Justine Castellon
@justcastellon
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Brand Strategist | Marketing Author | Book Reviewer at | Author of Through The Seasons Series and Gnight Sara / ‘Night Heck
Joined June 2009
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RFK Jr
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FROM PAGE TO SCREEN
As a young and aspiring writer, Hope Williams has always dreamed of finding her mark in book publishing. Struggling to make ends meet in New York City, she works as a freelance writer, sometimes ghostwriting for others. But when she meets the handsome and
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Bad publicity is still publicity.
Bad review is still a review.
Let’s not give that movie about Malacanang any engagement. No RT, no reply. Let them work harder on getting notice.
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By snubbing the Invictus event, Charles and William inadvertently did Harry a favor. In their absence, Harry shines brighter, becoming the focal point of the news. It's heartwarming to see Earl Spencer demonstrate to the world that
#PrinceHarry
is still surrounded by family.
📸
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EJ is more of the poster boy for the Olympics than Caloy because he seamlessly balances his personal and professional life. Caloy’s golds are overshadowed by his personal conflicts. In contrast, EJ's charisma and reliability make him an ideal candidate for advertisements and
Apparently, EJ Obiena was also a writer and is good at drawing. Lahat na sinalo mo EJ 🫠
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HELP SPREAD THE WORD
Let’s help our farmers. Buy mangos this season for
🥭Mango Graham Ref Cake
🥭Mango Salsa
🥭Mango Shake
🥭Mango Pudding
🥭Mango Sticky Rice
🥭Mango Sago
.....and a lot more!
#LoveLocal
#HelpTheFarmers
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If you want to win this time, remember that ATTENTION or EPAL is the most valuable commodity. Consider hiring a professional PR agency instead of relying on volunteers. Certain tasks are best handled by professionals.
Former Senators Kiko Pangilinan and Bam Aquino, along with human rights lawyer Chel Diokno, are the initial senatorial candidates of Liberal Party for the 2025 midterm polls.
READ MORE:
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If I’m the marketing head of
@tropicalhutph
I will send a 1 year GC to
@dumidyeypee
That viral tweet is a marketers’ dream. Imagine a huge marketing and advertising mileage with zero budget. Even billboards can’t give you that kind of result.
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Isn't it ironic that online bullies flooded the comments and replies when
#HarryAndMeghan
discussed online bullying? You've just proven them right. Don't you see that?
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Maybe you want to visit the Philippines🤔
Oh, you will love our beaches — the white sands and island hopping adventures 😁
Last time I was in London the Queen died.
Now I’m in NYC and Trump is getting indicted.
Coincidence?
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Today is one of those times when we truly miss
#LeniRobredo
and her team in OVP. There’s always a trusted place for us to bring our donations, and they mobilized them quickly.
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“Kung mahal nyo si ma’am Leni at si ma’am Leni ang iboboto nyo, bakit nyo pahihirapan ang pangulo sa pagpili ng ibang bise presidente?Bakit kayo pipili ng hindi nya kakampi? Bakit hindi nyo pipiliin yung pinili nya?”
—SHARON CUNETA
#LeniKiko2022
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It’s like reading Cinderella in reverse. A prince with a wicked stepmother. In the end, he met a woman from far far away land, rescued him from the castle, helped him build their own kingdom . . . and they live happily ever after.
#Spare
#SparePrinceHarry
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Ang plano ko sa May 9, gawing pangulo si Leni Robredo. SANA KAYO RIN -
@bernardokath
💕
This ad is beautiful! It was created for the undecideds and published 2 weeks before Election Day.
#ArawNa10Ito
#PasayIsPink
#LeniKiko2022
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A standing ovation for
#PrinceHarry
as he is about to deliver his moving speech 👏🏻
#ESPY24
#Invictus
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#PrinceHarry
's commitment to putting his family—his wife and kids—above all else makes him more admirable than his brother.
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Dear
@enjoyGLOBE
You were advising me that you’ve been temporarily disconnected my internet due to unpaid overdue balance of PHP 0.00
Please let me know how to settle the PHP 0.00 in any payment method available.
