Alex | Video Editor
@decimablack
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Building @decimalabs a video marketing agency for founders and brands | Unlimited Video Editing + Post Production ↓
New York
Joined May 2023
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Pinned Tweet
My agency made $20,000 from video editing last month, which means we deliver a lot of videos every single week!
I put together this Notion doc of all the tools we use to keep up with the demand.
If you want this doc for FREE:
- Repost
- Reply 'Tech stack'
And i'll DM you
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🚨 VIDEO EDITORS 🚨
In the past year, I edited over 1000+ videos using Premiere Pro...
Along the way, I compiled resources to speed up my editing workflow and put everything on a Notion Page.
I wanted to share it with you so you can be more efficient with your editing process.
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🚨 VIDEO EDITORS 🚨
Here’s a FREE Cinematic Motion Background Library including:
- 3 Abstract Backgrounds
- 2 Gradient Backgrounds
- 5 Grid Backgrounds
- 4 Map Backgrounds
If you'd like it for FREE:
• Repost
• Reply 'Motion'
And I'll DM you (must be following for DM)
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Video editors already know. This is what a raw footage looks like lol, not autism 😂
Bro is part autistic with his delivery and guys been doing it for 10 years.
If he can make it, so can you.
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Just finished designing this iOS Notification mogrt.
If you want it for FREE:
‣ Repost
‣ Reply ‘mogrt’
And I’ll DM you (must be following)
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Just finished designing this Dictionary Definition MOGRT.
If you want it for FREE:
‣ Repost
‣ Reply ‘mogrt’
And I’ll DM you (must be following)
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a new style is emerging, get in early. (credit: thomas walmsley)
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🚨 Video Editors 🚨
Just finished designing this YouTube Subscribe Banner MOGRT.
If you want it for FREE:
‣ Repost
‣ Reply ‘youtube’
And I’ll DM you (must be following)
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My 𝕏 analytics:
- August: 13K views
- September: 30K views
- October: 285K views
- November: 451K views
And I owe it to formatting and templates.
I created 35 templates and how I applied them on a Notion page.
If you’d like it for FREE:
‣ Repost
‣ Reply ‘Content’
And
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This aged well.
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Any expert animators / motion graphic designers here?
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Mar 2023 = $800/m
Mar 2024 = $15,000/m
How did I get here?👇
Reps.
No secret strategy. No special sauce.
I just:
- Edit videos
- Edit some more
- Do outreach
- Get no response
- Do that some more
- See no change
- Try again
- Get 1 person to say yes
- Give my best
- Hire
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if you’re not designing your thumbnails in Premiere Pro what are you even doing?
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Use Premiere Pro (here’s why):
- Most amount of tutorials out there
- Big agencies use Adobe not c*pcut
- Part of Adobe ecosystem so you can pair it with AE, PS, AI, etc.
- Every other software is a copy of Premiere anyway
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My $10,000/month daily routine:
1. Edit videos
2. Share work online
3. Get on sales calls
4. Produce results
My $800/month daily routine was:
1. Edit videos
2. Share work online
3. Get on sales calls
4. Produce results
Nothing changed, just the power of applying the basics.
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It’s not some trick or hack, it’s:
- 4 hours of editing
- 2 hours of outreach
- 1 hour of content
Every day.
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What I’d focus on as a video editor at each stage 👇
Under $1,000/m:
- Get a job
- Build skills
- Lots of outreach
- Freelancer marketplaces
$1,000-$5,000/m:
- Collect testimonials
- Start a social media account (ideally 1 platform)
- Put out content and continue outreach
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Video editors. If you’re not getting these type of messages. What are you even doing?
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My First $10,000 As a Video Editor:
1. Learning Phase
Short-form editing was a great place to start:
‣ Low barrier to enter
‣ Low commitment
‣ The market is growing
I started an Instagram account and shared clips from podcasts.
Some of my videos got 4M+ views.
Anything
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good ingredients = good food
good clips = good editing
(credit: Paul Tng Visual)
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"You don't need therapy, you need to accept life is unbearably painful at times, and that's okay."
A powerful statement I read from
@LeilaHormozi
today.
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On social media:
- Everybody is making $100k/month
- Ai is taking over all the jobs
- The end is near
Then i leave my phone to go out:
- People are working at regular jobs
- People are still using fax machines
- Business as usual
I like to stay informed about the latest tech
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Edit for 4 hours.
Create content for 30 minutes.
Outreach for 2 hours.
Call it a day.
Pick it back up tomorrow.
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Video editors, did “re-editing” someone’s video ever get you clients?
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Looking for an experienced long form YouTube editor. Must be using Adobe Premiere Pro + After Effects.
DM me with your portfolio.
Good $$$ for the qualified candidate.
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@vincentgrowth
i don’t understand why people sleep. 8hrs every single day. don’t even get me started with eating
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After 23 revisions and 2 months of editing, a 30 second video is finally done. 😤
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Just cracked $13k in January, making it my best month ever in my business.
January also marks my second month unemployed.
I’m glad I didn’t give up.
It’s only the beginning.
