Meg Graham
@megancgraham
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Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please)
New York, NY
Joined July 2010
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Pinned Tweet
Last month, I started finding my stories on ad-supported sites that were ripping off content from publishers.
To see how easy it was to monetize these sites, I made one. Within days, I was approved by adtech co’s to run ads on stories “stolen” from CNBC
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Still very obsessed with the skateboard-riding construction cone named Cony Hawk
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"hey what are u wearing tn"
"the daily podcast reincarnated as a dress gurl"
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Paramount+ is officially the new name of CBS All Access, so here we go again!
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Every Netflix movie about Chicago is like oh here let me admire the Merch Mart from my Logan Square apartment view. Go Deep Dish Hot Dog Cubs!
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Quaker Oats is retiring the 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.
Came right after
@singkirbysing
posted this TikTok on the history of the brand.
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With the help of actor Will Ferrell, General Motors is waging a battle against Norway in a 60-second version of this ad during the
#SuperBowl
. Read more from
@MikeWayland
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Dominion sues MyPillow/Mike Lindell: “‘Lindell…sells the lie to this day because the lie sells pillows.’”
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Zuck to staff: "it hurts us reputationally to have brands who are respected.. saying that they think that our platform isn’t a safe place for their brands" but "my guess is all of these advertisers will be back on the platform soon enough" via
@alexeheath
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Twitch COO Sara Clemens during Amazon's
#NewFronts
show: "... with trusted discovery, a peer-to-peer engagement, a frictionless customer journey, and full-funnel results..."
Host Catherine O'Hara: "That's wonderful, and congratulations to anyone who understood those words"
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me: "and can I refer to your company as a marketing firm?"
them: "absolutely NOT. we are a GLOBAL, DIGITAL-FIRST, AWE-INSPIRING, WORLD CHANGING, ENVY-INDUCING, FULL-STACK, GROWTH HACKING COOPERATIVE HUB OF CREATIVE EXPLOSION"
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Movie ❌
Napping ❌
Watching the interactive map for 5 hours ✅
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"AirPods Max Smart Case" or, as we called it in my day, "The Over the Shoulder Boulder Holder"
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.
@EllenPompeo
says globally, viewers watched billions of hours of Grey’s Anatomy last year. In 60 languages.
#Upfronts
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Snap's earnings call really is the only investor call where you say "put a lightsaber in your hand, turn the entire world into spaghetti" and everyone's like yup, love it, business.
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YouTube says it won’t remove a video called "Trump Won," which claims Dems are committing voter fraud against Republican ballots (despite admitting the video undermines confidence in elections). But it did discontinue ads on the video.
via
@jenn_elias
:
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Bourdain on Chicago in “World Travel”: “Chicago doesn’t ever have to measure itself against any other city. Other places have to measure themselves against it. It’s big, it’s outgoing, it’s tough, it’s opinionated, and everybody’s got a story.”
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YouTube is giving OANN a 1-week suspension and suspending it from YPP (which lets channels run ads) over a video promoting a phony cure for COVID-19,
@axios
reports
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Here's an extended version of the Will Ferrell spot airing now with
@GM
(and more on the campaign from
@MikeWayland
)
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🚨🚨🚨 I got an ad for assless PJs on my story about assless PJs
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Daniel Radcliffe discussing the upcoming Weird Al’s biopic, which he stars in: “I learned the accordion for this, and that instrument is a nightmare”
#NewFronts
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Airbnb Inc. says its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off:
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Beam Suntory (brands include Jim Beam, Maker's Mark, Effen Vodka) says via email it's joining the
#StopHateForProfit
campaign, pausing paid FB/IG ads for its brands in the US through July. "...we will evaluate our advertising approach beyond July as we await Facebook’s response"
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Next time I'm wronged by someone, I'm gonna be like, "Have a good life," then will start playing "YMCA" on my phone speakers as I walk out of the room.
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Everything in my inbox: "Meg, I know you're busy but just to follow up for the nineteenth time, leading SaaS company Snorkleburger has formed an EXTREMELY exciting partnership with
#1
software company in existence Noodlebits to disrupt how forks work — please write about this???"
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Verizon is the latest marketer to say it will pause ads on Facebook and Instagram "until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we've done with YouTube and other partners."
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Inflation has come for the TV commercials...
“When they announced they’d be raising prices due to inflation, we decided to deflate our prices due to not hating you,”
@VancityReynolds
says in a recent Mint Mobile spot.
via
@VranicaWSJ
@DollyDeighton
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NYC declares state of emergency, large venues like Madison Square Garden will likely be closed "for months"
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“Keep the faith. We’re gonna get through all of this...”
High on our list of things to be thankful for this year: Alex's Thanksgiving message from today's show. We hope you have a safe and happy Thanksgiving!
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Zoom will lift its 40-minute meeting limit on Thanksgiving as Covid-19 cases spike nationwide.
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Apple CEO Tim Cook on Thursday linked Facebook’s business model of using data to serve targeted ads with real-world consequences, such as violence or reducing public trust in vaccines.
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Starbucks is the latest company to pause advertising across social media platforms (doesn’t include YouTube).
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Big change in new TikTok community guidelines about MLMs. Rules against pyramid/Ponzi schemes will now includes depicting/promoting multi-level marketing (i.e. companies like Arbonne/Monat/DoTERRA/Scentsy/Young Living) content too.