Sincerely,
Your Customer
P.S.: Send your bots/ AI to customer
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This classic look—a white shirt, denim, flats, and a black bag—is a must-have for every woman. Meghan Markle Dutchess of Sussex consistently delivers effortlessly chic fashion.
And don't miss the Black Dior bag, a nod to Diana's timeless style.
#SussexSquad
#MeghanMarkle
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#MeghanMarkle
truly excels at creating impactful content. Her charity cookbook is simply amazing. The Parents' Network initiative with
#PrinceHarry
, aimed at addressing the dangers of online harm, is something to eagerly anticipate.
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Armani. Dior.
As always, the prince is dressed in a princely manner 👑
#PrinceHarry
#InvictusGames
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Oh, Philippine Airlines. if a celebrity is involved, your service is swift with prompt follow-ups. Yet, last summer at LAX, my son, who relies on a wheelchair, was left standing for 30 minutes waiting for assistance. Instead of a formal apology, we received a dismissive direct
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Twitter GenZ are bashing GenX or Millennials on work ethics such the ‘what-not-to-on-email’. They forgot that they’re still at the bottom of the corporate ladder and still reporting to older generations. Put your feet on the ground kiddos, you haven’t proven anything yet.
Also,
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Remember this? Bobbi Brown and Uber tapped the perfect face:
#MeghanMarkle
.
On the way to meet Suits producers, she hopped in an Uber with Bobbi Brown to touch up her beauty look.
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The Dutertes are all running for senators? This seems like a desperate attempt to use fear or shock tactics against the present administration. It's simply an example of low-level PR that reeks of greed.
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I admit I was experiencing donor fatigue and I was mad coz we’re giving Du30 a free pass during calamities. But my daughter reminded me that this is nothing to do w/ him but people need help & they have nothing in time of Christmas
Nakakaiyak ang bayanihan sa headquarter ni Leni
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#ShopeePH
committed a huge marketing blunder. A few days ago, a bad
#PR
on manpower reduction due to financial difficulties came out. Instead of softening the blow, their
#marketing
released a teaser of a controversial endorser 🤷🏻♀️🤷♂️
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@macronikki
It’s not that simple. Deciding to have a child means putting your life on pause—I've experienced this myself. While I have no regrets, I wouldn't give false hope to women out there. Raising children becomes easier when you're emotionally stable and financially able.
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In 2016, someone said that Duterte will mould our society in his own image, and he did successfully. Thanks to the media and the left, both hated PNoy’s daang matuwid. I hope they had fun watching the circus for 6 years. . . and more for the next 6
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May 13
OTSO DIRETSO SA SENADO
#5Alejano
@GaryAlejano
#9Aquino
@bamaquino
#25Diokno
@ChelDiokno
#36Gutoc
@SamiraGutoc
#37Hilbay
@fthilbay
#41Macalintal
@attyromymac
#57Roxas
@MARoxas
#59Tanada
@erintanada
#OtsoDiretsoSaSenado
#OtsoDiretso
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@barnabychuck
One of the problems of distance learning is how parents compete with their kids’ grades. They work on the homework and school projects. Some even encourage their children to use Google instead of reading the books and understand the lessons.
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1. Isko is acting arrogantly, ungentlemanly and singling out VP Leni.
2. Samira is the new mean girl and swiping at her former ally.
Raul Roco must be rolling in his grave for what these 2 are doing with the political party he founded.
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Sandro is BongGo2.0
His PR team is using our social media accounts for free PR/advertising placements. Don’t play their game.
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#KamalaHarris
is a key figure in U.S. politics —nothing to do with RF. As far as we know, the hatred towards
#MeghanMarkle
primarily comes from the British tabloids. In contrast, Americans generally do not harbor the same level of disdain for Meghan.
Hmm. Trying to work which common trait between Meghan Markle and Kamala Harris would make them both subject to this line of attack, and frankly, all I can find is racist thinking
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@talk2GLOBE
No need to DM you, just tell me how and where to pay the PHP 0.00 unpaid overdue bill
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I got scammed on Facebook Marketplace. After I paid for the item via
@gcashofficial
including shipment fee, the seller left the chat room, and she’s not replying or answering my call.
