mandira midha
@mandiramidha
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independent creative director / designer for food and bev brands. prev led design for culture and employee experience @shopify . human after all.
toronto, ontario
Joined September 2010
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Pinned Tweet
here's an electric sign i designed for the
@Shopify
HQ office with their mission statement. sign was produced by gaslight electric sign co.
neon signs are a fun way to incorporate branding into the interior design of your space. they're also the perfect opportunity for an instagrammable moment!
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Today is my last day
@Shopify
. Can’t thank the team enough for making the last 6 years of my career so damn special. Time to finally pursue my dream of full time freelance (design and brand identity) in Fall 2021! ✌️🥂
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Today marks my 5 year anniversary working at
@Shopify
. I'm so fortunate to work for a company with a purpose and values that I align to, to solve problems that I'm passionate about, and to do it all alongside people that I learn and grow from so much. Feeling grateful af.
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Branding and packaging work for Bank St. Brew (a specialty beer by the fine folks at New Purveyors)
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life altering email. thank you for thinking of me, greg
What's a moment that changed your life?
I'll start - I was on vacation in Palm Springs at a vegan cafe, sitting with my wife enjoying breakfast when I heard a familiar voice.
I glanced at the door and spotted a bald guy walking out, and instantly recognized it was Andy
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Still on a serious high after branding and planning
@Shopify
’s summit with the best team ever ✨
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My mom volunteered to make masks for parents visiting their sick children at
@CHEO
so they can save N95s for frontline workers and patients. ❤️ So grateful for her - she'll always be my hero.
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3 years at my dream job
@Shopify
, working alongside some of the most inspiring and talented people in the world. So grateful and proud to have the opportunity to learn and grow with this company every day. ❤️
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needed to hear that motivational reminder from
@tobi
and
@skanwar
tonight - to keep honing my craft, to keep persevering through the tough times, to keep pursuing my ambitious dreams cc
@BetaKit
thank you for everything❣️
timing is everything
@internetvin
“If our community could have one differentiator, one competitive advantage, what would it be?”
-
@mimurchison
(CEO
@ada_cx
)
“If you give me the genie wish? Deeply caring exacting craftsmanship.”
-
@tobi
(CEO
@Shopify
)
@BetaKit
#BKtownhall
#CDNtech
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i used vintage japanese and american workwear labels plus might guy and rock lee from naruto as inspo for the design and illustration.
there’s also a subtle track back to my original
@newdemos_
1 logo. love me a good easter egg 💁♀️
tyfe
feels amazing to be working on merch again, more specifically an embroidered label that’ll be sewed onto the
@newdemos_
shirts we’re cooking up for y’all with love.
here’s some of my garbage production, aka creative process, that helps me distill down to the final artwork.
tyfe
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Honoured to have contributed to this crew and cause 🥰
Our talented designer and art director,
@mandiramidha
who brought this to life. From our logo, colours, and the final product of the website, Mandira's talent helped those shine who are often behind the scenes.
Not to mention art directing that cross-country photoshoot!
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honoured to have been able to support new demos with some branding work 🩵🩵
@internetvin
@tommytrxnh
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super excited to tease some brand identity work i've been cooking up for the homies at Aisle 3 Bar - a Vietnamese snack & cocktail bar by Chef Phil Nguyen opening downtown TO in summer 2024! 🍤
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la cubana in roncesvalles has such good food, branding, packaging, signage, menus, etc.
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915 Dupont absolutely nails all the elements needed to develop a strong brand culture and foster a community of belonging:
purpose-driven brand, beautiful interior design + aesthetic, authenticity, excellent product and services
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this just in: sample of the woven label i designed for the
@newdemos_
2 tee 🫡
i used vintage japanese and american workwear labels plus might guy and rock lee from naruto as inspo for the design and illustration.
there’s also a subtle track back to my original
@newdemos_
1 logo. love me a good easter egg 💁♀️
tyfe
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sold out of size M
@internetvin
’s off the record
@535Toronto
, so proud of how our ND2 tees, labels & packages turned out. really lovely to meet so many ppl, can’t wait to see what kinda New cracked shit is gonna come out of toronto in the next 6 months
thank you for everything
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Feeling so blessed by all the love and support I’ve been receiving on my new adventure 🥺💓
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the feedback has been overwhelmingly positive and i’ve been blushing non stop ☺️
thank you for everything
"The t-shirt is so comfy to wear it's crazy"
"The quality of a high end streetwear t-shirt but with cool references to TO"
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we need to bring this shit back
Imagine the conversations*
70s architecture&design was so cool
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Successful restaurants value & invest in the overall dining experience.
Delicious food is the bare minimum. I collaborated with Founder to create an amazing (and share-worthy) experience through branding, design, packaging, signage and environment.
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Idk who needs to hear this but overworking doesn’t result in more effectiveness
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been trying to cut back on alcohol this year to understand how it affects my overall wellbeing and ngl now i just do it to see more of these cute lil pink rounded squares on futureland
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gm❣️at gold standard in roncesvalles, they give you little pieces of bacon for your dog while you wait for your beautifully wrapped golden sandwich
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grateful for good collabs and client testimonials that make you cry at 8am on a thursday 🥲🥲
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demos are cracked, thank you for everything
if you want to roll through, and you have not demo'd in toronto recently, you have to demo to attend.
demos should be projects, theories, and experiments, WIP is fine and revered, 5 mins.
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Heading home with clearer intentions, a strong set of values, an amazing coaching circle and a handful of inspiring new friends 💕
After an incredible week, it’s hard to say goodbye (for now) to such an inspiring group of humans. 🖤
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Stoked for
@Shopify
Summit today and to see all the hard work our team put in to produce this incredible, global event!
