Maeve Sloane
@maevesloane
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Work/play in sports marketing; Olympic & Paralympic specialist. Former @thenorthface , #teamvisa , @livestrong . Proud, loud @BostonCollege , @BCSwimming alum.
Joined July 2008
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Imagine lacking the self-awareness to close this post with, “People will disappoint you in life.”
As someone who has had the pleasure of working tirelessly with race organizers and volunteers to produce events like this, this is one of the worst messages of “be fearless” I’ve
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MASSIVE congrats to
@thenorthface
athlete
@Zach_Miller_38
!! What a win at
#Trail100Andorra
by
@UTMBWorldSeries
.
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“I couldn’t recommend this event more.” 🫠
If you STILL don’t think the sport of swimming has a hell of a lot of momentum right now, you’re out of your mind.
Appreciate you coming out,
@PatMcAfeeShow
🤝
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Pinch me. Honored to support
@thenorthface
team of not only pro runners but a long list of accolades from parents to PhDs.
#GlobalRunningDay
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Today my dad crossed a finish line in Brazil, completing his final continental marathon. 10 yrs ago, this novice 5Ker started his quest to run a marathon on all 7, Antarctica incl. New adventurers & friendships have now highlighted his 60s. Eternally inspired by his joy de vivre.
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Rory Bosio
#MovesMountains
. Along with 3,000 other women who raced on Ultra Trail Woild Tour this year. Moving mountains and shattering glass ceilings. Everyday step of the way.
#UTWT
#UTMB
#UTMB2018
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sports, y’all
Geno Smith has spent nearly a decade as a backup QB.
This season, he got his chance to step in and start for the Seahawks.
Tonight, he:
▪️ Won the regular season finale in OT
▪️ Set Seattle's season passing yds record
▪️ Helped keep the Seahawks' playoff hopes alive
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“Running With Our Eyes Closed” -
@JasonIsbell
’s new doc on
@hbomax
- is a fantastic watch.
I could not be more stoked to see him and the 400 Unit play the new album on tour. Getting a glimpse to their creative process in the studio was my favorite part.
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Why is it so hard for Americans to grasp that the left lane is for passing?
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As they should have fucking been.
I don't think I've ever heard an announcer on NBC's Olympics coverage be this critical of anything before.
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I personally find this “spot on.” I’m so proud to be an Eagle and constantly lean on and support the amazing friendships and mentorships
@BostonCollege
has afforded me. Men and women for others - simple enough.
“In my time here, I’ve seen that
@BostonCollege
is all for each other. If someone’s down, someone is going to help you up.” —Ky Bowman ’20
#BCThanksYou
#WeAreBC
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I’m not crying. You’re crying.
When great things happen to the most incredible people...You deserve this buddy. Congrats
@taogeoghegan
on your first Grand Tour stage win....and you did it at the
#Giro
- No big deal 😛
#PROVEIT
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We partnered with
@TODAYshow
and Oroville Hope Relief to donate $125,000 worth of
@thenorthface
product to help families rebuild after Camp Fire. This is the power of community ♥️.
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YES YES YES. Congrats
@hillygoatclimbs
- you are AMAZING.
Hillary Allen (
@TheNorthFace
) wins the 2021 Madeira Island Ultra-Trail in 17:18:25.
Our pre-race interview with Hillary:
#MIUT
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Another fantastic
@runfreetrail
listen - enjoyed learning about
@kilianj
’s latest brand innovations. Congrats on the new CR!
The legend,
@kilianj
secured his 10th victory and a new CR at
@ZegamaAizkorri
today. A great validation for NNormal and the new products they’ve created. Listen to our podcast where Kilian talks about his vision for the new brand.
#TrailCulture
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@NicoleAuerbach
I believe the Italian boxing governing body already released a statement they will not be accepting the IBA’s funds.
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Life is precious. The love, friendship and joy each one of these remarkable athletes/sons/brothers/husbands/partners/friends/dreamers inspired is eternal. RIP David Lama, Hansjorg Auer, and Jess Roskelley.
