A showstopping floral display invites guests to experience the new LEGO Botanicals range from @LEGO_Group, and try their hand at some flower-themed creativity in the run up to Valentine’s Day writes LBB’s Abi Lightfoot.

.@cossette Media’s Andrew Butts and Cossette’s Driscoll Reid discuss trends they expect to see this year, and the factors media people must consider when creating work ahead of the Big Game, writes LBB’s Jordan Won Neufeldt.

t’s a Super Bowl spectacular this week, featuring work from Squarespace, Uber Eats, Coors Light, and Mountain Dew. Outside of the big game there’s a powerful film from the Terry Fox Foundation, and Tesco delivered a heartwarming new food campaign.

Roger Federer teaches Elmo to spell the name of Swiss sneaker brand @on_running in new Super Bowl ad.

Clairo’s new music video for 'Terrapin', directed by Ayo Edebiri, stars “Weird Al” Yankovic as Clairo and is inspired by the playful aesthetics of 1960s music videos - subverting expectations at every turn.

.@Thinkboxtv, the marketing body for commercial TV in the UK, has partnered with the @britisharrows to release a compelling new film series, ‘The Art of Craft.’ To support the series, Thinkbox will also partner with LBB as the platform’s UK sponsor. 

Girl&Bear producer David Vass on the production ABC's and his passion for film as part of the 'Meet Your Makers' series.

.@WeAreJL and @TheOneClub will host a special free #BlackHistoryMonth event, 'Celebrating Black Joy' on Thursday, February 13th, 2025.

We've made a free-to-view Collection with clickable credits of all the Super Bowl LIX commercials, updated daily. It's as simple as that. Read here:

Abandon Editorial executive producer Joanna Hall on growing up as "the young one", her mentors and why leadership is never black and white and as part of the 'Bossing It' series.

Hydration brand @DrinkCirkul, known for its patented flavour cartridges for reusable water bottles, is making its Super Bowl debut in an ad starring Adam Devine.

LBB's April Summers speaks to @AlteredLA about creating an ode to LA pop culture through the eyes of young US Latinos to launch Mexican beer brand LA BRU in the US.

.@NerdWallet has unveiled its first big game commercial, created with Deutsch and starring Kieran Culkin.

Seneca Polytechnic’s Renata D’Innocenzo and Ultralight Creative’s Matt Hassell on using AI to emulate the target audience and embracing the essence of the word ‘poly.’, writes LBB’s Jordan Won Neufeldt.

Film from Riff Raff starring Erling Haaland reimagines a one-on-one battle through the goalkeeper’s perspective, dramatising his psychological descent through the five stages of grief.

ROAST's managing partner Phil Burgess discusses his biggest learning curves and the dangers of staying in your comfort zone as part of LBB's 'Bossing It' series.

Kieran Culkin becomes a whale and Seal becomes a… seal in today’s Super Bowl collection, updated daily by our dedicated editorial team.  Watch here, 100% paywall-free: #SuperBowl #SuperBowlLIX #advertisingnews #adland #usnews

.@mccann_mw has announced the appointment of Emiliano De Pietri as chief creative officer, McCann London. He will report directly to Javier Campopiano, chief creative officer, McCann & McCann Worldgroup and join the agency in mid-February.

.@System1Research's SVP of marketing, Vanessa Chin, shares the secrets to Super Bowl success.

Ahead of Super Bowl LIX on Sunday, @DisneyPlus has shared an early extended look at its spot, a powerful reminder of the stories that have shaped culture and continue to stand the test of time.