Able Joseph
@ablejoseph
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Pinned Tweet
I’ve been building Aisle since Oct 2013, Thursday was my last day at work
- 10 years
- 5 dating brands
- 8 internal projects
- 23 million members
- 6 interested buyers
- 9 office moves
- 50 teammates
- 38% starting as interns
- 38% ESOP holders
- 12% attrition
- 45 Cr ARR
🧵
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Almost everybody you meet just wants to marry a good person, get a nice 2BHK, a compact SUV, maybe a dog, have kids eventually, and talk about how their day went building their low-drama, self-sufficient, profitable startup while having dinner together
If you have only been
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@Akshat_World
You can bring about more change by having a seperate YouTube channel to teach parents how to homeschool. Do consider
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Happy new year to all startups except those who call their meeting room a war room to socialize and tweet about working late during times of predictable traffic spike when all they need is EC2 and elastic load balancer for auto scaling and tableau mobile app to refresh dashboards
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lifestyle changes
• ate only meat, vegetables, fruits, and nuts
• no sugary drinks
• intermittent fast daily
• indoor sports on weekdays
• 50k steps weekly
• upto 7 pullups and chinups on alternative days
• 1 min plank every few days
results
• mar 2023 - 84 kgs, dec
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Dating apps contribute to the problem, but it is no longer THE problem. Culture is
Since casual dating apps have created the illusion that there could be someone better under the pile daily, women tend to continue swiping/exploring and don’t wish to make the effort to meet
Some of my friends are struggling to find matches on dating apps, and I’m wondering why won’t these apps expose analytics and let people A/B test photos and profile data.
Maybe VWO should do that next? :)
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Company incorporated. Calling it — Jamm
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Working with the people you like while building the things you like is possibly the next best thing to being in love
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Nothing has destroyed the significance of startups built by thousands of hardworking people like the valuation games played by Indian VCs over the last 10 years, driven by greed over math
Those VCs and founders who de-risked themselves with secondary exits are the only big
Many startup investor updates these days look like this:
- 20% growth on $1M ARR
- Burn is flat
- But we have 38 months runway, so we are good for now
This is a zombie business, not growing fast enough for VC or throwing out cash for founders. You can't shut it down even if you
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Don't let anyone tell you that you can't build a large internet company without VC money
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If I can be of help to small teams promoting home schooling, old age care, unsigned artists, vertical farming, safer helmets, home gym equipment, micro saas, productized saas, or making low budget crime movies, let’s talk - ablejoseph
@duck
.com
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Jamm update
#3
: the pre-launch jamm went well
- People: 9
- Duration: 3.5 hours
- Games: Jenga, Uno, Monopoly India edition
- Guests brought: homemade Kashmiri Firni, chocolates, cake
- Pizza & drinks: ~INR 2400
How it went & takeaways
- Shortlisted folks, spoke to everyone a
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In India, the startup world lost its plot when VCs started backing founders based on caste and completive exam scores since that’s whom godfather VC Lee Fixel was likely to do up rounds in according to Kashyap Deorah
“Fixel preferred North Indian Marwari banias with single or
the startup world lost the plot when we elevated VCs over founders
founders >>>>>>>>>>
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- 0 CXOs
- 0 pivots
- 0 vacations
- 0 sick leaves
- 0 data hacks
- 0 mass layoffs
- 0 VC money
Did the best that I could with what we had, gave it everything
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Shout out to
@DunyaLabs
for organizing India’s first
@EOS_io
hackathon. Brilliant! 👏🏽
@bytemaster7
@BrendanBlumer
@MapleLeafCap
@brockpierce
@crypto_iwad
@rushingdallas
@finchify
@Ashe_Oro
@bluejays3000
@cannon_eos
@EOSYS_IO
@EOS_CryptoLions
@EOS_Nation
@atticlab_it
@EosAloha
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It’s been 6 years since we launched Aisle. The journey so far has been nothing short of a miracle. Titbits:
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2024 goals
10 pullups, 1.5 min planks
train for a contact sport
start a creative routine
get a new motorcycle
drive state to state
mind the language
be part of a movie
give a free haircut
start a business
socialise more
change a life
make music
call first
make 10 and i'm good
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Small team, big impact. Here's how Aisle performed in 2021. 🙏
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Glad to have built an alternative to casual dating apps and matrimony sites for singles looking for a means to an end, India needed one
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@mrjethwani_
If Manipur had over 10 seats, he'd surely consider being photographed serving food to those citizens as well
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if it wasn’t for corporate greed and the ecosystem’s obsession to gamify every interface to needlessly maximise engagement without considering its long term consequences to humankind, online dating has the potential to help millions more find love, and faster
rather than
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I'm thrilled to announce the launch of our new product and India's first vernacular dating app - Arike. This is our plan for Bharat and we're starting with the Malayalees! 🙏
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4 of 10 complete
Black on black interceptor mod
2024 goals
10 pullups, 1.5 min planks
train for a contact sport
start a creative routine
get a new motorcycle
drive state to state
mind the language
be part of a movie
give a free haircut
start a business
socialise more
change a life
make music
call first
make 10 and i'm good
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Congratulations to everyone who’ve met and are yet to meet their partners on Aisle, Arike, Anbe, Neetho, and Neene, and their children
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For the first 6 years of Aisle, we lived and worked out of houses to save on rent money
One of them was this cozy house designed by the same architect
The house owner even invested in Aisle during the pandemic when we were going through a cash crunch
Bangalore landlords were
In awe of this house I visited.
