Alen Sultanic
@IAmAlenSultanic
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Just a guy who likes to dabble in the mysteries of the universe. ➡️ My posts are food for thought. You do the dishes. The best marketing newsletter ⬇️
Charlotte, NC
Joined April 2022
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The game is measured in years, not months, weeks or days, remember that and keep going.
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The greatest sales letter ever written was "Lazy Man's Way To Riches" by Joe Karbo.
This is a work of art. From the opening to the close, every sentence has a purpose, zero waste, all punch.
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Highest open subject line: "Read when alone (delete after reading)".
Always crushes. You can play on variations of this, been using it for years.
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The Breaking Points of Hormozi’s "Free Model"
& The Future of A.I. In The Game
I have a philosophy that I live by, and that is…
…I don’t care much about what’s happening now, as I care about what happens next.
Because if you know what happens next, then you can make the
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Most Of You Have Million a Dollar Skillset and a $10k -$100k Mindset - Here's The flip Over.
(Posted this on my private FB all and a lot of people are liking it, so if we're not friends, feel free to add me).
Most Of You Have Million a Dollar Skillset and a $10k -$100k Mindset
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If someone tells you something can't be done.
Just reply with "how would you know?", then whatever answer they give you, just say "according to who?", and you'll see exactly where their limiting beliefs come from .
This is a great way to "defend your mind" from people planting
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Once you realize that 90% of your audience are very "short-term" thinkers, you'll win.
Everything is about NOW, not later. Now, now now. Now problems, now money, now health, now now now...short term solutions that require short-term thinking, short-term effort, short-term trade
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The three rules of success:
1. Know exactly what you want
2. Think about what you want 24/7
3. Go after what you want
That's it, nothing more nothing less. Yes, it's that simple and easy.
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Here's the most powerful and effective ad / image structure for Facebook ads today — 32% reduction in CPAs by making a single change
Morning,
This is a short and easy one that you can start using today.
The other day Daniel Neefe in Fast Forward came to me asking me how I can
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Getting rich has more to do with the market you choose, than the product you have. 90% market you're in, 10% offer you have.
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Work with business models. Not clients.
Recently, I had two consults, with two different, yet very successful freelancers in the industry.
The first one takes home between $500,000 and $1,000,000 per year freelancing.
Doing copy work, building funnels, offers, doing launches
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In this game — you’re mostly selling to dreamers on the front end, and doers on the back end.
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Making millions of dollars isn’t hard. What’s hard is removing the fears that prevent you from doing it.
Fears, plural.
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The Guide To Beating Controls
I shared this in the Nothing Held Back Facebook group back in December 22nd, 2022, and now I'm sharing it here.
The control — every copywriter's coveted prize that gives them instant status and massive bragging rights in the game…
…and the
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If a guru tells you to "build a list" and "profit later", they're lying to you, because "build the list" and profit later doesn't back out mathematically.
Say you spend $3 per lead, 100 leads = $300.
Open rates say 30%, and say your CTR is 10% of that 30%,
So 100 leads = 30
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I’d be open to challenging any “copywriter” who thinks he’s hot shit on Twitter. Live on a zoom copy battle.
There are far too many of you who talk big game (in your posts and tips) but I can tell have absolutely no skills.
The rules are simple: the audience picks the market.
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In online business, marketing, copywriting, and even sales, when you get to the level of selling identities, you'll find that's where all the money is.
- Tate isn't selling "freedom", he's selling identities.
- Brunson isn't selling funnel secrets, he's selling identities.
-
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1,000 High Open Email Subject Swipes You Can Use For Fun And Profits (Threaded Post)
I originally shared in the Nothing Held Back group on February 11, 2022, and now I"m sharing it here.
Alright guys, so before I've alluded to that I use to do a shit ton of email marketing, to
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You don't sell products or services. You sell certainty.
They don't buy for features or benefits, they buy for outcomes.
Outcomes are only good as the certainty of outcomes, so what you're always selling is certainty, in every single market.