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Taxes for video editors (not financial advice):
- Register an LLC
- Expense wifi, phone, computer payments, software, part of your rent if you have a home office to reduce taxes
- Do not make personal purchases from your business credit cards so the LLC still protects you (in
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The best editors are busy. If you want to hire them:
- name
- portfolio
- pricing
is all you need to make the interview decision.
Please don’t make them fill out a 5 page questionnaire.
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Let's be real, most editors SUCK.
I have interviewed 100+ and hired 20+ and majority has these 2 common problems:
1. They are too inexperienced / too young
They don't show enough respect to the work / business. the end result is not up to the standards.
They watched 1
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Animation is a great way to turn a boring presentation (sorry Matt :) into an engaging piece of content.
🔽 That is exactly what we did for our client 🔽
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99% of short form videos these days:
Whoosh + money sfx
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Editor (with 3 month of experience) wakes up.
Instead of practicing and doing outreach, he posts content about self improvement and gives advice on how to become a better editor.
Before lunch he sends out an email to his 3 newsletter subscribers.
Comments "DM me bro" and
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Editors will be more and more in demand. Future looks bright
We're thrilled to announce breakthrough
#GenerativeAI
features powered by the new
#AdobeFirefly
video model. Take a sneak peek at Object Addition, Object Removal and Generative Extend. All coming soon to
#PremierePro
! 💥
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My clients printing $$$ with the sh*ttiest videos you’ll ever see and you spend 8 hours on iMaN gAdZhI style.
Few.
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4 years ago i was managing a construction firm. (felt successful, $1.5M+ closed with good commission)
3 years ago I started a Google Ad Agency (signed 2 clients but failed miserably, shut down during the p*ndemic)
2 years ago I was packing orders for an online seller for
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I don't want to edit Mr.Beast-style videos where there's 20 sound effects and 100 transitions in 10 seconds.
I want to edit educational videos that will:
- add perspective
- change your beliefs
- get you to take action
- change your life
Ex:
- ads for products & services I
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Hiring an editor starter pack (creator edition):
- “DM me”
- “i can do it cheap bro”
- irrelevant / bad portfolios
- “i’m not available until March”
- “your budget is $300 how about $400” (with nothing to back up the price)
- bio: graphic designer / content expert / thumbnail
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December was my first month without 9-5:
- Gym
- 1 hour of content
- 2 hours of outreach
- 4-6 hours of editing
Almost every day.
My best month ever.
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This is what I consider a great editing. great story telling, use of SFX + music, transitions, nothing is overly used but also nothing else to add.
(credit: orie.hyde & sl.roaming on IG)
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I constantly hire and test new editors and this is something that happened more than once:
They put way too much effort into their content on social platforms, but fail to show the same results in paid projects.
Their social content is usually a copy paste of the original video
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My editing workflow that helps me handle 7 clients a month:
- Gather assets
- Rough cuts
- Color grading
- Rotoscope in AE
- Audio fix
- Transitions
- End Card / CTA
- Nesting
- Animations
- SFX
- Music
In that order, as much as possible 🤣
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I was a loser.
Who tried it again.
And again.
And again…
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Whether you want to or have to. Shout out to you if you’re clocking in today
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Beginner video editor tech stack:
- Carrd
- PayPal
- Notion
- Discord
- Google Drive
Experienced video editor tech stack:
- Slack
- Stripe
- Asana
- Frame io
- Webflow
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Respect to all video editors with a $1,000 setup.
I know how f***ing frustrating it is to operate with low quality gear.
Legends.
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$800 - February 2023
$13,000 - January 2024
What changed?
Not much… Still editing, doing outreach and posting content.
Volume is the answer.
(disclaimer: I didn’t include my 2 9-5s in February lol)
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How much did you charge for your first editing project?
I’ll go first: $20 😅
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👇 I grew my video editing business to $17,000/m
Here’s my thought process that got me here.
I broke my business into sections:
1. Value: What I sell a.k.a video editing and post production services
I solve the following problems:
•Lack of creativity
•Low conversions
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5 habits that are killing your video editing career:
1. Not practicing enough
2. Consuming way too much
3. Trying to do it all by yourself
4. Editing in C*pcut instead of Premiere
5. Hiding your work and not posting content
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$0-$10,000/month with video editing (the reality):
I hit my first $10k/m mark a few months ago with editing.
I had conversations with a few editors who crossed $10,000/month mark.
We all do it with the help of a team. The truth is: it is really hard to make six figures just
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supposed to be chill this weekend until i started scrolling on IG and watched lots of sick edits from others. so much to learn 🔥
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saw this on IG today, a very smart way to do giveaway
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❌ It doesn’t have to be your passion.
❌ You don’t have to deserve it.
❌ You don’t need to go to school for it.
❌ Your background and age doesn’t matter.
If you:
✅ Practice for 4 hours.
✅ Outreach for 2 hours.
✅ Post content for 1 hour.
