Katie Deighton
@DollyDeighton
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I write, I read, I wear gold hoop earrings. Reporting on all things advertising and design for the @WSJ ; forever perfecting my blowdry and Desert Island Discs.
An Englishman in New York
Joined September 2011
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This ad perfectly encapsulates the insight that people think technology is killing everything we ever found joy in. And then presents that as a good thing.
I haven't seen such a visceral backlash to a spot in a long time.
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.
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Wasn't this literally a Peep Show storyline?
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When you click on the "press" tab of a company's website and it's just a load of press clippings and not the contact information for the press office
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The opener of a real pitch I just received. No notes, no words.
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85% of journalism is waiting for people to get back to you
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@scally_cinnamon
"it's no secret that I've always said if I wasn't in this career I'd love to be a detective inspector"
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@_dariussimpson
Literally any time I’ve been even slightly productive at work:
The rest of the day was quite easy.
I did all the jobs on my list
And enjoyed them and had some time over.
I love you. I’m glad I exist.
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@alex_abads
imagine removing a contraceptive diaphragm from your mate's vagina only to be called a terrible friend, smh
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I like to laugh at influencers therefore I like this. I like this a lot
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@kmelkhat
Can I request more details on "Hawaiian bread pot cheese fondue as something from the past"?
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"Newspapers helped popularize 'jaywalker,' in part because as the 1920s wore on, car advertising had become a gold mine. Newspapers began switching their allegiance from pedestrians to drivers, and they ran cartoons mercilessly mocking jaywalkers," C/o
@pomeranian99
Reminder that the term “jaywalking” was propagated by the auto industry to demonize pedestrians so they could push car-centric development and eventually make it illegal to walk in the streets
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🚨AN UPDATE ON MY LIFE 🚨
Today is my last day working at The Drum.
On Monday I’m going to be joining the
@WSJ
, working with
@itstheannmarie
&
@natives
on the Experience Report. Will provide more details on the beat on Monday but suffice to say, I feel incredibly lucky rn
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Omnicom’s PR department pulling everyone off of holiday for an emergency brand crisis meeting
BREAKING: An advisory panel of the World Health Organization classified a new COVID-19 variant first detected in South Africa as a highly transmissible virus of concern and named it “omicron” under its Greek-letter system.
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This is really a visual metaphor for what ad land says it wants to do versus what it really wants to do
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My first story for the
@WSJ
is out today. It's all about companies that miss their physical offices so much they've rebuilt them in virtual portals. A bit like The Sims, without the swimming pool murders.
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@CoreyClayton
I see what they're doing but for a lot of people the visual seems to evoke...sadness? That automatically overrides any sense of cleverness or message that it's trying to convey
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When somebody emails saying how much they liked your recent story and you message back to say omg thanks so much! and then they message you back again with a pitch, which was their ploy all along
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Some >>>PERSONAL NEWS<<< I thought I'd make this Special Relationship permanent
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One of my favourite activations of
#SXSW
was
@TheDailyShow
's Donald J Trump Presidential Twitter Library. Everyone I've spoken to has said the same thing: hilarious and mighty depressing in equal measure. Catch it today before it closes if you're in Austin
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I'm joining the applause of
#WombStories
. The first time you've ever seen the following in an ad...
- Cramps/endometriosis
- IVF
- Miscarriage
- An orgasm
- Nipple hair
- Getting your period and thinking THANK GOD I'M NOT PREGNANT!
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@youngvulgarian
I encountered this prime real estate online today, and yes, the bath *is* in the kitchen
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Gary Vee has just ejaculated
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@PickardJE
Looking to sample London's famously inventive culinary scene? Look no further than Leicester Square
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Everything is absolutely terrible. BUT my first front-page story is out today, confirming my new unofficial role as the WSJ's Magic Correspondent
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Annual reminder that I delete every pitch suggesting I interview a female executive about her experience in business because "International Women's Day is coming up!"
Put her up for comment to speak about her EXPERTISE IN HER FIELD LITERALLY EVERY OTHER DAY OF THE YEAR. Please.
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It blows my own mind that I regularly spend £5+ on a pint yet refuse to pay iCloud 79p a month to save more photos of treasured memories
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Working from home is good some of the time for some of the people and working from the office is good some of the time for some of the people, that's the end of it, debate over, time to move on, please, I BEG OF US ALL TO MOVE ON
Malcolm Gladwell slams working from home: 'What have you reduced your life to?'