100% certainty = 100% conversion
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The Hidden Architecture of Quiz Funnels — Here's how to create scalable quiz funnels in any market or niche (even if you've never done it before)
Morning, afternoon, or good evening, depending on what part of the world you’re reading this post from...
...It’s been quite a while
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Run video ads when the market is unaware, and you want to educate. Run short video ads when the market is aware and it needs a nudge, but run Image ads for the highest market awareness.
Time economics preclude attention economics.
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A Step-By-Step Guide For Creating Clean Biz-ops That Can Make $50,000 to $300,000 / month
Morning,
When it comes to making money online, you have the big three markets, health, wealth and love.
Health is mostly occupied by supplements.
Love is mostly relationships and dating.
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In copy, whenever you use direct behavioral command words, they negate the outcome you want from the command.
"IMAGINE" — that actually stops them from imagining it it.
"THINK" — that gets them to stop thinking about it.
"LOOK" — that stops them from looking.
The reason being
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The most powerful phrase in copy you can use is "and that's why" or "and this is why"...
...It instantly brings closure and belief to whatever claim you just made, and it also presupposes that they just asked a question (when they didn't) by skipping the "because" creating a
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Saturated market with strong differentiation in messaging, positioning and product = $$$
Saturation never means saturated with products and people. It just means saturated with the same ol' same ol'.
Don't sweat the competition, once you know how to differentiate you won't have
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If you want to sell a $100 product...write it and sell a $1,000 product, then price it at $100.
I had someone come to me wanting help with a $1,000 webinar..."How do we do it?" Ok, lets write a $10,000 offer, and then sell it for $1,000.
When you start looking at it from that
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I never pay for anything :-) I just create things that buy me things.
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Selling to Core Emotions of Markets
I originally shared this in the Nothing Held Back Facebook Group on June 21, 2022, and now, I'm sharing it here.
There are a lot of layers to this game, and the deeper you go on the layers, the closer you get to mastery. This is a deeper
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All you need is a little ambition, a little hope, a little know-how, a little courage, and a little work ethic to do big things in life.
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The biggest thing I see in marketers who break 7-figures and fuck it all up is they become ashamed of direct response and swing full 180 into "product product product" and "oh muh brand"...
...and forget what made them all the money in the first place.
I've been there, and done
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When they're reading your copy — they're talking to themselves. You may think you’re talking to them, but in reality they’re talking to themselves.
So as you write...you open talking to them, and then as they begin talking to themselves as they read your copy — that's when they
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If you want to get better at copy, don't study what the copy gurus teach...study how to write political speeches. That'll 100x your copy.
Politics is the most lucrative game in the world, study how they create conversions.
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The food industry is the lead gen of diseases for the pharma industry.
Every big business needs a lead gen, and creation and production of new customers. This is how it's done at scale. One industry lead gens for the other.
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The most powerful type of copy is invisible copy. The less attention it brings to itself, the better it'll do. It's purpose is to get in the mind and do change work, not to be analyzed or criticized.
Things that will make it more invisible:
- Use less hyperbole (no one talks
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This game is all about non-linear income.
You don't get incremental raises like you do having a job.
Instead, you have income jumps that take place every 6-9 months as you grow your skillset.
Your income jumps along with your skill set.
Focus on the skill set, and then the
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In copy, stories only matter to unaware audiences, but when it comes to aware and hyper aware audiences, stories tend to hamper the offer, rather than enhance it.
Removal of stories and focus on mechanism of how it works, why it works, and for whom it works will do better,
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When you’re broke, work like you’re broke.
When you make your first $100k, keep working like you’re broke.
When you make your first million, keep working like you’re broke.
When you have $10 mil in the bank, work like you’re broke.
When you hit $100 mil, take a week off,
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Once you do this, your copy will punch that much harder
In sales, marketing and especially writing copy...the key to conversions is to always remain in control of the sale process.
