Rachel Masters 👨👩👧☕️🍷⛷
@masters212
Followers
2,862
Following
1,803
Media
322
Statuses
10,756
Fascinated with the new. Creator & Brand Partnerships @Virtualnessio . Alum of @MightyNetworks , @PCH_Intl , @Ning & @WarnerMusic . Married to the fab @dmose
San Francisco, CA
Joined March 2007
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The State of the Union channel on
@Snapchat
is so good. Gives you a feeling of what it's like to be there.
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Excited to join
@Mightybell
as VP, Marketing & Strategic Relationships. We're looking for a great Editorial Director
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This article gets
@janekim
, she’s a progressive candidate with soul who gets big stuff eg free City College for all done. She’s our only hope for change in SF.
The Chronicle says Jane Kim is a "downright cool" pragmatic progressive who works tirelessly for the public non-stop and as Mayor will focus like a laser beam on cleaning up...
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Last night’s SF victories are a testament to
@JaneKim
’s active mentorship. Her former campaign team ran Gordon Mar &
@AliMCollins
’ campaigns. Jane was incredibly active campaigning for
@MattHaneySF
, Janice Li, & Gabrielle Lopez. The next-gen of SF leaders are incredible humans.
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See
@janekim
🏃♀️. So excited that an incredible human is running for Mayor of
#SF
. Jane cares about the future of our city + has the leadership skills, experience, grit, and heart to make it happen.
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.
@TayloLorenz
chatting w/
@iamsternlicht
about:
-how Creators are looking for income outside of the big platforms as a hedge against
-why the government shouldn’t have control over the app store
-the desire to see more innovation in tech vs everyone copying TikTok
#vidcon
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7 of the top 10 music videos on
@youtube
are in Spanish. The majority of YT users listen to music in multiple languages.
#SFMusicTech
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The shenanigans pulled on
@lateefahsimon
is an example of why people don't want to run for office. I'm disgusted by the death threats + people urinating in front of her home. That should of been enough.
Lateefah Simon vacated her seat on the BART Board of Directors after the agency determined she no longer resides in the district she represents — despite assurances she says she received from BART officials that her move kept her within district boundaries.
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@duranduran
View To a Kill, Rio, Girls on Film... I never realized how good DD is at this! xx
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I'm happy to share that I’m starting a new position as Creator & Brand Partnerships Lead
@Virtualness
.io, a mobile-first platform designed to help creators and brands navigate the complex world of web3, as the Creators & Brand Partnership Lead!!
Here’s the scoop… 🧵
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I just gave to
@janekim
for Mayor of San Francisco! Join me & donate today. Contributions from San Francisco voters are matched 2 to 1 til the end of the year.
#SF
#ThursdayThoughts
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Super interesting newsletters is bubbling up as best fan tech for super fans in a poll of the audience at
#Wavelengths2023
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Web3 helped
@whoisbrux
(super 😎) be fan first helped by giving her inspiration & input from her fans. Motivated her to release a song a week for her community.
#Wavelengths2023
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Congrats to
@MattHaneySF
who proved that face-to-face conversations vs just as blitzs make a difference in the polls. I'm looking forward to supporting Matt make D6 & SF a clean and compassionate city.
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Neural networks begin to find what makes a neighborhood safe or unsafe. Fascinating read via
@FastCoDesign
:
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So happy to see that my
@Clubhouse
friend
@ninaberries
is joining the social app to oversee news & media efforts. What a loss for NPR though & I hope she’ll still pour over the book concierge w/ us.
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Iranian singer
@AshKoosha
cancelled his US tour due to the Trump travel ban so
@TheWaveVR
helped him w/ a VR concert for fans.
