Aprilynne Alter
@AprilynneAlter
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23,357
Following
1,016
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1,183
Statuses
17,063
just a girl who loves YouTube 🎥 | 🎬
Beginner's Guide to YouTube
Joined December 2020
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I spent 7 days straight studying MrBeast
🎬I studied countless videos, interviews, and tweets
📝I took over 44 pages of notes
And afterwards, I realized he applies the exact same formula to every one of his videos 🧪
Here's how
@MrBeast
solved YouTube 📈
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I've made $6,537 in 3 months from YouTube 💰
Almost everything I know about YouTube has come from
@AliAbdaal
's Part-Time YouTuber Academy 🎬
Here are my top 40 takeaways from PTYA 👇
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Figma is design's hottest startup, recently valued at $10Bn and on a mission to make design accessible to all🔥
Their all-star lineup of customers includes Airbnb, Google, Uber, and more
And it all started with a 19yo college dropout and...drones?
This is the story of
@figma
👇
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My YouTube channel took off
As of today, I have:
✅ 3,759 subscribers
👀 187K views
⌚ 14.5K watch hours
💸 $100/day recurring revenue
🤝 Countless sponsorship offers
Here's the story of my YouTube journey 👇
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I'm quitting NFTs
Being in the NFT space has led to:
💰$12,000+ in revenue
🎬20K+ YouTube subscribers
📰Features in Business Insider and the Verge
🎥A documentary appearance
💸A $60,000 consulting gig offer
But despite these benefits, it's time to say goodbye👋
Here's why👇
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Just made my first dollar for Tenderfoot
For those of you who don't know, I've been working on Tenderfoot since early March. We connect students with internships at startups
I'm so happy I could cry
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Because of Twitter, I have:
· 60 startups & 177 students on Tenderfoot's waiting list
· 15 user interviews scheduled this week
· $710 in Twitter banner sales
· 339 podcast listens
Having an audience is an incredible competitive advantage
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I just gave my 2 weeks' notice to quit my full-time job
Big changes are coming
Here's a breakdown detailing:
1) Details about my job
2) My thought process in deciding to quit
3) My plans for the future
4) How you can support me
Let's go 👇
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I spent 36 days straight studying YouTube thumbnails
🎬I studied 307 thumbnails across 46 top creators
📝I took 73 pages of notes
And I realized that many of the best thumbnails used one the same 6 formats
Here are 6 proven thumbnail formats to steal for your next video 👇
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Last week, I launched my first NFT collection
Here's a breakdown of how I did it, what I learned, how much money I made, and whether or not I thought it was worth it
Let's get to it!
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What makes a company a startup?
When is a company a "small business" versus a "startup"?
When does a company stop being a startup?
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The single best predictor of startup success?
Not quitting
Seriously. Let that sink in for a bit
Go ahead and take a step back. Reevaluate. Pivot
Just don't quit
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Most people justify sending cold DMs with:
"For every 100 no's, you'll get 1 yes"
and
"The worst thing that can happen is they say no"
They're wrong
The worst thing that can happen isn't someone saying "no"
Instead, the worst thing that can happen is what happens the most
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I'm so done with people tweeting lists of "best makers," "best marketers," or "best founders" with NOT ONE FEMALE ON THE LIST
I'm so sick of this sh*t
There are too many awesome women on Twitter for this to keep happening
So let's create a list of powerful women to follow👇
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sometimes I just feel so insignificant, irrelevant, & small
I've been "doing my own thing" for almost 2 years now
and what do I really have to show for it?
my savings are running out. I've started over more times than I can count
is it all worth it?
will it ever get better?
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I wish X had more longevity
On YouTube, a video can continue to perform well for YEARS in the future
On TikTok and Instagram, it's common for a video to get "picked up" MONTHS later
But on X, a post has a lifespan of 1 - 2 DAYS, max
It makes me much less likely to put in a
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PSA: I met my partner on Twitter. We've now been living together for over a year and a half 💕
Slide into those DMs, people
You never know what may happen 🤷♀️
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I crossed $3000 in course sales this weekend!🎉
It's only been 17 days since launching the sales page
This, friends, is why we do pre-sales 😅
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I started YouTube 9 months ago
As of today, I have:
✅20,619 subscribers
👀1.1M views
💸$11,370 in revenue
💰$50K+ consulting gig
📰Features in Business Insider & The Verge
🤝Countless sponsorship offers
Here's the story of my YouTube journey👇
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I just signed my first 5-figure sponsorship deal 🎉
This whole creator thing is pretty cool sometimes
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How to grow on Twitter:
1) Find popular accounts in your niche w/2000+ followers
2) Identify people w/<700 followers who engage often in the replies section
3) Follow those people & engage w/their tweets
4) If they engage back, send them a DM
5) Repeat steps 2-5
You're welcome
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I made my first dollar on the internet 🌱
I recently updated my Twitter banner. I abandoned a popular format for something new.