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Sorrell has taken ~six weeks to launch WPP 2.0 after a very public resignation amid a storm of rumours.
I was meant to take a bin bag of clothes to the charity shop six weeks ago and they're still sat by the door.
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I’ve worked at the Journal since May 2020. I picked up a paper with my byline in it for the first time today!
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A bit of ⭐️ACTUAL ⭐️personal news...
After 13 months of houselessness -- and still without a visa to return to the U.S. -- I will in less than two weeks be fully embracing my budget Nomadland status by leaving London and embarking on a two-month TOUR OF THE U.K.!
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When you're 30 minutes into a Zoom interview and realise you look completely naked on screen
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"Portrait of a woman who ordered a sofa that was too big to fit through her front door" (2021)
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Arrived back from a long weekend exploring Charleston in time to pick up a copy of my latest A-hed at JFK. My friend lovingly took this photo of me looking like I’ve been taken hostage in Hudson News
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Milton Glaser kerning in his grave
Here’s the logo for New York City’s new branding campaign. What do we think of the font/design?
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🍎BIG NEWS: I'm making the move stateside for (at least) three months with
@TheDrum
. I'll be based between Wall St & Times Square and will be looking for the most intriguing creative stories in the nooks and crannies of Madison Avenue. WLTM the best NYC agencies 🍎
I've been excited for
@DollyDeighton
to come to the US for the longest, and you should be too. Especially if you're going to
#AWNewYork
this October.
My teammate's tackling Gen Z, and how we market to the "most outspoken" generation.
More info 👇🏾👇🏾
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@TheFloodDefence
I was getting off the train from London in Manchester, started putting on my sunglasses and the man in front of me said “put those away” with such authority that I did
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I've been workshopping a political contention quietly over the last six weeks.
Now it's time to go public with my two-point manifesto:
1. The White Wine Spritzer will be The Drink of Summer 2022
2. Aperol Spritz is over
Here's why:
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BLOCKING EVERYONE ON TWITTER WHO THINKS EMINEM IS A BAD IDEA, EMINEM IS NEVER A BAD IDEA
#Oscars
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Spoke to some startup agency founder called
@VancityReynolds
. Chatted about business growth and making ads. No big deal really
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@ShelbyTree
it’s like they think you’re haggling them up for a £10 voucher?! Bloody hell this is something else
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The ad industry has a lot to learn from Brooklyn’s copywriters
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Yesterday, I thought, “Why isn’t Purell actively owning the hand cleanliness chat in its comms?” So I did some digging and ended up with this story featuring the FDA, lawyers, the definition of a drug, and the definition of advertising
Why Purell can't talk about the coronavirus in its marketing and communications
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Absolutely losing it at Spotify giving Bach a millennial houseplant rental aesthetic
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@s_m_i
I remember going on a work trip when I was 22 and staying at a very fancy hotel, which asked for a card swipe even though the room itself had been paid. I didn’t even own a credit card so handed over a debit and they took $500 aka ALL MY MONEY. I was so devastated and embarrassed
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Every journalist's Twitter bio is
Beat reporter
@publication
. Bylines:
@thispublication
@thispublication
@thispublication
. Coffee drinker. Runner. Dog lover.
@college
alumni. COLLEGE FOOTBALL CHANT. DM for Signal.
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@EloiseHendy
I need to know everything about "the male": why he willingly chooses to dwell in a kitchen and not a living room and why "the female" isn't around
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Our rescuers guide us through unknown paths, a beacon of mercy in fluorescent yellow. At last: freedom from The Red Signal
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I've tested negative, BA hasn't cancelled my flight, Boris hasn't locked down the country ... all of which is to say, I think I might actually, finally, incredibly be landing in NYC on Saturday night.
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29 and feeling “fine, honestly. No seriously I’m just fine, no need to worry, HOW ABOUT YOU, HOW ARE YOU?”
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At the risk of sounding like C*rrie Br*dsh*w, I had a date with London today and I couldn’t recommend it more
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Power outage on the
#Overground
. A new form of feral society is forming on this train. The driver is our leader.
