jaywin.base.eth
@jaywin0x
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I ghostwrite educational email courses + socials for web3 founders with category-defining companies. If you are building a copy-pasta L2, please block me.
100 viral CT posts 👉
Joined April 2022
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Last Seen Profiles
Pinned Tweet
She failed college, then built a $1.5B crypto empire.
Jing Wang's journey is a masterclass for researchers turned founders:
Wrote the textbook on Ethereum's scaling solution.
Her team's code is now securing $15.7B worth of crypto.
Here's her story... 🧵
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@jinglejamOP
used to be a Bitcoiner but found the community unfriendly to women.
Vitalik invited her to contribute to Ethereum where there were more women.
But she was hesitant…
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@deedydas
Have been closely following this trend as well!! Two points to add
1. Users find "therapy" on the platform, often crying when a character touches on something personal.
2. The average visit duration is 20 minutes, higher than YouTube. YouTubers spend thousands on each video,
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She chose to write the textbook (revenge for failing college?)
It’s the textbook for Plasma, an Ethereum scaling solution that predated optimistic rollups.
Despite getting thousands of likes on Twitter, nobody used Plasma when it launched. Why?
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So, Jing convinced
@karl_dot_tech
to join OP instead of Uniswap.
Which at that time, already had product-market fit.
Karl, being a true stan for Ethereum, chose to help build Optimism instead.
But how did Optimism become so successful where so many L2s failed?
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5/ Able to paint the big vision of Optimism in ONE sentence
"When the internet is built on Optimism, no one is going to know what a f—ing blockchain is."
Edited a word out for the algo!
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1/ Be unapologetic you
Jing has never once put down her legs during her interviews with a16z.
Personally, I could never do it. Social anxiety is real for me. But not for her.
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As cliche as it sounds, community is everything in crypto.
Besides EVM equivalence and simpler fraud proofs —their bigger focus is building an ecosystem of builders.
Jing mentions that “the bar is in hell” regarding community👇
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I lost $10K in my first year in crypto.
I wasted hundreds of hours being confused.
I got scammed on social media.
Here are the 3 biggest mistakes first-timers make when entering web3 (and how to solve them):
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2/ Super self aware
• Recognizes how her role as CEO influences others
• Emphasizes ongoing personal development, especially in clear communication
• Acknowledges the necessity to evolve her leadership approach
based.
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Also their dedication to
• open source
• focus on hiring the best
• being “genuine” to humans
• “two-house model” governance
• founders getting coaching and not egotistical
Optimism slowly became an “overnight” success
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After user interviews, she realized nobody actually cares about transactions per second.
Latency and low costs are what users want.
This means she needed to go and build THAT out…but with who?
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Personally, I'm a Base enjoyoor so I'm rooting for Optimism🔴
Video credits
@a16zcrypto
Let me know who I should write about next!
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3 Reasons Why Tezos Should Be Your First Blockchain for Digital Art
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thank you for the recognition!
@TezosCommons
Will continue on my work to onboard artist and collectors! 🏴☠️
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3/ Tell relatable stories
A large part of making crypto accessible is distilling complex topics. Her skill of “talking in stories” is HUGE.
Her extraversion helps with making her stories engaging too!
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Because Jing didn’t know anything about Ethereum.
@karl_dot_tech
, an Ethereum researcher at the time, was already mentoring someone else and offered to mentor her as well.
And she was given the choice to code or write a textbook.
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4/ Artists are collectors, and collectors are artists.
Tezos has a supportive art community where artists uplift each other.
This helps aspiring artists find success by tapping into an established audience.
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2/Unstoppable Chain
While other platforms crash and burn, leaving artists and buyers stranded, Tezos has never broken down.
Avoid blockchains that hit the brakes without warning
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4/ Authenticity
She's refreshingly candid about her experiences:
• Talks about failing out of college
• Share stories of early hiring mistakes
• Doesn't sugarcoat how hard it is to build a startup
Which makes her easy to trust.
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3/ No Hard Forks
Tezos avoids the complexity of hard forks, which is a common pitfall for all blockchains.
Without hard forks, this preserves the uniqueness and value of digital art.
Making it a secure platform for artists to showcase their original and valuable work.
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Even OGs can't agree on why a coin/project skyrocketed.
But one thing is clear: projects with a clear purpose make bank.
@pepecoineth
: Be stupid, get rich.