I need it.
I’m going to get it.
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It shouldn’t have to be, but its harder than it seems to start and stay on the (wise) middle path in an ever changing polarised world, but we stayed true to our purpose
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One realisation, it’s neither the journey nor the destination, not totally, but mostly the people that you sail with
And while you are at it, might as well celebrate even the small wins and click a lot of pictures
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If love is a drug, House of Aisle is among the largest online pharmacies in the world today, certainly the biggest cartel from India
Will miss my team, the drug dealers, some OGs, others climbing ranks fast, surely HSR Layout’s finest, I’ve deeply fallen for them
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Finally, the sneakers are hung, on to the next 10
Thank you everyone for the ride, grateful, hope to have your support in whatever might be my next jamm 🙏
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Creative team indeed. Thank you,
@hitobs
. We are 5 years in the making,
• Mar, 2016 - Got introduced to Hitesh
• Jun, 2018 - Visited InfoEdge HQ for the 1st time
• Oct, 2021 - Discussed a potential partnership
• Mar 2022 - InfoEdge acquires 76% of Aisle
Excited to partner with
@ablejoseph
and his creative team to take aisle, arike, anbe, neetho to the next level.
Able is a creative and frugal entrepreneur and has built the company on a shoestring budget.
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Didn’t think my family would have a major part to play in this chapter, wish they didn’t have to, but they did and how
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This is not a name debate, but for the apps designed by the team at Aisle, Bharatham > India
Our vernacular dating apps Arike, Anbe, Neetho, and Neene, designed for South Indian singles, now contribute to 50% of House of Aisle’s top line
The ecosystem has been touting the
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Aisle is a miracle, many came and went, many had far greater resources, but we somehow hung in there, God was benevolently kind
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@paulg
@ravihanda
A theory - the root case of the problem is high management fees given to Indian VCs instead of incentivising business success more
LPs around the world funded Indian VCs who are 1-dimensional uncreative academics who can’t visualise the future without excel sheets, they’ve
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ok will build something
The loneliness pandemic was caused by technology
and it will be fixed by technology
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no reason why a country that makes good movies, music, and art at scale can't make at least a few original products
but that can only happen if the deployers of capital can relate and commune with artists
indian VCs cant, they mostly only connect emotionally with their juniors
🚨 Indians are good at applying ideas and concepts generated elsewhere and becoming experts; it will take time to invent new things, said Infosys founder NR Narayana Murthy.
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one of the 'vast majority of developers' that google is referring to after delinquently delisting some the most influential internet companies in india from the play store is aisle
aisle was not delisted as it complied with google's nonsensical billing policy after it was
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the best edtech company is youtube
Edtech startup Scaler fires 150 employees
Apparently, they help job seekers with career growth and placements
lol
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There is the 10000 hour rule and then there is the 100000 hour rule
This is the latter
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Toppers to get trophies from personalities who’d never attempt memory testing exams. The Indian dream
Unacademy Aarambh 2024. Biggest Event celebrating JEE and NEET Learners and Toppers will be live on YouTube at 1pm on 7th April. Do not miss it :)
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American vcs: …above all else, you need an idea
Indian vcs: an idea means nothing. Because we only invest in models that have been successful in the us or china
You don’t need an MBA. You don’t need to be in Silicon Valley. You don’t need investors.
You need a tolerance for risk. You need passion. And above all else, you need an idea.