#neverstopexploring
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Walls Are Meant For Climbing. In overcoming such barriers, they offer an opportunity to unite us - not divide us.
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Congrats, Boz!!
@theboz91
Holy crap!
@ian_boswell
just took the win at
@unboundgravel
!! rocking a
#transgenderpride
wristband front and center; Ian is an ally is family to the
#lgbtcommunity
We were not looking for heroes in bike racing but we’ve got one now. An internationally …
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It’s nice to have you in Birmingham,
@PeteButtigieg
!
Black Main Street is getting reconnected!
S. Rep. Terri Sewell (AL-07) and U.S. Transportation Secretary Pete Buttigieg have presented $14.5 million to create a two way road on 4th Ave N.
The goal is to improve connectivity and safety.
@abc3340
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@sis2catbat
@hinklecolin
Yes, C3 funds rejuvenation and donates millions additionally to the Chicago Park Foundation each year.
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The number of people and personal journeys touched and transformed by
@HilareeNelson
is incomparable and boundless.
Heavy heart extending and with my
@thenorthface
forever-family, the outdoor community, and most of all, her boys.
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I just met a German Shepherd named "Taco Tuesday" and thought the world should know.
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Congratulations
@BostonCollege
- ever to excel!
#WeAreBC
The $150M Institute—with construction starting in 2019—will bring a new engineering major to campus and add new research labs
#EverToExcel
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Some did a best time. Some did a worst time. Some did it for their 1st time. We all had a good time
@thenorthfaceECS
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Nearly 10 years after I met Ian Boswell at Trek-LIVESTRONG team camp, he starts Stage 17 of
@LeTour
. You are a true role model,
@theboz91
🇺🇸.
#proveit
#raceasafamily
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We are honored and inspired to join race orgs, directors and athletes before us who launched tireless pursuits, questioning industry norms in the name of environmental stewardship years ago.
@thenorthfaceecs
is "cupless" and never looking back.
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Isn’t she cute?
The most slept on campus & venue in the ACC.
🏟️Alumni Stadium🏟️
📍Chestnut Hill, MA
Home to
@BCFootball
Opened: 1957
Capacity: 44,500
It is the 71st largest stadium & 57th oldest stadium in FBS football.
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SO proud of
@thenorthface
team runner
@paucapell
defending his title at TransGranCanaria today. Kind, passionate and incredibly hard working athlete.
#neverstopexploring
(photo cred
@iRunFar
)
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Amazing design and innovation from
@thenorthface
, outfitting
@USAClimbing
for
#Tokyo2020
.
#TeamUSA
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Yoooo
@NBCOlympics
, some real janky audio issues (sound mixing) going on with the NBC Sports app stream.
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Congrats to our amazing partner
@AthleticBrewing
being named North America’s Brewer of the Year.
We are so fortunate to have you a part of the
@IRONMANtri
family.
Thank you so much,
@IntBeerChal
, for awarding
#AthleticBrewing
as
#BrewerOfTheYearNorthAmerica
. We are so honored to be considered amongst some of the strongest brewers across the country. Thank you so much to the brew crew and community for your support along the way!
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He did it!!!
@dylanbo
wins Ultra Trail Mont Fuji! I’m not crying. So proud of this incredible teammate and CRUSHER.
#UTMF
#neverstopexploring
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Hard to find the words when you get to witness someone achieve a dream. Congrats to the new world record holder,
@MikefooteMT
: 61,200 vertical feet climbed and skied in 24 hours.
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This how unfinished business should...finish. Congrats to
@dylanbo
for bagging the win following a tough close to his 2017 season. Nothing stopping this one.
Dylan Bowman (
@TheNorthFace
) wins the 2018
#Tarawera
Ultramarathon in 8:27:37. Pre-race interview:
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NIKE leaders personally donate $10 million to regionally-based organizations providing COVID19 relief. NIKE, Inc., and the Nike Foundation are committing an additional $5 million to global relief efforts, while also matching all employee donations. 🖤
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Happy 5 years in the Bay, me. You’re a special beyond words, California.