#SFMusicTech
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Clubhouse just rolled out Club creation in app to active users. Go get them peeps! Choose carefully you only get 2/month. 🤣
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👋 I had a great chat today on how to get started buying NFTs w/
@DearFranny
,
@shiralazar
@ToniThai
+
@Thedopesoprano
. Here's my NFT investment criteria which helps me avoid the temptation of buying shinny 🔥 projects:
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Join us to hear a🌟 set of Creators share their POV on web3 as a part
@Virtualnessio
's SF Tech Week panel:
-
@cherie_luo
TikToker, MBA Candidate, Stanford Business School
-
@iamdulma
Biz TikToker & Podcaster
-
@GabrielJWeis
NFT Artist
-
@jlouderb
Editor & Podcaster, Inside the
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Kudos to
@MyBFF
for rewarding community members who are engaged despite the difficult bear market. Love the lips charm.
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If you liked the Theranos documentary The Inventor: Out for Blood in Silicon Valley, you'll love Community-Based EBITDA: The Story of We -
@profgalloway
keeps the
@WeWork
analysis 🔥. h/t
@dmose
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@ShaanVP
I’m an active
@joinclubhouse
member who has been on the app since June. I think a lot of your points are valid but I get a lot of value & ent from top app Mods eg
@creative_ian
@ndrewlee
@smc90
@jowyang
@DearFranny
& I could go on.
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In 15 minutes, I’m discussing “What 120,000 Gen X Women Told Us About 2020” with
@jillangelo
@MyGennev
,
@DrRebeccaDSu
on
@joinclubhouse
. Join us!
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Went out for dinner w/ a friend who’s a supply chain expert. Supply chain backup is expected to get worse in 2022. The West Coast Longshore & Warehouse Union may go on strike when their contract expires in July. Bottom line, only order furniture in stock.
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This is
#badmath
. Any SF resident (especially
@jack
) questioning Prop C + how businesses can help should read this by
@hknightsf
:
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.
@XOWORLDofficial
announces
@ladygaga
as an Advisor to their fashion tech company for Gen Z.
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Loved seeing the big
#SHNSEASON
sign out in front of the Golden Gate Theater. Great use of physical space to drive people to social
@shn
!
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I can’t believe my 3rd grader’s music teacher picked this year to teach the recorder. My daughter is playing a medley of “heavy metal” recorder & Taylor Swift’s “Look at What You Made Me Do.” 🤦🏻♀️
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@Ripple
’s XRP settles in milliseconds vs bitcoin & Ethereum which takes three to four hours.
#DecryptingCrypto
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.
@thatchriskelly
dropped so much knowledge on the crowd at our web3 investor panel yesterday, he needed an escort out.
#TechWeek
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Join me now w/ powerhouses
@DearFranny
@shiralazar
@ToniThai
@Thedopesoprano
for a NFT 101 masterclass:
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Prepping for my
@SFMusicTech
panel on Tastemakers & Influencers. Do you have any questions for
@RapGenius
@bandcamp
&
@ddalton
?
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.
@kyle_nel
of
@Lowes
Innovation Labs works w/ sci-fi writers & startups to create new products.
#remake2014
http://t.co/RpCG7cdrjY
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SFO is bonkers. Major terminal traffic, TSA lines & the secret Pete’s Coffee is closed in T2. I took the loss very hard. 10 yr old told me to get over it.
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Checkout
@MightyNetworks
a new social network for deep interests. Im proud of what the team built! This is just the beginning!
#mightylove
I was VERY excited about Ning when it launched. Here's a 2017 take on the concept.
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Write down what your top 10 moments of 2020. You may be surprised how much goodness there was in the mess. I was.
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@AriannaSimpson
advises a room full of women
@BritandCo
‘s
#DecryptingCrypto
event to not feel like you need to be an expert to get involved in crypto.
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If you keep on pressing refresh, the results change, right?