Once we lose control of the sales process, we greatly lower the probability of generating the
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Adverting, marketing, and sales doesn't take much to learn, but takes a lifetime to master.
I've been at this game for 20 years and I'm still learning new things every day.
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The more hours you put in front of the computer, the more money you'll make online. Period.
More hours = more money. Simple as that.
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You don’t have to know everything to succeed.
All you need to know is how to get to the next step, and once there, you'll know how to get to the next step, and so on and so forth until you succeed.
"Go as far as you can see; when you get there, you'll be able to see farther."
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If you have doubts about what you can achieve, the best way to overcome doubt is to doubt the doubt itself.
Once you start doing this — you won’t have many doubts left and it’ll free you to achieve as much as you want.
Alen
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When writing copy, I tend to start out with the “I” and then do a subtle transition into using “you” and end up with “we”. That's how you go from it being about you, to being about them, to being them working with you. Very simple, subtle, elegant and very powerful when done
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The only way to get rich in the game is by running/owning offers.
You’ll make good money doing other stuff but won’t get rich.
And even though there are many games within the game, the offer game is the only game worth playing.
Start playing the game, and I can tell you from
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There is never a shortage of opportunity or money for those who can deliver results.
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At times, you might feel discouraged, defeated, and deflated in this game from lack of progress and not making it like you thought you would.
So, I want you to know that it took me 2 years to make 24 cents in this game.
That's me making 1 cent per month for 24 months before I
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Dry testing offers and upsells: How to know if an offer/upsell is going to work long before you spend time, energy, and money building it out.
I've originally shared this in the Nothing Held Back Facebook Group on May 18th, 2021, and now I'm sharing it here. If you want to see
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When I said I create the best marketers in the game, I create the best marketers in the game.
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Digestibility of Ads — How to write ads, emails, and posts that get read, consumed, and clicked on
When it comes to writing ads, you can have long ads, short ads, boring ads, exciting ads, curiosity ads, intentional ads, and all sorts of ads in between...
...Some work and some
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Levels of the game and what to focus on:
$0-$5m — all about the product and marketing
$5-$10m — all about people (teams)
$10+ — all about systems
This is why the team that gets you to one level isn’t the team to get you to the next level, and the systems and rules that got you
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All you need to make millions in biz-op is a unique process that does not require creativity.
Most people are NOT creative and that will greatly limit your ability to scale the offer...
..."What do I sell", "what do I build?", "what do I say?", so on and so forth...anything
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One of the most profound thoughts I've ever had when it comes to the nature of success in anything is that "on a long enough timeline anything is possible".
We know that as kids, when we become aware of money, making $1,000 is very difficult, then when we become teenagers, not
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Volkswagon owns Bentley, Bugatti, Lamborghini Audi, Ducati and Porche.
Volkswagon is a low ticket offer. The others are high-ticket offers.
There are more people who can afford low-ticket than high ticket, and by math alone, you'll always have more scale via low-ticket to
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The
#1
reason most don't own / run offers and how the real economics work that allow you to scale to millions (without spending your own money doing it)
I get a sense that most of you need to know how the math really works when it comes to scaling offers, because I see the
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Most people in the world haven't heard of you, your offer, or your business...
Imagine how much more you, your offer, and your business will grow once they do.
That thought will make you realize you have something amazing to look forward to and to work towards.
- Alen
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Live Copy / Offer Feedback Session + The "From-To" Opening You Can Swipe
Often times as I do Fast Feedback in FF, I'll cook up new frameworks and openings for people on the spot, typically 1-5 a day, and I'll share it with the rest of the members there so they can use it for
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How To Instantly Create An Epiphanies In Copy (you know the "aha" moments)
In copy, the best way to get them to realize something is to open it with "And I realized (insert what you want them to realize)".
The mind can't attach value (positive or negative) unless it's
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There will come a time when you won't be able to do it, and in fact, you won't be able to do anything...
...and that time is when you're dead.
Until then, you can do anything, so get to it.