I thought with the sim registration, we can get rid of these scammers? Or at least track them?
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@miard
Showing up is the least William can do to honor the veterans who served their country
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“PWDs don’t deserve this treatment and exclusion. Plantation Bay Mactan has shown that they’re one of many institutions willing to deprive PWDs and children with special needs of the same opportunity they’re more than happy to give to others.“
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Our car was hit by a van along Katipunan.
@MMDA
responded right away, the police officers/staff in Camp Karingal were helpful.
Before we left, we said,
“sir, marami pong salamat sa serbisyo”
While some of our leaders are shitty, the people on the ground are doing their best🙏
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@gcashofficial
Your Chat with Gigi is useless. A total waste of time! Can you at least get rid of your customer service bots?
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@springtamige
You made fun of proper etiquette and professional interaction, and you except us to teach you instead? That's not our job, that's your parent’s responsibility. However, we teach or mentor those with potential and with good character, to begin with.
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Magkakaiba man ang mga kulay, iisa lang ang hangarin: mapayapa at maunlad na bansa.
#5ALEJANO
@GaryAlejano
#9AQUINO
@bamaquino
#25DIOKNO
@ChelDiokno
#36GUTOC
@SamiraGutoc
#37HILBAY
@fthilbay
#41MACALINTAL
@attyromymac
#57ROXAS
@MARoxas
#59TANADA
@erintanada
#OtsoDiretsoSaSenado
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@docligot
On the PR standpoint, BBM’s team shouldn’t include their Bagong Pilipinas logo in the memorandum. Now their campaign is associated with more bad news
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#kakampinks
are from all walks of life: vendors, drivers, students, professionals, biz owners and lot more. Those folks drinking Fraps during sorties are just part of a segment.
Volunteers fr different classes shell out their own time & resources to bring
#VPLeni
to Malacanang
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@smurfette017
It’s a local-going-global brandcomm strategy. It’s like ‘here’s a local brand that can compete with global brands’ kind of message.
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Statements and quotes the BBM trolls can’t use . . . for obvious reason 😁
via
@Carl0sCastellon
😂
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Who green light this? He looks like he’s in hell 😭
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Go and Du30 withdrawal is more of a bad news than good news. This means they’re now united.
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BUILD THE FUTURE
@Ogilvy
shows kids literally envisioning their future careers by building them from the inside with Legos.
#advertising
#Lego
#Creative
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The best way to deal w celebrity bullies is to hit them where it hurt the most: ENDORSEMENT. Contract comes w/ explicit moral clauses to ensure that a
#brand
will not be smeared w bad behavior.
If they’re not endorsers yet, at least u send a red flag to the potential advertisers
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Who's handling
@GaryAlejano
's PR/Comms? Guys, you're doing a fantastic job! First, the selfie w/ his kids in the grocery ––now this👇
Visuals carry an even more powerful impact than words. Showing his personal side conveys strong emotions that form a lasting impression to voters
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@IsmoFidel
Hidilyn Diaz even graced Vogue PH cover last month, almost 4 years after she won the gold medal. Consumers are still family-oriented.
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The reason why they don’t want
#PrinceHarry
to wear his military uniform. Other members of the royal family look like they’re on cosplay 🤷🏻♀️
#PrinceHarryUniform
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7 days before election day 🇵🇭
Dalhin ang
#OtsoDiretsoSaSenado
#5Alejano
@GaryAlejano
#9Aquino
@bamaquino
#25Diokno
@ChelDiokno
#36Gutoc
@SamiraGutoc
#37Hilbay
@fthilbay
#41Macalintal
@attyromymac
#57Roxas
@MARoxas
#59Tanada
@erintanada
#OtsoDiretso
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Yung nagiisang positioning na
#unity
ng kabila, na-hijack pa ni
#PioloForLeni
💕
#LeniKiko2022
#KulayRosasAngBukas
#AngatBuhayLahat
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@supernegatrona
To be fair, BBM can deliver a speech. Duterte is so pang-barangay level yung SONA nya
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Yorme is a classic PR gone bad. He started as a potential political product, then these cracks in his branding and PR.
