Dieline
@TheDieline
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Dieline is a bespoke creative platform that exists to serve the packaging community.
Los Angeles, CA
Joined February 2009
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Today, PepsiCo unveiled the international refresh of the lemon-lime soda power brand 7UP. What do you think? ?
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While Carry On shampoo primarily comes in a large jug with a handle that makes it easy to carry around, it also fills its own void with a tiny elliptical travel-size version of itself.
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Pepsi is back with a redesign for Mirinda, a soft drink created in Spain in 1959, now distributed globally. Along with the redesign, the beverage maker will launch a refreshed brand platform based on the slogan "There's no flavor like your flavor."
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Inspired by fusing cheeky British humor and contemporary specialty grocery markets, Berczy is a seltzer brand with packaging by Studio HMVD that brings a new perspective to the market. More on The Dieline!
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Coca-Cola has unveiled a global refresh of its juice brand Minute Maid. The refreshed identity was executed by Coca-Cola’s design team in partnership with JKR, Landor & Fitch, Grey, and VMLY&R over two years. More on The Dieline! ?
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@Starbucks
created
#TributeBlend
to celebrate the company’s 40th anniversary:
http://t.co/uVeLpV3ERF
#Packaging
http://t.co/C5w4gB4Jf7
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Fanta’s latest redesign and unified global brand identity pours on the juicy playfulness and is anything but bland. More on The Dieline! ?
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Studio Ingrid Picanyol's work for Dalston Coffee updated the brand's packaging system so it better aligns with its current identity.
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Gush ain't your grandpappy's can of paint, and the packaging doubles as a paint tray.
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Honest is a rum brand that wanted to break away from the stereotypical mold. So the brand turned to designer Blake Scott to create a packaging system that would relate to both male and female young professionals and creatives. More on The Dieline!
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Brent Schoepf, a senior designer at Studio MPLS, developed the packaging system for Strange Lands Gin, a spirit from Three Rivers, a Quebec-based distillery that had to close up shop. While the distillery no longer exists, the packaging design lives on. ?
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Fusing the CPG world and an editorial aesthetic, designer James Hill created Betterdays' packaging with a keen eye. Each of the products in the range features an optimistic, upbeat connotation.
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Aico Coffee's packaging helps tell the story of the many different ways and times that consumers enjoy their coffee. The color palette is representative of the stages of making the beverage. Read and see more on The Dieline!
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Infused with a familiar and playful nostalgic feel, Porter Packaging and Think Packaging teamed up to design Coffee Supreme's 3-piece coffee-in-a-can collection showcasing its offerings
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Finnish brand Jokilaakson Juusto turned to Studio Hellsten to create a new, more premium packaging system. The pairing of light blue and bright yellow hues with strong, bistro-inspired illustrations creates a packaging system that's highly contemporary.
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BRAVA worked with CORTA-FOGO's Brandy to create a bottle that encapsulated the organic nature of the ingredients within. The dark, raw bottle is elevated through the intricate glass details, the bottle neck label, and hot foil detailing.
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This spring, an especially stylish take on Sicilian gelato is coming to Berlin in the form of the hip ice cream spot Ké Gusto. In March, they’ll make their debut with smart branding from eccentric local designer Carla Palette.
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Montana Whiskey Company's packaging is rugged and outdoors-inspired and made from recycled stainless steel. The brand's home of Montana is known for its beautiful landscape, and the packaging design continues the burly aesthetic. More on The Dieline!
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One of the most recognizable supermarket pasta brands is celebrating its 200th anniversary with a charming upgrade from Auge Design. Agnesi's nautical new look is super fitting of the Italian company's lengthy legacy, but also has enough retro-modern charm
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Pantone's Laurie Pressman gives us some additional color on some of the brands (and even a Broadway show) that have gotten the custom color treatment.
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Taking inspiration from the parallels of female bodies and geometric shapes, BioSelf is a beauty brand that helps make the skin softer and more elastic. The packaging, designed by Commersart Agency, leans on animated typography to make an impact.
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Interactive packaging design creates a sense of excitement, and Zoo Studio leaned into this reality with their design for Solution. The cylindrical structure has different pieces that all spin, creating a Rubix-cube-inspired game.
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Designed by Workbyworks, EATH's packaging is sleek and cultivated. The design has a degree of dignity, and it's constructed by delicate type paired and quieted tones.
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Pantone Releases Their Color of the Year for 2019: Living Coral
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Grey designed innovative stickers that use colors to help show consumers how produce can be used at every stage of ripeness helping combat unnecessary food waste.
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Verlé's coffee bag packaging is highly unembellished but makes for an elegant design. The soft-hued bags are fused with a plain, sans-serif typeface making for a design that relies on the strength of white space.