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First day first show for the first time
Bramayugam
Cast: 5
Locations: 2
Profit probability: 100%
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Because gamification gets you hikes and looks good on resumes
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Legal Indian LLMs launching soon
Reliance LLM
Niti aayog LLM
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True
Get interested in philosophy, psychology, theology, cultures, economics, play sports, and do art
Let curiosity lead to hyper-specialisation if it calls
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The space with the most attempts made in India: online dating
Number of Indian dating companies in India’s top 5: 1
Amount of VC money raised by them: 0
a couple of my friends have been building in the dating space.. yes, I know a tale as old as time
thesis: all dating apps today are skewed towards appearances which is the hook but personality is always the sinker. so what if we just solve for this first?
what if you could
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If you haven’t made plans for NYE, highly recommend urban company’s full home cleaning service
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One sure shot way to fail at mastering business administration is to learn outdated details from books read out loud by people who’ve never built businesses in rooms packed with kids of similar mindsets and privilege who are mostly trying their luck at meeting potential partners
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In business, you learn most from a lawsuit
In relationships, you learn most from a divorce
In life, you learn most from a near death experience
Post which slowing down and growing fast are both equally good options
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If you have trouble sleeping, go on a first AC train journey that’ll sway you like a rock-a-bye as an adult
Pack headphones and create your lullaby playlist, slumber guaranteed
Some bed/mattress company should R&D this
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Sad that a man who had 0 haters is now having to make a video about the dangers to his life for exercising his right to protest peacefully
WHAT'S HAPPENING TO MY COUNTRY !
Breaking promises is not a crime but reminding about them is...
#SaveLadakh
#SaveHimalayas
#SaveGlaciers
#6thSchedule
#SupportSonamWangchuk
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@pushpinder
@CNBCYoungTurks
@Travelkhana
@CNBCTV18News
@ShereenBhan
@amitranjan
@rajeshsawhney
@IndianVCA
@sreejithmoolayl
@Product_Nation
@DIPPGOI
@TVMohandasPai
@RajanAnandan
Stay strong brother
@pushpinder
. We love
@Travelkhana
👍🏽
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Couldn’t have built Aisle without having worked in Dubai and saved up for a few years
Previous attempt:
@collarbone_in
Roadmap to building wealth (controversial, based on my personal experiences):-
[1] Go work abroad. Save money. It is much better to make a 100K USD in US than working on 18 Lakh (PPP terms) in India.
Better, go to a tax free country if you can.
[2] You are not hurting India
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- engineering does not need a degree
- marketing does not need a degree
- product does not need a degree
- sales does not need a degree
- art does not need a degree
- hr does not need a degree
- accounting, maybe
early-stage team member essentials
- discipline: grew up thinking
Indian startups that don't insist on degrees and fluent English will end up creating excellent teams
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For financially secure entreprenuers who delegate responsibilities and have no personal debt, it’s not
Entrepreneurship is basically about experiencing 100 different emotions in one day.
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@svembu
Promoting elected leaders who’ve proven to have
1. Weaponised officers
2. Illegally favoured cronies
3. Handpicks community issues to address and ignore
4. Promotes fabricated movies
5. Refuses to be quizzed for accountability
For a false sense of pride and some roads, by a
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Why resumes are no good in hiring for non-leadership roles
HRs are trained to look for completion of classes than attempts at hobby projects
This is not far off. Time spent has more effect when it's spent working on your own projects.
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Product is consciousness
Marketing is empathy
Programming is logic
UX is judgement
Design is taste
Business is grit
HR is concern
Sales is trust
Only one among these is taught in colleges
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Romance scams are real. This was highlighted in Raj Shamani's recent pod, where they discuss cases of affluent men on Bumble being enticed into hotel rooms for casual encounters, subsequently ensnared in false rape allegations, and compelled to settle matters out of court - 33
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@shiladitya
@doshiamit
this was fun gents. Thanks for having us!
On this episode of
#ShunyaOne
,
@shiladitya
and
@doshiamit
are joined by
@ablejoseph
, Founder & CEO of
@aisleofficial
.
They talk about why he started
#Aisle
, how it was built, and its success story.
Tune in:
#IVMPodcasts
#DatingApp
#Relationships
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Ability to avoid mass layoffs > ability to raise capital
Both require a compelling vision, financial acumen, and effective communication
But the latter does not require a profound understanding of their team’s current strength and the pace at which their competence might
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@themkmaker
Broke even from 2017 until the pandemic. Got acquired in 2022 and prioritised growth
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Super happy to be featured on Forbes alongside brands who paved the way for online dating and our homegrown peers. All credits to my team! 🙏
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since the winter is colder than usual, indian VCs have also started podcasts. atrociously bad ones
🚨🚨Much is happening in the Indian venture capital industry.
