’ll beat ChatGPT and everyone else in this game.
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forget weddings- india’s mother + baby care market is largely unorganized and untapped- and waiting to explode
today’s new moms are increasingly well-informed, demanding, willing to experiment + will settle for nothing but the best 💪
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the older i get, the more i realize how lucky i got in the family lottery.
most of the mistakes i’ve made come from straying from the values I was raised with.
for my dad,
@malpani
, on his birthday:
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@baxiabhishek
the evolution of entertainment over the past 20 years:
from blockbuster (offline rental service) to netflix (streaming) to blockbuster (online rental) again
the more we move forward, the more we go back 🤷♀️
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