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@Pentagram
partner Paula Scher creates a deck of cards with Art of Play that celebrates classic card design and type. Read and see more on The Dieline! ?
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Contact lens packaging almost always leans into a highly medicinal, overly scientific approach. Zerolens', however, is much more playful than the traditional. More on The Dieline!
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Outline strikes the balance between swirly maximalism and more grounded, low-key aesthetics with their work for the craft coffee brand Kloo.
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Having lived all over the world, Riyana Rupani picked up a collection of her favorite flavors and combined these passions into “Foods by Ri,” a brand of better-for-you pantry staples. Rupani partnered with studio Midday to refresh the brand.
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Francesca Maxera is more than a pastry brand; it's a brand that connects others. The updated branding and packaging system better reflects the charm and personality seen through whimsical typography and charming colors.
Read and see more on The Dieline!
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Coffee drinkers have come to lobe Level Ground's coffee because the brand values high-quality beans and direct trade principles. The packaging, however, required a new design, one that looked as accessible as the product was.
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Lapo's is a nonalcoholic negroni with packaging inspired by the spirit of Florence's bar, Lapo. Designed by James Madison Mitchell, every aspect of Lapo's packaging reflects an admiration for the timeless refinement of Italian culture.
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Auge Design’s immediately eye-catching work for Casa Marrazzo becomes a goldmine with vibrant jewel toned labels, bold, gilded sans serif typography, and a slender, classically Italian wordmark.
Read and see more on The Dieline!
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Angelina Pischikova designed this clever packaging for CS Lightbulbs. Each package features beautifully illustrate…
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Start your week off with a little
#MotivationalMonday
from The Dieline!
http://t.co/2H4INJApj9
http://t.co/FdyHJOi70Y
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Ginger shots have a bold taste, and Earthling Studio's design for MOJU's packaging system leans into this universal truth. Through entirely unafraid and oversized typography and bright yellow and red color palettes, the packaging system is dynamic.
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Eva Enger's packaging for Spilt Clarified Milk Punch showcases the rich history of this cocktail. Drawing inspiration from antique milk advertisements and classic milk bottles, the design alludes to milk while highlighting the fresh ingredients
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Artist
@stuartsemple
is not a big fan of “owning” colors and immediately created a “Freetone” plug-in to bring back the paywalled Pantone colors. Now, in response to Pantone’s Viva Magenta, Semple has released “Viva Meh-Genta."
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Victor Martnes released a conceptual collaboration for Nike and Ikea, rightfully dubbed "Nikea" with a tagline reading "Jüst do it yourself." Read and see more on The Dieline! ?
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This is some of the most elegant and beautiful packaging for canned goods that we've ever seen!
@jkrglobal
have d…
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WHINE, a Berlin-based natural wine brand, offers a refreshing moment of honest reflection amidst a world of toxic positivity. Designed by Carla Palette, the packaging embraces the singular use of bright primary green. Read and see more on The Dieline!
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Concept: Coca-Cola Kids Edition: A playful concept of Coca-Cola for kids, based on the now classic a...
http://t.co/dWQ2wKL0
#packaging
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A new flavor from Coca-Cola’s Creations is coming on February 10th. As with previous Creations releases, Coca-Cola provided scant details other than the announcement date and that it is a collaboration with Spanish musical artist Rosalia. ?
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Today,
@Pepsi
unveiled a new logo and visual identity system, the first in 15 years. The new look will hit shelves in 2024. What do you think of the new design? ?
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Artful new packaging for
#Argentinian
restaurant and French kitchen Le Blé.
http://t.co/aoVpkM9u4H
http://t.co/oRDrJr05BQ
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Established has designed a new collection of fun & playful products for
@MarcJacobsIntl
:
http://t.co/H2bFALHAAf
http://t.co/rpwH7VnXTo
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Stereotypically, energy drink packaging can be overwhelming, and cannabis packaging can lean a tad bohemian. Perico Verde, however, is a beverage that's both, and the packaging escapes the cliche tropes from each world.
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Student Spotlight: Mighty Nuts: The package for Pistachios is telling a narrative in every detail.
http://t.co/e8L81XR7
#packaging
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Doublenaut's ultra-nostalgic can design for Bellwoods Brewery's Pale Ale taps into exactly that feeling with groovy '70s-inspired typography and the warm, sporty palette of a midcentury bachelor pad.
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Monolith:
Small startup launches prototype & packaging for wooden iPhone replacement panel. More in...
http://t.co/px6nOhYv
#packaging
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Enjoy the beauty of Golden Gate Bridge by cracking open a Fort Point Brew
#packaging
#cheers
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Everything's just peachy; Pantone's 2024 Color of the Year Is Peach Fuzz. Read and see more on The Dieline!