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Remember this feel-good soft drink ad?
“I’d Like to Buy the World a Coke” —-considered the world’s most popular TVC in 1971 by McCann Erickson.
#advertising
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@flyPAL
Be grateful that we haven't pursued legal action as was suggested to us. Passengers with disabilities have rights and should never be subjected to subpar treatment. However, I will persistently remind you and your passengers about the unfortunate experience my son had with your
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LA VIE EN ROSE
The literal translation is “Life in Pink”, was written in a pavement café on the Champs Elysées in 1945 by French singer Édith Piaf and released as a single in 1947
The song became popular because it spoke directly to the heart of those who had suffer from the war
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I know the issue on
@gardeniaph
(a delivery man took bread from pulled out stocks for disposal) is wrong, unsanitary and against company policy. But it’s sad because the man is hungry and took a slice of bread 😢
This reminds me of Jean Valjean in Les Misérables.
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Doing a 180-degree turn in PR isn’t good, Isko. It will just show more cracks in your branding. Instead, manage the situation by taking responsibility and extend a heartfelt apology.
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Yay,
@McDo_PH
converted their party rooms to give teachers a sanitized and quiet working space where they can do their distance learning lessons — complete with free McCafé coffee 🙌❤️
Thank you! Btw, our weekend lunch tomorrow will be McDo delivery. 🍔🍟
📸 from McDonald’s FB
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I woke this morning feeling like this because
1. JP Morgan dropped the Philippines to the bottom of an investment list
2. Bible-toting Christians are posting about God’s-will-toxic-positivity on FB when I know they voted for that family who terrorized this country for decades
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I’m not a morning person. I work best at night and sleep at 4 a.m. Clients start their day at 6 a.m., but they know they can’t call me until 11 a.m. Today is different as my phone starts buzzing. Their first agenda was to ask me about Maggie Wilson and the 8k PF of influencers. I
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@macronikki
It’s not all about finding love and a partner for life—it’s more on finding yourself and be at peace with it.
Damn, Nix! I gotta find your musing a home in one of my novels. Haha!
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Ipinanganak si MAR ROXAS
noong Mayo 13, 1957.
#HappyBirthday
@MARoxas
🎁🎉
Ang regalo namin sayo, ilalagay namin sa balota.
#57MarRoxas
#OtsoDiretso
#MARamingMagagawa
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Let’s do this friends. We can buy rice, cooking oil, sardines and add them to the community pantry. Tayo tayo nalang talaga ang magtutulungan para maitawid yung ibang kababayan natin 🙏🏻🙏🏻🙏🏻
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@emceemorx
He addressed the Vice President as Mrs. Robredo pero look at the way he addressed himself—Atty. Vic Rodriguez. Kups talaga.
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@jay_beltran
@tropicalhutph
@dumidyeypee
Hindi lang awareness ang na-create nya, conversion mismo. Laki ng natipid nila sa marketing and advertising
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When I penned
#FourSeasons
, I crafted the protagonists, Richard Collins in the likeness of British actor
#MatthewGoode
and Hope Williams with Fil-Am actress
#LizaSoberano
together w/ my own black cat, Salem, adding a touch of charm to the tale
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@RobbieMeriales
She's busy sulking pa because nawala yung 75 security details nya. At wala gusto magdala ng donations sa kanya
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@DuterteWatchdog
@flyPAL
The ground crew's attitude was far from friendly, showing little concern for passengers with disabilities both MNL and LAX. This was a stark contrast to the exceptional service provided by other airlines such as ANA, United, and Cathay. Even Eva Air's service far surpasses
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So, we’re still wrestling with this issue. As a parent of a kid who studied at MC, used to live in Morato, the challenge of my daughter's commute to Katipunan was a concern. Even those residing in villages right next to Ateneo, whose children attend MC/Ateneo, opt to drive their
@lilyoftheveil17
Grade school & high schools are in Greenhills & Dasma. University only in Taft. We had school buses in Greenhills. My contemporaries when we hit grade 6 to high school took bus/jeep/walked usually to Viramall or Galleria. How parents handle the safety of their kids, up to them.
