Google Marketing Platform
@GMktgPlatform
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Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform
Joined October 2009
🚀 Big news for advertisers! Campaign Manager 360 is expanding partnerships and introducing new integrations with @GoogleAds , as well as @Adobe, @typefaceai, @TheTradeDesk, and @netflix Ads. Here’s what you can expect: ❇️ Streamlined workflows ❇️ Simplified campaign activation ❇️ Deeper insights into your digital performance, especially in the booming CTV space. Want to know how these updates can transform your advertising strategy? Dive into all the details here ➡️ #CampaignManager360
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Discover how new privacy enhancing technologies are helping protect your first party data in the Google Ads guide below ⬇️
Unlock growth with secure data foundations 📈 This #DataPrivacyDay, hear how we’ve added new protections to foundational solutions so you can be sure your first-party data is secure and effective. Check out our guide to learn more 👉
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💡 Setting a new standard in live advertising, Display & Video 360 is officially certified by Disney Advertising, becoming one of the first demand-side platforms to achieve this distinction! This, combined with the introduction of biddable deals for live sports, enables you to achieve greater control and precision in your campaigns. Learn more about how Display & Video 360 can help you connect with live audiences:
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Unlock AI power with Google Marketing Platform. Learn how to: ✅ Build strong data foundations ✅ Reach the right customers ✅ Measure results confidently Get the “AI Essentials: Data foundations Best Practices” guide ➡️
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@Hyundai, with help from @CanvasWorldwide and @Making_Science_, is driving media innovation with Display & Video 360 🚗 See how solutions like Publisher Advertiser Identity Reconciliation (PAIR) help brands better connect with customers in meaningful ways.
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✨ Join us LIVE on Jan 23 at 2:00 PM GMT for "Brand Safety & Suitability in Display & Video 360: 2025 Vision." ✨ Google is committed to responsible advertising. In this webinar, we'll share how Display & Video 360 can help you keep brands safe, suitable, transparent, and verified. Register now ➡️
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@GroupMWorldwide used Display & Video 360's instant deals to improve programmatic advertising efficiency 📺 Using Display & Video 360’s instant deals with @magnite, they: 🤖Automated deals 💰Saw 48% lower CPCV ⏰ Achieved ~20% time saved Read more below and learn how to streamline your video ad buying process in Display & Video 360 ➡️
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RT @Google: This year, we’re celebrating the Breakout Searches of 2024. From iconic performances to history-making breakthroughs, see the m…
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RT @Google: Introducing Gemini 2.0, our most capable AI model yet designed for the agentic era. Gemini 2.0 brings enhanced performance, mor…
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What were people searching for in 2024? 🤔 Check out Google's Year in Search to understand the trends that shaped the year and get insights to inform your marketing strategies for 2025! 📈 → #YearInSearch
Discover the top trending searches of 2024 → #YearInSearch
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We're excited to partner with @magnite to offer instant deals in Display & Video 360, helping agencies such as @GroupMWorldwide achieve success and improve their deal setup and time to market. Read more about instant deals and GroupM's success in Magnite's blog post below ⬇️
Discover how Magnite and @Google Display & Video 360’s instant deals save time for @GroupMWorldwide buyers and drive cost efficiency.
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ICYMI: Did you miss Stephen Yap (Google) and @conorjmckenna (Luma Partners) discussing findings of @LUMA_partners' 2024 State of Digital Report and their Q3 2024 Market Report? 💡 Register and watch the conversation on-demand ➡️
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Demand Gen is now available in Display & Video 360 🔥Optimize and measure your Demand Gen campaigns alongside your entire media mix using Floodlight. Get ready for: 🚀Expanded Reach 🎨 Multi-format storytelling 👥 Relevant, specific audiences Read how this innovation will benefit your business ➡️
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.@Hyundai teamed up with @CanvasWorldwide and @Making_Science_ to reach the right people via Connected TV 📺 Using Display & Video 360’s PAIR (Publisher Advertiser Identity Reconciliation), they reached their most engaged CTV viewers and saw a 8% increase in cost efficiency while doing so 💰 Shoutout to Hyundai’s data collaboration platform @LiveRamp for enabling that success. Swipe through the slides below to see their goal, approach, and results they garnered 👇
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New podcast alert 🎙️Wondering how to make your ads truly stand out in the new digital age? Join us on Google Marketing Platform Academy as we unlock the secrets of custom bidding and attention-based strategies. Our experts at Havas Media Media Network and DBI (Thomas Chaigneau, @flocouton, and Masaki Halle) will dive into how they use Display & Video 360 to develop their Meaningful Optimization by Multi-bidding Adjustment (MOMA) solution! Register to listen now ➡️
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📢 Announcing: We're excited to offer more flexibility in how you buy ads with @netflix! Netflix Programmatic Guaranteed deals are now available in Display & Video 360 in the US, Mexico, Canada and Brazil, giving you exclusive access and control over your campaigns! 🌏 It’s now easier than ever to unify your Netflix, YouTube, and other streaming ads all in one place, while taking advantage of DV360’s AI-powered tools and features. Lock in your rate to run across Netflix series and films, and activate audiences using advanced audience segments. Plus, experience more ways to measure what matters most: 🔹 Return on Ad Spend 🔹 Sales Lift 🔹 Store Visits 🔹 Incrementality 🔹 and more Talk to your Display & Video 360 team to learn how you can get started running Programmatic Guaranteed ads today. 🙌
We’re excited to announce that @Netflix inventory is now LIVE in Display & Video 360 (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360, and you’ll soon be able to leverage the power of Netflix ads through programmatic guaranteed. Read more →
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Imagine reaching your ideal customers 80% faster. @kenvue made it a reality. They unified their data with Google Cloud and activated it through Google Marketing Platform, unleashing personalized marketing campaigns that drive ROI. Watch their story and discover how.
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Unlock the power of first-party data! 🔑 @Kenvue achieved a 30% boost in media ROI using Google Marketing Platform. See how they did it and discover how you can too! →
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📢 Have your say in shaping the future of programmatic advertising! 📢 PAIR protocol, @IABTechLab's open standard for secure data matching within data clean rooms, is now open for public comment. Originally contributed by Google, PAIR empowers advertisers to reach their first-party audiences effectively and publishers to monetize their inventory without data leakage. See here → By enabling interoperability between data clean rooms, PAIR now allows all DSPs to adopt the protocol. Don't miss this chance to contribute! The public comment time frame is open until October 25th. Review the protocol and provide your feedback. →
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