Being unique is risky. The risk was using a format people weren't familiar with.
The reward was someone loving it and asking for a commission 😉
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What a lovely gift to brighten up my morning ☀
Thank you so much,
@stripe
! Y'all are the best 💸
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does anyone have any tips for handling rejection?
i'm trying to adopt a "it's just not a good fit" mentality
but right now, it feels much more like "i'm bad and unwanted and unworthy and because they don't want me, no one will ever want me"
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I spent 36 days straight studying YouTube thumbnails
🎬I studied 307 thumbnails across 46 top creators
📝I took 73 pages of notes
And afterwards, I realized that the highest performing thumbnails share a few key attributes 🧪
Here's how to make a killer YouTube thumbnail 👇
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finally hit 1M views on YouTube
it took me 9 months and 23 videos
here's how much I made:
adsense: $3083
affiliates: $124 + $68/mo
consulting: $4850
course: $4704
sponsors: none! :)
no life changing numbers yet, but very happy with this for a new channel in a niche i love :)
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One year ago, I was under 1K YouTube subs & struggling to get monetized
Today, I'm closing in on 50K subs and landing the biggest brand deals of my life
It's truly insane
How much can change in just one year
It's something to remind myself of, when times get tough
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Having trouble pricing your products?
I found this summarized "Guide to Pricing Theory" on Imgur, and I figured I'd share in case anyone else found it useful
13 Pricing Strategies, Visualized 👇
(all credit to ShlomoGenchin on Imgur)
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I don't know who needs to hear this, but not every idea is a "startup idea"
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I let my startup's waiting list of over 150 people waste away
Don't repeat my mistake
Here are 5 ways to use/engage your product's waiting list BEFORE your product is ready 👇
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15K on YouTube and I couldn't be more grateful 🎉
6 weeks ago, I was at 1.3K
So much can change in the course of 6 weeks 📈
You're truly always only one video away 🎬
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Because of Twitter, I have:
· Been a guest on 3 podcasts, 2 courses, & 1 livestream
· Over 1,000 signups for Tenderfoot's beta
· $1,890 in Twitter banner sales
· A $5,850 freelancing contract
· 248 YouTube subscribers
Having an audience is an incredible competitive advantage
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WE DID IT!!! 🎉🎉
Two months ago, I had just hit 1,000 subscribers
Since then, I've received:
👀 550K views
⏱️ 31.1K watch hours
💸 $1,270 (from AdSense)
The last two months have been quite the whirlwind
But this particular milestone hits a little different from the rest
By
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I met up with a Twitter friend in person and now we're dating and living together. AMA
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Startup job descriptions would be a whole lot more accurate if they just said:
"Do whatever the heck needs to be done"
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In 2022, I want to get to $22,222 MRR 💸
Here's how I'm going to do it👇
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2) It takes 6 main skills to be a successful YouTuber:
- Writing ✏️
- Filming 🎥
- Editing 💻
- Storytelling 🎙️
- Branding 🏷️
- Public Speaking 🗣️
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Some personal news:
I accepted my FIRST freelancing gig! 🎉
Here's a breakdown of what I'll be doing, how I found the opportunity, and why I decided to take it on
Let's get into it! 👇
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I spent $1495 on a cohort-based course from
@AliAbdaal
called Part-Time YouTuber Academy
To commemorate being halfway through the course, here's 36 things I've learned so far
We'll cover YouTube, writing, niches, content creation, and more
Let's get into it 👇
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74 days ago, I sat down and journaled my heart out
I had recently been rejected from a 3-month program I had desperately wanted to get into
I was feeling rejected, hurt, and lost
So I journaled
And by the end of that journaling session, I decided I didn't need anyone else's
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I just made my first-ever official pitch, asking for $100K
Regardless of what ends up happening, I'm grateful for the experience
If you need me, I'll be laying prone on my couch buzzing with adrenaline and trying to take deep breaths 😅
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I made my first internet dollar by doing something I had never expected: making Twitter banners
A month later, I've now made $320 in revenue
That's enough to pay for ONE YEAR of Netflix, Spotify, and my domain names!
I'm liking this whole "creator" thing 😉
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I unfollowed over 300 accounts yesterday.
I realized scrolling through my Twitter feed felt more like procrastination than discovery.