#lifeatshopify
Check out my playlist for the day if you’re looking for some new tunes!
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do yourself a favour and go eat a peach, stone fruits are out of control juicy rn
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simple, lovely storefronts from a couple of food & bev businesses
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birria is a banger every time esp when you run into a neo homie
something spicy (not me yapping)
@internetvin
was right (about many things) birria catrina is amazing
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fun lil social graphic i made for Aisle 3, a vietnamese snack bar opening this summer in the junction
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Sundae School — Branding Project Highlight
Sundae School is a quick service restaurant in Ottawa, specializing in sundaes and frozen treats. Let me show you how branding attracts new customers and results in more repeat customers:
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close up of the final embroidered label i designed for the
@newdemos_
2 tees.
creative process and inspo in the original post :)
i used vintage japanese and american workwear labels plus might guy and rock lee from naruto as inspo for the design and illustration.
there’s also a subtle track back to my original
@newdemos_
1 logo. love me a good easter egg 💁♀️
tyfe
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great designer vs good designer:
great designer:
- strong design skills
- strong communication skills
- business acumen
good designer:
- strong design skills
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My therapist, with whom I've met with weekly for the past 5 years died unexpectedly. I'm in shock and devastated. I'm asking my community for support, resources, love and kindness to help me process and grieve this significant and sudden loss.
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Super pumped to embark on my
@gowithinco
adventure! Can’t wait to meet and learn from a bunch of talented and inspiring women 🙇♀️
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we fell in love with this shirt from the moment we saw it
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words can’t express how honoured and humbled I am to have branded and worked with a team that produces global experiences like this ❤️
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In a world where you can be anything, be the person that ends the meeting early
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yesterday i experienced something New thanks to
@internetvin
@tommytrxnh
@via_benjamin
@immigrantdisco
and many more❣️
it takes a village
In the West End of Toronto, ascend upon the divine path, and the fabric of reality shall be irrevocably altered.
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Branding and packaging work I created for Purple Viticulture (a wine brand by the folks at Banded Purple).
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logo for Aisle 3 Bar, opening in the junction this summer
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feels good to be making progress on updating the ol' portfolio :)
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MCing
@Shopify
's UX Summit has been a blast. Also loved working on the branding with
@_nillehcar
and
@NickTual
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"Did you unsubscribe from our email newsletter by accident?"
No. No, I did not unsubscribe by accident, nor have I EVER unsubscribed by accident. 🙃
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super proud of how these turned out, it’s been a long time coming, very happy to get them out in the world, tysm for the kind words
@saleh_digital
@mandiramidha
@tommytrxnh
@internetvin
blessed me with first hand delivery of the illustrious, luxurious new demos 2 shirt. this is my new uniform. theres more craft in this shirt then all of SF combined. the sauce levels are immaculate
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feels amazing to be working on merch again, more specifically an embroidered label that’ll be sewed onto the
@newdemos_
shirts we’re cooking up for y’all with love.
here’s some of my garbage production, aka creative process, that helps me distill down to the final artwork.
tyfe
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Packaging design and illustration work for I created for
@WolfDownDoner
.
Branded loyalty programs attract new customers and result in more repeat customers. Wanna see and learn how?
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i guess i might actually be at the point in my life where i would take a bullet for
@internetvin
and/or
@tommytrxnh
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finally made it out to
@535Toronto
, was awesome to see so many familiar faces, experience the space & feel the vibes.
some really cool stuff happening in TO right now, excited to keep building cool shit w cool ppl, feeling super grateful <3
ty
@fahdananta
@robjama
for having us
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Falling in love with Copenhagen, where every aspect of every user experience is thoughtfully, purposefully and beautifully designed 💘
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Designed a fancy envelope for my friends
@shopify
. Can't thank Shopify enough for the generous gift that lies inside
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sometimes in the east end, respectfully, you just gotta put your samurai sword away
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i’m finding more and more that people who are insecure will put you down, while people that are confident will raise you up
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some fun lil
#WIP
logos for “New Demos”, an upcoming monthly event of curated demos from the Toronto creative community held at
@GelaSkins
in
#roncesvalles
👀
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@AmritaGurney
can confirm there are many woman irl in neo toronto, but i would agree the dudes are more chatty about it 😂
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Shopify Summit is here! So proud of the event put on by our team.
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Talent you should hire:
6.5 years at Shopify coming to an end today. What a wild ride, thankful for all the lifelong friends I’ve made✌️
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not surprised i’m killing the game, step up
@tommytrxnh
@lychkel
@_kelindi
@internetvin
, do y’all even know what a hug is
i’m gonna be out here in the west end of toronto tracking real hugs, i’m not wack and doing it for the photo op. if anyone else is serious tracking hugs w me on futureland 2 lfgggg
@futurelandtv
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coasters are a fun and functional way to market your food & beverage brand. love some of these vintage examples:
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so true.
side note, i’ve always thought that one of the best compliments you can give or receive is “you have excellent taste”
It’s an insane competitive edge to work with people that have excellent taste
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wow
@tommytrxnh
looks super cute today, think he got a new haircut or something, rocking a dope fit, i think he had some kinda of remy from ratatouille reference perched up on his shoulder, he even said he was gonna crush like 16 pomodoros today, this shit makes no sense 😍😍
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thank you for the feature!
@internetvin
Introducing: toronto dot page
A simple directory that makes it easier to discover like-minded people and events in Toronto.
Its functionality will expand over time, if you want to be added to the directory, or if you have any ideas, lmk.
designed and developed by
@_kelindi
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