@ConstitutionDAO
: Owning a copy of the Constitution.
If you aren't able to tell your community clearly why, it's ngmi
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Over the past 2 years, I have been doing web3 marketing.
I realized it is more about understanding human psychology than understanding technology.
Here is 1 tip I would give someone who wants to start learning web3 marketing:
But first, to start marketing effectively you need
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1/ Tezos dramatically reduces the cost of creating and selling digital artworks.
Ironically, the demand has increased, and the gas fees have lowered.
With low costs, Tezos encourages inclusivity and invites creativity to experiment with new things.
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Recap
1. Low Costs
2. Chain that never stops
3. No hard fork; Preserving value
4. Artists are collectors, and collectors are artists
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In under 12 hours, $SHIELD just hit $60k with 100% community-contributed funds!! 🔥
LFG 💪
@berndawgler
@ShieldToken_io
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1/ star blossoms from
@wiresandtrees
personally my favorite piece. every time i hang it, I get massive goosebumps (despite looking at it 100+ times)
thank you ahad, your art keeps giving.
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3 Simple (But Effective) Pieces of Advice I’d Give Anyone Starting To Understand Digital Art
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if you are coming to token2049 singapore and have an empty wall
I have a couple of gems from
@wiresandtrees
,
@kolahonn
, and
@GrantYun2
that are on sale
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The similarities between legendary artists and companies are astonishing
How are Claude Monet, Pierre-Auguste Renoir, Apple, and Netflix similar?
3 ways they became legendary and how you can start today too
Disclaimer:
@categorypirates
have shaped a lot of my thinking about
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In the next couple of months, Bitcoin will change forever.
Sound crazy?
I don’t think so.
Here are 2 projects that are starting to change Bitcoin’s nature.
From store of value to biggest platform for dapps:
---
1/ Developed by the giga brains behind
@unisat_wallet
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When an internationally acclaimed art exhibition talks about NFTs, it pays to listen
Art Basel released their report for 2023. - but you don't have to read all 260 pages
Here are 16 key facts about NFTs and the overall Art Industry from The Art Market 2023
[🧵]
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Startups building the future have a “pre-awareness” problem.
This means that users don’t even realize that there is a problem with their current state.
So how do you convert users in the pre-awareness stage to raving fans?
I call it the Educational Flywheel:
1. Talk about
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4 Simple "Surefire" Steps On How NFT Collections Became Popular And Earned Millions
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3 Impacts Of Technology That Is Secretly Making Digital Art A Goldmine (Insights from a Former Beijing VR Startup Intern)
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The bull market is coming and I'm never making the same mistake again
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One. Laser-focused. Message.
One thing. That's it. Cut everything else. Just pure, concentrated impact.
Leave the nuance in your emails and podcasts.
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@TezosTexas
that’s right ser 🫡
Tezos
• is faster & cheaper (40 TPS)
• has built in governance
• has the best digital art community (ever)
🏴☠️
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@BrandonStraka
@caitscreatives
@FutureTechie
@elonmusk
hey
@BrandonStraka
if you share the details of those smaller creators, I may be able to diagnose why this is happening.
you keep focusing on the "video" but it's the tweet that decides whether it goes viral.
about virality
• the first few words are key to why someone will
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A prospect told me this last week.
"We don't have source material for you to ghostwrite."
And they are right. They didn’t. But…
I came up with 35+ ideas in under 1 hour.
3-Step Idea Generator for "category-defining" startups🧵
The biggest content problem for category
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The Best Way To Get Started Learning About The Largest NFT marketplace on Tezos
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@breitwoman
@TezosTexas
@objktcom
@tezos
heyo Kathleen, I read an interview you did on Fortune about FTX and I misunderstood.
Apologies 🙇♂️
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Marketing 1.0: Mass Media
• Radio: First radio ad aired on August 22, 1922
• TV: First paid TV ad on July 1, 1941
Marketing 2.0: Internet Marketing
• Email
• Social Media
Marketing 3.0? Community Flywheels
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crypto social media accounts:
– intern account: banger posts (study
@vaneck_us
)
– founder account: personal beliefs (study
@divine_economy
)
– company account: announcements and "how-to"
people want to be led, educated, and entertained at the same time
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3 Reasons Novice Digital Art Investors Should Begin Accumulating an Impressive Portfolio of Digital Art Pieces With Only $100
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You don't need deep pockets to begin collecting art.