You have control over the content you consume. If you don't like your Twitter feed, consider this a sign to clean up your "Following" list 🧹
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This is the best a video of mine has performed in the first 24 hours... Ever
Across both the new and old channel!
Let's see where this one goes 📈
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Made a little 1-min video for
@_buildspace
👀
If you're curious about how the launch of the new YouTube channel is going, here's my update!
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I thought my first internet dollar would come from my startup.
Instead, it came from someone loving my Twitter banner and asking for a commission. Now I have a Gumroad page with multiple sales.
As
@dvassallo
says, build a portfolio of small bets. What are your small bets?
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3) 1% of the population thinks about creating
Of those who think about creating, 1% actually create
Of those who actually create, 1% keep going
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It took 5 months to go from 0 to 1,000 subscribers
It took 3 weeks to go from 1,000 to 10,000 subscribers
I often like saying: "you're one video away"
Because I believe it. I've lived through it (twice)
I'm on a family trip right now, but I want to answer any questions you
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LAST DAY OF FULL TIME FINANCE JOB IS COMPLETE ✅
Year of independent work, here I come 💪
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Last month was my highest-earning month EVER
I made over $15,000 - more than even my Wall Street paycheck
But here's the kicker:
I made LESS than $15,000 in the ENTIRETY of 2023
That's the creator game - years of work before any real money comes
It's slow
But it's worth it
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@gumroad
If you like me and if you like startups, stick around
Aprilynne 2.0 is going to be even better💜
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It finally happened
A year ago, I abandoned my old YouTube channel and started over from scratch
My biggest fear making the new channel was that I couldn't get back to where I was
But as of today, this is officially the highest viewed video I've ever made :)
We did it 💙
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Considering selling a digital product?
Here's a step-by-step guide on how to set up a
@gumroad
page to make your first sale today
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Decided to take the leap and start using
@NotionHQ
🙈
Notion-users, any tips for someone just starting out?
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Don't know what to tweet about?
Here's how to become an idea generation machine 👇
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I've decided to start tracking my revenue through the next year to monitor my progress! It'll be interesting to look back a year from now and see how far I've come
JULY REVENUE 💸
Twitter Banner Sales: $528
Tenderfoot Sales: $160
Total: $688
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When I see "exited founder" in people's bios, I read "excited founder" and think "Oh sweet, I vibe with that, I'm a pretty excited founder too"
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HALF OF A SILVER PLAY BUTTON!!! 🎉🎉
Grateful doesn't even begin to describe what I'm feeling right now
It's hard to believe that I've more than doubled the size of my old channel
Thank you, so much, to every single person who's supported me on this journey so far
You truly
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I'm finally getting approached by major brands for partnerships 🎉
After 3 years of work, I'm finally nearing where I want to be
It feels like I'm finally doing something right
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Yesterday was my highest YouTube AdSense day yet...
...Despite not uploading for the last 55 days 😬
This is why, when it comes to monetization, YouTube is king 💸
Because after a video is up, it can keep earning you revenue FOREVER 📈
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Things that happened this week due to my video taking off 📈:
👥2600+ subscribers
✉️154 email signups
💸2 course sales
💰3 short-term consulting requests
🤝2 inbound sponsorship offers (from legit companies I know and love!)
When I say it only takes one video... I mean it
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Curious, which do you do:
A) Wet toothbrush, put on toothpaste
B) Put on toothpaste, wet toothbrush
C) Wet toothbrush, put on toothpaste, wet toothbrush
My answer: C
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✨ I updated my Twitter banner! ✨
Hand-designed in
@figmadesign
Check out the before-and-after below 👀 What do you think of the updated banner?
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I've decided I'm going to start a blog 📝
Coming out of nowhere, I know, but I have dreams! ✨
What are your recommendations for blogging platforms?
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Quit early and quit often
Become the best quitter you know
Don't waste precious years of your life trapped doing something you know you isn't right for you. Too many people are caught in that flywheel. Don't let yourself be one of them
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Ladies and gentlemen...
WE DID IT!!! 🎉🎉
Thank you so much to everyone who has supported me along the way
I read every single comment, and the encouragement and positivity has been overwhelming
The last two months have been incredible
On July 10th, I embarked on a journey
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People won't unfollow you because you skipped a day of tweeting 🤷♀️
People WILL unfollow you because they don't like your tweets 🙅♀️
Don't tweet simply for the sake of tweeting. It's okay if you skip a day. Tweet because you genuinely have something to share.