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@swansit
@DrueKataoka
@NextShark
@KatColeATL
@SpaceAdvisor
@space_rach
@mondoir
@KunalSood
@missturcs
@MyDailyPosts
@jin_diesel
@Astro_Ron
@jowyang
@thevonwong
@minhsmind
@EliseBernal
@noellechesnutw
@alisaajacobs
Ahh
@DrueKataoka
you are so thoughtful, always inviting and raising others up to join you. A true icon.
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Congrats
@jillangelo
of
@MyGennev
for making
@inc
's
'list of top 100 female founders.
You're already on my top list. Thank you for all that you + your team do to take the shame out of menopause:
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I always say this to women, you have to work harder & know everything. -
@JaneKim
regarding her experience as a legislator
@closethegapCA
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.
@Dermalogicajane
- A brand gains momentum & becomes a cult when it sticks to its brand & doesn't change for a new city.
#Businesschicks
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My first Tik Tok cameo! Thanks
@ypurkoreandad
&
@Cinnabon
. I’m still dreaming of that icing...
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Nice surprise to see my friend
@NickCho
+ my fave editor
@jonsteinberg31
combined forces to give Nick's 🔥 takes on the instant coffee innovation: via
@theinformation
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Today I learned that “Mommy will you please play Legos with me” is code for “Mommy will you find the exact obscure lego shapes I need for my masterpiece.”
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"Women in tech have a highest success rate on
@kickstarter
."
@LisaQFetterman
of
@Nomiku
#remake2014
http://t.co/M0uXl7f8hm
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Peak 2021 is this social audio room w/
@BoredElonMusk
&
@rrhoover
talking about Miami coin, why SF lost its place as a tech hub, & the future of govt:
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Day 48995 in SIP... 8 year old is making a series of how to take care of a cat videos complete with “like and subscribe” CTAs & reminders to watch her past videos... 🤦🏻♀️
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Shoppers want:
-Free returns
-Ability to drop off at local store
-Immediate refunds
-No printing or repackaging
@happyreturnsco
#groundwork
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Hey Clubhouse friends, here's the NYTs Dialect Quiz.
Let me know if its accurate for you!
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Wonderful to see a high end fashion brand launch a community; feels like a first. Even cooler is that the purpose of the community is to reimagine the heritage brand. ❤️ the Gucci-fied Discord logo too. 😎
gm, the House is delighted to announce its launch on
@discord
through its experimental space, Vault, as a place to foster open conversations with the community about what’s next in the metaverse. Join at
#GucciVault
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👋 welcome new
@joinClubhouse
members. Please fill out your bio so Club admins know that you’re a real person & not a troll. You’ll have more success being invited up on stage & gaining entry into Clubs. h/t
@KatColeATL
@sdproffer
@jowyang
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Yo Silicon Valley - the best way to change Hollywood is to partner directly w/ the creative community: Actors, Directors, Writers & Artists.
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Buying an ICO is like buying into a
@Kickstarter
campaign in the US regulatory environment.
@nathana_sharma
#DecryptingCrypto
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This one for Team
@Virtualnessio
, our investors, advisors and the creators, brands and sports team we serve! 🚀 🚀 🚀
Honored to be recognized as Top 50 startup from across global submissions across sectors! 🎖️🎖️🎖️
@casaurabhdoshi
@masters212
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Hate it when panelists say "such an easy app, my wife can use it." I'm sure your wife knows a ton you don't. Cc
@conduit
#SFMusicTech
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The biggest news TikTokers all on one
@VidCon
stage
@davejorgenson
@sophiasgaler
@jackcorrbit
+
@vitusspehar
. Sharing how they react to stories the audience demands for vs 👀unusual stories no one else covers.
#VidCon
#VidConAN23
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Welp, the 9 year-old became a Harry Potter scholar over the past 12 months.
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.
@nottjmiller
called himself the court jester of Silicon Valley. So funny.
