E-commerce isn’t what it used to be. Margins are thinner. Ads are more expensive. Platforms keep taking more while giving less. But one thing hasn’t changed—the brands that win are the ones that know how to connect. Not just through products but through real relationships. Real conversations. Real stories. I’ve spent years scaling brands, sending millions of emails, and learning one simple truth: Growth isn’t about having more tools. It’s about having the right partner. That’s why I’m stepping into Growth & Community at Sendlane. Because merchants don’t just need another platform. They need a company that believes in them as much as they believe in their own businesses. I saw it firsthand when we moved Fresh Chile to Sendlane before Black Friday in 2023: 📈 35% jump in email revenue 💰 20% boost in AOV 💸 $24,000 saved by consolidating platforms But more than the numbers, it was the people. The support. The partnership. The belief that brands deserve more than being treated as another line item in a SaaS company’s growth model. That’s when Shawn Gaide, CEO of Sendlane, called me. He didn’t try to sell me on a vision. He asked a simple question: “Why do you believe in Sendlane?” Because e-commerce brands don’t just need another retention marketing tool. They need a company that believes in them as much as they believe in their own businesses. ✅ A high-quality email & SMS platform without enterprise pricing ✅ A true partner—not just a provider—with real support ✅ A platform built to help merchants grow And before I talk about what’s next, I want to recognize both the foundation and the future. Sendlane wouldn’t be here without Jimmy Kim, Caitlin, RB, Amir, Madison, Teddy, and the many others who built this company from the ground up. And today, Sam, Cade, Danny, Cat, RC, Vicente, and the team are carrying that momentum forward. I believe in Sendlane because I’ve seen firsthand how it transformed Fresh Chile—but I also know the work isn’t done. The product is strong, but there’s more to build, more to refine, and I’m here to help make it even better. This isn’t about me. This isn’t about Sendlane. This is about the builders. The people who stay up late fulfilling orders, who wake up early to send campaigns, who fight for every inch of growth in a game that keeps changing. I know that fight. I’ve lived it. And now, I get to help brands win it. Let’s build your story together.

Share Your Story—a new podcast powered by @Sendlane Not chasing views. Chasing real convos with builders. First episode drops soon. Stay tuned. Builders build 🏁

@zachmstuck About to be next level!

@fordcoleman_ Absolutely! 💯

@lukettobin Thank you!

@Silence72328493 Thank you!

@OGAmirTorabi Happy Birthday legend!

@sufyanmaan Hardship fuels growth 🔥

@_gardenofwords_ Focus with flow

@ecomchasedimond 🚀🦾

@LegacyBuilder__ Thanks Clifton🔥

@Bbruhis @KnoCommerce @JeremiahPrummer Big moves! Congrats!

@CommerceRound Going to be an amazing event!

@JeffGapinski Transparency over fees!

@PhilJLi Unpredictable, yet powerful 💪

@NathanHirsch99 Resilience wins 🔥

@JeffGapinski Thank you Jeff 🙏

@ecomchasedimond Appreciate you Chase

@LegacyBuilder__ So impactful 🔥