Our newest case study delves into how McCain Foods and @HavasGermany leverage Magnite supply with ACR data to reach and engage unique CTV audiences not accessible via linear TV.

Our Director of Product Marketing Melissa Hillard shares how her team connects the dots between innovation and impact—helping clients unlock the full potential of our solutions.

.@SKYNZ is meeting the consumer appetite for more accessible live sports content and we're pleased to be working with them to unlock new opportunities for advertisers to reach highly engaged sports fans.

Wishing all who celebrate a prosperous and joyful Lunar New Year!

As the CTV landscape has matured in EMEA, @RakutenAdvert is harnessing the power of our technology to simplify access to CTV inventory at scale. Explore the key milestones, innovations, and successes of this partnership through our latest infographic.

RT @marketecturetv:

Our SVP, Head of EMEA Julie Selman weighs in on the latest IPA Bellwether Q4 2024 report, citing the increase in live streaming events and advances in personalisation as reasons to be optimistic about video advertising in 2025.

RT @GMktgPlatform: @GroupMWorldwide used Display & Video 360's instant deals to improve programmatic advertising efficiency 📺 Using Displa…

Working with Magnite, @RCTIPlus, Indonesia’s leading OTT platform, successfully enabled brands to advertise programmatically across two major football tournaments: AFC U23 Asian Cup and Euro 2024. Check out the full case study here:

RT @JeremyBloomHere: Great discussion on data-driven advertising in the streaming tv era hosted by @marketecturetv and @magnite @aripap l…

We’re excited to help @DIRECTV bridge the gap between linear and streaming, creating a unified workflow for buyers to seamlessly access premium TV inventory including live sports.

By supporting AdGood's purpose-driven platform through our SpringServe ad server and Streaming SSP, we look forward to seeing the positive impact for a multitude of causes.

We are honored to announce that we've been recognized in @BuiltIn’s 2025 Best Places to Work awards, including 100 Best U.S. Midsize Companies to Work For! Read about how this recognition reflects our people-first culture here:

Programmatic buyers can now access @Playwire's Flex Suite creative formats through Magnite. We're bringing automation to dynamic ad units to more publishers and advertisers to enhance the user experience across devices.

We’re proud to work with @Disneyadsales to deliver impactful advertising solutions fit for dynamic live streaming events.

RT @auren: new episode alert: @magnite $MGNI CEO Michael Barrett breaks down the future of independent ad tech. we talk competing with Goog…

Niche streamers are redefining TV advertising with loyal audiences, low churn, and high engagement. Read how platforms like @tastemade, @outside_watch, @MyCodeMedia's Butaca TV, and @FutureTodayInc1's Fawesome are offering advertisers unique ways to connect with viewers.

As we count down to the final days of 2024, our SVP, Product Management Garrett McGrath expects to see acceleration toward sell-side centric processes and consolidation in the value chain due to signal loss, privacy regulation, path optimization, and the development of increasing robust audience capabilities.

Machine learning can help make programmatic monetization more efficient says our Managing Director of Asia Gavin Buxton. Automated wrapper management within Magnite's Demand Manager can help publishers grow revenue by finding optimal configurations in their Prebid wrapper per impression.