Magnite
@magnite
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The largest independent sell-side advertising company. Find us on Nasdaq at MGNI.
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Our Sr. Director of Publisher Accounts Cassidy Coles will speak on the panel "Reasons to Buy Connected TV" at The Future of TV Advertising Canada along with Media Pulse,
@YouTube
Canada,
@LG_Ad_Solutions
, and
@netflix
. See you there!
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Control Center tools help publishers navigate key challenges by focusing on simplified integration, billing, and contract work. Read about some of the tools supporting publishers to improve their audience targeting and maximize yields.
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Check out
@TVREV
's new report, "Political Advertising on CTV! "Our Head of Political Demand Erik Brydges contributes his thoughts on down-ballot campaigns, target capabilities, and why CTV is winning over political advertisers:
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Looking forward to reconnecting at DMEXCO! Join us for our annual Happy Hour and a refreshing bottle of Kölsch.
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As the countdown to the presidential election begins, it’s clear that traditional strategies need a reboot. FAST channels offer an overlooked avenue to engage voters through advanced and expansive reach and a nuanced understanding of viewer preferences. FAST isn't just an option
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We are excited to announce that
@tradeonblitz
has selected Magnite as its preferred SSP. This partnership will streamline programmatic advertising for Blitz's diverse gaming audience, giving advertisers easier access to their omnichannel inventory.
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Yacht life! Our NY team enjoyed a relaxing afternoon on the Hudson with delicious food, refreshing drinks, and great conversations. ⛵️🥂
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Our amazing Brand Direct Lead of EMEA Annika Geiger has been shortlisted for the TechWomen 100 Award! Fun fact: She was 2nd runner-up for Miss Germany 2022 while advocating for women in tech. Vote for her here ➡️
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Our MD of Asia Gavin Buxton shared his insights with
@Campaign_India
on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
Read more here:
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Summer roundup of baseball season! Across the US, our teams hit a home run with some epic ballpark adventures. 🏟️⚾
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SSPs are essential for streaming publishers to fully capitalize on the opportunities offered by programmatic ad buying. Discover how we help publishers scale and monetize their inventory in the surging streaming market here:
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Don't miss our Sr. Director of Publisher Accounts Cassidy Coles at The Future of TV Advertising Canada!
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Top floor, take a right! Let's go "Inside the Magnite C-Suite" for a chat with Chief Product Officer Adam Soroca. Check out this series to get a behind-the-scenes look at product development at Magnite, his insights on the future of ad tech, and what keeps him motivated and
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This week at
@SET_BRASIL
, our VP of Sales, LATAM Salomão B Rodrigues Junior spoke on the panel "The New Frontiers of Media: Monetization on Converging Screens" along with
@Google
,
@globo
, and
@iab
to discuss the business opportunities and technology challenges of the connected
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What are the benefits of forecasting? Our Manager of Data Science Patrick Hofmann gives us an engineer's perspective on how our SpringServe ad server provides the tools for impressions, requests, and revenue. Read more here:
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Read about our big wins this quarter in
@adexchanger
. We're proud of our continued leadership in CTV, supported by our SpringServe ad server and relationships with major streaming platforms.
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With so much fragmentation within the CTV and OTT space, content object signals can be a game-changer for buyers seeking to navigate the evolving landscape. Our Senior Director of Brand Partnerships Cathleen Pacelli-Ruiz shares how buyers can effectively harness content object
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