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Never thought I’d be dealing with wind tunnels again. Many thanks to
@iamspecialized
for partnering with
@thenorthface
on pushing the limits of exploration - whether on bike, skis or...Foote! (Crush it
@MikefooteMT
)
The prep work is done and tomorrow
@MikeFooteMT
will attempt to best the current world of 60,000 ft for most vertical ft climbed (and skied) in a day.
Follow along this weekend on his instagram story,
@MikeFooteMT
()
Photo by
@Desmond_Studio
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I am going to miss this giant of a heart, soul and FORCE on the court next year.
So much appreciation,
@jellyfam_j
!
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“If I were to sum up why I defend cancel culture in four words they would be: because life’s too short.
This isn’t about an intolerance for a difference of opinion. It’s about an impatience for a better world.” -
@SethMatlins
for
@Adweek
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Gals are cruisin',
@StefanaMarie
and Clare Gallagher(
@puppiesonmtsyay
)! Thank you to
@iRunFar
for always crushing race coverage at
#WS100
!
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When friends send me things like this, I know the kids are going to be alright.
#littleharrington
#neverstopexploring
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Congratulations to our boss-man,
@thenorthface
Chief Marketing Officer Tom Herbst, on being named to Forbes' World's Most Influential CMOs 2018.
#45
is basically
#1
.
#neverstopexploring
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It’s clear David Lama, Hansjorg Auer and Jess Roskelley were so many special things to so many different people. They touched us deeply and they touched us often. To me, they will always live at the heart of
@thenorthface
athlete team. So dearly missed but never ever forgotten.
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Congrats to this hitter for adding his name to
#teamusa
for the second time his career.
@Aaron_Blunck
joins
@usfreeskiteam
in Pyeongchang.
@thenorthface
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New all-female campaign dropping from
@Nike
during the Oscars featuring.
@iamwellandgood
with a preview. CHILLS. FEELS.
#teamvisa
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Good luck to all the riders and support crews starting
@LeTour
but special cheers to class acts
@lawsoncraddock
@theboz91
and
@Jasperstuyven
. 🇺🇸🇧🇪 (Texas flag)
#proveit
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Presenting the incredible freeskiing athletes OFFICIALLY headed to
@pyeongchang2018
. Proudly outfitted by
@thenorthface
. Each with their own personal story of hard work, set back, courage, perseverance and ultimately success...get to know these faces. They are
#TeamUSA
.
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Office debate: is there scientific backing to the rule you can’t swim/play in the pool for 30 minutes after eating? Or is this something parents just make up and repeat to suck fun out of kids’ worlds?
#absolutemyth
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Congrats
@Aaron_Blunck
!! You grad'ed top of class. Oh and you spent spring break at this thing called the
@Olympics
.
http://t.co/GoqXBsBmhJ
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Happy birthday to one of the strongest, smartest, humbled runners and
@thenorthface
teammates in the game,
@StefanaMarie
! Enjoy ripping around Chamonix with your spirit animals (the mountain goats, not
@rorybosio
).
#SheMovesMountains
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amazing.
Tour de France is coming. You better be ready.
Great ad by Danish broadcaster TV2
#TDF2021
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Thinking of one of the most epic sporting events I’ve had the pleasure of attending today -
@wser
, and the unbelieveaeble trail running community and family behind it. Event or no event this year, this is the kinda race that sticks with you and inspires forever.
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I would like to challenge
@thenorthface
marketing team to go one day with out saying the word "core."
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It’s good to be home in the beautiful Appalachian Mountains. 🤟🏼
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Ever inspired by
@dylanbo
!
@thenorthface
is beyond proud to support him. Congrats to this podium trio on an incredible race!
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“The battle that's about to erupt in Oakland is unlike any teachers' strike before -- and the stakes are enormous.” Support
@OaklandEA
♥️
#OaklandTeachersStrike
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Instant click. Honored to welcome Clare Gallagher to
@thenorthface
Global Athlete Team. Post-race
@thenorthfaceECS
Champs /
#TNF50
.
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Real men wear pink.
@BoJackson
rides a pink bike. Bo's bike for Day 3 feat. names of the 322 lives lost.
