Ian Paget | Logo Geek
@logogeek
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Logo Designer ✏️ | Certified Brand Strategist | 🎙️ Host of The Logo Geek Podcast | 📖 Author of Make a Living Designing Logos | 👨👧Daddy to a Daughter
Birmingham, England
Joined March 2012
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This year I finished a book that has been in the works for years. It’s incredible to see an idea become reality & to see it become a success too. A dream come true!
Available via Amazon. If you enjoy the book & want to support me, please write a review.
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I was a big Hot Wheels fan as a kid, and a big logo fan as an adult... so I cannot believe I never noticed the tyre in the logo until now...
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For those using grids... Design the logo first, then recreate/rework the logo AFTER using grids and guides as a way to refine and perfect the mark. Don’t let grids dictate the design. Create something beautiful first, then perfect after👌🏻
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The new KIA logo is a nice reminder why legibility matters - “Google searches for “KN car” have risen exponentially as approximately 30,000 people a month are misreading the new logo as “KN” instead of “KIA”.
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I’m not a jazz fan, but this site has a collection of hundreds of isolated lettering examples from album covers and posters. Some superb lettering inspiration here.
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A great example to show that the Golden Ratio is overrated... that new logo didn't last long...
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The official logo for King Charles III's coronation, to feature in street parties, social media and souvenirs, has been revealed by Buckingham Palace. It has been created by Sir Jony Ive, known for his innovative designs of Apple gadgets, including the iPhone.
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A colourful new look for London Luton Airport
http://t.co/sQZWaKuKfS
#branding
#design
#graphicdesign
http://t.co/MNcoXp51xF
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Have you seen the logo designers boxset? 6 ebooks FREE to download!
👉
#LogoDesign
#Branding
#GraphicDesign
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I don’t normally share memes but this made me laugh!
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I find it fascinating to see how much the golden ratio is used in well known logo designs... I’m certainly going to start doing a second version of any design applying the ratio for comparison...
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I stumbled across this drawing earlier and thought it worthy of a share. It was designed by Keith Lovell back in 1985 for the Hospital of Saint Raphael. I can't help but admire the planning the must have gone into creating something like this by hand. Incredible.
#LogoDesign
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When I post a logo here I get a lot of immediate 'subjective' responses.
If you're a designer, do your research first - understand the context. The goals. The strategy. Do some digging. Then provide constructive feedback that adds value to the world, rather than "that's s#$t".
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“Chermayeff & Geismar & Haviv's revamp for the brand feels as much like an art restoration as a logo redesign, fattening the shield up again, bringing back its border and generally bringing the design back to life”
#LogoDesign
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Day 1.
Last week, after 11 years, I had my last day working in a web design agency. That role has been part time for around 3 years, but now I'm full in... full time to focus on making Logo Geek what I've always dreamed and imagined it would become.
So lets get started... 🤓
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Some useful examples here showing how to design white versions of your logo designs
#LogoDesign
#GraphicDesign
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Amazing to see the original sketchbook work for the
@Starbucks
logo by Doug Fast. Inspiring.
#LogoDesign
#Branding
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Did you know about the Viking roots of the Bluetooth logo? Some interesting insights in this
@CreativeBloq
post
#LogoDesign
#GraphicDesign
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Did you know that in Illustrator, if you select the little circle icon that shows when a point is selected that you can numerically control the curve of a corner? Had no idea! Credit to
@theChrisDo
@thefuturishere
#Illustrator
#GraphicDesign
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Designer Challenges Himself To Create A Typographic Logo Every Day For A Year, And They’re Pretty Cool via
@DigitalSynopsis
#Typography
#Design
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The logo studies done by Melinda at
@marksandmaker
remain one of my favourite resources for logo designers this year! Check out the rest here:
#LogoDesign
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Thomas Cook rebranding didn’t go quite to plan... 👀 oops...
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One reason you might see a large well known company release a new logo is to signify change. Welcome to Nokias new logo, it’s first change in nearly 60 years… "nowadays we are a business technology company”
Source:
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Rant: I wish when people responded to a design they ‘don’t like’ they’d be more considerate about how they do it... how would you feel if people slated your work? Big agencies are people too. Also worth noting... the purpose of a logo design is to identify, not to be ‘liked’.
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Massimo Vignelli’s sketched mockup draft for the Washington DC Metro graphics program
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Type designer and lettering artist Rafael Serra has redesigned popular brand logos in an old-school style (80 Pics) via
@boredpanda
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Drumroll... I've been working on a book, and now it's ready to share with the world! 😍
#Logodesigner
#logos
#selfpublishing
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Love the simplicity and impact of this new design work from
@pentagram
The logo features a “square peg in a round hole” to represent that there is no “normal” when it comes to mental health & everybody fits.
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Disney... Please can you fix the spacing issue on the new Solo logo before the film comes out. The Solo wordmark needs moving up slightly. 🤓
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Ok... this is clever! “McDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant”
#LogoDesign
via
@Adweek
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Looking for logo design knowledge & inspiration? Check out the Logo Geek podcast!
#LogoDesign
#GraphicDesign
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So satisfying to see how precise and well thought out some logos are. Check this image showing the construction of the Shell logo.
Just please remember to only use grids to refine and perfect an already good design - don’t let it dictate your decisions!
#Logodesigner
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Did you know the peace sign is modelled after naval semaphore flags that sailors use to communicate. Holtom combined the codes for "N" for "nuclear" & "D" for "disarmament." - this was shared in the LG Facebook group.
