malcolm poynton Profile
malcolm poynton

@e1even5ive

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Global Chief Creative Officer, Cheil Worldwide

London
Joined February 2009
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@e1even5ive
malcolm poynton
2 months
It’s about time we stopped watching the same movie over and over and put our heads together to find ways to change the story. via @campaignmag
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@e1even5ive
malcolm poynton
4 months
Thnx @LBBOnline for the spotlight on @LIA x @Cheil_Worldwide #CreativeLIAisons #FieldTrip aka Brands are not what you think
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@e1even5ive
malcolm poynton
6 months
Huge congrats team ⁦@Cheil_Worldwide⁩ A huge week ⁦@_MADSTARS#2024 Grt to see more work that works winning industry recognition Congrats @JTBC@SamsungMobile@Kundal@Blizzard_Ent@SaveTheChildren Hk #Innovation #Direct #Mobile #ThisStuffMatters
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@e1even5ive
malcolm poynton
6 months
#Olympics #3X3 #Gold Every shot counts #ShotControl helps #Netherlands beat #France on the buzzer making this @CheilWorldwide x @Samsung Netherlands’ third successful Olympic partnership innovating what’s possible with mobile tech to improve performance #Mobile #AI #Innovation #SmartSuit #FastFrame #ShotControl #ThisStuffMatters
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@e1even5ive
malcolm poynton
7 months
#ShotControl from @Cheil_Worldwide #Benelux x @SamsungMobile is changing the game for #Dutch #3X3 #Basketball team, building on previous #Olympics successes #SmartSuit #FastFrame Congrats team #Data #Innovation #AI #Mobile #ThisStuffMatters Thnx @LBBOnline for the spotlight. Samsung's ShotControl AI Tool Gives Dutch 3x3 Basketball Team an Olympic Edge
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@e1even5ive
malcolm poynton
8 months
Congrats to @Iris Germany for freshening up the #IT #B2B space with ‘Designed for You. Not for the Hype’ @RohdeSchwarz ESSENTIALS
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@e1even5ive
malcolm poynton
8 months
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@e1even5ive
malcolm poynton
8 months
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@e1even5ive
malcolm poynton
8 months
Massive congrats team @Cheil_Worldwide #Spain x @SamsungEspana Thnx @TheClios #Health jury Thnx also LBBonline - Little Black Book #Impulse #ThisStuffMatters #IdeasThatMove #Mobile #Innovation #AI
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@e1even5ive
malcolm poynton
8 months
Massive, grand congrats ⁦@Cheil_Worldwide#Spain x ⁦@SamsungEspana#ClioGrand #Innovation #Health Gratitude to ⁦@The_Clios⁩ jury for recognising this medically endorsed leap for Speech Therapy #Impulse #Innovation #Mobile #AI #IdeasThatMove #ThisStuffMatters
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@e1even5ive
malcolm poynton
8 months
Fun fact ⁦@adage#CannesContenders@CheilWorldwide⁩ has more nominations than all other global networks. Shout out to @JavierCampopiano #ArtOfHack @NatalieLam #TryGalaxyFoldExperience @ShuHung #FlipPark #PinkGlove Here’s to the jury agreeing
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@e1even5ive
malcolm poynton
8 months
#Creativity x #AI - Korean marketers' Qs answered via #ThinkWithGoogle #MeetTheLeaders Thnx #GoogleKR for the interview. Thnx #AI for the translation. If you’re having trouble reading this, might be time to use #AI to translate to your native language. Enjoy. #IdeasThatMove @Cheil_Worldwide 글로벌 최고 크리에이티브 책임자가 말하는 AI와 크리에이티브의 미래 @ThinkWithGoogle 로벌-최고-크리에이티브-책임자가-말하는-ai와-크리에이티브의-미래-meet-the-leaders-⑤-말콤-포인튼-제일기획-cco
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@e1even5ive
malcolm poynton
8 months
“It’s like putting Geoffrey Rush in The King’s Speech movie on my wrist to guide my speech” - hearing this feedback during testing of #Impulse put a smile on our faces. Being the only agency to win x2 #GrandPrix at #ElSol, both for #Impulse, only made it bigger. Multiple wins for the witty, uber-effective #commerce #promo #TheArtOfHack was icing on the cake. Massive congrats team @CheilWorldwide #Spain x @SamsungEspana #AI #Mobile #Innovation #Commerce #Direct #IdeasThatMove #ThisStuffMatters
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@e1even5ive
malcolm poynton
8 months
The power of sound is so over-looked. ⁦@Cheil_Worldwide#HongKong turn it up with #SaveTheChildren & #DolbyAtmos to break the silence on HK’s OTT level of violence toward children. Thnx @NYFestivals for recognising this amazing use of sound #IdeasThatMove #ThisStuffMatters
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@e1even5ive
malcolm poynton
9 months
@Cheil_Worldwide scoops up nine awards at the 2024 @The_Clios Health Awards 
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@e1even5ive
malcolm poynton
9 months
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@e1even5ive
malcolm poynton
9 months
@dandad⁩ awards tonight, SouthBank Centre London. Follow the link to get tickets
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@e1even5ive
malcolm poynton
9 months
@dandad⁩ judging is under way. Good luck to all that entered the toughest ad show on earth.
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