Start small to learn. Important for new investors.
• Focus on emerging artists
• Look for limited editions
• Join artist communities
• Set a budget
Master the basics first.
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That being said, I'm trying to get the attention of GPT owners:
@NickADobos
@Sider_AI
@IAmCharlyAI
If you are trying to grow your GPT, I have an interesting proposition!! (I swear 😖)
If the thread was helpful, please RT and help a fellow marketer out 👉 👈
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Crafting your first GTM strategy?
Avoid these 5 mistakes when defining your strategy:
1. Treating it as just a plan
2. Limiting it to a vision
3. Blindly following best practices
4. Sticking to the status quo
5. Assuming long-term strategies can't thrive in a dynamic market
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Looking to hold your art exhibition overseas? Korea might be the place. Here's 3 reasons why:
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400,000 NFTs: 4 Insights Into WhaleShark's Massive Collection for Beginners Looking To Enter Now
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Have you ever wondered how some artists skyrocket to success in mere months?
I attended a talk by Artory Winston.
An art fund that appraise 8 billion worth of art each year.
The secret factor for a huge price increase?
Exhibiting at a reputable museum.
That's it.
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Blockchain-related job postings on LinkedIn have skyrocketed by 600% since 2017.
Bad news for L1s: Only ~23,000 blockchain developers in 2023.
In contrast, there is an army of 17.4 million Javascript developers.
Attracting developers is by far, the hardest in marketing.
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Beginner web3 founders and marketers make the same mistake.
They think being genuine will attract the right retail investors.
But that is not how retail investors behave.
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Following a clear process minimizes mistakes for new art investors on a budget
• Choose a category
• Browse 20-30 artists
• Compare artworks across the entire category
• Look at past sales
• Manage expectations
Clarity and discipline drive results.
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Bitcoin launched 15 years ago.
With a whitepaper.
L1/L2 projects are still doing the same.
Thinking it will work💀
So what works?
Use cases.
Study
@megaeth_labs
's mega mafia.
That being said...
me has sum sm0l ideas on how to fix some missed opportunities teehee
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For the past 4 years, I was the lone marketer in tech startups.
Here are 3 tips to achieve clarity in an unfamiliar market
• Spend 80% of your time researching
• Don't bother with systems (yet)
• Interview Superconsumers
Slow down to speed up later.
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What’s your worst Web3 Market hot take?
I’ll go first: PFPs will make a comeback next year.
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3 Non-Intuitive Lessons I Learned Writing Online Every Day For 30 Days In A Row
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Lifetime Art Collection: Sotheby's 4 Lessons On Building An Art Collection
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@clairekart
pre announcement
announcement
announcement (revised)
reminder 1
reminder 2
reminder 3
last min announcement
post event announcement
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Taylor Swift's Master Recordings Drama and How It Affects The Ongoing War Between Artists & Digital Art Platforms
#MediciMinutes
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Are you learning Web3 marketing?
1. Follow me
@jaywin0x
for weekly mini-lessons on marketing so that you can get more Web 3 customers
2. RT the tweet below to share this thread with your audience
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how to be really unpopular in web3
1. keep saying web3 has no use cases
2. shitting on every single infra project
3. hate memecoins
what else am I missing?
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Struggling to write content? Cut down your time on 𝕏.
• No doom scrolling
• No brain rot
• No noise
Just you, your discipline, and your focus.
It works every time.
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you can start marketing a product that is not done.
there are ways to do it.
hill I’m willing to die on.
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Don't just market in web3.
Educate your users.
They are relying on you to guide them from the present to the future.
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Doing proper research separates collectors from hobbyists.
• Finding promising artists
• Evaluating artworks
• Setting investing goals
• Understanding different platforms
Having the right skills ensures the quality of your collections.
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3 Little Known Advancements That Could Be Causing Digital Art To Be The Future
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@Safaryclub
if you do smart team really well and drive actual outcomes with $0, you are going to be paid handsomely either with an exit or your next job.
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The moment I adopted a structured idea-capturing routine, my writing transformed.
I was struggling with learning, writing, and doing my full-time job.
Recognizing my flaws, I've been taking notes from top creators.
Here is the perfect "Idea to Writing" framework:
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how to make price go up in bear market (real)
1. seed new narrative
2. pay KOLs to scale narrative
3. "stock buyback"
4. buy likes and rt from your fav SMM panel.
what else am i missing?
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