#bobikesbama
http://t.co/Fa0e8eJs
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Start line at Ultra Trail Mont Fuji. 170km to go.
@thenorthface
#UTMF50LIVE
(photo from
@paucapell
)
#neverstopexploring
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I love seeing any brand pushing innovation and design to new levels of comfort and performance. Especially for women. Kudos
@lululemon
- this looks
#stee
.
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Following ultra running live is one of the top 3 reasons I love
@twitter
.
What a race
@JavelinaJundred
!
And jere we have it…our overall winners of the 2022 Javelina Jundred:
🥇 Dakota Jones NEW COURSE RECORD ☠️ 12:58:02
🥈 Jonathan Rea 13:05:58
🥉 Arlen Glick 13:25:48
📹
@tonyofthehills
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I'll be far from snow at 12:30pm PT tomorrow but my heart with be with this community, Kyle's fam 🖤
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Congratulations to my DAD - top finisher from Alabama at Cathage Marathon in Tunisia, Africa! This marks his 6th finish on his quest to race on all SEVEN continents. One to go: Europe!
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Unforgettable day supporting this team +
@StefanaMarie
,
@hillygoatclimbs
,
@HalKoerner
,
@timmyolson_run
,
@robkrar
,
@blakehose
,
@MikefooteMT
, Rory Bosio, Seth Swanson and
@Nov_Project
.
One last thanks to
@TheNorthFace
for making our coverage of the
#TNF50
possible with their support!
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When your VP of Marketing just announces a Snow Day tomorrow to take down some "in-field consumer research."
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content creators like
@kylesockwell
are why I appreciate this platform.
Swimming Twitter,
That wraps up my Twitter coverage of the 2023 World Swimming Championships. Once again, I do this stuff for free, but if you're feeling compelled (or just want to buy me a coffee) feel free to fire over a tip...
Venmo:
@kylesockwell
Until next time, y'all 🫡
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What a race.
@paucapell
is one of the kindest, most driven athletes in the game. Fingers crossed:
@thenorthface
team will get the chance to roll out an epic welcome wagon at his first US race
@hardrock100
.
#UTMF
Pau Capell
@paucapell
(
@thenorthface
) takes 2nd place of 2018
#UTMF
in 19:24:51. He lost his lead in the last 10km, and finished 2’30” back of Dylan Bowman.
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@JWLevitt
@BrianEricksonCo
@runcandice
@ATRAtrailrunner
@UTMBMontBlanc
@fast_women
@iRunFar
@trailrunnermag
@UltraRunnerPod
@UltraRunningMag
@trail_talk
@skialper
@runcamille
@RunTheAlps
In its last year, TNF Endurance Challenge Series 50MI & 50K distances were 52% M / 48% W (series-average). Women were the majority in ECS NY & ECS CA ultra distances.
Thanks to
@Nov_Project
. Played such a significant role in closing gender gap across all distances, all markets.
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👏🏼👏🏼 “These athletes are as human as you and me,”
@JohnBranchNYT
said. “They are normal people who have found themselves in extraordinary circumstances. It doesn’t mean that they’re not afraid.”
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Yeh! Congrats
@alpenglowexp
on crushing an ultra alongside
@poleary87
@emilyaharringto
and Rory Bosio.
#neverstopexploring
From
#everestnofilter
to
#brokenarrowskyrace
..amazing two weeks
@alpenglowexp
!
@SalomonRunning
@TahoeNorth
@USSkyrunning
@AlpenglowSports
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SO INSPIRED, congrats
@ShalaneFlanagan
! And hard to find the words to describe pride & respect we're feeling for
@runmeb
's last
@nycmarathon
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The beautiful thing about heritage is it’s always a defining part of you.
@thenorthface
California roots will eternally be reinforced through our brand values and expressed daily in our mission. Cali ♥️ forever.
#neverstopexploring
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Keep crushing,
@robkrar
!! And good luck to all the runners pushing their limits at this very special race and inspiring community.
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@skiingrogge
My first turns and top 5 fav mountain towns - Mentone, Alabama, in the Appalachians.
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