Exits of partners, secondary sale of portfolio, rise in secondary deals & some funds raising more capital
Over the last few weeks we’ve had expansive coverage, news breaks, followed by others 🧵
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Don’t agree with his views on evolution, republicans, etc but the difference a daring 29 year old brown boy with an internet connection can make is impelling
A Patriot must always be ready to defend his country against his government 🇮🇳
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Only companies with a top management that lacks clarity and realisable imagination make their teams work on weekends to project their failures onto others to make it seem like it’s because of the inefficiency of their teams
This viral video of a banker asking colleagues to work on the weekends drew sharp reactions on social media…
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There is no longer a justifiable ROI for graduating from non ivy type colleges
Build a portfolio, exhibit skills and passions online to stand out
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Process oriented corporate vs ai enabled startup taking market share this year
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This one’s most special. Her first husband and a dear friend had passed away in 2016
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If knowledge is power, taste is judgment
For too long Indians with scholarly knowledge, without the best of taste, enjoyed being shortlisted for the finest of opportunities
This lead to ugly products, heartless services, and dismal company cultures
As AI agents adoption
🚨 38% of IITians across 23 campuses remain unplaced in 2024. (RTI)
Out of 21,500 IIT students who registered for placements, only 13,410 secured jobs, leaving 8,090 searching for employment.
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Takedown everyone but BJP
If all media were as transparent, world leaders might just attempt to do better
X deserves a Noble
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In modern day romance
Lack of intent is a thing of the past
Lacking desire to start over is the new crisis
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Kicking off a series of experimental meetups leading up to the beta launch of
@jamm_social
. If board games are your thing, do consider -
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Also dangerous, the ability of a man to convince his citizens that he can save Indians from other Indians
Nothing more dangerous than somebody who thinks they’re going to save the world.
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He’ll be sleeping on the couch at least until June
Renowned economist and FM Nirmala Sitharaman's husband, Parakala Prabhakar calls Electoral Bonds 'the biggest scam in the world.'
He also says, the real fight is not between BJP and another party or alliance. The fight is between BJP and the people of India.
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Not really. Pain is universal. But gains from discipline makes it easier to cope
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This decade will belong to the US too, because
xAI + X + Tesla + SpaceX + Starlink
OpenAI + Microsoft + Helion
MetaAI + Meta
Deepmind + Google
Anthropic + Amazon + Blue Origin
Apple Silicon + Apple
Nvidia
Andurill
The frontrunners in AI, productivity tools, chip design,
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In school, I was taught that there is an upper house and a lower house, and that the upper house is a council of states that represent the interest of states, and that it’s a permanent body, and can suggest amendments to bills, and the lower house will represent the aspirations
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1/10 complete
Cut my mother’s hair, she happy
2024 goals
10 pullups, 1.5 min planks
train for a contact sport
start a creative routine
get a new motorcycle
drive state to state
mind the language
be part of a movie
give a free haircut
start a business
socialise more
change a life
make music
call first
make 10 and i'm good
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Thoughts on 70-hour work week,
Idea stage, owns life changing equity, no salary — 120-hour work week
Pre-PMF stage, owns significant equity, below market salary — 100-hour work week
Growth stage, owns significant equity, market salary — 70-hour work week
Growth stage, owns
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no shame in being a
#2
or ever a
#10
company with lower attrition
instamart orders would increase if they stocked amul curd at 560102 at all times
🚨🚨We finally have a like-to-like comparison between IPO-bound
#Swiggy
& publicly traded Zomato's numbers. The verdict?
Swiggy trails
#Zomato
in both food delivery & quick commerce, according to
@thearc_hq
's research.
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The kind of stories you get to hear from China, Russia, N Korea
Supporters of this government should think more deeply as though they could’ve been born to anybody
Because anybody could’ve been born to anybody
Dhruv Rathee was right about dictatorship in India
Here's the example
Candidate from Gandhinagar (Shah’s constituency) alleges that he has been kidnapped to force him to withdraw his candidature
He is getting continuous threats
Spread this🔥
#Dhruv_Rathee
#DhruvRathee
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Lesson: don't go around calling farmers terrorists
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Who would’ve have thought everybody would have their own Jarvis by the end of the year for free
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