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Evian Star Wars Edition:
"Star Wars by Evian, is an innovative intergalactic take on design packaging.
http://t.co/OXydTlvo
#packaging
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Aja Marie Johnson designed the packaging for Mamauki, a coffee house and creative hub. The stunning black and white illustrations make up the label decor, while the pill-shaped labels and wrapped typography add even more visual interest.
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For the first time, Pantone creates a brand new color of the year for 2022: introducing PANTONE 17-3938 Very Peri.
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Ghost Town Oats is a new brand of premium oat milk that challenges the lack of inclusion in the plant-based milk space. More on The Dieline!
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The Watson's are using upcycled grapes to make Renais, a new brand of luxury gin (with a pretty swell bottle to boot). Read and see more on The Dieline!
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Designers Julian Barrera, Jaime Jiménez, Paola Sanchez, and Andres Caicedo leaned into simplicity for Amargo's packaging design. The brand's white logo contrasted against the dark backsplash of the bottle creates a serious aesthetic for the coffee brand.
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General Mills' fruit snacks portfolio opts for a cleaner, modernized look. You know, for "the kids." Read and see more on The Dieline! ?
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Temescal Brewing’s Bold Design is a Lesson in Controlling Visual Chaos
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Concept: Coca-Cola Pixel Edition: Check out this awesome limited edition Coca-Cola cans inspired by ...
http://t.co/4lkOlGEu
#packaging
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Comparing Tru Nut's before and after packaging imagery proves the brand is willing to move in a more contemporary direction. Designed by Freshmade, the updated packaging system is fresher and more modern.
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Bags are currently the packaging status quo for coffee beans, but that doesn't mean it's the end-all-be-all design. Zack Samuel launched grounds, 100% traceable, fair trade, & smallholder grown coffee, and the beans are packaged in a recyclable can.
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This gorgeous packaging for Ach, a Lithuanian vegan chocolate brand has our eyes completely captivated.
#packaging
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Inspired by the very plants that make up a natural wine, designer Chai Kunpeng takes it back to nature for this packaging design. The black illustrations on the white background continue the organic simplicity.
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Check out our Exclusive Interview w/ Nicola Formichetti On Pepsi’s Packaging Design Challenge!
http://t.co/ygaVn9yZrR
http://t.co/bKwDwIO9x4
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Designer Jon Schubert took inspiration right from the vibrant streets of Central Mexico to create the can design for Crooked Owl's Hard Tepache. Read and see more on The Dieline!
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The stronger the roast, the darker the packaging color. Designed by omsky studio, 7 A.M Coffee's packaging takes a highly visual approach, clearly inspired by the process of roasting. Read and see more on The Dieline! ?
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Student Spotlight: Mountain Milk: The brief was to make a packaging design of something you love.
http://t.co/y0yelC6K
#packaging
0
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Start your week off with a little
#MotivationalMonday
from The Dieline!
http://t.co/9WSJOh0oKv
0
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HUMAN's packaging design for Malachela Brewery reflects a dedication to capturing the unpretentious charm of beer culture, fostering effortless connections.
0
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Jameson celebrates St. Patrick's Day with a limited edition illustrated bottle
@Design_Bridge
.
http://t.co/IYLH0pYXhk
http://t.co/wgnYVwxrn9
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Announcing 2019 Plastic-Free Award Winners 🌟 - Our winners are here, Dieline Awards 2019 first ever Plastic- Free Award.
@aplastic_planet
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Michael Bierut and Pentagram brew up the packaging and identity for Brooklyn's Ebbs.
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Perfectly boring studio designed the packaging for the natural menopause supplement Feel Revived. The instantly recognizable packaging leans into a fun, bold logo with typography and quirky geometrical illustrations as the driving force behind the design.
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This is some packaging seriously fit for the Gods - well maybe one Goddess in particular. …
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Start your week off with a little
#MotivationalMonday
from The Dieline!
@JohnnyCupcakes
http://t.co/Z9vyIHGvFP
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Inspired by the same visual appeal of a Wes Anderson film, Can-Tini is the market's latest ready-to-drink espresso martini brand. The can, designed by Saint Urbain, captures a beautiful vintage aesthetic.
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The Red Bull Superheroes design concept is inspired by the uniforms of superheroes:
http://t.co/3jYf4Vikp1
#Packaging
http://t.co/gy0Rev6iTm
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This is definitely not your grandmother’s tea.
@iwantdesign
has created the incredibly colorful and awesome packag…
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Doublenaut's packaging design for Stay Class IPA, a debut Non-Alcoholic IPA by Toronto's esteemed Bellwoods Craft Brewery, tastefully captures the essence of the traditional beer experience.
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This is not only some of the prettiest chocolate bar packaging we’ve seen, but just take a…
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.
@ryanthemarx
creates a luxurious design for New Zealand Artesian Water:
http://t.co/8nW9evBvye
http://t.co/tNwu7I3PFX
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