#Crunchies
http://t.co/8EClVRF8OG
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If you're a Creator make sure you design merch that you'd want to wear & wear it. -
@rteeley
sharing merch pro tips from
@SpreadshopHQ
at
#CreatorExpo
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Here's a TLDR of my 2022 predictions. If you want more tap in here:
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Congrats to
@bluerunventures
on its new $130m fund + for promoting
@cheryltamcheng
to GP. Cheryl is an incredibly helpful & hands-on with her portfolio companies.
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Exciting to be involved in a Meta Hackathon w/
@kirthigareddy
representing
@Virtualnessio
!
Grateful for the guidance from the brilliant & enthusiastic Meta team+ for the partnership btw the Meta VC Partnerships group &
@F7Ventures
that made it possible.
✅ first f7 hackathon in the books. cheers to Meta and
@pdecker92
@erose_newyork
for being incredible hosts, and to our portfolio for hacking together !
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.
@primotoys
wins yet another tech toy award! This company is on a roll.
Always at the cutting edge of new technology,
@WIRED
picks Cubetto in the top toys to teach kids engineering! 👉
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.
@jimmy_wales
of
@WikiTribune
&
@richardwedelman
of
@EdelmanPR
debrief about the globalism vs nationalism debate at Davos w/
@GlobalGoalsCast
Co-Hosts
@claudiagonzalez
and
@edielush
. Listen here on
@ApplePodcasts
:
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Paw Patrol is no longer on
@Netflix
. My 7-year-old is learning about licensing agreements & copyrights. She thinks content should be free even when I ask her about giving away her art. 🤣🤣
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Love how
@ElenaLunevaPM
made an intentional effort to mentor Black & Latina PMs so that she could in a few yrs have a pipeline of talent to hire at whatever co she joined. - Female Builders & Investor Panel
#techweek
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When is Netflix or Hulu going to acquire a Obe Fitness or Beachbody on Demand? Adding a fitness class catalog would be an inexpensive value + retention driver.
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.
@MyGennev
led by
@jillangelo
is leading the way in terms of $$ raised. Over 50k women have taken Gennev’s menopause assement. Based upon their answers Gennev helps women w/ medical + wellness services & products.
Menopause:
> Taboo
> 27m women in US
> Menopause startups have raised $254m TOTAL IN A DECADE
Erectile dysfunction:
> Also taboo
> 18m men in US
> Ro and Hims have raised $373m ALONE
💰VCs are missing out on making $$$ due to lack of diversity💰
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You don't want to become a sold product you want to become a found product.
@Dermalogicajane
benefit of viral mrktng vs ads
#Businesschicks
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3 Trends
@LauraNestler
@Reddit
:
1) Niche is the new 🔥. People want sub,sub reddits.
2) Real is key. The flat pretty IG is over.
3) The promise of the Net is happening thanks to democratization of info + economics. We'll see empowerment of middle class Creators.
#CMXsummit
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Three years old & hacking with
@littlebits
@Jewelbots
#daughterhackday
! We loved being with so many…
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There’s a goldmine for UX experts in creating on-boarding flows for DAOs. I still can’t figure out how to login to the newsletter for one DAO I’m a member of…
#web3
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Packing for camping in Nor Cal = how many layers of sweatshirts can you pack in the car.
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Calling all Angel investors: Join me at a special event on investing in hardware
@PCH_Intl
. Request an invite here:
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I just bought
@portergale
's 'Your Network Is Your Net Worth" on
@amazon
. Can't wait to get the hardcover book.
http://t.co/uQrPFStd2P
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Holy moly, the
@Gucci
x
@superplastic
NFTs now have 14.8 Eth floor price... They minted this morning at 1.5 ETH:
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More
@lululemon
+ Mirror like mergers btw big brands + virtual fitness + wellness cos will happen in 2022. Also more POC mental health platforms will launch -
@creative_ian
's prediction.
#IPredict
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@Scott_Wiener
How about SFUSD students? Josephine Zhao doesn’t really think they should have rights according to her Chinese WeChat campaign messages.
#SF
#LGBT
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