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$SNAP CEO Evan Spiegel on iOS 14.5 impact: "While we anticipated some degree of business disruption, the new Apple-provided measurement solution did not scale as we had expected, making it more difficult for our advertising partners to measure & manage their ad campaigns for iOS"
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Trump campaign ran this Facebook ad that seems to imply he won the election (since no new ads allowed starting today, advertisers had to have at least 1 impression to be able to run later). Ads claiming premature victory are supposed to be against FB rules
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everyone: tiktok security blah blah blah
twitter: hold my beer
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Working remotely it's so easy to either forget to eat altogether or never STOP eating.
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Did you get that 5-second Reddit ad? It ran in NY, Los Angeles, Atlanta, Chicago, Dallas, San Francisco, Philadelphia, Boston and Washington D.C. More here on
@CNBC
's live blog:
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I'm excited to head to
@Cannes_Lions
next month! ☀️
Will be looking to grab breakfast/walks/rosé/
lunch/dinner/maybe even a bit of karaoke (kidding... unless???) with CMOs and marketing execs. Hit me up if that is you or a client!
Hope to see you there!
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Six days ago..... WHAT DID THEY KNOW
┏━━┓┏━━┓┏━━┓┏━┓
┗━┓┃┃┏┓┃┗━┓┃┗┃┃
┏━┛┃┃┃┃┃┏━┛┃ ┃┃
MORE TWEETS ABOUT BEANS
┃┏━┛┃┃┃┃┃┏━┛ ┃┃
┃┗━┓┃┗┛┃┃┗━┓┃┗┛┃
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It's the three year anniversary of when I was writing a story on the ground at CES near a trash can and got mistaken for Elisabeth Moss and I was like actually no I am just a reporter writing a story on the floor by a trash can, but thanks!
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my first time on the teevee at
@CNBC
🤗
In today's Rapid Fire:
🔥
@GoldmanSachs
sees a $CAT-alyst ahead
🔥 $FB gets stood up
🔥
@RenttheRunway
's logistics nightmare
🔥
@MikeBloomberg
's meme machine
@TheDomino
,
@MorganLBrennan
,
@stevekovach
&
@megancgraham
join
@KellyCNBC
!
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We could be at a gas station in the middle of the BC mountains & my Gram would find a long-lost acquaintance. She knew everyone! She sewed Xmas pj’s, made the best meatballs & never lost at crib. But she loved us more than anything. I’ll miss her so much
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The ad market keeps expanding much more quickly than forecasters earlier predicted — global ad spend will grow 22.5% to $763.2B this year, according to GroupM. That's up from its June prediction of 19.2% (and way up from 12% growth prediction a year ago)
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95% of my inbox is like: "Hello! I see you used the word 'fitness' in a story 8 years ago. I am a nationally renowned expert in the world of fitness and I think it's time you wrote a story about me!"
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All he wanted was to go back to working the Dunkin’ window…
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👀 Snap ad execs Jeremi Gorman and Peter Naylor are headed to Netflix to run its ads business
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Drank a large blonde roast from Starbucks after two months of pretty weak percolator coffee and I am seeing sound right now I'm so wired.
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when someone takes time out of their day to send nice feedback
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IP🍩
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Some days are bagel days.
Some days are donut days.
Some days are bagel and donut days.
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Barilla made Spotify playlists to use as a “timer” for how long you should properly cook different types of pasta
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Meet 22-year-old Amanda Gorman, the youngest inaugural poet in U.S. history
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when 1,000 people are "just getting this to the top of my inbox"
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Disney says in order to further accelerate DTC strategy, it will do a major reorg to centralize its media businesses into a single organization that will be responsible for content distribution, ad sales and Disney+, via
@sarahwhit10
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After chatting with some adtech experts, looks feasible the assless PJ advertiser could have been targeting popular articles, which could explain why so many saw it at the same place/same time. (also: brand safety tech could have meant fewer bidders there)
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our out-of-home advertising rules
GRAFFITI ARTIST: tag that wall with the coolest fucking thing you can think of
ME (panicking): uhhhhhhhhh
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sorry can't work I have to send a personalized and increasingly dramatic voice memo account of the earthquake to every single group chat I have
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which circle of hell do you deserve when you force someone to complete a captcha to unsubscribe from an email list they never subscribed to
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“In the three years I’ve spent at Facebook, I’ve found multiple blatant attempts by foreign national governments to abuse our platform on vast scales to mislead their own citizenry, and caused international news on multiple occasions," the memo reads
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How to go for a "rejuvenating walk":
- announce you're going for a "rejuvenating walk"
- take a walk
- convince yourself you're "rejuvenated"
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The
@ADL
sends emailed update about
#StopHateForProfit
: "...there are now 530 advertisers who have joined our campaign, according to our partner Sleeping Giants." The group also posted this about groups/content discussing Holocaust denial on FB
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Me and my SXSW schedule trying to figure out if this thing is actually happening...
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I feel like I spend 75% of my life unsubscribing from email lists.
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Netherlands-based ocean conservation group Sea Shepherd launched "Catch of the Day 2050" — ocean creatures made of marine debris like nets to warn about ocean pollution, via
@MusebyClio
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Amazon just broke out "Advertising Services" in its Q4 results for the first time, finally out of the "Other" umbrella. $9.7 billion in Q4, up 32%.
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Monday: “celebrate women”
Thursday: promote panel with zero women!
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There is a contingent of PR people who are being completely awesome during this time, and some who are just c o n v i n c e d this is the perfect opportunity to hound me about new chip flavors or technical integrations.
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New: Google will require all advertisers to go through a identity verification process, previously required for political advertisers. When consumers click "Why this ad?" starting this summer they'll see advertiser running the ad and the country it's based
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I get this pitch 50 times a day: Consumers are screaming out, crying, BEGGING for an *EvEn BETTER* relationship with their FAVORITE brands. BTW this is under embargo.
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