If you gave me a brand with ZERO dollars tomorrow And told me I had 60 days to get them to $1 million… I’d give you back 19 days I’m not being cocky, I’ve just done it before, so I KNOW I can do it again Here’s how I would do it: 1. Spend $30k the first week product seeding. That’s what happened with this brand that did $1mil in 41 days. We get an army of people posting about the product. You’ll use that content in the next 15 -25 days This will also be a cheap way to test creatives, messaging, and models. 2. Start with static ads Why? Starting from scratch means you need to test VERY FAST. We had to test 300 ads in 41 days to hit $1mil for this brand. Statics are a great way to test: - Most powerful mass desires - Positioning - Messaging - Curiosity The best part is all of those can be tested very quickly, out of the 300 ads we tested for the brand… 70% of them were statics. 3. Script videos Once you have a better grasp of messaging and what actually converts, then make the investment to script out videos. Videos take long to make and edit. So be be confident in the messaging before making a huge investment. The structure that worked is simple: [mass desire shown visually] [introduce a problem] [reveal what they found] [introduce product] [demonstrate & explain benefits] [reaffirm positive buying choice] [CTA - where to get it] 3. White-label content creators’ accounts As you get content creators posting about the product, find those that are good we what they do. We found success reaching out and white-labeling to run ads from their account. We’d run their posted content from their account and it ended up being a huge success. Imagine having 10 white-labeled accounts all talking about your product, Then when people get into your funnel they see 10+ different people talking about you And feel more confident buying from you 5. Know your risk tolerance Doing $1mil in such a short time was taxing. Be sure your risk tolerance in spending a lot of money on ads or inventory. Know EXACTLY all of your margins and break-even points. When signals are in your favor, you have to be decisive and spend. We had 2 straight days spending $5k/day that were profitable so we scaled to $20k/day spend the very next day. 6. Simple media buying We did most scaling off the back of creative, media buying and influencers. If I did it again, I would only have 3 campaigns: - Creative testing - Scaling campaign - Scaling campaign with cost caps Those 3 campaigns were all that was needed and, frankly, the best-performing ones with the most spend behind them. There you have it. A clear roadmap to take a brand from 0 to a $1 dollars in under 60 days. Want to see the actual ads and structure? See the first tweet for a link the whole video.

@decimablack @realdoseofdee Very accurate

We're innovating at our company. Are you. Props to @realdoseofdee for leading it.

@ToriiRowe Don't scale by people. Scale by efficiencies.

@itstonyyu That's why we ask brands if we can film a video review on a call or in person. Whatever they say is what we are allowed to us.

@AaronJNosbisch @drinkbrez I would love a full video about your experience and how it's going down. Would be highly entertaining.

This checkout isn't holding back. Shesh. What are your thoughts on these? Does it build trust? Or who cares because the CVR is too good?

Any tiktok shop agencies that work on commission alone?

@joeman_goat where can you buy it?

@Param_eth So it's listed on Pump Fun? Is that were people are getting it?

@maxpaynesol dang. How are people buying it now then?

I swear if brands just did this they’d have a radical year. Plan the year out. Where you have bad months do more. We have a brand right now that is up 180% YoY and it’s SUPPOSED to be their worst month of the year. BUT we just did a lot of marketing activations and they are having a fantastic month.

@maxpaynesol what platform can you buy it on?

This is a hard wakeup call. I fly quite a bit. Many of you do as well. But this could have been any normal flight. Just because plane crashes are rare doesn't mean they don't happen. Just a normal flight. On a normal day. That went bad. I'm sure many on that plane were - successful - had plans - were hustling - starting businesses - ready to retire - loved God - expected to be home for dinner But it didn't work out that way. It wasn't even within their control. We never know when it's our last day. Every day we're alive means we've won the lottery. Those - obstacles you're facing - hardships you're dealing with - money problems you have - biz problems you're scared about Means we're lucky because we have the privilege of life and opportunity to even have them. I hope that is a good perspective shift. You're so lucky to be alive any day you wake up. And all of the good, bad, hard, easy is a gift. We've living the lottery. Let's make sure today is worth it.

What is a better alternative to hotjar?

@viniciuspetrid to learn so he can do it himself. Not looking for an agency.

@johnhickey1970 What agency is that you run?

@ChrisLangSocial The truest words ever spoken lol.

@danavirsarria That's respectable