Every day —you will gradually
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How I thought I was going to spend my time as a video editor:
- Video editing
How I actually spend my time:
- Editing
- Writing
- Outreach
- Web Design
- Graphic Design
- Learning ai tools
- Creating content
- Marketing & Sales
- Invoicing & payments
- Client communications
-
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happy sunday to everyone except the psychos who edit entire videos in After Effects 😅
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🤳Looking to refer UGC Creators to an agency i'm working with.
If you're a UGC Creator, drop your portfolio below and I'll make sure to add you to the list (if it's a fit)
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99% of the short form videos today:
whoosh + riser + hit + money sfx + zoom in + light leak + zoom out + DM me money
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- "HMU"
- "DM me"
- "'I'll do it cheap"
If those your responses to job postings on X, good luck.
Here's an alternate response:
Hey [name of the person who's hiring], I previously edited for [X], [Y], [Z] brand and here's my portfolio link: [link]
I'd like to work together if
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If you post tutorials you will attract beginners who want to become you.
If you post client wins, strategies etc. you’ll attract clients.
If you post philosophy / world views you’ll attract people who have similar views.
Crazy stuff, i know.
If you want to make money from
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Client asked for a little extra work without offering to pay?
Do the thing and ask for a video testimonial right after. You gotta turn these moments into opportunity. Don't say no right away.
Be creative.
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My First $10,000 As a Video Editor (you’ll want to bookmark this):
1.Learning Phase
Short-form editing was a great place to start:
‣ Low barrier to enter
‣ Low commitment
‣ The market is growing
I started an Instagram account and shared clips from podcasts.
Some of my
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If you want to increase your following, just type these words:
“Looking for a video editor”
And post.
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another day of dirty screen, rough cuts and story telling let’s get it
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Day in a life of a broke editor:
- Download project files to desktop
- Open C*pcut
- Go to google and download random assets
- Be very choppy with transitions
- Use royalty music so the creator can get a channel strike
- Argue others on X
- Reply 'DM me'
- Go to bed
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It’s so interesting how quickly your life responds to the changes in your actions
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The truth is most editors can’t handle more than 3 clients at once.
Only the obsessed few can aim for 10+ clients.
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I reached $10,000/month as an editor without:
- a website
- prior experience
- social media following
Yes, it is possible.
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You already know what to do:
1. Do free work
2. Do low paid work
3. Do high paid work
Don't try to skip the steps.
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Beginner editor mistakes I keep seeing (i was guilty of them too):
- SFX too loud
- Overused VFX
- Irrelevant music
- Random elements
Do these instead:
- Reduce the SFX levels by -3 to -6 dB
- Only use VFX when it’s adding on to the story or you’ll waste a lot of time trying
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0 is my friend.
June 2019: $0/m
June 2020: $10/m
June 2021: $100/m
June 2022: $1,000/m
June 2023: $10,000m
June 2024: $ XX,000/m
I’ll keep going even if I only add $0 towards my income every year.
Someday I’ll make it…
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More problems you’ll experience as a growing editor:
- Rejecting 7/10 clients to make room for 9/10s
- Rejecting 9/10 clients because you’re simply busy with other 9/10s
- Your content game will suffer because you’re busy editing
Other opportunities will look shiny but you must
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Go thank your first client who chose to give you a shot.
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If I was starting from 0 in 2024, this is what I’d do to become a successful video editor:
1. Set a daily protocol:
- 4 hours of editing
- 2 hours of applying to jobs
- 1 hour of networking / content
with this setup, I’d optimize for getting a job first. I highly recommend
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Client work is only the beginning to make $$$ with video editing;
- Create an online course
- Start a faceless YouTube channel
- Sell stock assets on Envato, Shutterstock, etc.
- Coach people who want to be where you are
- Consult companies with your knowledge
- Create exclusive
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RIP Video editors
Introducing Sora, our text-to-video model.
Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.
Prompt: “Beautiful, snowy
10K
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139K
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I edited 11 videos today, here’s how:
1. File Structure: Client Name —> Year —> Month —> Project Name
2. Project Templates ZIP File
3. 1 Project file for the month, new sequence for each video
4. Batch Export via Adobe Media Encoder
5. Plugins: MisterHorse for transitions,
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My $15k/m video marketing agency tech stack:
@SlackHQ
@googledrive
@tryatria_AI
@epidemicsound
@MotionArray
@AdobeVideo
@StoryblocksCo
@elevenlabsio
@midjourney
@transferwise
@Square
@stripe
@ frameio
@asana
@webflow
@X
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Schedule your dopamine sources.
Throughout the day:
- Gym
- Happy client
- Stripe notification
- Genuine conversations
- High performing content
After work:
- Netflix
- Video games
- Reading fiction
If you squeeze in some Netflix show throughout your work hours, your work
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I keep seeing before/after reels of editors showcasing their skills.
Honestly, I prefer to watch the raw version (99% of the time).
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If you have 5+ projects waiting for you and you’re on a deadline:
1. Download all the assets for all the projects.
2. Do the rough cuts for all 5.
Stop.
3. Then move onto B-roll and subtitle for all 5.
Stop.
4. Then move onto VFX & transitions.
Stop.
5. Sound design.
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Video editors, what are you struggling with right now?
(reply below and I’ll help you out)
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