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I have my first "first date" in FIVE YEARS tomorrow
A little nervous
Pretty excited
Any first date/dating advice?💕
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How to get more time:
- Stop Netflix - get back 1 hr/day
- Stop Instagram - get back 1 hr/day
- Stop talking to people - get back 3 hrs/day
- Stop eating food - get back 3 hrs/day
- Stop sleeping - get back 7 hrs/day
Follow me for more productivity hacks 💕
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I released the same piece of content as a:
🎬YouTube Short
🎶TikTok
📸Instagram Reel
🐦Twitter Video
📰Twitter Thread
Here's how they stacked up👇
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6 weeks ago, on a thread about my growth, I received this message.
I'll repeat what I said then:
1) Everyone starts somewhere
2) 1000+ followers isn't a prerequisite for providing value
3) Small accounts can be great accounts
Small accounts, you're more powerful than you know.
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literally crying in the airport right now 😭
thank you all so, so much 💙
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I made it to 1000 friends🎉
I started becoming more active on Twitter in the beginning of March. I had just over 100 followers at that point. What a ways we've come!
To celebrate, I'd like to express gratitute for the people who've helped me get here (in no particular order) 👇
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First 24 hours of the new video being live:
📈91.3K impressions
👀9.7K views
💬401 comments
⬇️301 free infographic downloads
📝273 "pay what you want" Notion template downloads
💸$212.50 in Notion template sales
I'm feeling so, so grateful 💙
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Let's take your YouTube videos from "meh😴" to "WOW!✨"
Here are 7 editing tips to take your videos to the next level 🎬👇
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A second video of mine has just passed 100K views 🎉
But the crazy part is this:
While the video was uploaded almost 3 months ago, the majority of the growth happened over the last two weeks 🗓️
What drove this new growth?
When I first uploaded the video 90 days ago, it didn't
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Some people start a business to change the world
Some people start a business to pay their bills
Some people raise VC rounds
Some people bootstrap
There is no one right way to build a startup. Ignore those who tell you otherwise. Determine what's right for YOU and go after it
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I never do this, but this is one's big:
Thank you so much for 10K 💜
I'm struggling to put the gratitude, warmth, and wonder that I'm feeling into words, but I'll say this:
Twitter has hands-down been the best thing to happen to me in 2021. Thank you for being a part of it
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1) The most powerful lever to pull to achieve YouTube success is consistency
Make one video a week for a full year, and chances are, you'll get yourself monetized 💸
Unfortunately, the success curve looks like this, making the process very disheartening at first
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✨ ANNOUNCEMENT ✨
I'm creating an online course on "How to get your first (quality) 1000 followers on Twitter"
Making this announcement to hold myself accountable and deter myself from backing out.
And in
#BuildInPublic
fashion, here's a breakdown of how I'm going to do it 👇
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I love the quality of my YouTube videos
But I HATE how long it takes me to make just one
If I keep this pace, I'll end up uploading 4 times a year 😭
After this video is done, I'm spending a full week figuring out how to be more efficient
As-is, this isn't sustainable :/
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I studied 307 YouTube thumbnails across 46 top creators🎬
And I realized the best YouTubers are masters at pattern interruption
They know exactly how to hack our brain's attention system to stop our scroll🧠
So here are 8 proven "scroll stoppers" to steal for your next video👇
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The Golden Rule of Twitter:
✨Tweet others the way you want to be tweeted ✨
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It's out 🎬
🔎36 days of research
📝73 pages of notes
🎬23 days of editing
The video I've been working on for the past few MONTHS is finally out
This has been my labor of love, blood, sweat, and tears (literally)
The most comprehensive video I've ever made
The most useful
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Don't know what to tweet?
Here are 50 ideas to tweet when you're stuck
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After 4 months and 16 videos...
I'M OFFICIALLY MONETIZED ON YOUTUBE 🎉
As is typical, a thread will come later detailing the how's and why's of this journey, so let me know if you have any questions!
And to everyone who's believed in me - thank you, from the bottom of my heart
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YouTube community posts are HIGHLY underrated
The engagement I get over there is INSANE 📈
My community posts outperform my Twitter/X versions every 👏 single 👏 time 👏
AND it's not just engagement from existing subscribers
I've had comments from people who said they
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This is how much YouTube paid me for my first 2 days of being monetized 💸
RPM is $2.21
CPM is around $11 - $12 so far
It'll be interesting to see how RPM vs CPM changes as my channel becomes more established
In the meantime... $70 has never felt this good 💙
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I finally made it to 500 YouTube subscribers 🎉
It's taken me 49 days
The growth is slower than I hoped for, but it's growth nonetheless
Thank you so, so much to everyone who's supported me on this journey of starting over from scratch💙
Next stop: 1000 💪
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A small, engaged audience is better than a large, uninterested following
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