- Alen
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Sell them what they want. Give them what they need.
After all this time in the game, I find that that's the best way to make direct response offers work without compromising our morals and ethics.
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The Identity Close — "They'll reject your product but they'll never reject themselves"
As a copywriter you go through this arc of growth over the years, so when you first start out writing copy, a lot of what you write is based on structure, then you move over to using story,
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What's possible for you today was not possible for you at some point in the past. Don't forget that and know that what's might seem impossible for you today will be possible for you tomorrow.
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The only reason your goals and dreams might seem too big, far way and out of reach is because you see yourself as small.
Once you start looking at yourself BIG, bigger than your goals, then those same “big” goals will become “small” goals and instantly come within reach and easy
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The path to your 1st million
Know that if others were making it work, the only difference between you and them was nothing more than that they know something you don't, and once you figure out what that difference is, then you could do what they do, and that's exactly the
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How it feels to be rich.
You can buy almost anything but don’t have time to enjoy it.
How it feels to be wealthy.
You can buy almost anything and have time to enjoy it.
Time is a factor of wealth, whereas money is a factor of both.
While on the chase to acquire money, don’t
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We're At The A.I. Saturation Point & The Hype Wave Is Over
Having built 4 of the biggest A.I. offers in the industry and looking at the data day in day out — I can safely tell you that we're already at an A.I. saturation point and the hype wave is over.
The audience isn't
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The average Louis Vuitton customer makes $60k a year, but thinks that their average customer makes $400k a year. Identity marketing at its finest.
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Always trust yourself when you make the wrong decision.
Because, in reality, you never make a wrong decision, you create an opportunity to evaluate and learn more about the situation.
Sure, It may cost you some money, time, and energy, but what you learn from it will allow you
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Some food for thought to all the freelancers of the game —in 2024 everything you do for clients you should also do for yourself.
If you build an offer for a client. You should build one for yourself.
If you create a VSL for a client. You should build one for yourself.
If you
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I’m married to my dreams, dating the game, and seeing the hustle on the side. No time for anything else.
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Instead of asking yourself “Why can’t I?” Try asking yourself “Why don’t I want to?”
That will give you the real reason why you can’t do something.
So “Why can’t I make a million dollars?” becomes “Why don’t I want to make a million dollars?”.
Write down all the reasons
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We don't live in a simulation. We live in an imagination.
Hence why, everything in the world came from and comes from the imagination.
There is not one thing in the world that did not come from someone's imagination, not one.
The power to imagine is the power to create, hence
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The best way to double your upsell conversion rate:
Do a VSL (video) with an 8 min delay that has a timer and text that says "Next Steps Will Appear In [timer] and then show them the full TSL (sales letter) or bullet based OTO in mature markets after 8 minutes = highest
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The
#2
reason most don't own/run offers and how to do it even if you don't know what to sell or have nothing to sell at all
Morning NHB, as I'm writing this post for you, I'm sick as a dog under the flu so if this post might not be my best work yet, but it's the best I can do
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In copy, at the deepest levels of mastery — you will discover that you never really can convince anyone of anything, but rather the only thing you can do is get them to convince themselves of everything.
Once you reach this level — you'll hit mastery and be able to break rules
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Over the years, having met millionaires, billionaires, and everyone in between, I found that their success largely came from two of these three traits:
1. They're smart
2. They're hardworking
3. They have good timing
Having all three is rare. Having one isn't enough, and yet
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All self-help thoughts, concepts, ideas, formulas, methods, secrets, products, programs, events, and workshops come down to only one thing.
...Having self-permission to believe what you want to really believe and do what you want to do.
Once you start looking at self-help as
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How to find lucrative little niches that can pull in anywhere between $100,000-$250,000 / year
Morning,
You know the thing about this game is that money is everywhere, so long as you know where to look and recognize the opportunity.
Once you do, all it takes is for you to go
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Never complain or blame anyone else for anything because whenever you complain or blame someone, you are, by default, admitting to your subconscious that you are powerless and that something or someone else has power over you.