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Off to Advertising Week Europe, which last year was called Google Is Really Bad & Needs Regulation and this year will be called Facebook Is Bad & Needs Regulation
#AWEurope
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Americans refuse to use a 24-hour clock but will be like "this is the LVIII Super Bowl"
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First day in the office, approximately 19 months since I was offered my job. Can’t wait to hit the Barrowboy & Banker after work with all my new friends
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I have never listened to these songs. So thank you Spotify Rewind for letting me know that my ex still has access to my account!
Time to change some passwords...
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👋 I'm here!
I'm on katie.deighton
@wsj
.com - looking for stories on how cos/orgs/gvts are adapting or investing in or under-investing in or nailing or innovating or failing with experience: be it consumer, employer, civic, etc
Plz don't pitch me advertising stories (sorry!)
🚨AN UPDATE ON MY LIFE 🚨
Today is my last day working at The Drum.
On Monday I’m going to be joining the
@WSJ
, working with
@itstheannmarie
&
@natives
on the Experience Report. Will provide more details on the beat on Monday but suffice to say, I feel incredibly lucky rn
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My story on the problems with designing minimalist phones is leading the tech section in today's WSJ. Yes, it is a one-page section, literally at the back of the paper, but my article's the first one in it, so I'm calling it. Read all about it here:
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Today I got to meet and interview the man, the myth, the legend, the King, Eric Cantona. I tried to talk about Common Goal but unsurprisingly we ended up discussing the meaning of life and the existence of a higher power instead. What a day.
#WebSummit
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We now enter the second week of the newsroom TV being stuck on an ad for a rotisserie chicken spit
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Why would they name it Uber Boat when they could have named it ScUber?!
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@profmusgrave
– Lack of contactless payment
– ATMs charging you if you don't bank with them
– Lack of mobile banking features
– Swiping a credit card
– Signing a receipt
– Literally everything to do with banking
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Playboy had advertisers in the 1950s.
Overzealous brand safety pearl-clutching is sending us backwards in time, and contributing to the demise of bright, witty publishing with an original point of view
Jezebel died because G/O mismanaged them but also because there is an entire industry dedicated to making sure brands don't advertise on articles that make people sad or angry as defined by black box algorithms
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Everyone in New York trying to figure out exactly where they’re going to “stockpile a month’s worth of food” in their 2ftx2ft kitchenette
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@aexm
@profmusgrave
Also, I think prudishness thing is related to the fact the entire country was built to be non-denominational, yet is apparently run by people who force their personal understanding of Christianity onto everyone else
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Regret to inform everyone that the guys who play guitar at parties have found a loophole in self-isolation
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A live posting from LinkedIn. Sounds like great gig with fantastic job security
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I can't believe I got away with this social copy
Roses are red, some holidays feel bad, you can now opt out of some Valentine’s ads
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CMOs And Their Tenures, a 2019 analysis:
Lyft’s Joy Howard: 8 months
Kraft Heinz’s Eduardo Luz: 8 months
Uber’s Rebecca Messina: 9 months
J Crew’s Vanessa Holden: 16 months
Quantcast’s Steven Wolfe Pereira: 17 months
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Had this year gone very differently, it would have been my two-year anniversary in NYC today!
I'd landed in a foreign land with no friends or family, single for the first time in years, overwhelmed, excited and alone...and THIS was the only photo I took to commemorate that day
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Me on calls rn: I’ve had to move back in with my parents outside of Swindon
Every person I interview: So I’m usually based in SF but me and my partner got out of the city JUST IN TIME and now we’re holed up in our beach house in Malibu! But it’s RAINING today! :(
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@Channel4
Roses are red
Violets are bliss
We all like a bad boy
But not a fucking terrorist though, Chris
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You will never believe what this is an ad for
i've seen crazy ads in my life but NOTHING compares to this.
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@jbursz
She Thought She Found What She'd Been Looking For. It Was The Beginning of Her Worst Nightmare.
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I think we need a worldwide referendum on whether any of us actually want a metaverse
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This logo...is anybody else unable to move past the fact it says "poo"?
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I’ve got a lunch meeting planned today! A meeting! With a person! Over lunch! In a restaurant!
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Great Britain? Completed it mate
A bit of ⭐️ACTUAL ⭐️personal news...
After 13 months of houselessness -- and still without a visa to return to the U.S. -- I will in less than two weeks be fully embracing my budget Nomadland status by leaving London and embarking on a two-month TOUR OF THE U.K.!
20
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