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Mind blown! Not sure when I'd use it in practice, but the concept is amazing.
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Never ask “what do you think” when presenting logo design. Here’s some great advice from
@davidbrier
- listen to the full interview here:
#logodesign
#graphicdesign
#branding
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These designs are incredible! “Pepsi Celebrates Some Of Mexico's Most Renowned Cities In 'Glocal' Campaign” via
@TheDieline
#GraphicDesign
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Stephen Kelleher takes a stab at redesigning the Crocs logo... this is so great I thought it was a legit rebrand!! 😄
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Loving the logo studies from
@theChrisDo
of
@thefuturishere
- If someone did a whole book of these I'd buy it! Especially Paul Rands work.
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This is pretty incredible!
Count how many craftsmen it takes to produce a piece of super 11x3.3-meter Xuan paper? Originally made in ancient China and used for both Chinese calligraphy and paintings, Xuan paper has been a UNESCO world intangible cultural heritage since 2009.
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This is cool... the designer of the Joker logo used an old-fashioned woodblock letterpress to give the logo its distinctive, scratchy appearance. More detail here:
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So I was sat on the floor looking through logo inspiration and my 19 month old daughter was soooo excited! A little logo geek I think.
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This website is a super useful resource for checking out brand design guidelines - thanks
@sandorgyuris
#Branding
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Always fun to see... Sony Playstation 1 Logo Design Ideas and Concepts. via
@thelogosmith
#LogoDesign
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How to post on Instagram from a desktop?
"Go to Instagram on Chrome and login. Right-click on the window to bring up the inspect tools, then in the left corner of inspect tools toggle the device to a cell phone. Then refresh the page."
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Look what I got for my birthday this weekend from my partner! :) Very excited to read this one.
@michaelbierut
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Such a type nerd... Small things like this bug me. 🤣
In this old 1969 Alitalia logo the kerning between the first 'li' and last 'li' differ. Usually I'd think it was an accident, but this has been documented so precisely...
Must be an error that everyone went along with right?
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If you're a designer, buy this book: Work for Money, Design for Love by
@DavidAirey
#Design
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It's here everyone. The Illustrator extension that will automatically package your logo files in minutes! Watch the video to see the workflow & when you're ready buy it here: - a total no-brainer to get as it'll save hours.
#LogoDesign
#Branding
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New treasure to add to my book collection... super excited to get my hands on these!!! 😁😁😁
#LogoDesign
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Today I hit 90,000 followers. That’s 9/10th of the impossible goal I set myself a few years back. I never thought it would actually happen, but it goes to show that if you 10X your goals, and work towards them no matter what, you’ll eventually get there. 😁
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Some really beautiful design work has been done for this years Eurovision. Check it out -->
#GraphicDesign
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This is part of a comment I posted in the Facebook group last night. I’m always saying it... “Be the only designer in the room”
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Although the primary function of logo design is identification, I’ll always admire and love clever design that remains simple and versatile. This blog shares a nice collection of examples like this
#Logodesigner
#logocreation
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This video shows the progress of the Logo Package Extension! Looks amazing, so I'm pretty excited to start using it. It's almost ready to roll! 🙌 Will save loads of time. You can pre-order it here:
#LogoDesign
#Branding
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The 100 Best Design Blogs to Follow - collated by
@Inkbotdesign
http://t.co/GoNPvaOYcm
#Graphicdesign
#Branding
http://t.co/drxhy4WcVB
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Imagine someone handing you a guitar & posing this challenge:
You need to create a riff
with no more than 8 notes
that no one has ever heard before
that is super catchy
& embody everything about you.
That is logo design.
via
@TheDesignDojo
source:
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An old tweet that just made me laugh again... 😂😭
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Totally amazed and honoured to be on the top spot of “The best graphic design podcasts”!! I started it to help with my confidence, so I never expected this... 😱😊😄
#GraphicDesign
#Podcasting
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Flowchart: How To Choose A Typeface
http://t.co/wAhElbFeCB
#Typography
#Design
http://t.co/L6PNA4g0yk
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27 Funny Posters And Charts That Graphic Designers Will Relate To
http://t.co/Y4nqRaNiBk
#GraphicDesign
#Design
http://t.co/uo3jsLzxx0
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This cover is incredible... you need to look twice. Very impactful 👇🏻😯
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How to make optically balanced icons, correct shapes alignment, and perfect corner rounding
#GraphicDesign
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The difference when adding subtle detail to this is incredible. Are we moving away from the simplification trend?
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Wow. Check out the logo design work of Hans Kleefeld, a prolific designer in the 60s and 70s
#LogoDesign
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45 Clever Typographic Logos Of Common Words We Use Everyday via
@DigitalSynopsis
#LogoDesign
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This book arrived today... wow it's big!!! Put my hand in shot to show scale. A great book worth buying.
@TASCHEN
#LogoDesign
#Logo
#Book
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50 awesome brand style guides well worth checking out
http://t.co/856r7lEMK5
#design
#branding
http://t.co/T1g5y4JNYi
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@the_boriginal
The golden ratio was clearly used to create the circle, just like they did for USA today 😂😂 - there’s no better way to make a circle right? 😂😂
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I wrote this as a post yesterday on Facebook... it explains why I don’t like these daily logo challenges. Give that time to a charity that desperately needs support instead. That work will be much more rewarding, and you’ll get a good case study from it too.
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