We only complain and blame when we can't or couldn't
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A lot of people will tell you to "go chase your dreams", "do what you love and you'll never work a day in your life".
While all well and good, I say go chase millions of dollars first, then once you have it, THEN go chase your dreams and do what you love. It’ll be a lot easier
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Biggest realization in the game: creativity doesn't scale.
That's why most creatives work for non-creatives.
As a creative, once I accepted this, everything became easier.
The key is to expand your creative energy creating formulas and frameworks that other creatives can fill
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Who you sell to is far more important than what you sell.
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As you write copy, they don't read your words, nor do they hear you — all they see are the images that form in their minds.
And out of these images, all meaning, emotions, and everything else is synthesized.
The way to get good at forming images in their minds is to learn to
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The Basis of Story In Copy
In copy, all story comes down to this...the story isn't your story, it's their story. The story isn't about you, it's about them. The difference, consciously, they don't recognize this and think it's about you, while subconsciously they do and know
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New Sales Format Innovation - The How To Guide
This one is for the innovators of the game.
This is a post of a talk I shared in another mastermind.
The title of my talk was “The Nature of Competition and How To Win.”
One of the parts of that talk was about emotional states,
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What great copywriters understand that newer ones don't is that you do most of your writing when you're NOT writing. The writing process is a mere formality, the copy, offer, and everything else is done long before that.
If you have to come up with it all as you're writing –
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God is great, and religion is good. Christianity, Islam, and Judaism are the three descendants of Abraham, hence the name Abrahamic faiths, who all believe in the same God.
The three brothers who shaped the world for the better.
What's going on in the world today is that
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Once you win the game, the next move is to own the game.
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Would you take $100,000 and have 1 person not like you?
Would you take $250,000 and have 5 people not like you?
Would you take $500,000 and have 25 people not like you?
Would you take $1 million and have 100 people not like you?
Would you take $5 million and have 250 people
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In this game, you can only occupy one of two positions. Either you have leverage, or you are the leverage.
If you have leverage, then you'll reach your goals and make more money than you know what to do with. If you are the leverage, then you'll help someone else reach all of
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Ultimately, how much money you make in this game comes down to two things:
1. The size of the market
2. The size of the problem
Big market = $$$
Big problem = $$$
Big market + big problem = $$$$$$$
Medium market = $$
Medium problem = $$
Medium market + medium problem = $$$$$
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Automate + delegate = scale.
Automate everything you can, and delegate what you can't automate.
This is the key to scaling offers.
You can easily automate the lower-priced front-end offers and delegate the higher-priced back-end offers.
Lower-priced front-end offers allow you
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Mental model = desire -> disease.
Human desire, when unchecked, turns into disease of the mind than of the body.
Desire to smoke = cancer. Desire to own things = stress. Desire to eat = metabolic disease, so on and so forth.
Desire turns into disease. Diseases come from
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I'm a big believer in mechanistic copy instead of "big idea" copy.
If you need a "big idea", then the product and mechanism in itself is a small idea, and thus what are you really selling? Takes a whole lot of moral stretching to make it legit, plus let's not even talk about
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Originality is the new currency…
…Because the hardest thing to market is marketing the same product as everyone else.
The same concept as everyone else.
The same ideas as everyone else.
The same mechanism as everyone else.
Using the same format, strategies, and tactics as
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When someone hits you with "Your _________ is too expensive"...
Just reply with:
"Curious, expensive compared to what?" -> this opens the door to how it's being compared which allows you to readjust the comparison, thus making the product actually a great deal.
Note: The word
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If most of your money is going into your marketing and "ad spend", then you don't have a business, you have a promotion.
If most of your money is going into product, then you have a real business.
They buy because of the marketing, and stay because of the product.
The
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The first thing you say is what gets their attention, but the last thing you say is what they remember and take with them.
That’s the key to writing good, short, punchy, and memorable emails, posts and messages that work.
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