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@mrsunlawyer
@mayplanoba
@ashramarch
@OutlanderBabe
@tracyplantlady
@annatalia88
@MsNewBungisngis
@Simply_Clinton
@ILoveSteak
@swikey
@ishpresso
@lakwatsarah
Same feels, right?
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@mrsunlawyer
Charles should have done what his great-uncle Edward VIII did when he voluntarily abdicated the throne after he was condemned by his decision to marry Wallis Simpson. The problem with Charles, he wants to keep both Camilla and The Crown and sacrificed his children and Diana
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@thenerdyderma
Jingle and dance moves are super patok. Remember, Revilla won just doing the Budots dance. We’re in a different era now.
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GOOD FRIDAY, WHEN HOPE BEGAN.
Be on the lookout for opportunities to be a light in someone’s life so their own light can burn bright enough for the entire world to see.
#GoodFriday2018
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GARY ALEJANO
Because we need hardworking, productive and independent-minded members like
@GaryAlejano
in the Senate.
SUNDALO. PILIPINO. ALEJANO
_____________________________
#AlejanoSaSenado
#Senate2019
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@therachelravana
That’s what you call responsible adulting. Don’t be scared on investing, you’re young and you can afford to make mistakes. Besides, there are so many good things in store for you.
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If you don't want Manny to be the next president, leave Jinkee alone. This is a battle for attention. All these activities are related to building their political
#brand
, and you're putting them on the spotlight where everyone is watching at all times.
#PR
The best way to handle that “epal” politician: IGNORE HIM TOTALLY.
Every QT, comment or RT (whether good or bad message) helps secure a permanent parking space in voters’ minds and contributes to his political brand equity.
#positioning
#branding
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@gcashofficial
YOUR HOTLINE NUMBER AND ‘CHAT WITH GIGI’ ARE FUCKING USELESS!
Have you experienced getting scammed and tried reaching out to your hotline and customer service? If not, try it!
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5 THINGS WE MISS MOST ABOUT LIFE BEFORE THE INTERNET
1. Actually going to sleep when we go to bed
2. The arrival of the mailman
3. Those books called encyclopedia (no Google)
4. Kids playing outside
5. There’s no such thing as “blogging” ––nobody cared what u had to say
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Yes, I’m tweeting this because I’m a proud momma — our daughter Julia received her acceptance letter from Ateneo School of Law this morning.
@Carl0sCastellon
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@papalbadass
@enjoyGLOBE
And this one is amazing and brilliant! Imagine disconnecting the service because of PHP 0.00 overdue? Imagine that! 😂🤣
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This man is smart, articulate, moral, constitutional, & not political. If the Philippines had more leaders of his capability and mindset, we could all just go to the beach & relax knowing the nation is in good hands.
-
@societyofhonor
|
TAKBO,
@fthilbay
!
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A picture paints
a thousand words 🎀
Iloilo is the tipping point in the pink movement
@jerry_trenas
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Sino si
@MARoxas
?
EKONOMISTA.
_______________
That’s brand positioning ––how easily audience can remember u w/ a small amount of prompting. They don’t need that extra hint to jog their memory. It immediately occupies a space in the mind of a voter.
#PoliticalBranding
#branding
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5 Clichés & WHAT THEY REALLY MEAN
1. With all due respect (that person is about to disrespect u)
2. Leverage our assets (it means “your” assets)
3. Pick your brain (steal your idea)
4. To be honest (they weren't being honest w/ u until now)
5. Do more with less (NO budget)
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@oslecjunior
Remember Otlum, the guy who was caught stealing? He’s now a small time endorser and influencer. That’s one of Duterte legacies where they broke the system and institution. They’re not giving second chances but they’re mocking the system.
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